Education Marketing in Splayne's Green

Get in touch

Education Sector Advertising in Splayne's Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Splayne's Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN22 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Splayne's Green (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
East Guldeford Bishopstone Polegate Balcombe Green Hawkhurst Common Newhaven Houghton Green Roser's Cross Uckfield Norlington Mark Street Bardown Cross in Hand Palehouse Common Lunce's Common Chailey Hale Green Ridgewood Rickney Silver Hill Danegate Iford Trull's Hatch Red House Common Wellbrook Muddles Green Tilsmore Chiltington Westdean Ringles Cross Dittons Blackboys Rusher's Cross Preston Skippers Hill Barcombe Nutley High Cross Flackley Ash Burwash Common Winton Cliff End High Wickham Maynard's Green Chuck Hatch Bexhill-on-Sea Gun Hill Catsfield Blackness Rocks Park Maresfield West Marina Trolliloes Maresfield Park Darwell Hole Forest Row Rye Foreign Friar's Hill Collier's Green Upper Dicker Upperton Folkington Friday Street Vines Cross Belmont Mount Pleasant Round Hill South Malling Marden's Hill Boreham Street Cackle Street Tarring Neville Silverhill Brighton Filching Heathfield North Moulsecoomb Stone Cross Hammerwood Vinehall Street Beckley Furnace Hove Little London Cousley Wood Foxhunt Green Peacehaven Heights Tompset's Bank Baldslow Crumbles Broad Oak Primmers Green Whitehill Steven's Crouch Crowborough Mayfield Town Row Potter's Green Quabrook Waterhall Herstmonceux Marle Green Snagshall Ringmer Birchett's Green Burgh Hill Bexhill Foul Mile Rushy Green Mill Corner Denton Wadhurst Cackle Street Stonegate Downside Rye Harbour Whatlington Three Oaks Five Ashes Hooe Common Carter's Corner Willard's Hill Magham Down Broad Street West Hill East Dean Crowlink Green Street Southease Eastbourne Mott's Mill Dukes Green Broomgrove Cooksbridge Budlett's Common Staplecross John's Cross St Anne's Coldean Cuilfail Burlow Newbridge North End Mark Cross Catsfield Stream Piltdown Cock Marling Horam Upper Horsebridge East Blatchington The Pound Berwick Woodingdean Wilmington Glynde Cade Street Ashburnham Forge Ovingdean Isfield East Hoathly Wallcrouch Coggins Mill Roedean Pett Level Heron's Ghyll Ticehurst Ginger's Green Hellingly Holmes's Hill Clive Vale Grisling Common Mile Oak Blackham Birling Gap Chalvington Sutton Three Cups Corner Lyewood Common Blackness Winchelsea Black Rock Lower Cousley Wood Hartwell Hadlow Down Langney The Platt Westham Rockrobin Sharpsbridge Selmeston Lower Dicker Pevensey Bay Heighton Street Friston Whitehawk Ninfield Bohemia Jarvis Brook Westdene Coleman's Hatch Little Horsted Bodiam East Chiltington Aldrington Chapman's Town Laughton Wych Cross Little Bayham Hollingdean Furner's Green Hastings Hailsham Falmer Dodd's Bottom Swiftsden Warbleton Blacklands Shortbridge Brighton and Hove Hampden Park Cogger's Cross Russell's Green Kent Street Lewes Down Street Portslade-by-Sea Chilley Green Hall's Close Kemp Town St Helen's Henley's Down Four Oaks Alderbrook Starr's Green Pevensey Frant St Leonards Green Broomham Chelwood Gate Piddinghoe Sedlescombe Lunsford's Cross Rye Moulsecomb Eckington Corner Waldron Down Sleeches Cross Peasmarsh Southern Cross Langney Village Wartling Peacehaven Hangleton Ponts Green East Moulsecoomb Halton Friar's Gate Grove Hill West Firle Church Wood Harley Shute Duddleswell Steel Cross Sheffield Green Pound Green Broyle Side Netherfield Goatham Green Honey's Green Woolbridge Plumpton Green Shover's Green Laughton Common Watermill Chelwood Common Cooden Rodmell Hollington Park North Corner Cornwell's Bank Beacon Down Hamsey Telham Wallands Park Shortgate Chapel Cross Buckham Hill Churches Green Best Beech Hill Broadland Row Wivelsfield Green South Chailey Stunts Green Mount Pleasant Milton Street Broad Oak Harbour Heights Broadstreet Green Arlington Cackle Street Bulverhythe Willingdon East Saltdean Thunder's Hill Barcombe Cross Camber Lidham Hill Horns Cross Burwash Weald St Anthony's Hill Spithurst Framfield Udimore Bells Yew Green Alfriston Teasley Mead Fletching Common Poundgate Broomsgrove Bachelor's Bump Alciston Waldron Burwash Silverhill Park Beddingham Sweethaws Cripp's Corner West Blatchington Wilmington Green Ely Grange St Helen's Wood Glyne Gap Offham Danehill Southover Chitcombe Firle Cowbeech Cooper's Corner Godleys Green Foulride Green Tolhurst Brownbread Street Seaford Boarshead Five Ash Down Burnt Oak Whydown Horney Common Fairlight Moulsecoomb Founthill Pett Caldbec Hill Riseden Bowlers Town Durgates Ashton Green Lions Green Litlington Portslade Village Penhurst Eason's Green Wood's Corner Sharp's Corner St Leonards-on-Sea Peter's Green Davis's Town Pounsley Cowbeech Hill Dale Hill South Heighton Ratton Village Fisher's Gate Westfield Cliffe Salehurst Guestling Thorn Wood's Green Old Town Butcher's Cross Jumper's Town South Street Upper Hartfield Hollingbury Flimwell Splayne's Green Eridge Green Stone Cross Landport Punnett's Town Patcham Tidebrook Newbury's Castle Hill Earl's Down Barcombe Mills Park Corner Roselands Sparrow's Green Cottenden Beckley Golden Cross Chiddingly Northbridge Street Hartfield Nash Street Northease Fletching Winchelsea Beach Little Norlington Oxley's Green Mutton Hall Hollington Rotherfield Lower Horsebridge Caneheath Hollingrove Newick Fairlight Cove Kingston near Lewes Battle Hankham Chapel Row Etchingham Brightling The America Ground Twelve Oaks Withdean Millbrook Highgate Dallington Glenleigh Park Hazard's Green Three Leg Cross Streat Jevington Guestling Green Clayhill Wivelsfield Golden Cross Whitesmith Wickstreet Poundford Pell Green Ripe Pebsham Tile Hurst Plumpton Wannock Chilsham Etchingwood Flowers Green Exceat Buxted St John's Witherenden Hill Lower Willingdon Holtye Argos Hill Rushlake Green Windmill Hill Robertsbridge Poundfield Dodd's Hill Groombridge Stanmer Withyham Ewhurst Green Glyndebourne Hurst Green Ore Gallypot Street Birchden Rottingdean Halland Bodle Street Green Mountfield Crowborough Warren Telscombe Canadia Westmeston Little Common High Hurstwood Ditchling Swaile's Green Norton Terrible Down Meads Upper Wellingham Old Town Balls Green Jury's Gap Icklesham Telscombe Cliffs Playden Rose Hill Sidley Berner's Hill Town Littleworth New Town Hooe Great Maxfield Marsh Green Holton Hill Horsted Green Mark Cross Normans' Bay Fairwarp Ditchling Common Iden Pestalozzi International Village North Chailey Old Heathfield Saltdean Bevendean Brede Northiam Union Street Mount Ephraim Beachlands Jenkins' Green Crowhurst