Education Marketing in Frating Green

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Education Sector Advertising in Frating Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Frating Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in CO7 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Onslow Green Glen Faba North Shoebury Norton End Boreham Sucksted Green Stoneyhills Mount End Moulsham Felsted Corringham Doddinghurst Common Stebbing Newman's End South Heath Newport Pentlow Twinstead Parson's Heath Mistley Heath Belchamp Otten South Green Bunting's Green Handley Green Great Berry Sand Hill Clapdog Green Woodside Green Laindon Gallows Green Temple End Mile End Gainsford End Housham Tye Pebmarsh Silver End Lee Chapel Leigh Beck Lexden Pinnacles Harlow Walton-on-the-Naze Feering North End Elder Street Mount Pleasant Matching Green Roast Green Tiptree Heath Ivy Chimneys Linford Young's End Widdington Langdon Hills Welshwood Park Ovington Tinkers Green Southchurch Tye Green Stanford Rivers Margaret Roding Tilekiln Green Churchend Little Cambridge Chappel Hutton Mount High Roding Sunnymede Little Yeldham Brookstreet Rawreth Holyfield Breeds Wakes Colne Littley Green Leigh-on-Sea Duck End Frinton-on-Sea Ugley Green Takeley Street Buttsbury Great Stambridge South Fambridge Great Holland Potter Street Littlebury Hadleigh Southend-on-Sea Lower Green Leaden Roding Landermere Gallows Green Ost End Little Waltham Chatter End Pleshey Elmdon Purfleet Cranes Kirby-le-Soken Great Chesterford Tolleshunt Knights Coxtie Green Keeres Green Claverhambury Fanner's Green Gaston Green Stondon Green Debden Green Gooseberry Green Lamarsh South Ockendon St Lawrence Epping Upland Baconend Green High Laver Great Horkesley Brightlingsea Blake End Brickkiln Green Broad Green Crow Green Foxearth Rivenhall Braiswick Purton End Maldon Clapgate Puttock End Rayne Great Wakering Horkesley Heath Loves Green Beacon End Tip's Cross Sabine's Green Norwood End Woodgates End Cobbler's Green Burton End Cobler's Green Galleywood Bigods Twinstead Green Montsale North Stifford Hockley The Common Stebbing Green Stewards The Hythe Hatfield Broad Oak Mount Bures Friars Mead Little Horkesley Tarpots Stambourne The Green Hare Green Needham Green Canvey Village Upshire Aimes Green Great Totham Clifftown Woodham Ferrers Wicken Bonhunt Pond Street Thorpe Bay Monkey Street Cock Clarks Great Waltham Purleigh Long Gardens Rook End Newlands White Roding Sewardstonebury Berners Roding Abberton Langham Chalk End Fordham Heath Clatterford End Fordstreet Stones Green Brandy Hole Ramsey Heybridge Breach Barns Foster Street Tye Green Church End Ashen Great Sampford Bardfield End Green Great Malgraves Chelmsford Minnow End Hartford End Tilbury Juxta Clare Carter's Green Hadstock Ashingdon Roxwell Paglesham Eastend Danbury Crockleford Heath Sandon Little Hallingbury New Thundersley North End Seven Star Green Smith's Green Canvey Island Prittlewell Curling Tye Green Debden Green Bedlar's Green Goose Green Park Green Langford Pale Green Blackmore End Radwinter Bacon End Aldham Good Easter Duddenhoe End Pedlars End Ulting Bradwell Elsenham Rudley Green Bentfield Green Great Canfield Great Bardfield Frenches Green St Vincent's Hamlet Keelars Tye Stockstreet East Gores Little Oakley Howe Green Morris Green Creeksea Almshouse Green Ingrave Thundersley Messing Chapelend Wakes Colne Green Wiggens Green Stanbrook Great Clacton Mount Bovers Stansted Mountfitchet Borley Green Broad Green East Hanningfield Nounsley Langham Moor Old Harlow Marks Tey Puttock's End Matching High Beech Level's Green Oaker Hill Coopersale Common Holland-on-Sea Little Wakering Copthall Green Little Tey Mayland Tendring Littlebury Green Loughton Epping Steeple View Howegreen Wormingford Southey Green Delvin End Gore Pit Langenhoe Roydon Duton Hill South Woodham Ferrers Low Street Birch Green Fuller's End Widford Theydon Mount Shalford Biggin Pipps Hill Bocking's Elm Stickling Green Pitsea Wickford Powers Hall End Stapleford Abbotts Tendring Green Brock Hill Warley Brick End Bartholomew Green Green Street Farnham