Education Marketing in Lower Machen

Get in touch

Education Sector Advertising in Lower Machen

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lower Machen but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in NP10 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Lower Machen (Gwent)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Malpas Newchurch Daren-felen Chapel of Ease Llangibby / Llangybi Llantarnam Twyn Cynhordy Senghenydd Parc Penallta Country Park Penbidwal Hafodyrynys Sirhowy / Sirhywi Gilfach The Cot Pontypool / Pont-y-pŵl Duke's Meadow Manmoel Coedcae Pen-y-cae-mawr Llangovan Cwmbrân Llanvihangel-Ystern-Llewern Grosmont Cantref Llechryd Five Lanes Somerton Pant y Pwdyn Redwick Cat's Ash Old Treowen Llandegveth Cicelyford Llwyn-du Aberbargoed / Aberbargod Lower New Inn Forge Hammer Croes-Hywel Dukestown St Bride's Netherwent Bryngwyn Coldra Wolvesnewton / Llanwynell Caerphilly / Caerffili Henllys Vale Caggle Street Slough Wernrheolydd Buckholt Llangattock Nigh Usk / Llangatwg Dyffryn Wysg Pen-y-fan Bryngwyn Cefn Hengoed Llandevenny Gwehelog Common Level of Mendalgief Pochin Houses Llanbadoc Hilltop Twyn Shôn-Ifan Highmoor Hill Hoop Bettws Golynos Celynen Whitebrook Thornhill Treworgan Common Oldcastle Brynithel Ridgeway Llanbradach Pen-twyn Croes-y-mwyalch Churchill Park Rassau Grofield Brynglas Wyesham Cross Danygraig Pillgwenlly Crick Risca / Rhisga Upper Fedw Kilgwrrwg Bute Town Maindee Caerau Park Broadstreet Common Pontywaun Llancaiach Lydart Llanvihangel Gobion High Meadow Llanllowell / Llanllywel Troearhiwgwair Cobbler's Plain Bullyhole Bottom Cefn-y-Crib Blaina / Y Blaenau St Brides Wentlooge / Llansanffraid Gwynllŵg Bedwellty Pits Monmouth / Trefynwy Penpergwm Llangua Carrow Hill Llanhennock Mynyddislwyn Pen-pedair-heol Blaen-y-cwm Beili-glas Pontnewydd Llanddewi Skirrid Mount Ballan St Maughans Green Jingle Street Persondy Summerhill British Twyn-y-Sheriff / Twynysheriff Saltmarsh Groes-wen Upper Common Pwllypant Rhyd-y-meirch Pen-y-bont Hollybush Nelson Tre-gagle Melin Caiach Llangattock Lingoed Clydach Penyrheol Itton Common Sudbrook Ashvale Llanfabon Leechpool Beaufort Hill Magor / Magwyr Penpergym Dixton Osbaston Whitewall Common Oakdale Blaenavon Junction Coed-y-fedw St Maughans / Llanfocha Broadstreet Common Clytha Park Llandevaud Croespenmaen / Croes-pen-maen Newton Green Denscombe Cwmfelinfach Waunllapria Woodfieldside Trellech Crossways Summerleaze Kingcoed / Cyncoed Treadam Varteg Ynysddu Llanmartin Lowlands Snatchwood East Bank Kemeys Commander Castell-y-bŵch Bishton Bondfield Park Garnlydan Llantilio Crossenny / Llandeilo Gresynni Old Cwmbran Tai'r-heol Uskmouth Coed-y-caerau Hendredenny Six Bells Penyrheol Underwood Tir-y-berth Earlswood Wonastow Knollbury Mardy Caerleon / Caerllion Deri Five Locks Llanfihangel near Rogiet Itton Greenmeadow Newchurch Maes-glas Crossway Marshfield Tredunnock Millbrook Common Cefn-llwyn Cwm Siôn Mathew Caer-went / Caerwent Pengam Trecenydd Sowhill Pontrhydyrun Tirphil Kilgwrrwg Common Pontymoel Crumlin / Crymlyn Forge Side Forest Coal Pit Mitchel Troy Trosnant Blaenavon Gaerllwyd Llanarth / Llannarth Lawrence Hill Rock Pencroesoped Manorside Brynmawr Penygarn Watford Park Fleur-de-lis Rifle Green Aberbeeg / Aber-big Coed-y-paen Penrhiwgarreg Broadstone Penybryn Rockfield Llancayo / Llancaeo Black Vein Southville Pontnewynydd Cwmcarvan / Cwmcarfan New-Mills Blacktown Worthybrook Common-y-coed Llanfihangel / Tor-y-Mynydd Llanvaches Ebbw Vale / Glyn Ebwy Tredomen Cwmtillery / Cwmtyleri Skenfrith Mornington Meadows Glasllwch Trinant Ty-fry Gelligaer Pwllmeyric / Pwllmeurig Victoria Village Lower Common Llanellen Troedrhiwgwair / Troed Rhiw Gwair Llanvihangel Crucorney Llan-dafal Maypole New Tredegar Cwm-nant-gwynt Two Locks Began Mynydd-bach Brynygwenin Ty Llwyn Trefil East Usk West Pontnewydd Llanfaenor