Education Marketing in Clifftown

Get in touch

Education Sector Advertising in Clifftown

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Clifftown but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SS1 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Clifftown (Essex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Great Hallingbury Whiteash Green Heckfordbridge Dutch Village Tollesbury Green Street Harwich Hartford End Bardfield End Green Barnston Burrsville Park Great Waltham Little Baddow Hastingwood Shrub End Gaunt's End Roydon Hamlet Sumners Clatterford End Flack's Green Nazeing Gate Mount Pleasant Ringtail Green Swan Street Burnt Heath Southfields North Benfleet Bath Side Courtsend Almshouse Green Mill End Childerditch Suttons Pig Street Wrabness Church End Upper Green Tumbler's Green Kelvedon Hatch Salmon's Corner Stapleford Abbotts Cock Green Braintree Corner Little Hallingbury Canewdon King Street Little Chesterford Tolleshunt Major Billericay Hatfield Broad Oak Blackmore End Rank's Green Roast Green Little Waltham Oak Corner Bentfield Green Clavering Bush End Man's Cross Marden Ash Shenfield Bovinger Samuel's Corner Broad's Green Thurrock Park Elmstead Market High Roding Rush Green Long Green Delvin End Hemp's Green High Beach Langham Faulkbourne Ostend Chickney Liston Marks Tey Mundon Newman's End Colliers Hatch Leigh-on-Sea Housham Tye Colne Engaine Crockleford Hill Windmill Hill Little Yeldham Ingrave East Hanningfield Southend-on-Sea Clatterford End Bradfield Heath Rose Green Ford End Little Henny Further Ford End Warley Crockleford Heath Bannister Green Kirby-le-Soken North Fambridge Sewardstone Monkey Street Pentlow Street Beacon End Roundbush Burnham-on-Crouch Belchamp Otten High Street Green Claverhambury Fingringhoe White Colne Rotchfords Keelars Tye Cross End Row Green Sucksted Green Lee Chapel North Farnham Green Fox Hatch Steeple Bumpstead Shellow Bowells Onslow Green Gaston Green Westley Heights Bonhunt Water Olmstead Green Bocking Churchstreet Great Yeldham Oxley Green Miller's Green Little Dunmow Chelmer Village Henham Barrow Hill Ramsden Heath Althorne Fordstreet Cambridge Town Totham Hill Fiddlers Hamlet Smythe's Green Little Cambridge Great Oxney Green Clacton-on-Sea Pharisee Green Green Street Pipps Hill Lower Green Wicken Bonhunt Netteswell Hawkin's Hill Abbey Field Beaumont Keysers Estate Birchanger Starling's Green West Mersea Holder's Green Colchester Norton End Bulphan Great Easton Stambourne Green Greensted Steward's Green Coryton Point Clear Shalford Green South Weald Seawick Havering's Grove Wix Panfield Horne Row Little Thurrock Hardy's Green Langenhoe Curtismill Green Lucking Street Bamber's Green Knowl Green Ford End Abbess Roding Leigh Beck Bunting's Green Pledgdon Green Low Street Cooksmill Green Langley Frogs' Green Heybridge Laindon Lexden Sewards End High Beech Shelley Lower Sheering Great Tey Wivenhoe Norwood End Downhall Beach Estate St Vincent's Hamlet Dovercourt Sand Hill Little Burstead Frating Green Bulmer Abridge Little End Aingers Green Bournes Green Pannel's Ash Matching Green Great Notley Mulberry Green Rickling Padham's Green Oaker Hill Moreton Chalkwell Milch Hill Pale Green Horsley Cross Alphamstone Loves Green Navestock Side Duddenhoe End Tilty Little Warley Hatfield Heath Coalhill Fox Street Wickham St Paul Feering Rowhedge Maylandsea Armigers Lanham Green Little Wakering Matching Tye Stondon Massey Belchamp Walter Harknett's Gate Blasford Hill Orsett Abbess End Little Oxney Green Goose Green Eversley Norton Heath Boreham Maple End Lindsell Grass Green Great Chesterford Wakes Colne Don Johns Bell Common Howe Street Wyatt's Green Cooper's End Witham Hutton Katherines Matching Roydon Takeley Street Brewer's End Hawkwell Great Totham Stanford Rivers Cobbler's Green Stisted Morris Green Wix Green Lee-over-Sands Parney Heath Berners Roding Brays Grove Elsenham Sta Writtle Wakes Colne Green Gallows Green Sturmer Welshwood Park Cowey Green Smith's Green East Tilbury Mistley Heath Totham Plains Noak Hill Campions Tilbury Green Broxted Puttock End Rotten End Tarpots Greensted Green Waltham's Cross St Lawrence Wethersfield Elsenham Upper Dovercourt Little Tey School Green Coxtie Green Ugley Church Langley Countess Cross Hare Street Nether Street Crow's Green Raven's Green Stafford's Corner Landermere Great Malgraves Bocking Little Braxted The Hythe Belchamp St Paul Langford