Education Marketing in Pound Green

Get in touch

Education Sector Advertising in Pound Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pound Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN22 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pound Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Woodingdean Southease Chapel Cross Hailsham Wivelsfield Green Tidebrook Chilley Green Wivelsfield Waldron Down Rottingdean Four Oaks Barcombe Cross Pett Playden Telscombe Rushlake Green Ely Grange Hurst Green Burwash Weald Streat Groombridge Cock Marling Rushy Green Sidley Tarring Neville Battle Little Common Canadia Pevensey Bay Poundford Little Bayham Westham Beacon Down Thunder's Hill Mark Cross Alderbrook Kent Street Preston St Anne's Lidham Hill Bowlers Town Southern Cross Litlington Sheffield Green Moulsecoomb Godleys Green Ashburnham Forge Mountfield Whitesmith Little Horsted Three Cups Corner Belmont Hastings Chiltington Blackboys Wych Cross Plumpton Bells Yew Green Duddleswell High Wickham Coggins Mill Falmer Langney Iden Wallcrouch Chitcombe Burwash Common Glyndebourne Harbour Heights Dodd's Bottom Spithurst Town Littleworth Bardown Glynde Bulverhythe Foxhunt Green Quabrook Staplecross Rodmell Riseden Watermill Cooden Hadlow Down Broad Oak Coleman's Hatch Jumper's Town Filching Beddingham Horam South Malling Harley Shute Millbrook Mount Pleasant Furner's Green Tolhurst Russell's Green Hankham Poundgate Berner's Hill Peter's Green Broad Street Etchingham Ponts Green Wilmington Westdean Clive Vale Moulsecomb Flimwell Etchingwood Glenleigh Park Portslade-by-Sea Henley's Down Vinehall Street Burnt Oak Meads Stone Cross Holtye Heron's Ghyll Winchelsea Beach Barcombe Mills Witherenden Hill Willingdon Ticehurst Landport Boreham Street Davis's Town Udimore West Firle Penhurst Icklesham Muddles Green Denton Northease East Guldeford Argos Hill Mark Street Eridge Green Friday Street New Town Uckfield Marsh Green Camber Sutton Rotherfield Five Ashes Pounsley Tile Hurst Down Street Wilmington Green The America Ground Round Hill Barcombe Glyne Gap Splayne's Green Gun Hill Forest Row St Leonards-on-Sea Pebsham Horney Common Sedlescombe Foulride Green Rockrobin Stone Cross Upper Hartfield Bishopstone Maresfield Park Trolliloes Boarshead Ginger's Green Teasley Mead Frant Friar's Gate Fairlight Earl's Down Eason's Green Saltdean Alciston Darwell Hole Eastbourne Birchett's Green Lower Willingdon Budlett's Common Blacklands Withyham Fletching Waterhall Lyewood Common Robertsbridge Chuck Hatch Fairlight Cove Bodiam Twelve Oaks Ovingdean Isfield Churches Green Steel Cross Cliffe Crumbles Starr's Green Balcombe Green Oxley's Green Silverhill Park Peacehaven Heights Rusher's Cross Wickstreet Great Maxfield Three Oaks Rye Foreign Bohemia Hollingrove Westmeston Little London Telham Newbridge Brownbread Street Friston Lunsford's Cross Brightling Golden Cross Peacehaven North Moulsecoomb Birchden Tilsmore Rocks Park St Leonards Green Laughton Common Broomsgrove Upper Wellingham Holton Hill Ratton Village Pell Green Hollingbury Whatlington Aldrington Carter's Corner Broadland Row Nutley Cackle Street Flackley Ash Grisling Common Crowlink Blackness Cross in Hand Fletching Common Union Street Cousley Wood Birling Gap East Dean Halland Laughton Southover Shortgate Westdene John's Cross Lions Green Ewhurst Green Broadstreet Green Firle Norlington Ridgewood St Anthony's Hill Jury's Gap Shover's Green Hale Green Blackness South Heighton Hartfield Sparrow's Green Mark Cross Portslade Village Buckham Hill Guestling Green Pett Level Herstmonceux Pevensey Burlow Caneheath West Blatchington Norton Upper Dicker Ditchling Rose Hill Golden Cross Cottenden Patcham Rye Harbour Best Beech Hill Hooe Common The Pound Cuilfail Town Row Broomham Dallington Woolbridge Burwash Chelwood Common Hollington Park Milton Street Arlington Catsfield Stream Baldslow Old Town St Helen's Salehurst Castle Hill Offham Magham Down Polegate Plumpton Green Lower Horsebridge Roedean Hangleton Whitehill West Hill Snagshall Primmers Green Crowborough Newhaven Hellingly Upperton Little Norlington Berwick Withdean Red House Common Holmes's Hill Mill Corner Wallands Park Heighton Street Dale Hill Friar's Hill Eckington Corner Cooksbridge Hove Ringmer East Blatchington Cogger's Cross Warbleton Cliff End Lewes Piltdown Swiftsden Cowbeech Catsfield Old Heathfield Willard's Hill East Moulsecoomb Wadhurst Peasmarsh East Chiltington Horsted Green Kingston near Lewes Sleeches Cross Bexhill Flowers Green Mutton Hall Hampden Park Swaile's Green Green Street Coldean Poundfield Sharpsbridge Jenkins' Green Black Rock Jevington Westfield Chiddingly Windmill Hill Clayhill Hollingdean Chalvington Brede East Saltdean St Helen's Wood Broyle Side Steven's Crouch Cooper's Corner Collier's Green Netherfield Whydown Blackham Tompset's Bank Hollington Houghton Green Exceat Cornwell's Bank High Hurstwood Crowborough Warren Brighton and Hove Newbury's Framfield Sweethaws Guestling Thorn Downside Caldbec Hill Durgates Bachelor's Bump Church Wood Nash Street Pound Green Piddinghoe Park Corner Gallypot Street Mile Oak Palehouse Common South Street Roser's Cross Cackle Street Stonegate North Corner Brighton Rye Butcher's Cross Maynard's Green Chapel Row Broomgrove Punnett's Town Burgh Hill Danehill Balls Green Wellbrook Marle Green Maresfield Waldron Winchelsea Ashton Green Wannock Ore Ringles Cross Newick Chilsham Ripe Silverhill Northiam Cackle Street Buxted Beckley Dukes Green Foul Mile Potter's Green Fairwarp West Marina Dodd's Hill Hawkhurst Common Terrible Down Cade Street Sharp's Corner Beachlands Trull's Hatch Heathfield Seaford Ninfield Hooe Hall's Close Bevendean Wartling Vines Cross Normans' Bay Rickney Cripp's Corner Hammerwood Folkington Roselands Hazard's Green Lunce's Common The Platt Highgate Mount Ephraim Stunts Green High Cross Fisher's Gate Halton East Hoathly Chelwood Gate Lower Dicker Bodle Street Green Chailey Broad Oak North Chailey Wood's Green Danegate Bexhill-on-Sea Northbridge Street Mount Pleasant Upper Horsebridge Kemp Town Alfriston Honey's Green Old Town Horns Cross Ditchling Common North End Mayfield Marden's Hill Selmeston Hartwell St John's Grove Hill Beckley Furnace Crowhurst Three Leg Cross Hamsey Lower Cousley Wood Shortbridge Iford Jarvis Brook Skippers Hill Winton South Chailey Silver Hill Cowbeech Hill Wood's Corner Langney Village Whitehawk Founthill Dittons Mott's Mill Five Ash Down Telscombe Cliffs Pestalozzi International Village Chapman's Town Stanmer Goatham Green