Wayne Green Waun Lwyd Parc Mawr Gaer Llanfable / Llanvapley Ringland Crosskeys Abertridwr Upper Ochrwyth Wainfelin Michaelstone Bridge Whitson Caldicot / Cil-y-coed Coedkernew / Coedcernyw Abertysswg Ty Canol Bargod / Bargoed Cwmsyfiog Mountain Air Newport / Casnewydd Nant-y-ceisiad Draethen Monmouth Cap Willowtown Pen-clawdd Stelvio Onen Llanbeder Trostrey Common Markham Freehold Land Sebastopol Crindau Bryn Pen-y-Pound Peterstone Wentlooge / Llanbedr Gwynllwg Cwm Llanvihangel Pontymoel Nantyglo Castleton Craig-y-Rhacca Blaenau Gwent Twyn Wenallt Cwmavon Mounton Southbrook Cwm-dows Pontlottyn Lansbury Park Pen-y-lan Caerwent Brook Bishpool Celtic Lakes Llansoy Gwrhay Llanteems Bulwark Raglan / Rhaglan Brynawel Coed Eva Undy / Gwndy Cwm Gelli Bedwas Wyllie Vinegar Hill Pont-y-felin Llanyrafon Glan-y-nant Usk / Brynbuga Penpedairheol Rhiw Gilwern Trevethin Cwmynyscoy Alway Star Hill Pant-glas New Inn Llanwern Thornhill Beaufort Garden City Llam-march Cwmyoy Marshes Gold Tops Llanthony / Llanddewi Nant Hodni Wilcrick Troedrhiwfuwch Chepstow / Cas-Gwent Croesyceiliog Pantygasseg Newcastle Glenfield Estate Coalbrookvale Pengam Nant-y-derry Cefn Fforest St Dials Abercarn Bettws Pen-y-Bont Nant-y-Bwch The Hendre Mamhilad Waundeg Shirenewton Northville Llanddewi Rhydderch Waterloo Cleppa Park Elliot's Town Newbridge / Trecceln Griffithstown Berllan-gollen Glandwr May Hill Pentrepiod / Pentre-Piod Portskewett / Porthsgiwed Pantside St Illtyd / Llanhiledd Llwyncelyn St Woolos Pen-twyn Ty-Sign Walson Deepweir Twyn-Allws Tranch Cupid's Hill Goetre Pen-tŵyn Llanhilleth / Llanhiledd Llanfrechfa Manson Llangeview Gellifelen Stow Park Penperlleni Penrhiw Ton-y-pistyll Maesygwartha Duffryn Panteg Pont-y-Gôf Cwmcarn Glenside Llantrisant Garndiffaith Winchestown Llantilio Pertholey / Llandeilo Bertholau Pentre-waun Chippenham Llanfoist / Llanffwyst Gwyddon Ystrad Mynach Cwmnantyrodyn Llandenny Walks Botany Bay Hengoed Charlesville Blackwood / Y Coed Duon Maesycwmmer Llanfair Kilgeddin Lower Race Abersychan Tyla Creigau Coed Cwnwr Kymin Rudry / Rhydri Swffryd Gaer-fawr Coed Morgan Llanwenarth Llangwm Langstone Over Monnow Llandogo Tal-y-coed Nash Cwm Ffrwd-oer St Arvans Upper Cwmbran Monkswood Rhymney / Rhymni Hollybush Mitcheltroy Common Upper Coedcae Middle Coedcae Ty Coch Devauden St Julians Garn-yr-erw Cwm-corrwg Rhiw-lâs Oakfield Bettws Newydd Gelli-hâf West End Argoed Princetown Cefn Golau Cwmcelyn Tregare / Tre'r-gaer Glyncoed Llandenny Rogerstone Penmaen Penrhos Parc-Seymour Llangattock-Vibon-Avel Lower Ochrwyth Kendon Pontllanfraith Glyn Etwy Glascoed Cwm Nant-gam Little Mill New Inn Upper Redbrook Wern-y-cwrt Pen-yr-Heol Rogiet Scwrfa Norton Pen-y-bank Ponthir Merthyr Tewdrig Liswerry Van Llanfach Michaelston-y-Fedw Llanvair-Discoed Pentref-y-groes Upper Race Pye Corner Baneswell Llanishen Newtown Pentrapeod Bassaleg Victoria Black Rock Llanelly Hill Gwehelog Henllys Hayes Gate Talywain Christchurch Newbridge on Usk Barnardtown Tirphill Llanover Lower Machen Govilon Carmeltown Castle Park Georgetown Briery Hill Trethomas Tredegar Penallt The Village Garn Fach Rhiwderin High Cross Werngifford Barrack Hill Fochriw West Side Pontymister Croes Llanfair St Martins Tafarnaubach Pit Croes y pant Abergavenny / Y Fenni Dingestow Goldcliff Bont Catbrook Ton Waterloo Penllwyn Whitelye Maryland Hendredenny Park Phillip's Town Abertillery / Abertyleri Cotland Penhow Tintern / Tyndyrn Cuckoo's Row Wattsville Treowen Trelleck Grange Pen-yr-heol Prospect Place Rhadyr The North Tre-wyn Cwm Fields Bedwellty / Bedwellte Machen The Narth Pantygelli Pentwyn-mawr Gwernesney / Gwernesni Cleddon Cross Ash Llanfihangel Tor y Mynydd Llanddewi Fach Energlyn Llanvetherine / Llanwytherin Great Oak Pandy Beechwood Hardwick Brockwells Allt-yr-yn Tynewydd Mount Pleasant Gatlas Fairwater Llanelly / Llanelli Gelligroes