Education Marketing in Windmill Hill

Get in touch

Education Sector Advertising in Windmill Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Windmill Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BN27 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Windmill Hill (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hurst Green Willard's Hill Hale Green Steel Cross Grove Hill Winchelsea Beach Isfield Halton Gallypot Street Milton Street Coggins Mill Harbour Heights Nash Street Union Street Great Maxfield Chapman's Town Heighton Street Landport Hazard's Green Westham Waterhall South Chailey Telham Westfield Holton Hill Cooden Woodingdean Sedlescombe Lunsford's Cross Chapel Row Rodmell Tolhurst Tilsmore Chiddingly Newhaven Fletching Buxted Jumper's Town Horney Common Lower Horsebridge Palehouse Common Ratton Village Mayfield New Town Eckington Corner Friday Street Hollingrove Gun Hill Bevendean Denton Peter's Green Halland High Cross Little London Golden Cross St John's Tompset's Bank Cowbeech Hill Round Hill Little Common John's Cross Foulride Green Dodd's Bottom Muddles Green Swiftsden North Moulsecoomb Cliff End Dukes Green Five Ash Down Brighton and Hove Windmill Hill Wood's Green Lions Green Groombridge Cackle Street Bodle Street Green Teasley Mead Langney Pestalozzi International Village Lidham Hill Broad Oak Herstmonceux Whitesmith The Pound Seaford Beacon Down Horsted Green Chitcombe Hollington Etchingwood Collier's Green Mountfield Fairlight Cove Canadia Wellbrook Barcombe Cornwell's Bank Barcombe Cross Ashton Green Westdean Nutley Sutton Rushlake Green Thunder's Hill Coldean Stunts Green Mill Corner Upperton Horam Cottenden Starr's Green Newbridge Trull's Hatch Hollingbury Henley's Down West Firle Ditchling North Corner Peacehaven Heights Litlington Framfield Baldslow Hankham Cooper's Corner Sweethaws Moulsecomb Honey's Green Newick Frant Hawkhurst Common Netherfield Sleeches Cross Broadstreet Green Stanmer Pound Green Mount Pleasant Buckham Hill Shortbridge Rushy Green Rockrobin Marle Green Wych Cross Mutton Hall Northease Whitehawk Burwash Weald Warbleton Little Horsted Punnett's Town Castle Hill Glyndebourne Chilsham Ovingdean Earl's Down Hailsham Cackle Street Portslade-by-Sea Southease Beckley Furnace Lower Dicker Budlett's Common Willingdon Westdene Boarshead Hooe Common Chalvington Old Town Berner's Hill St Anne's Kingston near Lewes Four Oaks Roedean Founthill South Malling South Heighton Broyle Side Millbrook Newbury's Riseden Burlow Park Corner Westmeston Dodd's Hill Belmont Poundfield Shortgate Blackham Lower Willingdon Steven's Crouch Five Ashes Swaile's Green Harley Shute Staplecross West Marina Lyewood Common Town Littleworth Duddleswell Marden's Hill Jenkins' Green Cock Marling Butcher's Cross Crumbles Birchden East Chiltington Hampden Park Downside Hangleton Bexhill-on-Sea Whitehill Upper Horsebridge South Street Barcombe Mills Withyham Pebsham Pevensey Bay Tile Hurst Chapel Cross Wivelsfield Camber Twelve Oaks Iden Uckfield Bodiam Heathfield Flackley Ash Ripe Chuck Hatch Skippers Hill Bardown Piltdown Crowborough Rotherfield Roser's Cross Silverhill Iford Bohemia Southern Cross High Wickham Hall's Close Mott's Mill Waldron Wallands Park Watermill The America Ground Arlington Eastbourne Mark Cross Robertsbridge Kemp Town East Saltdean Catsfield Stream Holtye Vines Cross Polegate Pounsley Bells Yew Green Brownbread Street Crowhurst West Hill Pevensey Rye Foreign Hadlow Down Cousley Wood Ticehurst Rose Hill Piddinghoe Upper Dicker Bexhill Town Row Friar's Gate Darwell Hole Durgates Balcombe Green Kent Street Cackle Street West Blatchington Ponts Green Glyne Gap Mount Ephraim Falmer Pell Green Cross in Hand Old Heathfield Penhurst Ridgewood Trolliloes Wickstreet Crowborough Warren Waldron Down Patcham Heron's Ghyll Red House Common Spithurst Folkington East Dean Wadhurst Wilmington Wartling Marsh Green Holmes's Hill Balls Green Sharpsbridge Quabrook Saltdean Berwick Guestling Green Upper Hartfield Wallcrouch Silver Hill Ringmer Roselands Vinehall Street Friston Whydown Preston Poundgate Blackboys Wannock Playden Potter's Green Hollington Park Fairwarp Telscombe Cliffs Beachlands Lunce's Common Primmers Green Little Norlington Cuilfail Ninfield Cogger's Cross Caldbec Hill Maynard's Green Aldrington North Chailey Cliffe Birling Gap East Blatchington Brede Northiam Churches Green Stone Cross Silverhill Park Foxhunt Green Danehill Wood's Corner Rickney Brighton Sheffield Green Broad Oak Whatlington Horns Cross Etchingham Cooksbridge Clayhill Winton Jarvis Brook Burwash Common Sharp's Corner Beddingham Langney Village Caneheath Southover Hammerwood Godleys Green Alciston High Hurstwood Broomsgrove Rye Harbour Three Cups Corner Magham Down Pett Level North End East Guldeford Hove Burwash The Platt Broadland Row Ashburnham Forge Brightling Norton Eridge Green Blackness Black Rock Alderbrook Woolbridge Hastings Davis's Town Selmeston Telscombe Chailey Hollingdean Normans' Bay Russell's Green Laughton Common Clive Vale East Moulsecoomb Broomgrove Stone Cross Dittons Plumpton Birchett's Green Foul Mile Furner's Green Little Bayham Fisher's Gate Fairlight East Hoathly Crowlink Bulverhythe Cripp's Corner Ginger's Green Hartfield Mount Pleasant Blackness Peacehaven Maresfield Mark Cross Green Street Flimwell Chelwood Gate St Helen's Chiltington Hooe Hartwell Peasmarsh Bachelor's Bump St Leonards-on-Sea St Leonards Green Three Oaks Offham Bowlers Town Golden Cross Maresfield Park Mile Oak Lower Cousley Wood Boreham Street Ore Stonegate Houghton Green Upper Wellingham Jevington Broad Street Udimore Wivelsfield Green Moulsecoomb Ringles Cross Hellingly Argos Hill Glenleigh Park Terrible Down Goatham Green Witherenden Hill Carter's Corner Catsfield St Anthony's Hill Lewes Icklesham Exceat Ewhurst Green Sidley Ditchling Common Chilley Green Rottingdean Forest Row St Helen's Wood Firle Grisling Common Bishopstone Tarring Neville Danegate Rusher's Cross Portslade Village Eason's Green Down Street Cade Street Filching Hamsey Church Wood Jury's Gap Norlington Mark Street Cowbeech Salehurst Burgh Hill Poundford Friar's Hill Wilmington Green Streat Meads Plumpton Green Burnt Oak Alfriston Rye Sparrow's Green Coleman's Hatch Snagshall Laughton Dallington Beckley Blacklands Winchelsea Old Town Dale Hill Chelwood Common Best Beech Hill Rocks Park Guestling Thorn Glynde Northbridge Street Withdean Three Leg Cross Battle Flowers Green Broomham Fletching Common Tidebrook Shover's Green Ely Grange Pett Highgate Oxley's Green Splayne's Green