Education Marketing in Wallgate

Get in touch

Education Sector Advertising in Wallgate

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Wallgate but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in WN3 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Sholver Heaton Park Didsbury Stock Brook Nangreaves Marsh Green Holcombe Brook Old Tame Tottington Austerlands Brinnington Astley Bank Lane Dog Hill Broad Carr Arden Park Wardle Broadheath Greenacres Clough Salford Quays Darcy Lever Cheesden Pendleton Rose Hill Pickley Green Greave University Littleborough Abbey Hey Stoneyfield Turf Hill Longshoot Whelley Kearsley Moss Souracre Poolstock Standish Stand Cocker Hill Wallsuches Newtown Heap Bridge Cherry Tree Broadhalgh Water Hayes Goose Green Greenacres Moor Heyrod Shuttleworth Woodlands Hag Fold Stamford Park Ainsworth Torkington New Earth Hey Shaws Tang Walshaw Ridge Hill Stretford South Reddish Shaw Edge Guide Bridge Great Howarth Wallgate Haggate Fernhill Gate Spout Green Tonge Fold Middle Healey Stalybridge Portwood Bevis Green Bottom o' th' Moor Standish Lower Ground Hart Common Bottom of Woodhouses Lower Moor Worthington Markland Hill Acre Lostock Waterside Marland Mumps Cowhill Slackcote Eagley Radcliffe Bamfurlong Hollywood End Pennington Green Rosehill Lower Arthurs Higher End Cheetham Hill Hathershaw Broadoak Park Belle Vue Lower Rushcroft Charlestown Mellor Edgeley Flixton Alt Hill Winstanley Affetside Dacres Godley Hill Dearnley Clifton Green Darn Hill Catley Lane Head Birks Wallness Hosker's Nook Horrocks Fold Higher Barrowshaw Woodhouses Cockbrook Smithills Pitses Swinley Bredbury Green Higher Blackley Heaton Mersey Wingates Lancashire Hill Royton Goats Tentersfield Parr Brow Mossley Brow Wood Brook Brownlow Acres Ringley Fold Plank Lane Highfield Top of Hebers Winstanleys Buersil Head Burnden Mudd Thatch Leach Weaste Higher Green Kitt Green Gravel Hole New Bury Caldershaw Black Clough Highfield Holcombe New Windsor Higher Hurst Brownlow Fold Ellesmere Park Well Green Newton Blackmoor Levenshulme Oldham Middleton Junction Top of Lane Aspull Common Taylor Green Moston Higher Summerseat Cadishead Free Town Newton Heath Burymewick Far Souracre Brownlow Cold Hurst Hollow Windy Arbour Woodhouse Park Firswood Hollins Hurst Brook Lane Head Street Gate Royton Moss Clover Hall HIgher Broughton Wood End Greenacres Fold Hazelhurst Norden Top of Heap Oaken Bottom Town Green Harpurhey Haigh Spindle Point Marple Rhodes Martland Mill Salford Smallbridge Astley Green Busk Castleton Timperley Dobcross Rainsough Shevington Moor Beech Hill Harrop Dale Trub New Springs Wood Road Summit Doctor Lane Head Mottram Rise Fallowfield Sudden Small Brook Back o' th' Moss Town Lane Collyhurst Topping Fold Infirmary Johnson Fold Cutgate Norbury Moor Bank Top Hooley Bridge Calder Bank Bull Hey Rose Hill Hollins Green Fur Lane Clayton Hawk Green Cale Green Whalley Range Hazelhurst Barrack Hill Lower Fold Quick Stepping Hill Heady Hill Rakewood Alt Glodwick Lows Worsley Hall Delph Greave Hilton House Summerseat Rhodes Green Whitley Crofts Bank Whitefield Roe Cross Spring View Chadderton Fold Springfield Shaw Woodhouse Green Black Lane Seedley Horwich Diggle Tunshill Offerton Bryn Woods Moor Bolholt Landslow Green Slattocks Long Sight Rain Shore Yew Tree Top of Cragg Tontine Mile End Baguley Dobb Brow Pownall Green Norley Hilton Park