Wyatt's Green Oxen End Earls Colne Great Leighs Little Totham Smythe's Green Hullbridge Pentlow Street Ostend High Houses Lower Sheering Maggots End Bobbingworth Willingale Samuel's Corner 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Ambo Bell Common Boose's Green Ugley Stisted Mill Green Daw's Cross Roundbush Little Bardfield Galleyend South Benfleet Shotgate Ingatestone Dovercourt Eversley Mashbury Long Green Audley End Whiteash Green Rank's Green Cressing Radley Green Starling's Green Campions Chigwell Beaumont Great Warley Churchgate Street Cold Norton Burrsville Park Layer-de-la-Haye Gubbion's Green Bardfield Saling Miller's Green Little Wigborough White Colne Cherry Green Pattiswick Little Thurrock Pig Street Horseman Side Ramsden Bellhouse Thorpe Green Bradwell Wick Lower Pond Street Ghyllgrove Felmore Hazeleigh Little Henny Middleton Manuden Burton's Green Lindsell Lamb Corner West Thurrock Little Laver Bentley Cripplegate Loyter's Green Row Green Audley End Crawley End Castle Hedingham Roost End Upper Dovercourt Cooksmill Green Tolleshunt Major Panfield Bovinger Hemp's Green Grays Westcliff-on-Sea Gaunt's End Wimbish West Horndon Barnston Perry Green Stapleford Tawney Church End Bradwell Waterside Gilwell Park Chipping Hill Curtismill Green Rickling Fobbing Waterhales Theydon Garnon Milch Hill Old Heath Deer's Green Layer Marney Balstonia Bustard Green Church End Workhouse Hill Fryerning Great Oxney Green Braintree Corner Pepper's Green Magdalen Laver Bradfield Heath Matching Tye Rotten End Broadley Common Bridge Green Chignall Smealy Havering's Grove Osea Island Stocking Green Duckend Green Bran End Tillingham Tiptree Nevendon Don Johns Little Braxted Blackmore Harlow Common North Benfleet Chelmer Village Navestock Side Lee Chapel South Taverners Green Lower Green Cupid's Corner Bromley Cross Greenhill Netteswell Cross Clatterford End Stafford's Corner Cobbs Fenn West Mersea Grass Green Little Canfield Battlesbridge Downhall Beach Estate Alphamstone Bulmer Tye Ardley End Coopersale Outer Part of Town Eastward Farmbridge End St Osyth East Horndon Parney Heath Broxted Little Common Roundbush Green Eight Ash Green Edney Common Courtsend Doddinghurst Elmstead Heath Clavering Chalvedon Berden Tilkey Weeley Navestock Heath Little Bentley Upper Green Fryerns Liston Barling Paslow Wood Common Passmores Black Notley Birchanger Chickney Chapel End Helions Bumpstead Great Bromley Terling Olmstead Green Hill Green Henham Halls Green Fox Street Colne Engaine Brook Street Harknett's Gate Meadowend Greenstead Ringtail Green Piercing Hill Long Green Little Easton Great Wigborough Runwell Nazeing Long Green Hook End Hatfield Peverel Dutch Village St Osyth Heath Bumble's Green Robinhood End Brookend Watton's Green Great Hallingbury Mulberry Green Faulkbourne Old Mead Pledgdon Green Herongate Daws Heath Tilbury Fyfield Witham Great Saling Hare Street Little London Mark Hall North Brick House End Quendon New Mistley Great Parndon Southfields Cross End Chrishall Green Street Abridge Mark Hall South Sible Hedingham Row Heath Wimbish Green Mountnessing Brookend Bradwell on Sea Hellman's Cross Tyler's Green High Ongar Dyer's End Eastend North Fambridge Nether Street Ardleigh Heath Bulphan Duck End Hope's Green Little Dunmow South Stifford Little Sampford Abbey Field Bournes Green Southminster West Tilbury Pannel's Ash Passingford Bridge Tye Common Ford End Crockleford Hill Thorrington Aythorpe Roding Horsleycross Street Pilgrims' Hatch Tye Green Barrow Hill Lawford Killem's Green Runsell Green Goldhanger Frating Green Start Hill Elkins Green Great Yeldham Broomfield Hardy's Green Bamber's Green Rayleigh Bonhunt Water Hallingbury Street Steeple Raven's Green Dedham Henny Street Thurrock Park Chatham Green Kingsmoor Catmere End Rickling Green Peartree Green East Tilbury Fairstead Mallows Green Greenwoods Lane End Frating Great Dunmow Reader's Corner Hope End Green Temple Fields Saffron Walden Buckhurst Hill Clacton-on-Sea Netteswell Tolleshunt D'Arcy Craig's End Sheering Shelley Hawbush Green Beazley End Knowl Green Sewards End North