Education Marketing in Grayshott

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Education Sector Advertising in Grayshott

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Grayshott but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in GU26 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Kingsmead North End Redbrook Newtown Dundridge Harbridge Rake Common Old Milton Fritham Hardley Kempshott Oakley Moulsham Green Oakridge Shorley Hazeley Heath Otterbourne Brickhill New Cheriton Abbotts Barton Fratton Lopcombe Pondtail Lower Bordean Aldermoor Pilley Oakshott Hyde Monk Sherborne Cuckoo Bushes Winchfield Hurst Rafborough West End Bull Hill Brighton Hill Canada Privett East Liss Waterlooville Netley Alverstoke Swanmore Popham Southwood Bartley Charter Alley Sleaford Shalden Gritnam Hartley Wintney East Stratton Tadley Hill Burley Street Lower Common Shobley Headley St Mary Bourne Furzey Lodge Nutburn Dummer Ovington Beckley Horris Hill Stoke Charity Carter's Clay Church Crookham Durley Street Winchfield The Withies Bailey's Hard Corhampton Picket Piece Grateley Upper Wield Basingstoke Woodcott Fullerton Hoe Gate Bentworth Penton Mewsey Harefield Fair Cross Pound Street Otterwood Lower Canterton Crowdhill Anthill Common Redlands Newtown Common Frogmore Ann's Hill Eastrop Ocean Village Long Sutton New Town Chandler's Ford Hightown Tufton Sladen Green Buddle Abbotstone Turgis Green Wecock Allbrook Ashurst Frost Hill Wishanger Common West Tisted Pamber End St John's Church Dowd's Farm North Charford Bevois Mount Lower Froyle Titchfield Park Warren Corner Greatham Golden Pot Eling Upper Pennington Burley Beacon Stanmore Nichols Town Newtown Easton Chidden Burkham Boyatt Wood Bagmore Newgrounds Headbourne Worthy Elvetham Heath East Oakley Thorney Hill Custards Old Portsmouth Dibden Stubbington Wolverton Port Solent Silkstead Viables North Poulner Rownhams Ibsley Warblington Woodside Up Nately Anchorage Park Tote Hill Woolston Wimble Hill Baybridge Hazeley Bottom Wyck Darby Green Owslebury Sparsholt Charlwood Ashfield Copnor Lynch Hawley Pilley Bailey Rushington Wolverton Common Durrants Privett Wigley Allum Green Worlds End Wivelrod Highbridge Poulner North Camp Crow Rowner Liphook West Green Freefolk Foulford Hartfordbridge South Wonston Itchen Portmore Hollywater Ower Lordswood Ridgeway Parade Twyford Michelmersh Hamble-le-Rice Stony Heath West Leigh Westwood Park Paulsgrove Cowplain Rotten Green Walhampton Hatch Upper Clatford Buckskin Foxdown Newton Stacey Keyhaven Hill Top Headley Down Bucklers Hard Houghton Wallington West Common North Houghton Ashe North Waltham Langrish Braishfield Lymington Littleton Curbridge Wildern Tye Hound Stakes Lovedean Redenham Oliver's Battery Ragged Appleshaw Hillyfields Axmansford Neatham Boarhunt Warnford Valley Park Charlton Middleton Martyr Worthy Farnborough Green Amport Old Netley Little Hoddington Knapp Dunbridge East Meon Bevois Valley Wimpson Oakhanger West Town Boldre Lower Buckland Warborne Weavers Down Frostlane Lower Exbury Lee Newbridge Hythe Bailey Green Bickton Newtown South Warnborough Overton Soberton Furze Hill Elvetham Horseport Chandlers Green Bransgore Hatchet Green Vernham Row Sandy Balls Warsash Chilton Candover Bramley Green Godshill Polhampton Bank Daneshill Springvale Anstey Swelling Hill Dean Bashley Park Griggs Green Landport The Butts Middle Wallop Timsbury South Town Steep Redbridge Wootton St Lawrence Hoe Fleet East Martin Summerlug New Milton Kimbridge Mortimer West End Soberton Heath Rockbourne Forest Corner Minley Murrell Green Nutley Southwick Mullenspond Chilbolton Down Southington Seafield Hipley Beaulieu Nether Wallop East Woodhay Chilworth Old Village Browninghill Green Hundred Acres Black Dam Dora's Green Forton Hill Head Outwick Hyde Toothill Roughdown Tichborne Milton Itchen Stoke Lower Burgate The Mint Ibworth Stamshaw Shirley holms Lowford Copythorne Blissford Avington Highcliffe