Cope Bank Carr Green Buckley Wood Moss Grove Edge Fold Millbrook Red Lumb Little Clegg Egerton Park Mill Hill Clarksfield Stanley Green Burnage Aspull Higher Boarshaw Milnrow Bryn Gates Moorclose Owler Barrow Street End Prestolee Eccles Crooke Dangerous Corner Firgrove Hurst Knoll Carrington Heyside Shevington Vale Cheadle Hulme Heaton Charlestown White Gate Bowlee Uppermill Land Gate Reddish Vale Bardsley New Moston Hollingworth Bramhall Moor Rough Bank Boothstown Hawkshaw Howe Bridge Newall Green Stubley Leesfield Rowlands Lower Place Greenmount Nether Lees Westhoughton Hill Top Oozewood Sharples Hall i' th' Wood Blackford Bridge Belfield Partington Mottram in Longdendale Kersal Mossley Cross Stanycliffe Timbercliffe Greenheys Dumplington Hollingworth Brindle Heath Pocket Victory Dunscar Montcliffe Birch Knott Lanes Smithy Green Middle Hulton Cheadle Littlemoss Swinton Carr Salem Clifton Hazelhurst Wigan Moss Nook Sandbed Wardley Dove Bank Tamer Lane End Higher Ince Quickwood Ashley Heath Bradshaw Chapel Fields Roaches The Bell High Lane Platt Bridge Roughtown Syke Halliwell Nob End Old Birtle Broadfield Openshaw Carr Dunham Woodhouses Four Gates Blackley Wolstenholme Light Bourne Green Glodwick Werneth Carrbrook Ellenbrook Haugh Peel Green Wilderswood Braeside Grotton Woodhill Fold Water's Nook Top O Th' Knowl Firs Lane Abram Brow Summit Ley Hey Park Waterloo Thorp Astley Bridge East Didsbury Top Lock Shaw Heath Leigh Shakerley Chorlton-cum-hardy Lane Side Tame Water Failsworth Brooklands Newbold Brow Brunswick Newton Wood Ancoats Benchill Woodgate Hill Bank Heath Davenport Lamberhead Green Westwood Park Ringley Holden Fold Old Trafford Chequerbent Top of Moor Clifton Junction West Didsbury Sharston Higher Ogden Holts Besses o' th' Barn Bury Longsight The Edge Scot Lane End Woodfields Oldfield Brow Lower Healey Cote Green Rusholme Strangeways Stone Breaks Near Barrowshaw Delph Hill Lane Ends Gatley Chadkirk Winton Kirkhams Buckton Vale Marpleridge Lately Common Chadderton Park Audenshaw Bradley Fold Grange Beswick Peel Brow Spring Bank North Moor Marsland Green Barton upon Irwell Swinton Park Birtle Backbower Alder Root Oldham Edge Top o' th' Meadows New Delph Stockport Great Moor Wythenshawe Hillend Waterhead Marylebone Adswood Little Hulton Harwood Lee Tagg Wood Bradshaw Chapel Buersil Lane Ends Kingston Side of the Moor Woodend Dimple Heywood Honresfeld The Cliff Thurston Clough Werneth Low Broadbottom Hulme Town of Lowton Higher Woodhill West Hulme Marslands Dales Brow Doffcocker Passmonds Heights Back o' th' Bank Denton Low Crompton Romiley Hartshead Pike Rochdale Harrop Green Top-o-th' Hill Sale Daubhill Pleasant View Reddish Orrell Post Lostock Junction Thornham Fold Red Rock Copley Longshaw Broad Oak Fox Platt Lowton Heath Moorside Smallshaw Wash End Butler Green Lower Kersal Primrose Bank Bramhall Frank Hill Town Head Bredbury Ashton-under-Lyne Eagley Bank Hyde Gigg Roebuck Low Bottom o' the Moor Hooten Gardens Lever Edge Oak Bank Denshaw Crimble Woolley Bridge Lily Hill Prestwich Bank Lower Ince Gilnow Woods End Taunton Kearsley Edge Green Pobgreen Bagslate Moor Little Bolton Greenfield Gorse Hill Bramhall Green Greave New Houses Shevington Running Hill Head Davenport Green Lydgate Harper Green Boarshurst Windlehurst Heaton Chapel Scouthead Hawkley Gee Cross Lower Roe Cross Crompton Fold Ealees Little Lever