Education Marketing in Longshoot

Get in touch

Education Sector Advertising in Longshoot

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Longshoot but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WN1 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Longshoot (Greater Manchester)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Grains Bar Sudden Heaviley Heathfields Roe Cross Nangreaves Dog Hill Top of Lane Astley Bridge Castle Hill Thorp New Bury Shuttleworth Hollywood End Gigg Howe Bridge Pennington Green Alder Root Slattocks Stalybridge Caldershaw Grange Shaw Heath Little Bolton Clifton Green Bramhall Green Sandbed Harper Green Holcombe Brook Pemberton Quickwood Peel Hall Holts Outwood Gate Langley Ley Hey Park Bull Hey Ridge Hill Rosehill Castle Hall Hunger Hill Pobgreen Woodley Edge Green Oldham Edge Walkden West Hulme Pendlebury Broad Carr Summerseat Broadfield White Gate End New Windsor Kirklees Topping Fold Woods Moor Crooke Bardsley Peel Moorend Rowlands Burnden Clough Carrington Werneth Roundthorn Tottington Bottling Wood Waterloo Buckton Vale Bank Top Littleborough Dobb Brow Bickershaw Back o' th' Bank Toppings Darn Hill Golborne Bradshaw Copster Hill Marsh Green Grasscroft Ellenbrook Hale Barns Top-o-th' Hill Cheetham Hill St George's Micklehurst Calderbrook Four Gates Park Lane Knott Lanes Summit Ashton-under-Lyne Dumplington Rose Bridge Souracre Broadhalgh Thatch Leach Royley Crankwood Clover Hall Town Lane Beswick Bowdon Rakewood Crumpsall Jericho Westleigh Mottram Rise Bolton Atherton Jubilee Reddish Green Rochdale Wilderswood Mudd Barrow Bridge Middleton Whittle Brook Standish Lower Ground Poolstock Hawk Green Affetside Greenacres Lower Kersal Heaton Longsight Waterside Doffcocker Orrell Tontine Ashton Heath Weakey North Moor Matley Busk Hooley Hill Westwood Park Outwood Middle Hulton Lakes Terrace Higher Blackley Fernhill Lately Common Tang Newtown Cheadle Lady House Pendleton Gale Narrow Gate Brow Standish Far Moor Haigh Stanley Green Hollins Lane Side Chequerbent Winstanley Mossley Peel Brow Summit Hillend Baldingstone Spring Gardens Kirkholt Trafford Park University Charlestown Hooley Brow Greenside High Crompton Guide Bridge Woodhill Fold Side of the Moor Limehurst New Earth Hill Top Middleton Junction Thurston Clough Top of Cragg Mayfield Rose Hill Hyde Newall Green Top O Th' Knowl Higginshaw Unsworth Red Lumb Green Gate Scot Lane End Higher Hurst Higher Green Shaw Brinnington Hooten Gardens Heaton Mersey Great Lever Buersil Head Winton Swinton Park Lamberhead Green Lane Ends Clifton Junction Swinton Stoneyfield The Edge Marple Bridge Fletcher Bank Besses o' th' Barn Broughton Park Hurstead Dales Brow Haugh New Delph Newton Heath Shakerley Doctor Lane Head Pownall Green County End Prestolee Hurst Brook Warburton Small Brook Altrincham Roughtown Greave Dangerous Corner Gillbent Newhey Bank Top Gilnow Greenacres Moor Woolley Bridge Fletcher Fold Whalley Range Spring Bank Hartshead Pike Summit Tamer Lane End Newbold Brow Cockey Moor Torkington Breightmet Low Crompton Davyhulme Boarshurst Harpurhey Thornham Fold Adswood Bottom o' th' Brow Oldfield Brow Ringley Mumps Spindle Point Heywood Carr Wallsuches Cheadle Heath Ringley Fold Flowery Field Timperley Black Clough Heald Green Alkrington Garden Village Kirkhams Quick Belle Vue Bottom of Woodhouses Harrop Dale Oozewood Openshaw Stubley Springhead Higher Summerseat