Education Marketing in Lower Wootton

Get in touch

Education Sector Advertising in Lower Wootton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lower Wootton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR3 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Lower Wootton (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Rowlestone Holme Marsh Hatfield Falcon Symonds Yat West Lower Bearwood Orleton Risbury Winnal Swinmore Common Brimfield Aston Combe Moor Vowchurch Common Lyonshall Ocle Pychard Woonton Common Bach Kingstone Ballingham Hill Ryelands Pikestye Little Tarrington Ledgemoor Sutton St Nicholas Parkway Dukes Aconbury Westfields Downton on the Rock Titley Checkley Bredwardine Headbrook Mahollam Bishops Frome Twyford Common Llanrosser Evendine Shelwick Green Perton Hereford Ailscroft Dulas Winter's Cross Pen-allt Linley Green Munderfield Row Grafton Little Birch Letton Bosbury Stocking Weobley Garway Hill Staunton on Wye Little Gorsley Wootton Jug's Green St Owen's Cross Marstow / Llanmartin Little Hereford Cusop Marden Urishay Common Ballingham Rodd Ladyridge Lower Welson Turnastone Luntley Hunderton Moreton Hill of Eaton The Moors Cabal Birtley West Lydiatt Llanrothal Bycross Bromyard Downs Saffron's Cross Tretire Stretford Strangford Richards Castle Newtown Moreton Jeffries Yazor Upper Sapey Fine Street Canon Pyon Leinthall Starkes Collington Archenfield Acton Green Field's Place Donnington White Rocks St Weonards Pipe Aston Letton Eardisley The Riddle Shirl Heath Mortimer's Cross The Hundred Staunton on Arrow Tedstone Delamere Gorsley Common Cobhall Common Dinedor Peterstow Baron's Cross Phocle Green Lower Wootton Goodrich Brelston Green Winforton Haven Greytree Adley Moor Portway Eyton Bodenham Moor Rowland's Green Munsley Crumpton Hill Putson Little Common Lower Rabber Castle Frome Durlow Common Little Hill Hildersley Wormsley Leintwardine Brinsop Bishopstone Brimfieldcross Pen-pwll-sond Shelwick Barrelhill Green Shucknall Logaston Upper Colwall Westfield Red Rail Goodrich Cross Pool Head The Bage Upper Lyde Upton Crews Broad Oak Staplow King's Thorn Upper Kinsham Upper Wellington Crocker's Ash Kerne Bridge Lower Grove Common Litmarsh Llancloudy Elmdale Ford Five Bridges Stretton Grandison Madley Much Dewchurch Woolhope Upton Bishop Great Brampton Coxall Wormbridge Weobley Marsh Ryelands Bredward Putley Common Wood End Fromington Stoke Edith Wilton Pipe and Lyde Acton Beauchamp Broomy Hill Welsh Newton Fromes Hill Bellamore Hawkersland Cross Aymestrey Cross Llyde Archenfield The Fording Portway Holmer Crozen Llangarron Treaddow Chance's Pitch Bush Bank Cophill Monnington on Wye Common Hill Wyson Newton Trelough Dorstone Norbridge Birley Newtown Wigmore Bridstow Newton Holywell Hales Bank Deerfold Bradnor Green Marston Stannett Woonton Trumpet Pict's Cross Poolpardon Lower Southfield Ryeford Brilley Mountain Lower Breinton Hill Hole Callow Marsh Buckcastle Hill Kerry's Gate Three Ashes Brinsop Common Lower Bullingham Moreton on Lugg Huntington Wynn's Green Ludstock Walker's Green Upcott Moorcot Eastwood Burcher Pontrilas Bolstone Brookfield Upper Maes-coed Middleton on the Hill Humber Ridgeway Cross Hope Mansell Stoke Lacy Uphampton Tupsley Whyle Lower Buckenhill Upper Buckenhill Leys Hill King's Pyon Dormington Wofferwood Common Bartonsham New Town Nokelane Head Urdimarsh Thornbury Franklands Gate Burghill Rhydspence Elton White Cross Byford Common Stretford Totnor Lower Kinsham Upper Egleton Canon Bridge King's Acre Wilson Orcop Hill Snodhill Brobury Little Doward Welsh Newton Common Colwall Stone Lyde Cross Llangrove Norton Canon Upperton Monkland Yarpole Linton Chickward Hurstley Dorstone Dinedor Cross Lugg Green Wacton Bowley Knapton Green Lower Lye Rushock Ledbury Kimbolton Priory Wood Huntington Upper Lye Floodgates Halmond's Frome Brick End Monkhide Woods Eaves Woonton Ash Pencombe Llanveynoe Stony Cross Bromyard Ullingswick Bowley Town Edwyn Ralph The Heath Larport Pen-y-Park Sollers Dilwyn Upper Marston Stony Cross Headland Wharton Michaelchurch Wynds Point Withington Swainshill Penrhos Veldo Nupton Sapey Bridge Rodd Hurst Newton Farm Whitchurch Walterstone Common Crow Hill Kingswood Biddlestone Bircher Loxter Little Garway Thruxton Yarkhill Rushall Auberrow Ganarew Lower Broxwood Maund Bryan Blakemere Hales Wood Birchall Breinton Common Kymin Ashton The Knapp Preston on Wye Perrystone Hill Nutfield Hillhampton Kivernoll Amberley Upper Town Belmont High Lane The Wymm Three Crosses Glewstone