Bottom o' th' Moor Elton Peel Hall Heyheads Quick Edge Over Hulton Durn Langley Lower Summerseat Clough Miles Platting Bolton Dukinfield Bank Top Summit Mill Brow Cox Green Roundthorn Mills Hill Little Moor Stubshaw Cross Moorside Lowton Common Westleigh Middleton Park Lane Patricroft Lime Side Mitchell Hey Fenny Hill Hulton Lane Ends Chadderton Heights Cooper Turning Engine Fold Luzley Jubilee Bowgreen Ramsbottom Newtown Urmston Micklehurst Hurst Bower Fold Linnyshaw Watersheddings Ardwick Roe Green Unsworth Seedfield North Reddish Compstall Castle Hill Bamford Higginshaw Fernhill Heaton Norris Westwood Rough Knarr Narrow Gate Brow Heathfields Gidlow Nook Stockport Blackrod Woolfold Peel Greenside Newbold Buckley Wells Hooley Brow Orrell Ashton-in-Makerfield Mosley Common Abram Bradford Strines Tonge Moor Irlams o' th' Height Sedgley Park Hurst Nook Firwood Fold Prestwich Limefield Kersal Dale Lower Ogden Laithwaite Lakes Terrace Springhead Crumpsall Egerton Park Bridge Hollinwood Calderbrook Brushes Outwood Heald Green Buckley Davyhulme Castle Hall Sinderland Green Hunger Hill Hooley Hill Balderstone Howarth Cross Gale Hattersley Northenden Fitton Hill Hindley Rose Bridge West Gorton Cross Bank Newhey Fern Bank Altrincham Luzley Brook Alkrington Garden Village Parr Fold Four Lane Ends St George's Hartshead Green Toppings Pendlebury Lilford Sunny Bank Foggbrook Shore Edge Lydgate Woodford Redwood Farnworth Baldingstone Dixon Green Hopwood Leesbrook Tunstead Nimble Nook Rhodes Bank Cowlishaw Stake Hill Lime Field Manchester Fern Grove Top o' th' Brow Mossley Crowhill The Hague Ince-in-Makerfield Brook Bottom Hollins Limehurst Worsley Hale Barns Reddish Green Daisy Nook Cockey Moor Ashton upon Mersey Warburton Heaton Moor Bunkers Chesham Flowery Field Deane Tyldesley Hindley Green Burrs Bottling Wood Marple Bridge Daisy Hill Green Gate Pennington Fletcher Bank Bromley Cross Walmersley High Crompton Captain Fold Walkden Barlow Moor Atherton Copster Hill New Manchester Pimhole Townfield Royley Healds Green Great Lever Whittle Brook Lower Bredbury Lees Holly Grove Brook Bottom Brooksbottoms White Gate End Offerton Green Grains Bar Barrow Bridge Simister Debdale Wall Hill Caldermoor Moss Side Starling Gillbent Prettywood Lowton St Mary's Jericho Burnedge Woodley Golborne Moses Gate Mossbrow Lark Hill Hazel Grove Warburton Green Kirkholt Hindsford Burnley Brow Monton Hale Weakey Spring Hill Cheadle Heath Redvales Irlam Stoneclough Higher Folds Matley Dunham Town Heaviley Far Moor Coppice County End Broadbent Haughton Green Sun Hill Godley Crankwood Bowdon Deans Moorhey Spring Gardens Broadley Fold Lowton Woolroad Fletcher Fold Hollins Cold Hurst Bickershaw Spotland Bridge Bury Ground Bramhall Park Sun Green Carr Bank Nuttall Scholes Hatherlow Chadderton Greengate Alder Forest Grasscroft Siddow Common Linfitts Pemberton North Ashton Gorton Little Scotland Bleak Hey Nook Gathurst Shore Moss Hey Northern Moor Warhill Bedford Smithy Bridge Broughton Park Breightmet Holt Lane End Tanners Springfield Shaw Side Woodhill Mayfield Lower Broughton Kirklees Outwood Gate Droylsden Hodgefold Bottoms Bentgate Wharfside Hanging Chadder Spotland Fold Lady House Bottom o' th' Brow Delph Roundthorn Trafford Park Barlow Fold Chapel Field Mid Reddish Kitt's Moss Withington Fishpool Moorend Chew Moor Willows Ashton Heath Worsley Mesnes Ordsall Hurstead