Wigan Lilford Lower Rushcroft Alt Hill Tunstead Cross Bank Woodhouse Park Sunny Bank Mile End Moorside Mills Hill Chew Moor Crompton Fold Portwood Woodhill Ancoats Blackford Bridge Chadderton Fold Hollins Sholver Linnyshaw Little Clegg Deane Brownlow Fold Didsbury Little Scotland Norden Higher Barrowshaw Grotton Spotland Fold Leigh Bentgate Bradshaw Chapel The Bell Halliwell Moston Balderstone Windlehurst Hatherlow Roe Green Davenport Stock Brook Horwich Haughton Green Birtle Lower Broughton Bury Westhoughton Brook Bottom Royton Levenshulme Delph Greave Greave Lime Field Chadderton Heights Audenshaw Collyhurst Mill Hill Burrs Fallowfield Owler Barrow Cutgate Captain Fold Lower Place Hazelhurst Firswood Chorlton-cum-hardy Fern Grove Hollingworth Norley Manchester Salem Luzley Brook Broad Oak Butler Green Slackcote Heyside Little Lever Old Trafford Brindle Heath Fox Platt Top of Heap Marple Mitchell Hey Durn Holt Lane End Radcliffe Broadheath Woodlands Crowhill Plank Lane Lower Ogden Chesham Shaw Side Shevington Rough Bank Luzley Markland Hill Kearsley Moss Astley Green Kingston Top o' th' Brow Higher Ince Syke Millbrook Alt Gravel Hole Bowlee Aspull Common Moss Grove Siddow Common HIgher Broughton Hurst Knoll Top of Hebers Brooksbottoms Horrocks Fold Kersal Hilton House Norbury Moor Mossley Cross Lowton Pocket Kitt's Moss Barlow Moor Whitley Oaken Bottom Burymewick Denshaw Hollinwood The Cliff Hodgefold Withington Abram Brow Wash End Bowgreen Stanycliffe Tanners Lower Summerseat Walmersley Milnrow Victory Hindsford Uppermill Dimple Land Gate Cale Green Little Hulton Carr Whelley Catley Lane Head Chadkirk Worsley Mesnes Martland Mill Parr Fold Holden Fold Bottom o' the Moor Ince-in-Makerfield Passmonds Lily Hill Heyheads Bank Heath Red Rock Bryn Mossbrow Rough Knarr Lostock Scouthead Diggle Cote Green Greenfield Hollingworth Hawkshaw Hurst Nook Hulme Westwood Newtown Bedford Hulton Lane Ends Strines Tagg Wood Bramhall Braeside Cold Hurst Howarth Cross Prestwich Worsley Dearnley Higher Ogden Delph Hill Tonge Fold Reddish Vale Burnley Brow Hart Common Lane Ends Hosker's Nook Moorside Birks Marylebone Barlow Fold Lydgate Bunkers Burnage Top Lock Crofts Bank Dukinfield Ardwick Stone Breaks Glodwick Laithwaite Wardle Landslow Green Walshaw Mill Brow Greenmount Austerlands Mellor Backbower Moorclose Old Birtle Smithy Bridge Rusholme Dunham Woodhouses Stockport Smithy Green Belfield Baguley Winstanleys Calder Bank Egerton Cadishead Royton Moss Tunshill Lostock Junction Little Moor Northenden Kearsley Linfitts Dacres Hartshead Green Lower Moor High Lane Dove Bank Buckley Wood Abbey Hey Waterhead Darcy Lever Lowton St Mary's Nob End Windy Arbour Blackmoor Limefield Well Green Townfield Tyldesley Heyrod Compstall Mid Reddish Barton upon Irwell Longshoot Brownlow Hawkley Quick Edge Marsland Green Heady Hill Pleasant View Cherry Tree Cockbrook Foggbrook Charlestown Bramhall Moor Salford Water Hayes Eccles Wood End Partington Bamfurlong Roaches Godley Hill Gidlow Cox Green Hooley Bridge Rainsough Weaste Cocker Hill Littlemoss Worsley Hall Hazelhurst West Gorton Ordsall Hattersley Flixton Heap Bridge Hopwood Werneth Low Montcliffe Hanging Chadder Town Head Prettywood Eagley Lancashire Hill Clifton Harwood Lee Nook Stockport Great Moor Primrose Bank Godley New Moston Rhodes Green Swinley Spotland Bridge Running Hill Head Worthington Fernhill Gate Ellesmere Park