Education Marketing in Brelston Green

Get in touch

Education Sector Advertising in Brelston Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Brelston Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR9 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Elton Woodbrook Tedstone Wafer Longtown Bromyard Preston Wynne Walker's Green Ewyas Harold Staunton on Wye Ledicot Richards Castle Westfields Dinedor Cross Ocle Pychard Didley Bodenham Whitney-on-Wye Wynn's Green Grantsfield Letton Goodrich Hartleton Sarnesfield Byton Winnal Newton Farm Weston Beggard Pict's Cross Kenchester Phocle Green Luntley Staunton on Arrow Buckton Rodd Upperton Wormelow Tump Coughton Ford Birtley West Hill Penrhos Yatton Donnington Stanford Bishop Wood End Brinkley Hill Broadmoor Common Pencraig The Leys Lugg Green Bredward Michaelchurch Adforton Grendon Bishop Pikestye Stocking Leysters Upper Maes-coed Bishopstone Holme Lacy Sandyway Sapey Common Bobblestock Much Dewchurch Dorstone Wyson Ballingham Hill Upper Breinton Preston Marsh Aconbury The Moors Blakemere Archenfield Whyle Stoneyard Green Portway Dorstone Newtown Baron's Cross Wellington Heath Hegdon Hill Lingen Eastwood Evendine Marston Munderfield Stocks Little Hereford Three Ashes Moreton Urdimarsh How Caple Alder's End Lower Kinsham Clehonger Knapton Green Upper Wootton Lower Bullingham Bredenbury Ashperton Wellington Ruxton Green Wylde Walterstone Shelwick Green Stony Cross Sunset The Hundred Bagwyllydiart Middleton Wayend Street Wellington Marsh Edwyn Ralph Sutton Marsh Little Dewchurch Upper Town Crick's Green Thruxton Beavan's Hill Westmoor Meadow Green Bodenham Moor Upper Grove Common Hildersley Winforton Bartestree Green Lane Todding Little Tarrington Moor Park Hawkersland Cross Chance's Pitch Bullinghope Saffron's Cross Trereece Tupsley Upper Kinsham Burcher Munsley Howton Risbury Crizeley Deerfold Brinsop Common Ham Green Burmarsh Combe Credenhill Michaelchurch Escley Bowley Lane The Riddle Mansell Gamage Widemarsh Moccas Stretford Tarrington Hendre Pontshill Marsh Ridge Hill Bradnor Green Enmore Field Munstone Clock Mills Bridge Sollers Fiddler's Green Pixley Goodrich Cross Pipe Aston Lower Rabber Lulham Pen-pwll-sond Lower Harpton Arrow Green Mahollam Bringewood Forge Biddlestone Waller's Green Pencombe Cophill Canon Frome Aston Crews Lower Grove Common Much Cowarne Isle of Rhea Strangford Monkhide Moorfields Woonton Downton on the Rock Hales Bank Greytree Totnor Lea Line Allensmore Field's Place Chickward Lower Todding Headbrook The Marsh Panks Bridge Greenhill Hinton Cobhall Common Claytons Ruxton Wilton Red Rail Ross-on-Wye Marden Canon Pyon The Bage Pudleston Ballsgate Common Moorend Cross Orcop Tretire Bolstone Trumpet Letton Weobley Ullingswick Leominster Pipe and Lyde Hill-field Norton Wood Weston under Penyard Eaton Bishop Kentchurch Weston Netherton Stowe Lower Bearwood Snodhill Three Crosses Rotherwas Catley Southfield Woods Eaves Dancing Green Linton Eau Withington Shirl Heath Hales Wood Gorsley Common Golder Field Colwall Green Ruckhall Five Bridges Stockton Swainshill Sallys Yazor Hom Green Upper Egleton Lower Town Hope Mansell Docklow Eardisland Lewis Wych Shutton Priory Wood King's Pyon Auberrow Shenmore Bartonsham Monmarsh Orcop Hill Kivernoll Buckcastle Hill Fromington Stoke Edith Shawl Winter's Cross Putley The Broad Ongar Street Marstow / Llanmartin Woolhope Weobley Marsh Newtown Withington Marsh Lower Hergest West Town Aylestone Hill Welsh Newton Common Kerne Bridge Upper Hill Brilley Nokelane Head Upper Sapey Netherton Much Birch Evesbatch Horseway Head Stoke Lacy Great Brampton Beggars Ash Pembridge Lower Maes-coed College Hill Hunderton Aylton Linton Hill Newton Yarkhill Moorhampton Poolpardon Wootton Nash Humber Little Cowarne Moorcot Hope under Dinmore Brookfield Kingsland Peterstow Wilson Ashley Moor Haven Ballingham Batchfields Vowchurch Brimfieldcross Bradlow Merrivale Brilley Mountain Waterloo Staplow Rushock Cholstrey Aston Ingham Welsh Bicknor Venn's Green Birchend Brockmanton Byton Hand Crossway Portway Westhide Moreton Jeffries Llangrove King's Acre Brobury Tumpy Lakes Pontrilas Edvin Loach Whitton Newton Shelwick Little Hill Eign Hill Burrington Foxley Larport Orleton Common Bicton Streamford Bromsash New Town Elms Green Dormington Castle Frome Woonton Ash Ashton Callowside Stoke Cross Crocker's Ash Kington Lower Wootton Middleton on the Hill Wharton Coddington Sapey Bridge Newman's Place Prior's Frome