Racedown Hounsdown Abbots Worthy Purbrook Heath Regents Park Bevois Town Pound Green Marchwood Brook Stony Batter Bar End Tinkers Cross Bucket Corner Exton Woodmancott Wildmoor Lepe Weston Patrick Netley Hill Nursling Dunley Odiham Hinton Ampner Newtown Flood Street Fareham Hillhead Newtown Lower Pennington Standon Hatherden Herriard Somers Town Kent's Oak Ossemsley Bedenham Tadley Mapledurwell Nob's Crook Church End Oak Hill Upper Enham Cricket Hill Compton End Sea View Mengham West Liss Curdridge Sarisbury Lord's Wood Ashlett Millbrook Over Wallop Swanwick Norleywood Salters Heath Kingsclere The Hummicks Rye Common Eastney East Anton Earlstone Common Ramridge Park Brown Heath Fair Oak Well Anna Valley Woodlands Elson Beech Hill Gable Head Ecchinswell Shortheath Ashmansworth Wonston Danebury Ogdens Lower Ratley Fair Oak Butlocks Heath Chalton Abbotts Ann The Soke Wootton Drayton Sholing Drayton Powntley Copse Mill Lane Newtown Sway Weston Corbett Linwood West Meon Spitalhatch Winsor Heckfield Cosham Halterworth South Weirs Hannington West End Bentley Thorns Beach Battramsley Cross Newtown Hollington Penton Corner Maybush Gundleton West Stratton Broad Layings Waltham Chase Ashley Arford Worting Bramshill Thornhill Little London Ridge Common Selborne Lyde Green Hocombe Greywell Buttsash Kings Furlong Forton North Warnborough Selsmore Upper Ratley Canada Common Aldershot Newfound Turkey Island Foxcotte Colbury Isington Hook Park Estate Kimpton Stone Whale Island Bramshaw Pheonix Green Holt Hartley Mauditt Ratlake Northfields Woodcot Hale East Cholderton Stonymarsh Dogmersfield Shipton Bellinger Hill Grove Hawthorn Heath End Weyhill Gore End Lower Common Langstone St Austins Northbrook Malshanger Sherfield English North Kingston Rockford Lane End Longstock Lower Brook Farnborough Park Heathfield North Fareham Heather Row Wymering Portchester Horndean Hillpound Durns Town Little Shoddesden Hill Park Baughurst Common Bassett Green Harestock Walton Heath Monxton Romsey Bishopstoke Sandleheath Hound Green Ashford Brockhampton Frenchmoor Hollington Cross Portsea Dean Gosport Lower Swanwick Brock's Green Woodley Gilbury Hard Lynch Hill Bramley Kentsboro Clanville Steep Marsh Furzedown Knowle Eastoke Calmore Bedhampton Goose Green West End Green Minstead Hungerford Weston Bedford Place Potbridge Lee-on-the-Solent Alton 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Hurstbourne Priors Crosshouse Crookhorn Frithend Stoke Brockhurst Criddlestyle Upper Wootton Egypt Goose Hill Horton Heath Cuckoo's Corner Wildhern Anmore Heath End Burridge St Cross Mead End Havant Shalden Green West Worldham Faccombe Clarken Green Upper Street Binley Linkenholt Brockenhurst Hedge End Durley South View Kingsland Place St Denys Eversley Cross Calshot Stonehills Shirrell Heath Clanfield Baffins Hatch Warren Harefield Sydmonton Appleshaw Stoke The Frenches Farnborough Street North End Little London Blounce Milford on Sea Hazeley Lea Downend Soldridge Highways Deane Bramshott Chase Hill Brow Picket Post Lower Turmer Tot Hill Ringwood Bishop's Waltham Ripley Shawford Fox Lane Hunton Blacknest Kingston Dipley East Dean East Worldham Ashton Spanish Green Fordingbridge Denvilles Fyfield Hampton Park West Ham Micheldever Liss Badger Farm Bellevue Banister's Park Fleetlands Holt End Steventon Lasham Exbury Dibden Purlieu Mislingford Cold Ash Hill Foxhall Wellow Wood Coxford Stratfield Saye Glebe Peartree Green Locks Heath Brokenford Pucknall Inhurst Ampfield North Stoneham Tunworth Prince's Marsh Laverstoke Duck Street Shirley Warren Hartley Wespall Hangersley Buckland Balmerlawn Weston Hambledon Headley Cheriton South Farnborough Whitchurch Fair Oak Green Blackwater Pitt Crockerhill Sprat's Down South Down Lower Wield Wheatley Bossington Merry Oak Pardown Swarraton Sheet Lindford Empshott Green Broadgate Bishop's Green Hursley Wickham Common Upper Kingston Kent Mount Pleasant Red Rice South Ham