Hindley Green Daisy Nook Marslands Goose Green Bredbury Green Simister Bottom o' th' Moor Hilton Park Coppice Moses Gate Lark Hill Rhodes Warburton Green Gathurst Woolroad Sun Hill Bredbury Brooklands Clough Wolstenholme Daisy Hill Sinderland Green Town Green Watersheddings Hurst Street End Woodhouses Davenport Green Woodend Chapel Field Light Bourne Green Harrop Green Buckley Top of Moor Mosley Common Buersil Boothstown Lower Roe Cross Lower Bredbury Ealees Farnworth Smallshaw Healds Green Over Hulton Dobcross Moss Hey Bradley Fold Barrack Hill Lower Arthurs Johnson Fold Wardley Moorhey Pennington New Houses Town of Lowton Pitses Pimhole Patricroft Clayton Peel Green Stepping Hill Firs Lane Bank Lane Lower Ince Bury Ground Reddish Water's Nook Rhodes Bank Kitt Green Copley Daubhill Smithills Broadley Fold Firgrove Heaton Chapel Hall i' th' Wood Fur Lane Shaw Edge Heaton Park Springfield Top o' th' Meadows East Didsbury Broadbottom Tentersfield Tonge Moor Four Lane Ends Cowhill Burnedge Denton Greengate Engine Fold Lydgate Cooper Turning Nimble Nook Wythenshawe New Manchester Nether Lees Acres Willows Birch Stretford Street Gate Salford Quays Chadderton Stake Hill Edge Fold Roundthorn Stoneclough Bottom o' th' Moor Carr Green Fenny Hill Crimble Cheesden Newbold Oldham Shore Seedley Wingates Newton Wood Aspull Hazel Grove Urmston Sharston Lower Fold Cold Hurst Hollow Higher Boarshaw Stamford Park Tame Water Heights Bagslate Moor Gatley Mossley Brow The Hague Bleak Hey Nook Black Lane Delph Leesfield Woods End Wallgate Bradford Sale Firwood Fold Back o' th' Moss Frank Hill Dunscar Offerton Green Yew Tree Hollins Green Lowton Heath Lower Healey Newton Beech Hill Ramsbottom Ashton upon Mersey Oak Bank Trub Woodgate Hill Starling Acre Bamford Lime Side Free Town Lowton Common Lever Edge Abram Prestwich Bank Greenheys Broadoak Park Offerton Bryn Gates Romiley Mottram in Longdendale Shevington Moor Droylsden Benchill Near Barrowshaw Redwood Park Bridge Taunton Higher End Wharfside Smallbridge Scholes Brownlow Taylor Green Goats Rose Hill Caldermoor Astley Spout Green Shore Edge Hollins Ainsworth Moss Nook North Reddish Redvales Debdale Strangeways Lees Springfield Broadbent Wall Hill Sedgley Park Holly Grove Fishpool Roebuck Low Monton Whitefield Seedfield Miles Platting Hazelhurst Infirmary Holcombe Bottoms Nuttall Leesbrook Bevis Green Bramhall Park Woolfold Brushes Highfield Heaton Norris Glodwick Lows West Didsbury Middle Healey Shaws Castleton Turf Hill Blackrod Sharples Arden Park Dixon Green Great Howarth Stand Old Tame Heaton Moor Deans Ashton-in-Makerfield Hag Fold Warhill Eagley Bank Hindley Orrell Post Alder Forest Hale South Reddish Failsworth Irlam Longshaw Buckley Wells Chapel Fields Carrbrook Cheadle Hulme Chadderton Park Woodford Spring View Wood Brook Elton Greenacres Fold Edgeley Marland White Gate Honresfeld Fern Bank Hathershaw Woodfields New Springs Pickley Green Ashley Heath Lane Head Egerton Park North Ashton Kersal Dale Carr Bank Higher Folds Brook Bottom Marpleridge Parr Brow Highfield Cowlishaw Bower Fold Rain Shore Platt Bridge Northern Moor Spring Hill Far Souracre Fitton Hill Shevington Vale Hey Higher Woodhill Timbercliffe Dunham Town Bromley Cross Clarksfield Irlams o' th' Height Woodhouse Green Stubshaw Cross Haggate Wallness Brunswick Wood Road Gorse Hill Long Sight Gorton Bolholt Cope Bank Blackley Moss Side Sun Green Gee Cross