Little Easton Bicknacre Northend Dedham Heath Cripple Corner Dry Street Foster Street Baddow Park Molehill Green Tye Common Fryerns Nazeing Long Green Aldham Church End Great Baddow The Birches Greenstead Audley End Crow Green Tindon End Rudley Green Messing Vange St Osyth Heath Ghyllgrove Tilekiln Green Southey Green Pleshey Upper Green Loyter's Green The Ryes Harrowcross Building End Mill End Green Margaretting Tye Water End Wellstye Green Mowden Stickling Green Chrishall Heybridge Duton Hill Minnow End Lane End Sible Hedingham Berechurch Pepper's Green Nine Ashes Little Walden Hope's Green Wendens Ambo Tendring Heath Eastend Nuper's Hatch South Heath Twinstead Doddinghurst Common Gestingthorpe Rawreth Birchhall Corner Ulting Philpot End Galleyend Hill Green Fordham Heath Cranes Baconend Green Downham Debden Cold Norton Cannon's Green South Stifford Stow Maries Far Thorpe Green Lamarsh Lamb Corner Bustard Green Horndon on the Hill West Thurrock Grange Hill Stanbrook Broad Street Green Jaywick Workhouse Hill Steeple Manwood Green Stroud Green Southminster Stocks Green Pentlow Willows Green Bradwell on Sea Elkins Green Bradwell Waterside Meadowend High Park Corner South Fambridge Ramsey Elder Street Layer-de-la-Haye Langham Moor Great Sampford Steeple View Layer Breton Great Maplestead Duck End Causeway End Roxwell Wickham Bishops Smith's Green Boxted Piercing Hill Great Parndon Rushley Green Rivenhall End Woodend Green Crays Hill Ivy Chimneys Pebmarsh Arkesden Perry Green Little Sampford Folly Green Middleton Hornestreet Frinton-on-Sea Cole End Woodham Mortimer Dewes Green Hobbs Cross Woodside Green Creeksea Thorpe Cross Ugley Green Prittlewell Mount Bures Churchgate Street Surrex Coopersale Street Roost End Stonebridge Toppesfield Howlett End Stebbing Young's End Good Easter Coggeshall Hamlet Copthall Green Little Laver Radley Green Hornells Corner Lower Nazeing Tye Green Porters Town Noak Bridge Mallows Green Black Horse Corner North End Rayleigh South Hanningfield Great Clacton Great Canfield Finkle Green Passingford Bridge Danbury Chafford Hundred Powers Hall End Ballards Gore Queen's Park Duck End Ashen Uppend Parson's Heath Stewards Loughton Stocking Green Brookstreet Northend Weeley Heath Clapgate Stanford-le-Hope Baker Street Janke's Green West Horndon West Tilbury Horkesley Heath Hook End Cobler's Green Hazeleigh Stoneyhills Brickkiln Green Corringham Gernon Bushes Breach Barns Epping Pilgrims' Hatch Littlebury Tolleshunt D'Arcy Cock Clarks North Weald Bassett Great Berry Daw's Cross Eastwood Chipping Ongar Brandy Hole Hobbs Cross Thorpe-le-Soken Tolleshunt Knights Parkeston Goose Green Row Heath Pitsea Saffron Walden Little Bardfield Boose's Green Chipping Hill Osea Island Stanway Hullbridge Latchmore Bank Great Bromley Dengie Lower Green Braiswick Peartree Green Easthorpe Great Henny Cupid's Corner Hallingbury Street Broomfield Bradwell Kingswood Little Maplestead Waterhales New England Radwinter End Kirby Cross Forrey Green Farmbridge End Blackcat Birdbrook Bedlar's Green Hamperden End Temple End Farnham Chadwell St Mary Little Horkesley Ashingdon Nazeing Mead Stockstreet Silver End Margaret Roding Aimes Green Hellman's Cross Debden Green Hare Green East Horndon Galley's Corner Fuller Street Upper Pond Street Bentfield Bury Rettendon Mark Hall South Boyton Cross Kingsmoor Jasper's Green Fryerning Thorpe Green Stones Green Shotgate Little Bentley Tye Green Beauchamp Roding White Roding Fordham Stondon Green Paslow Wood Common Beacon Hill Monk Street Gilwell Park White Notley Nounsley Little Clacton Danbury Common Littley Green Pedlars End Chignall Smealy Nevendon Mayland Great Dunmow New Mistley Runsell Green Montsale Black Notley Howegreen Walton-on-the-Naze Tillingham Cutlers Green Mountnessing Bentley Great Claydons Burton End Mill Green Killem's Green Margaretting Deer's Green Great Braxted Butt's Green Ardleigh Heath Asheldham Grays Woodham Walter Long Green Rayne Skye Green Clifftown Battlesbridge Shalford Waltham Abbey Rowney Corner Barstable Passmores Thaxted Mill Green Paglesham Eastend Peldon Woodgates End East Gores Little Parndon Lower Bobbingworth Green Bishop's Green Dobb's Weir Malting Green Barling Coopersale Wormingford Borley Green Latchingdon Bridge End Mucking Little Henham Paglesham Churchend Henny Street Canvey Village Bromley Cross Frenches Green Ardley End Craig's End Ramsey Island Stapleford Tawney Cobbs Fenn