Woodside Bradley Denmead Winslade North End Sandford King's Somborne West Hill Crawley Popley Abbotswood Bagnum Winnall Lower Upham Little Somborne Monkwood Whiteley East Aston Buckland Godshill Wood Foxhills Thedden North Hayling Weeke Pennington Westfield Thornhill Park Enham Alamein Fawley Ower Funtley Baughurst Burgates Medstead Crampmoor Longparish Up Somborne Titchfield Common Peel Common Bashley Bisterne London Minstead Mount Pleasant Penwood Southrope Totton Ashe Warren Houndmills Compton Stoner Hill West Heath Lymore Winchester Breamore Lower Green Hordle Warren Corner Frogmore The Close Fleet Polygon Furzeley Corner Liss Forest Upton Grey Chawton Passfield Cove Woodfalls Eversley Centre Blackfield Mottisfont Sopley Kingsley Everton Battramsley Spearywell Upper Farringdon Droxford Crondall Kitwood Martin Drove End Preston Candover Tapnage East Tytherley Neacroft Ellingham Little Down West Wellow Portswood Bramshott Burghclere Common Crookham Village Keeping Hawley Lane Hinton Tangley Westley Northam Leckford Finchdean Tipner Catisfield Barton on Sea Woodlands North Boarhunt Warnborough Green Netherton Moortown West Heath Barford Filmore Hill Hatt Hill Freemantle Mockbeggar Upper Froyle Lower Bullington Harbridge Green Highbury Hook Park North Sydmonton Hurstbourne Tarrant Chilworth Totford North Gorley Tadley Bottom Northington Lower Green Axford Coombe North Ripley Cottonworth Sholing Common Upper Slackstead St Giles's Hill Ramsdean Bridgemary Newtown Chilcomb Mattingley Pooksgreen Wilsom Bisterne Close Upper Shirley Barton Stacey Sandy Down Little Holbury Hatch Bottom Newtown Bitterne Manor Stonyford Southampton North Baddesley Woodgreen Bighton Wharf Hill Bransbury Hensting Litchfield Bramdean Quidhampton Townhill Park Bursledon South Baddesley Cocksford Down Hearn Wheat Hold Knights Enham Three Ashes The Holdings Emery Down Plastow Green Stockheath Lee Ground Empshott Standford Bordon Crux Easton Lord's Hill Vernham Bank Brockbridge Brown Candover Gobley Hole Farlington Widley Silchester Ropley Soke Fryern Hill Woodington Lockerley Godwinscroft Bitterne Downton Hiltingbury Bulbery Wintershill Grayshott Penton Grafton Hammond's Green Purbrook Andwell Brook Couch Green Birchy Hill Setley Hook Upper Bullington Northney Cufaude Little Posbrook Park Gate Court Corner Burley Lawn Little Ann Lower Daggons Nately Scures Portsea Island South Hayling Little Basing Hammer Bottom Horsebridge Wickham Holybourne Weston Colley High Cross Wittensford Brambridge Row Ash Shamblehurst Critchell's Green East End Swaythling Burley Buriton Shootash Yateley Segensworth Mill Green East Hill Turmer Ashley Newtown Hazeley West Tytherley Street End Southsea North Street Frogham Northbrook Whitway Hill Clayhall Sherborne St John Stoney Cross Cliddesden Mellishes Bottom Froxfield Green Shirley Park Old Shirley West End Wadwick Bishop's Sutton Townsend Upper Burgate Hillstreet Compton East Wellow Abshot Park Gilbert Street Dilton Botley Lower Slackstead Hightown Latchmere Green Stuckton Eastland Gate Old Burghclere St Mary's Gunville Sleepers' Hill Upham Swampton Meonstoke Deadwater West Meon Woodlands Ibthorpe Old Alresford Colt Hill The Hangers Whitenap Egbury Bramley Corner Awbridge North Oakley Waterditch Great Shoddesden Ladwell Causeway Bowyer's Common Upton Quarley Southend Cadnam Wherwell Portsmouth Midanbury Belbins Broadmere Bucks Horn Oak Broughton Furzley Blackhill Ashford Hill Winklebury Blendworth Pamber Green Thruxton Leigh Park Goodworth Clatford Eastleigh Newton Valence Emsworth Conford Kilmeston Heathfield Holt Pound Beech Avon Water End Worthy Down Stratfield Turgis Ramsdell Tiptoe Beauworth Brook Hill East Tisted Plaitford Green Chineham Upper Common Lyndhurst Soake Colemore Pikeshill Fleetend Upper Canterton Hawkley Four Marks Woodend Ewshot Catherington Cole Henley Chapel Colden Common Andover Meon Tilly Down Hattingley The Common Burghclere West Dean Newnham Ropley