Education Marketing in Lochgelly

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Education Sector Advertising in Lochgelly

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lochgelly but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in KY5 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Ceres Woodend Den of Lindores Gateside Creich Luthrie Tanshall Blairburn Kedlock Denhead Mills Kirkton Mount Frost Newliston Balgonar St Andrews Queensway Barnyards Linktown Letham Whinnyknowe Kingseathill Gateside Logie Westfield Kinglassie Dunfermline Stenton Finglassie Milesmark Blebocraigs Easter Kilwhiss Kilrenny Baltilly Kennoway Broom Charlottetown Ballingry Chance Inn Caskieberran Fernie Garvock Hill Fetterdale West Wemyss Arncroach Methilhill Balmullo Kirkland Dam Kirkforthar Feus Oakley Lochore Peat Inn Wester Aberdour Innerleith Kingsmuir Monkstown Low Torry Templehall Cowstrandburn Clatto Collessie Gardeners' Lands Bowhill Easter Aberdour Lundin Links Crail Drummochy Steelend Gowkhall Methil Auchtermuchty Pitlessie Blairhall Auchmuty Rosyth Hill End Leven Backmuir of Pitfirrane Rimbleton Strathore Castleblair Park Lochgelly Edenstown Eastfield Low Valleyfield Baldridgeburn Parkneuk East Wemyss Fincraigs Wormit Kemback Glencraig Drumoig Anstruther Easter Bonnybank Newton of Falkland Bellyeoman Markinch Panhall Orrock Dysart Crossford Torryburn Lumphinnans Windygates Hill of Beath Rathillet Baldinnie Craigrothie Sillerhole Cupar Muir Brucefield Boreland Monimail Bowershall Thornton Balfarg Carnbee Denbeath Criech Shires Mill Townhill Buckhaven Forester's Lodge Kirkton of Cults Grange of Lindores Coaltown of Burnturk Jamestown Aberdour Cameron Bridge Burntisland Limekilns Alburne Park Newbigging Coaltown of Balgonie Guardbridge Balmalcolm Carrick Innerleven Elie Headwell Pitscottie Cameron Macedonia Lawhead Rumblingwell Leuchars Mossgreen Falkland Radernie Brunton Newton Upper Largo Lathones Port Brae Cowdenbeath Pathhead Burnside Springfield Upper Kenley New Gilston Kingseat Hayfield Kingsbarns Touch Pitcoudie Abercrombie Kedlock Feus Culross Cadham Dunino Drumeldrie Foodieash Pickletillum Newmills Kilduncan Kincaple Cluny Sinclairtown Muiredge Gallatown Cupar East Finglassie Dundonald Kinghorn Edenside Chapel Black Muir Bellbrae Earlsferry Dalgety Bay Newburgh Crombie Cairneyhill Pepper Hill Kettlebridge Parbroath Pittenweem Saline Strathkinness North Queensferry Kingskettle Lindores Kilconquhar Star Dunbog Dunshalt Kincardine Dunnikier Largoward Fordell Fordell Firs Pettycur Kirkton Colinsburgh Carnock Beveridgewell Northend Cardenden Bridgend Mount Melville Boarhills Pattiesmuir Crossgates Inverkeithing Stravithie Glenduckie Crosshill Old Town Auchterderran Auchtertool Gauldry Coaltown of Wemyss Charlestown Kelty Abbey Parks Moonzie Blinkbonny Inchrye Steading Town Centre Anstruther Wester Comrie St Michaels Hazelton Walls St Monans Balcurvie Lucklawhill Woodside Leven Links Strathmiglo Tayport Old Battery Newport-on-Tay Muirhead Jamphlars Bow of Fife South Straiton Pitcorthie High Valleyfield Leslie West Gallatown Scoonie Lower Largo Newcastle Milton of Balgonie Bottomcraig Pitteuchar Balmerino Kinloch Whitehill Glenrothes Easter Kinsleith Donibristle Duloch Prior Muir Kettlehill Anstruther Balbuthie Giffordtown Leslie Parks Kirkland Baintown Wellwood South Parks Dairsie / Osnaburgh Smeaton Cellardyke Beleybridge Woodside Croft Outerly H M Naval Base Newton of Balcormo Freuchie Hillend Kirkcaldy Halbeath Kilmany Ladybank Woodhaven