Birch Watton's Green Hadstock Little Leighs Dedham Little London Threshers Bush South Green Great Holland Hempstead Epping Green Debden Green Breeds South Woodham Ferrers Takeley Holland-on-Sea Stock Widford Purleigh Long Gardens Coopersale Common Thornwood Common Tye Green Borley Friars Mead Elmstead Heath Greenwoods Hallsford Bridge Tyler's Green Old Heath Twinstead Green Abberton Edney Common Reader's Corner Maggots End Taverners Green Gore Pit Rickling Green Outer Part of Town Westward Gosfield Temple Fields Roundbush Green Fairstead Kelvedon Weeley Little Mascalls Latton Bush Hockley Hazel End Duckend Green Bocking's Elm Mashbury Fobbing Finchingfield Winter Gardens High Easter Tylerscross Rivenhall Great Leighs Horseman Side Gay Bowers Southchurch Newney Green Chignall St James Galleywood Mott's Green Chapelend Hutton Mount Navestock Heath Howe Green Coggeshall Linford Salcott-cum-Virley Toot Hill Sibley's Green Bowers Gifford Lee Chapel South Fanner's Green Earls Colne Paternoster Heath Harlow Hickford Hill Chalk End Lambourne End Pinnacles Church End Tiptree Willingale Watch House Green Rook End Bardfield Saling Rochford Mile End West Bergholt Gamble's Green Great Horkesley Inworth Pattiswick Great Saling The High Brick End Lower Green Bartholomew Green Sunnymede Wiggens Green Great Oakley Steventon End Ramsden Bellhouse Beggar Hill High Houses Buttsbury Curling Tye Green Bridge Green Dyer's End Chappel Tilbury Juxta Clare The Common Canvey Island Mount Bovers Woodhatch Great Wakering Gainsford End Birch Green Handley Green Sunken Marsh Biggin St Osyth Brock Hill Hope End Green Newtown Theydon Bois Church End Frating West Hanningfield Sandon Little Common Lambourne Cornish Hall End Clapdog Green Elmdon Quendon Daws Heath Gooseberry Green Richmond's Green Moulsham Start Hill Norton Mandeville Great Warley Pond Street Navestock Common Great Bardfield Foxearth Butts Green Needham Green Newport North Stifford Stambourne Manningtree Westcliff-on-Sea Brook Street Ardleigh Netteswell Cross The Green Blake End Tendring Upshire Chigwell Halls Green Bobbingworth Keeres Green Oxen End Great Burstead Ost End Hyde Chase Fyfield Thundersley Cripplegate Tye Green Churchend Ridgewell Howe Green Burnt Mills Blackheath North Shoebury South Benfleet Wimbish Outer Part of Town Eastward Little Bromley Bradwell Wick Brightlingsea Theydon Garnon Greenstead Green New Thundersley Hare Street Swallows Cross Layer Marney Berden Theydon Mount Old Mead Clatterford End Molehill Green Tiptree Heath Purfleet-on-Thames Purfleet Chatham Green Thorrington Magdalen Laver Tye Green Buckhurst Hill Goldhanger Langdon Hills Copford Green Lippitts Hill Woodend Liston Gardens High Laver Orsett Heath Epping Upland Bacon End Heybridge Basin Brentwood Doddinghurst Basildon Herongate Old Harlow Catmere End Springfield Purton End Stansted Mountfitchet Ashdon Chelmsford Little Oakley Mill End Bigods Garnetts Mistley Chalvedon Woodham Ferrers Puttock's End Widdington Brookend Broad Green Gallows Green Gransmore Green Level's Green Langham Wick Leaden Roding Little Canfield Great Stambridge Chigwell Row Eight Ash Green Blackmore Great Wigborough Thorpe Bay Tilbury Kirkby-le-Soken Holyfield Lawford North End Harlow Common Braintree Ingatestone Maldon Fuller's End Strethall Wimbish Green Crawley End Helions Bumpstead Rawreth Shot Tye Green Manuden South Ockendon Broad Green Lower Pond Street Glen Faba Balstonia Mark Hall North Tilkey Tilegate Green Copford Pigstye Green Littlebury Green Bumble's Green Hawbush Green Hadleigh Chatter End Little London Cressing Sheering Cherry Green Great Canney Nazeing Seven Star Green Tip's Cross Felmore Boyton End Hawkspur Green Newlands Greenhill Terling Stagden Cross Howe Street Horsleycross Street Woodhill Broad Green Brick House End Foxash Estate Bulmer Tye Tye Green Farther Howegreen Little Totham Little Wigborough Shoeburyness Tendring Green Alresford Southfields Stebbing Green Lee Chapel Jack's Hatch Clay Hills Bran End Castle Hedingham Park Green Wesley End Sabine's Green Aythorpe Roding Brookend Hatfield Peverel Runwell Wickford Boxted Cross Burton's Green High Garrett Ovington Chitts Hills Potter Street Great Bentley East Mersea Robinhood End Broadley Common Chapel End Bradfield Four Wantz Carter's Green Tinkers Green Radwinter Felsted Sewardstonebury Aveley High Ongar Mount End Halstead Gubbion's Green Baythorne End Audley End Mill End Beazley End