Munderfield Row Bleak Acre Aulden Brinsop Garway Stretford Court Turnastone Hamnish Clifford White Rocks Combe Moor Meer Common Huntington Harewood End Llangarron Little Garway Pontshill Upper Dormington Abbey Dore Upper Lye Archenfield Cradley Sollers Dilwyn Lower Breinton Stretford Kilpeck Rudhall Lea Llanwarne Howle Hill Sellack Kingswood Weirend Lyne Down Overross Fownhope Pool Head Ryelands Brampton Bryan Stansbatch Kymin Crozen Broad Green Mortimer's Cross Little Brampton Wormbridge Common Easthampton Lower Green Broadway Lands Kingsfield Wormbridge Callow King's Thorn Hole-in-the Wall Brockhampton Huntington Stanley Hill Storridge Common Hill Titley Dilwyn Kinton Collington Grittlesend Shobdon Lower Lye Cornett Munsley Green Veldo Luston Pencoyd Clouds Westfield Ludstock Upcott Putson Mathon St Margarets Cock Gate Mansel Lacy Newton Knill Whitechurch Maund Tedstone Delamere Stagbatch Symonds Yat Bishops Frome Lower Hardwick Rushall Portway Stowfield Wacton Crowmoor Colwall Little Doward Durlow Common Dinedor Camp Trolway Upper Welson Byford Common Leinthall Earls Little Common Grafton Upper Broxwood Bowley Town Lower Buckenhill Bircher Acton Green Old Country Covender Turkey Tump Limebrook Walford Bearwood Adley Moor Marlow Upper Wellington Dodmarsh Ashfield Welshman's Lane The Forge Fine Street Monkland Sutton St Michael Pentre-Jack Fromes Hill Twyford Common Bush Bank Whitbourne New Street Sollers Hope Lower Broxwood Yarpole Tyberton Stretton Sugwas Sutton St Nicholas Lyde Cross Tarrington Common Woonton Elton's Marsh Llancloudy Dinedor Foy Wolferlow Llanrosser Sugwas Pool Carey Wormsley Tudorville Kingstone Belmont Loxter Amberley Parkway Blackmarstone Walford Ebnall Cobnash Upper Hardwick Burghill Hope's Rough Almeley Wootton Bromyard Downs Lyonshall Rodd Hurst Putley Green Wynds Point Llandinabo Withington Garway Hill Little Birch Penguithal Newton Whitchurch Lugwardine Hereford The Fording Winnal Common The Knapp The Parks Barrelhill Green Rowlestone Kingstone Wigmore Hatfield Upper Buckenhill Stony Cross St Weonards Sutton Lakes Swinmore Common Perrystone Hill Green Crize Stockingfield Ledbury Nupton Upper Colwall Brick End Little Gorsley Treaddow Rowland's Green Eaton Linley Green Mordiford Hungerstone Clifford Falcon Marston Stannett Altbough Bull's Hill Little Merthyr Wofferwood Common Portway Broad Oak Middle Maes-coed Much Marcle Park Gate Elmdale Vowchurch Common Hyde Ash Marlas Breinton Common Flaggoners Green Moreton on Lugg Cross Llyde King's Caple Great Doward Bycross Lawton Thornbury Birley Barton Court Maund Bryan Holywell Sellack Boat Coldharbour Headland Urishay Common Cusop Kinnersley Ailscroft Symonds Yat West Kimbolton Red Hill Shucknall Bowley Brelston Green Stony Cross Stoke Lane Brierley Crow Hill Ryelands Upper Lyde Lower Egleton Leintwardine Aymestrey Hardwicke Crossway Callow Marsh Ladyridge Stretton Grandison Leys Hill Birchall Perton Holme Marsh Hill of Eaton Newton Clencher's Mill Common Bach Halmond's Frome Brampton Abbotts West Lydiatt Colwall Stone Fawley Chapel Old Wharf Ledgemoor Little London Upper Hamnish Clodock Nutfield Cold Green Cockyard Lower Burton Ryeford Flintsham Welsh Newton Tillington Common Burley Gate White Cross Hurstley Bodenham Bank Holmer High Lane Little Marcle Norton Canon Glewstone Madley Hampton Bishop Comberton Preston on Wye Coxall Woolhope Cockshoot Upton Bishop Hoarwithy Trelough Pen-allt Dulas Calver Hill Haven Pow Green Tidnor Crumpton Hill Kynaston Upper Hergest Llanveynoe Monnington on Wye Almeley Bridstow Trewen Tillington Lower Welson Newtown White Stone Orleton Willersley St Owen's Cross Grendon Green Stoke Prior Broomy Hill The Vauld Hopley's Green Logaston Ganarew Eardisley The Wymm Lucton Wetmore Franklands Gate Pen-y-Park Newlands Floodgates Bacton Leinthall Starkes Kerry's Gate Steen's Bridge Brimfield Nunnington Millhalf Dukes The Weaven Upper Marston Aston Scotland Bank Westbrook Bosbury Old Gore Ivington Even Pits Eastnor Felton Craswall Upton Crews Nextend Portfields Hill Hole Bishon Common Old Forge Putley Common Bringsty Common The Cleaver Eyton Bellamore Checkley Cabal Uphampton Ridgeway Cross Walterstone Common Baysham Bailey Lane End Litmarsh Llanrothal Rhydspence Becknell Canon Bridge Peterchurch Hill Gate Jug's Green Leysters Pole Hillhampton Merbach Hagley Marlbrook Acton Beauchamp Byford Gilfach Lower Southfield Parkway Yarsop Poolmill Norbridge Stapleton Goose Pool The Heath Bredwardine Westhope