Education Marketing in Kingstone

Get in touch

Education Sector Advertising in Kingstone

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Kingstone but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR9 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Kingstone (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Eardisley Newtown Hales Bank Saffron's Cross Red Rail Hyde Ash Merrivale Hereford Peterstow Upper Breinton Grantsfield Burghill Upper Hergest Llangrove Elmdale Brick End Dulas Strangford Lower Breinton Netherton Aconbury Lawton Scotland Bank Yarsop Upper Marston Sutton Lakes Marlas Storridge Crizeley Westbrook Whitbourne Brinkley Hill Lower Maes-coed Yazor Bradnor Green The Knapp Ross-on-Wye Stanley Hill Hoarwithy Hildersley Cusop Ashley Moor Moorhampton Old Forge Venn's Green Newton Farm Hungerstone Cabal Canon Pyon Stapleton Clifford Lucton Stocking Upper Town The Riddle Moorcot Upperton Kingsfield Putley Green Parkway The Bage Brilley Pentre-Jack Longtown Dinedor Cross Cross Llyde Lugwardine Foxley Grafton Hartleton Sellack Goose Pool Pen-pwll-sond Sutton Marsh Ryelands Stagbatch College Hill Cophill Winnal Common Leinthall Starkes Greytree Fine Street Ruxton Bycross Halmond's Frome Pict's Cross Bicton Acton Green Rodd Stoneyard Green Fromes Hill Bringsty Common Shirl Heath Llangarron Upper Hardwick Eign Hill Newtown Brelston Green Little Dewchurch Upper Wellington Hope Mansell Tupsley Mortimer's Cross Burmarsh Eau Withington Lower Green Sapey Common Hagley Little Birch Almeley Wootton Pen-allt Dorstone Shobdon Letton West Town Stretford Shenmore Gilfach Buckcastle Hill Burcher The Marsh Bagwyllydiart Lower Grove Common Ewyas Harold Pow Green Kimbolton Turkey Tump Middleton on the Hill Walford Little Brampton Kenchester Ashton Portway Veldo Willersley Glewstone Yarkhill Harewood End Litmarsh Canon Bridge Shelwick Brimfield The Vauld Even Pits Staunton on Wye Priory Wood Bartestree Trewen Wootton Tedstone Delamere Rushall Stowe Kingsland Swainshill The Heath Newton Stoke Lane Tyberton Ryeford Westfield Foy Baron's Cross Stretton Sugwas Bearwood Chickward The Forge Checkley Holywell Trereece Bosbury Stoke Lacy Leominster Crumpton Hill Winforton Wilson Thruxton Meadow Green Howle Hill Crossway Wood End Eaton Bishop Tidnor Holmer Adforton Phocle Green West Hill Panks Bridge Ledbury Rowlestone Hegdon Hill Little Doward Linton Hill Old Country Brierley Bullinghope Ongar Street Huntington Clodock Munderfield Row Withington Marsh Dukes Lower Southfield Hardwicke Brinsop Common Upcott Sugwas Pool Bush Bank The Leys Loxter Lower Welson Wacton Whitney-on-Wye Headbrook Cold Green St Margarets Ballingham Preston Marsh Little Hereford Pembridge Sandyway Catley Southfield Woods Eaves Rodd Hurst Lower Rabber Common Bach Floodgates Marlow Cock Gate Green Lane Stoke Edith Monnington on Wye Almeley Coughton Clock Mills Pontshill Bowley Lane Ganarew Alder's End Portway Shutton Lower Town Putley Lower Bullingham Ruxton Green Little Marcle Byford Common Moor Park Evendine Calver Hill Falcon Dorstone Logaston Cornett Moorfields Humber White Cross Stony Cross Welshman's Lane Goodrich Cross The Hundred Elton's Marsh Lyonshall Tedstone Wafer Fromington Symonds Yat West Munderfield Stocks Brampton Abbotts Lower Harpton Comberton Colwall Linton Little Hill Bishopstone Clouds Sellack Boat Stoke Prior Little Gorsley Ailscroft Shucknall Ridge Hill Sutton St Michael Perton Byton Lower Burton Winnal Hom Green Birchall Wynn's Green Haven Weston Beggard Nextend Limebrook Donnington Lower Hardwick Sunset Hampton Bishop Pontshill Marsh White Rocks Wynds Point Wormsley Newlands Wetmore Broadmoor Common Tarrington Mordiford Kerne Bridge Crowmoor Mathon Durlow Common Becknell Little Common Common Hill Turnastone Thornbury Pen-y-Park Upper Broxwood Stretford Court Widemarsh The Parks Claytons Isle of Rhea Bellamore Upper Welson Beavan's Hill King's Caple Leysters Pole Golder Field Cholstrey Waller's Green Craswall Fownhope Crow Hill Rotherwas Bodenham Moor Whitechurch Maund Lower Todding Lower Wootton Sollers Dilwyn The Broad Welsh Newton Common Aston Symonds Yat Kingswood Much Cowarne Yatton Cradley Wharton Flaggoners Green Allensmore Dodmarsh Upper Sapey Acton Beauchamp Shawl Weston under Penyard Winter's Cross Sutton St Nicholas Hill of Eaton Crick's Green Upper Colwall Ladyridge Kington Monmarsh Lower Bearwood Enmore Field Little Cowarne Kingstone Callowside Sallys Snodhill Ashperton Combe Moor Upper Dormington Stanford Bishop