Great Doward Nextend Easthampton Crossway Crick's Green Nash Garway Upper Broxwood Preston Marsh Bacton Todding Eign Hill Bridge Sollers Stoke Prior Park Gate Coddington Walterstone Lower Hardwick Kingstone Parkway Evesbatch Penguithal Bartestree Stretford Court Hill-field Golder Field Cradley Byton Aston Ingham Lower Burton Much Cowarne Stockton Knill Trolway Ruckhall Cornett Whitechurch Maund Even Pits Portfields Byton Hand Yarsop Mansel Lacy Ridge Hill Stansbatch Sunset Pentre-Jack Whitbourne Streamford Mansell Gamage Leominster Hungerstone Brinkley Hill Mathon Covender Middleton Yatton Stockingfield Fawley Chapel Much Marcle Red Hill Goose Pool Portway Isle of Rhea The Cleaver Tillington Common Stretton Sugwas Westhide Enmore Field Hardwicke Hope under Dinmore Newton Old Wharf Bicton Kenchester Stanley Hill Old Forge Sutton St Michael Clifford Weston Tillington Docklow Ham Green College Hill Kentchurch Orcop Lea Lulham Munstone Holme Lacy Trereece Hendre Pudleston St Margarets Ruxton Broadway Lands Wylde King's Caple Aylton Elms Green Beggars Ash Cockyard Newton Woodbrook Rudhall Tarrington Tumpy Lakes Limebrook Upper Hill Hinton Meadow Green The Vauld Comberton Upper Hergest Clouds Eaton Bishop Winnal Common Lyne Down Almeley Grendon Green Welshman's Lane Welsh Bicknor Lea Line Pembridge Shawl Claytons How Caple White Stone Abbey Dore Canon Frome Hom Green Netherton Upper Wootton Little Merthyr The Forge Bromsash Kinton Kington Waterloo Newman's Place Aulden Clodock Crossway Dilwyn Upper Welson Bagwyllydiart Little London Pow Green Old Gore Shenmore Panks Bridge Moorhampton Clencher's Mill The Weaven Sarnesfield Linton Hill Bodenham Bishon Common Munderfield Stocks Stowfield Bearwood Little Brampton Pontshill Marsh Green Crize Monmarsh Llanwarne Lower Egleton Leysters Pole Cold Green Waller's Green Hopley's Green Ashfield The Parks Kynaston Upper Breinton Felton Calver Hill Didley West Hill Hope's Rough Sutton Lakes Crowmoor Carey Eaton Bowley Lane Flaggoners Green Aston Crews Bredenbury Callowside Weirend Little Marcle Almeley Wootton Shobdon Lucton Pontshill Tedstone Wafer Altbough Old Country Meer Common Stony Cross Brampton Abbotts Luston Byford Eardisland Netherton Bull's Hill Buckton Newtown Burrington Horseway Head Hamnish Clifford Moorend Cross Haven Portway Cholstrey Ashperton Stagbatch Merrivale Catley Southfield Batchfields Dinedor Camp Ashley Moor Hoarwithy Lawton Whitney-on-Wye Stanford Bishop Burley Gate Trewen Sellack Newlands Wormelow Tump Dodmarsh Green Lane Prior's Frome Upper Grove Common Pencraig Moorfields Sandyway Tidnor Stoneyard Green Putley Green Lower Town Brampton Bryan Lower Hergest Shutton Much Birch Merbach Marston Sapey Common Bullinghope Pencoyd Baysham Little Dewchurch Alder's End Mordiford Middle Maes-coed Blackmarstone Allensmore Wellington Putley Broadmoor Common Burmarsh Michaelchurch Escley Symonds Yat Bailey Lane End Leinthall Earls Foy Ruxton Green Walford Turkey Tump Munsley Green Credenhill Brilley Sallys Kingsland Upper Hardwick Combe Coughton Storridge Marlas Preston Wynne Upper Hamnish Cock Gate The Broad Howton Venn's Green Bodenham Bank Wellington Marsh Bringsty Common Bobblestock Bleak Acre Willersley Ross-on-Wye Westhope Ballsgate Common Fiddler's Green Wetmore Wellington Heath Edvin Loach Lower Green Cobnash Widemarsh Moccas Kilpeck Ongar Street Lower Harpton Peterchurch The Leys Lower Maes-coed Little Cowarne Craswall Marlbrook Clock Mills Colwall Bringewood Forge Grantsfield Marlow Nunnington Wormbridge Common Grittlesend Arrow Green Stoke Lane Tudorville Bradlow Lewis Wych Vowchurch Flintsham Tyberton Aylestone Hill New Street Adforton Foxley Dancing Green Fownhope Stowe Becknell Clehonger Kinnersley Longtown Elton's Marsh Withington Marsh Callow Kingsfield Wolferlow Whitton Coldharbour Overross Brockmanton Harewood End Crizeley Wayend Street Hyde Ash Brierley Lower Todding Weston Beggard Ewyas Harold Leysters Woolhope Cockshoot The Marsh West Town Rotherwas Gilfach Sutton Marsh Broad Green Lugwardine Pixley Eastnor Ivington Howle Hill Ebnall Weston under Penyard Walford Scotland Bank Moor Park Birchend Hampton Bishop Hartleton Stoke Cross Greenhill Stapleton Eau Withington Millhalf Steen's Bridge Hegdon Hill Barton Court Lingen Hole-in-the Wall Westmoor Ledicot Poolmill Llandinabo Westbrook Beavan's Hill Upper Dormington Sugwas Pool Sellack Boat Tarrington Common Grendon Bishop Hagley Orleton Common Newton Norton Wood Hill Gate Colwall Green Sollers Hope Brockhampton