Education Marketing in Arford

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Education Sector Advertising in Arford

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Arford but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in GU35 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Tunworth North End Valley Park Fair Oak Eling Titchfield Hearn Gobley Hole Griggs Green Pondtail St Mary's Hoe Heath End Soake Hattingley West Meon Anchorage Park Ashe Newnham Hale Wickham Hedge End Newtown Dora's Green Flood Street Woodgreen North Street Ashton Harestock Houghton Brown Candover Whitchurch South Weirs Sleaford North Waltham Pikeshill Burridge Hartley Wespall Palestine Fordingbridge Bagnum Frogmore Hyde Linford Freefolk Hinton Lower Farringdon Farnborough Street Wolverton Common Hurstbourne Tarrant Pheonix Green Calshot South Wonston The Frenches Highfield Rockbourne Phoenix Green Hyde Standon Downton Petersfield Upper Enham Soldridge Fryern Hill Shalden Green Broad Layings Nutburn Winsor Linkenholt Kings Worthy Warnford South Hayling Bowling Alley Clanville Tot Hill Southington Thruxton Leckford Bramshott The Withies Westley South Baddesley North Charford North Oakley Woodlands Durley South Farnborough Longparish Bassett Bramdean Wildmoor Sprat's Down Redlands Lower Green Wyck Ewshot Clayhall Blacknest Lymington Ower Calmore Sea View Old Basing Greatham Dunbridge Popham Bar End The Close Wolverton Forest Corner Kempshott Wootton Walhampton Inhurst Hollington Monkwood Foxhills Waterlooville Beauworth Penton Grafton Compton Wishanger Common Ridge Common Picket Hill Exton Selsmore Hillpound North Gorley North End Chandler's Ford Upper Common Earlstone Common Lower Common Litchfield Kingsclere Heathfield King's Somborne Godwinscroft Bishop's Waltham Newtown Mead End Standford Milton West Meon Woodlands Redbrook Langley Cufaude Southrope Hythe Oliver's Battery Townsend Wickham Common East Tytherley Ellingham Middleton North Town Winchester Paulsgrove Well Buckland Headley Down Cottonworth Sarisbury Heckfield Mullenspond Hill Barford Colemore Swelling Hill Ashurst Bridge Thornhill Park Bucklers Hard Boyatt Wood Ower Portswood Cupernham Langrish Stanswood Filmore Hill Horsebridge Ramsdean Pamber Green Fox Lane Gore End Boarhunt Plaitford Green Swampton Frenchmoor Vernham Street Boorley Green Herriard Plastow Green Upper Clatford Cuckoo's Corner Hook Abbotts Ann Havant Lower Daggons Popley Furze Hill Church Crookham Newton Valence Latchmere Green Abbotts Barton Sheet Bagmore Hursley Swarraton Salters Heath Vernham Bank Harefield Marchwood Linwood Newtown Buckland Lower Pennington Millbrook Testwood Stonyford East Anton Old Milton Godshill Hill Grove Criddlestyle Buckskin St Austins Great Shoddesden Hangersley Liss East Dean Hound Green The Hangers Dogmersfield Walton Heath Beech Lower Bullington Mortimer West End Polygon Woodlands Woodside Damerham Penton Mewsey Sandford Pilley Bramshill Newtown Springvale North Kingston Whitehill Pitt Winnall Bellevue Silkstead Harbridge Knapp Weavers Down Little London Birchy Hill Minley Fleet Hillstreet North Houghton North Sydmonton Portsmouth Belbins Sydmonton West Heath Hillyfields Littleton Ibthorpe Gunville Anmore Little Somborne Heather Row Ripley Hollington Cross Bordon Crosshouse Cuckoo 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Bentworth Sopley Hunton Hatchet Gate Alton Curdridge Newtown West Green Martyr Worthy Bidden Woodcot Appleshaw Charter Alley Mill Green Avington South Ham West Tytherley Pound Green Bentley West Town Stoner Hill East Martin Hawley Lane Brook Burley Lawn Grayshott Hook Park Estate Blackfield Rowner Netley Marsh Hook Adbury Farnborough Stoke Charity The Mint Pooksgreen Thornhill Burghclere Common Burley Water End Church End Hazeley Bottom Binsted Little Posbrook Battramsley East End Amport Upper Kingston Newtown Empshott Chawton Upper Froyle Whale Island Hill Park Newtown Stony Batter Froxfield Green Lockerley Ashurst Cold Ash Hill West End Green Foxhall Bashley Park Roughdown Houndmills Portmore Winchfield Hurst Worlds End Chilworth Lower Burgate Bishopstoke Landport Hatch Warren Street End Portsea Titchfield Park Newgrounds Causeway Burley Street Bartley Michelmersh Stubbington Hatch Shawford Morestead Enham Alamein Durrants Black Dam Frogham Bunstead Wimble Hill Bowyer's Common 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Blissford Furzley Leigh Park Gritnam West Tisted Baybridge Custards Court Corner Poulner Frogmore Hambledon The Holdings Upham Ashmansworth Axford Canada Common Viables Crawley Weyhill Old Burghclere Little Down Titchfield Common Three Ashes Bitterne Manor Upton Headley Stratfield Saye Highbridge Heathfield Wonston Over Wallop Vernham Dean Upper Canterton Leagreen Hartley Wintney Brook Meonstoke Winklebury Banister's Park Quidhampton Portsea Island Faccombe Denmead Upper Farringdon Lord's Hill Aldermoor Bailey's Hard Ratlake Tilly Down Segensworth Holt Pound The Butts Camdentown Mislingford Otterwood Totford Bassett Green Ashford Hill Fulflood Hungerford Neacroft Northbrook Kings Furlong Godshill Wood North Camp Oakridge Eastoke Elson Bisterne Close Bitterne Beaulieu Lopcombe Stoke Common New Cheriton Lymore Tinkers Cross Wadwick Clarken Green Oak Hill Lord's Wood Cocksford Down Baffins Mengham Crookhorn Hatt Hill Egypt Newtown Bedenham Ragged Appleshaw Mattingley Oakley Tidpit Cheriton Coxford West Ham Beech Hill Rotten Green Turgis Green Charlton Upper Ratley Pilley Bailey Sherborne St John Headbourne Worthy Lower Upham Dummer Sholing Common Kimpton Vernham Row Furzeley Corner Bridgemary Corhampton Passfield St Denys Buddle Newtown Common Warsash South Town Nately Scures Allbrook Hazeley Lea Sutton Scotney Newtown Catisfield Worthy Down East Meon Stuckton Chapel Otterbourne Harbridge Green West Stratton Rushington Whiteley Highbury East Woodhay Thedden