Weald Bassett Dedham Heath Point Clear Ramsden Heath Tendring Heath Belchamp Walter Mundon Eastwood Gransmore Green Orsett Heath Thaxted Hallsford Bridge Halstead Lee-over-Sands Vange Chigwell Row Arkesden Langham Wick Porters Town Heckfordbridge Mistley Tindon End Cutlers Green Great Baddow Coopersale Street Hawkspur Green Hawkwell Mill End Green Great Easton Coalhill Windmill Hill Little Burstead Wivenhoe Navestock Common Little Oxney Green Cambridge Town Bradfield Moreton Birchhall Corner Rose Green Little Leighs Foxash Estate Boyton Cross Holder's Green Shoeburyness Mill End Horndon on the Hill Mucking Rowhedge Butts Green Black Horse Corner Blackheath Tye Green Great Canney Colchester Howe Street Braintree Takeley Latchmore Bank Winter Gardens Farther Howegreen Bush End Bicknacre The Ryes Church End Manningtree Seawick Ford End Shrub End Fuller Street Boxted Cross West Bergholt Gosfield Tye Green Tollesbury Shenfield Bridge End Ashdon Southfields Mill End Great Henny Chignall St James Crow's Green Bocking Upper Green Great Burstead Sibley's Green Fiddlers Hamlet Debden Coggeshall Hamlet Thorpe Cross Latton Bush Beauchamp Roding High Beach Thorpe-le-Soken Church Langley Ramsey Island Rochford Padham's Green Wesley End High Park Corner Steventon End Kingswood Danbury Common Kirkby-le-Soken Margaretting Hutton Little Mascalls Margaretting Tye Colliers Hatch Hatfield Heath Building End Lower Green Folly Green Cooper's End Norton Mandeville Cole End Chalkwell Radwinter End Roydon Hamlet Janke's Green Woodhatch Paternoster Heath High Garrett Hare Street Little Baddow Surrex Nuper's Hatch Uppend Writtle Philpot End Langley Birch Molehill Green South Hanningfield Parkeston Bannister Green Burnt Heath Threshers Bush Wix Hamperden End Canewdon Flack's Green Marden Ash Birdbrook Beacon Hill Kelvedon Nazeing Gate South Weald Brentwood Pharisee Green Tilty Woodend Green Sunken Marsh Tye Green Lower Bobbingworth Green Little Bromley Broad Green Finchingfield Sewardstone Barstable Lambourne Steeple Bumpstead Billericay Chadwell St Mary Salmon's Corner Abbess Roding The Birches Four Wantz Borley Keysers Estate Stondon Massey Noak Hill Totham Plains Wethersfield Stroud Green Skye Green Nazeing East Mersea Galley's Corner School Green Springfield Suttons Layer Breton Queen's Park Jasper's Green Abbess End Kelvedon Hatch Ardleigh Maylandsea Great Claydons Dobb's Weir Bath Side Bentfield Bury Richmond's Green Heybridge Basin Willows Green Copford Great Tey Rivenhall End White Notley Rowney Corner Hickford Hill Easthorpe Fingringhoe Liston Gardens Broad's Green Purfleet-on-Thames Fordham Northend Swan Street Gamble's Green Gestingthorpe Alresford Woodhill Kirby Cross Asheldham Finkle Green Ballards Gore Countess Cross Swallows Cross Newtown Harwich Shalford Green Goose Green Paglesham Churchend Hornestreet Water End Ridgewell Tylerscross Crays Hill Althorne Howlett End Weeley Heath High Easter Greensted Green Hyde Chase Great Oakley Tilegate Green Little Maplestead Bocking Churchstreet Jaywick Lee Chapel North Beggar Hill Wrabness New England Lambourne End Nine Ashes Brays Grove Noak Bridge Mill Green Peldon Farnham Green Waltham Abbey Blasford Hill Hobbs Cross Baythorne End Aingers Green Baddow Park Stagden Cross Great Bentley Stambourne Green Cowey Green Cannon's Green Lippitts Hill Tye Green Mott's Green Lower Nazeing Gay Bowers Frogs' Green Toot Hill Man's Cross Rush Green Howe Street Stonebridge Inworth Dewes Green Malting Green High Street Green Hawkin's Hill Dengie Basildon Lanham Green Wellstye Green Brewer's End West Hanningfield Little Parndon Norton Heath Causeway End Bishop's Green Newney Green Wix Green Waltham's Cross Far Thorpe Green Hastingwood Wickham Bishops Northend Salcott-cum-Virley Further Ford End Armigers Burnt Mills Rettendon Molehill Green Strethall Copford Green Elsenham Sta Great Maplestead Little End Bulmer Greensted Hobbs Cross Coryton Heybridge Totham Hill Aveley Tilbury Green Broad Street Green Rushley Green Wickham St Paul Katherines Butt's Green Grange Hill Thornwood Common Stanway Hazel End Little Henham