Education Marketing in South Chailey

Get in touch

Education Sector Advertising in South Chailey

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in South Chailey but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BN8 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover South Chailey (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cackle Street Glenleigh Park Wych Cross Crowlink Hollingrove Coleman's Hatch St Anne's Laughton Common Wood's Corner Ditchling Cogger's Cross Falmer Pounsley Baldslow Plumpton Green Honey's Green Mayfield Netherfield Riseden Terrible Down Burwash Weald Offham Ovingdean Upper Wellingham Beckley Furnace Sedlescombe Three Oaks Alfriston Sidley Brightling Chuck Hatch Hastings Arlington Winchelsea Roser's Cross Northease Pett Hellingly Little London Jevington Barcombe Cross Cackle Street North End North Corner Uckfield Cowbeech Groombridge Jenkins' Green Rockrobin Horam Beacon Down Chilsham Flimwell South Malling Newbury's Lunsford's Cross Cottenden Cuilfail East Blatchington Sharpsbridge Firle Oxley's Green Cock Marling Mark Street Burgh Hill Tolhurst Collier's Green Swaile's Green Jarvis Brook Streat John's Cross Tarring Neville Old Town Snagshall Iford Grove Hill Blackboys Heighton Street Ditchling Common Brighton Meads Highgate Withdean East Chiltington Hamsey Kingston near Lewes Portslade Village Berwick Lewes Broadland Row Hollingdean Mutton Hall Muddles Green Barcombe Lions Green Pound Green Winton Ewhurst Green Stunts Green Burwash Common Chapel Cross Upperton Mott's Mill Broadstreet Green Broomham Polegate West Blatchington Burlow Aldrington Witherenden Hill Rottingdean Lower Dicker Tilsmore Pestalozzi International Village Flackley Ash Earl's Down Rye Northiam Five Ashes Mount Pleasant Westdean East Dean Pevensey Bay Durgates Rickney Filching Roedean Broad Oak Robertsbridge Newbridge Wallands Park Chailey Fletching Common Maynard's Green Balls Green Rusher's Cross Dale Hill Black Rock Wellbrook Hollingbury Marle Green Hangleton Beckley Poundgate Bardown Fairlight Cousley Wood Chapman's Town Balcombe Green Houghton Green Lunce's Common Davis's Town Gallypot Street Wivelsfield Plumpton Nash Street Ripe Mount Pleasant Warbleton Peacehaven Heights Old Town Alderbrook Upper Hartfield Cooper's Corner Upper Dicker Carter's Corner Whatlington Birchett's Green Foul Mile St Helen's Whitehill Pett Level Hailsham Hawkhurst Common Hale Green Sleeches Cross Peter's Green Shortbridge Great Maxfield Chiddingly Bishopstone Ashburnham Forge Eason's Green Whydown Millbrook Telham Maresfield Stone Cross Broomgrove Westham Stanmer Bexhill Hall's Close Watermill Founthill Milton Street Fletching Catsfield Jumper's Town Caneheath Beddingham Iden Marden's Hill Thunder's Hill Poundford Piltdown Forest Row Guestling Green Ringles Cross Budlett's Common Cooksbridge Holtye Danehill Cade Street Beachlands Pebsham West Hill Glyndebourne Four Oaks Salehurst Friar's Hill Cornwell's Bank Bevendean Shover's Green Pell Green St Leonards Green Crumbles High Hurstwood Union Street Horns Cross Grisling Common Hadlow Down Pevensey Church Wood Town Row Red House Common Kemp Town Wallcrouch Seaford Bulverhythe Alciston Clayhill Eckington Corner Palehouse Common Town Littleworth Castle Hill Foulride Green Norton Catsfield Stream Rotherfield Boreham Street Old Heathfield Hampden Park Rye Foreign East Saltdean Cliff End Eastbourne Playden Twelve Oaks Ringmer Darwell Hole Patcham Rodmell Isfield Westdene Holmes's Hill Wilmington Hazard's Green Woolbridge Rushlake Green Wood's Green Brighton and Hove Telscombe Skippers Hill Telscombe Cliffs Little Common Jury's Gap Clive Vale Mount Ephraim Quabrook Bohemia Hurst Green Little Horsted Cross in Hand Bexhill-on-Sea Russell's Green Heathfield Sutton Wannock Folkington Heron's Ghyll Winchelsea Beach Cooden Framfield Godleys Green Poundfield Exceat Guestling Thorn Windmill Hill Peacehaven Chapel Row Ashton Green Blackness Round Hill Best Beech Hill Hollington Hooe Common Harley Shute Withyham Waldron Down Cowbeech Hill Birchden Icklesham Maresfield Park Friday Street Preston Moulsecoomb Dodd's Hill Three Leg Cross The America Ground Roselands Butcher's Cross Vinehall Street Willard's Hill South Heighton Blackham Langney Village Chiltington Fairwarp Dittons Swiftsden Burwash Gun Hill Chilley Green Upper Horsebridge Landport South Chailey Camber Lyewood Common Litlington Argos Hill Battle Burnt Oak Normans' Bay Coldean Dukes Green Harbour Heights Westmeston Cripp's Corner Southover Whitehawk Three Cups Corner Rose Hill Newick Sheffield Green Whitesmith Golden Cross Golden Cross Duddleswell Halland Crowborough Bodiam Hove Ore Blacklands Little Bayham Glynde Fairlight Cove Shortgate Green Street Dodd's Bottom Chelwood Gate East Guldeford Kent Street Langney Goatham Green High Wickham Chelwood Common Brede Bodle Street Green Lower Cousley Wood Broad Oak Ninfield Berner's Hill Lidham Hill Wickstreet St John's Starr's Green Silver Hill Saltdean Friston Coggins Mill Horney Common Teasley Mead St Helen's Wood Silverhill Park Spithurst Wivelsfield Green Hammerwood High Cross Rocks Park Norlington Halton Flowers Green Etchingwood Mark Cross Caldbec Hill Mountfield Rye Harbour Crowborough Warren Southease Chitcombe Ginger's Green Chalvington North Chailey Little Norlington Lower Willingdon West Firle Blackness Bells Yew Green Newhaven Trull's Hatch Bachelor's Bump Potter's Green Stonegate Ticehurst Rushy Green Piddinghoe East Hoathly Ridgewood Belmont Friar's Gate North Moulsecoomb Trolliloes Danegate Bowlers Town Buckham Hill Moulsecomb Steel Cross Waterhall Hollington Park Selmeston Woodingdean Canadia Ely Grange Magham Down Fisher's Gate Westfield Birling Gap Punnett's Town Crowhurst Broad Street Peasmarsh Willingdon Tidebrook Lower Horsebridge Herstmonceux Mill Corner Boarshead Waldron Hankham Etchingham Nutley Eridge Green Penhurst Frant The Pound Down Street Barcombe Mills Broomsgrove Furner's Green Mark Cross Ponts Green Dallington Horsted Green Wilmington Green Splayne's Green Churches Green Broyle Side St Leonards-on-Sea Brownbread Street Hooe Primmers Green Udimore Sparrow's Green Hartfield Downside New Town Northbridge Street The Platt Staplecross Mile Oak Henley's Down Wadhurst Wartling Foxhunt Green Vines Cross Five Ash Down Marsh Green Buxted Tompset's Bank Steven's Crouch Tile Hurst Stone Cross Laughton West Marina Cliffe Hartwell Silverhill Portslade-by-Sea Park Corner Cackle Street Denton Holton Hill South Street Glyne Gap East Moulsecoomb Southern Cross Sweethaws St Anthony's Hill Sharp's Corner Ratton Village