Education Marketing in Sedlescombe

Get in touch

Education Sector Advertising in Sedlescombe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Sedlescombe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN33 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Sedlescombe (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Clive Vale Tidebrook Cogger's Cross East Moulsecoomb Cackle Street Little Bayham Selmeston Peasmarsh Quabrook High Hurstwood Burgh Hill Caldbec Hill Millbrook Tompset's Bank Sharp's Corner Glynde Upperton St Leonards-on-Sea Tile Hurst Whatlington Mutton Hall Swiftsden Brighton and Hove Newbury's Beddingham Ringmer Collier's Green Withdean Fletching Common Ridgewood Upper Hartfield Maresfield Coldean Woodingdean Rodmell Bodiam Henley's Down Southover Balcombe Green Foul Mile Hale Green Chalvington Vinehall Street Nash Street Shover's Green Pett Sleeches Cross Bodle Street Green Northiam Chelwood Common Blackness Three Oaks Cade Street Golden Cross Framfield Hailsham Broomgrove Bardown Little Norlington Mark Cross Berwick Ditchling Bowlers Town Foxhunt Green Cornwell's Bank Mile Oak Berner's Hill Southern Cross Bells Yew Green Halland Danegate Aldrington Silver Hill Blackham Langney Village Clayhill Ore Langney Broad Street Saltdean Eason's Green Houghton Green Upper Dicker Church Wood Sutton East Dean Piddinghoe Fairlight Cove Horney Common Frant Tilsmore Kingston near Lewes Heron's Ghyll Rye Foreign Piltdown Northease Wych Cross Roedean Maynard's Green Plumpton Green Norton Hollingdean Burlow Best Beech Hill Burwash Weald Dittons Chiltington Pevensey Bay Round Hill Forest Row Mount Pleasant Hove Eckington Corner Crowborough Bachelor's Bump Red House Common Alderbrook Shortbridge Beachlands Cliffe Hollingbury Hollingrove Holtye Wellbrook Trolliloes Rushlake Green Dallington Chilsham Ringles Cross St John's New Town Catsfield Castle Hill East Saltdean Laughton Wood's Green North Chailey Bohemia Lower Dicker Mott's Mill Ratton Village Old Town Potter's Green Marsh Green Chapel Row Glyne Gap Cooper's Corner Chitcombe Beckley West Hill Glyndebourne Darwell Hole Peacehaven Wickstreet Fisher's Gate Fairwarp Normans' Bay Warbleton Winton Rye Jury's Gap Hollington Park Broad Oak Crowhurst Wallands Park Chapel Cross Broadstreet Green Lunsford's Cross Westfield Roser's Cross Folkington Heighton Street Ely Grange Lunce's Common Flimwell Oxley's Green Five Ashes Alciston Streat Ashton Green Steven's Crouch Golden Cross Horam Chilley Green Telscombe Hawkhurst Common Netherfield Black Rock St Anne's Rickney Hampden Park South Malling Grove Hill Skippers Hill Chelwood Gate Dale Hill Pebsham Guestling Green Great Maxfield Maresfield Park Muddles Green South Street Beckley Furnace Whitehawk Chapman's Town Old Town Friday Street Steel Cross Witherenden Hill Hall's Close Rocks Park Hooe Heathfield Iden Cooksbridge Playden Lions Green Lewes Cackle Street Hellingly Wadhurst Sharpsbridge Newbridge Snagshall Boarshead Northbridge Street Pestalozzi International Village Salehurst Riseden Moulsecoomb Stunts Green Waldron Kent Street Litlington Holton Hill Coleman's Hatch High Cross Icklesham John's Cross Stone Cross Flowers Green Groombridge Cowbeech Hill Seaford Preston Pound Green Swaile's Green Durgates Highgate Wivelsfield Green Milton Street Jenkins' Green Hadlow Down Plumpton Chiddingly Polegate Friar's Gate Catsfield Stream Four Oaks Etchingwood Rushy Green Hooe Common Goatham Green Belmont West Blatchington Lower Horsebridge Horsted Green Bexhill Teasley Mead St Helen's Stone Cross Ripe Cuilfail Waterhall Lidham Hill Brownbread Street Tarring Neville Landport Hangleton Meads Vines Cross Little Horsted Birling Gap Dukes Green Little London South Heighton Ovingdean West Marina Silverhill Park Westdene Eastbourne Shortgate St Leonards Green Davis's Town Halton St Helen's Wood Watermill Union Street Buckham Hill Peacehaven Heights Rusher's Cross Lyewood Common Argos Hill Robertsbridge Woolbridge Ginger's Green Firle Herstmonceux Crowborough Warren Broomham Hollington Patcham Mount Pleasant Westham East Blatchington Hastings Hammerwood Punnett's Town Sparrow's Green Three Leg Cross Whitesmith Barcombe Mills Blackboys Coggins Mill Bevendean Hurst Green Mount Ephraim Balls Green Uckfield Broyle Side Rockrobin Old Heathfield Offham Iford Five Ash Down Mark Street Upper Wellingham Mark Cross Cripp's Corner Fletching Bishopstone Butcher's Cross High Wickham Thunder's Hill Kemp Town Cousley Wood Brede Broomsgrove Holmes's Hill Exceat The America Ground Norlington Buxted Wartling Ninfield Birchett's Green Rose Hill Trull's Hatch North Moulsecoomb Bexhill-on-Sea Southease Tolhurst Willingdon Mill Corner Silverhill Ditchling Common Earl's Down Battle Dodd's Hill Chailey Little Common Blackness Godleys Green Flackley Ash Splayne's Green Crowlink Chuck Hatch Down Street Cliff End Twelve Oaks Stonegate Crumbles Penhurst Whitehill Duddleswell Russell's Green Gun Hill Telscombe Cliffs Pell Green Wivelsfield Wallcrouch Lower Willingdon Barcombe The Pound Guestling Thorn Burwash Common Pounsley Baldslow Jevington Portslade Village Camber Brighton Founthill Withyham South Chailey Terrible Down Furner's Green Mayfield Wilmington Windmill Hill Sidley Horns Cross Cottenden Cock Marling Broad Oak Foulride Green Rottingdean Mountfield Westdean Ashburnham Forge Green Street Honey's Green Whydown Blacklands Cackle Street Laughton Common Cross in Hand Fairlight Ewhurst Green Marle Green Town Row Nutley Moulsecomb Upper Horsebridge Pett Level Newick Canadia Wilmington Green Poundgate Sheffield Green Starr's Green Dodd's Bottom Ponts Green Jarvis Brook Churches Green Peter's Green Roselands Portslade-by-Sea East Guldeford Sedlescombe Etchingham Hazard's Green Udimore Filching Wood's Corner Broadland Row Burwash Cowbeech Hartwell Sweethaws Burnt Oak Winchelsea Winchelsea Beach Hankham Stanmer Park Corner Willard's Hill West Firle Spithurst Caneheath Cooden Arlington Hamsey Lower Cousley Wood Wannock Waldron Down North End East Hoathly Jumper's Town Budlett's Common Harbour Heights Danehill Poundford Westmeston Magham Down Poundfield Falmer Pevensey Hartfield Harley Shute Isfield Rotherfield The Platt Brightling Birchden Denton Glenleigh Park Bulverhythe East Chiltington Eridge Green Friar's Hill Staplecross Telham Boreham Street Downside Marden's Hill Palehouse Common Town Littleworth Grisling Common Three Cups Corner Barcombe Cross North Corner Friston Rye Harbour Beacon Down Gallypot Street Carter's Corner Alfriston Ticehurst Newhaven Primmers Green St Anthony's Hill