Wofferwood Common West Lydiatt Meer Common Orcop Gorsley Common Stockton Tillington Twyford Common Lea Line Walker's Green Larport Welsh Newton Dormington Wormbridge Hinton Garway Park Gate Hope under Dinmore Ruckhall Bolstone Covender Edvin Loach Llancloudy Stowfield Fiddler's Green Upper Grove Common Wylde Trumpet Colwall Stone Colwall Green Green Crize Brookfield Upper Lye Bringewood Forge Goodrich Moorend Cross Totnor Ballingham Hill Felton Orleton Common Garway Hill Edwyn Ralph Llandinabo Upper Hamnish Dilwyn Breinton Common Poolpardon Knill Brampton Bryan Munstone Kinton Easthampton Shelwick Green Stony Cross Bartonsham Buckton Stockingfield Archenfield Blackmarstone Baysham Bromsash Bredward Birley Hurstley Old Gore Lugg Green Ludstock Moreton Jeffries Carey Aulden Uphampton Overross Ridgeway Cross Greenhill Kingstone Abbey Dore Ullingswick Hope's Rough Wilton Bull's Hill Portfields Old Wharf Lingen Weirend Eastwood Coxall Coldharbour Hill Hole Bowley Netherton Coddington Brockhampton Castle Frome Penguithal Kynaston Lower Hergest Walterstone Howton Leinthall Earls Putley Common Ashfield Kilpeck Swinmore Common Putson Bacton Wolferlow Aston Crews Woodbrook Chance's Pitch Trolway Jug's Green Peterchurch Dancing Green Luntley Barton Court Upper Kinsham Orcop Hill Three Crosses Pencraig Amberley Upper Wootton Bredenbury Hales Wood Mahollam Broad Green Bobblestock Bradlow Ham Green Llanrothal Nash Eastnor Prior's Frome The Weaven Burley Gate Pipe Aston Norbridge Didley Arrow Green Streamford Wyson Little Tarrington Middleton Woonton Ford Weobley Monkland The Wymm Brockmanton Tudorville Preston Wynne Sollers Hope Munsley Green Leys Hill Blakemere Penrhos Crozen Orleton New Town Marstow / Llanmartin Birtley Bircher Stretton Grandison Dinedor Poolmill Clencher's Mill Archenfield Tillington Common Brilley Mountain Merbach Hopley's Green Sarnesfield Moccas Fawley Chapel Middle Maes-coed Pontrilas King's Pyon New Street Whyle Whitton Bridstow Bowley Town Staunton on Arrow Leintwardine Kivernoll Perrystone Hill Parkway Ocle Pychard Welsh Bicknor Beggars Ash Bromyard Nupton Newton Lea Upton Crews Wayend Street Lower Buckenhill Aylton Bishops Frome Woolhope Richards Castle Elton Vowchurch Common Madley Byford Pixley Collington Bleak Acre Burrington Rudhall Downton on the Rock Rushock Ledgemoor Broomy Hill Upper Hill Credenhill Broadway Lands Luston Llanrosser Stoke Cross Nokelane Head Wellington Marsh Hendre Franklands Gate Grendon Bishop Five Bridges Wellington Ballsgate Common Rhydspence Bishon Common Bridge Sollers Portway Aston Ingham Trelough Barrelhill Green Walterstone Common Elms Green Risbury Lower Broxwood Brobury Steen's Bridge Tretire Newman's Place Woolhope Cockshoot Red Hill Stretford Much Birch Marden Nutfield Marston Westhide Weston Lulham Clehonger Vowchurch Staplow Wormelow Tump Hill-field Hunderton Brimfieldcross Newton Altbough Great Brampton Adley Moor Hole-in-the Wall Woonton Ash Headland St Owen's Cross Little Garway Urdimarsh Linley Green High Lane Lewis Wych Byton Hand Dinedor Camp Tumpy Lakes Hillhampton Pipe and Lyde Pikestye Batchfields Eardisland Bredwardine How Caple Millhalf Llanwarne Westhope Kymin Pencoyd Lyde Cross Westmoor Callow Lower Egleton The Cleaver Crocker's Ash Cobnash Hawkersland Cross Stansbatch Wormbridge Common Hill Gate Pencombe Much Dewchurch Bodenham Bank Hamnish Clifford Newton Ryelands Newtown Treaddow Tarrington Common Belmont Little London Grendon Green Wigmore Upper Lyde Maund Bryan White Stone Westfields Aylestone Hill Brinsop Marlbrook Holme Lacy Leysters Huntington Portway Grittlesend Cockyard Rowland's Green Crossway Deerfold Todding Preston on Wye Whitchurch Yarpole King's Thorn Little Merthyr Upper Maes-coed Canon Frome Withington Field's Place Flintsham Upton Bishop Urishay Common Hatfield Upper Buckenhill Knapton Green Bromyard Downs Nunnington Mansell Gamage Biddlestone Moreton Munsley Michaelchurch Escley Evesbatch Docklow Kerry's Gate Bailey Lane End The Fording Monkhide Birchend Llanveynoe Bodenham Woonton Aymestrey Lower Kinsham Eyton Pool Head Letton Three Ashes Moreton on Lugg Ledicot Much Marcle Ivington Mansel Lacy Auberrow Pudleston Lyne Down Broad Oak The Moors Kentchurch King's Acre St Weonards Cobhall Common Holme Marsh Norton Wood Ebnall Horseway Head Kinnersley Upper Egleton Haven Norton Canon Lower Lye Great Doward Titley Newton Walford Sapey Bridge Michaelchurch Eaton Callow Marsh Combe Marston Stannett Wellington Heath Waterloo Weobley Marsh Stony Cross