Education Marketing in Lyonshall

Get in touch

Education Sector Advertising in Lyonshall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lyonshall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR5 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Lyonshall (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Woolhope Cockshoot Wofferwood Common Lower Todding Lower Kinsham Munsley Green Upper Wootton Merrivale Preston Wynne Bartonsham Bowley Cock Gate Haven West Town Elton's Marsh Alder's End Middleton Wood End Brockhampton The Vauld Thruxton Brelston Green Leys Hill Saffron's Cross Kilpeck Pow Green Stansbatch Stoke Cross Upper Breinton Ledgemoor Harewood End Pencombe Castle Frome Falcon Pudleston Burmarsh Westbrook Lower Egleton Newton Weirend Even Pits Hampton Bishop Treaddow Marston Stannett The Forge Lower Harpton Lugwardine Hildersley Poolpardon Three Crosses Byton Hand Hole-in-the Wall Llancloudy Dodmarsh Bodenham Bank Preston on Wye Moccas Easthampton Stretton Grandison Venn's Green Acton Beauchamp Linley Green Ashley Moor Michaelchurch Haven Brick End Bacton Bull's Hill Stoke Lane Newtown Coddington Llangrove Acton Green Aston Ingham Five Bridges Tudorville Crumpton Hill Orcop Hill Sutton Lakes Putley Green Little Cowarne Yarsop Rodd Hurst Ledbury Westfields Sutton Marsh Snodhill Flaggoners Green Litmarsh Amberley Munderfield Stocks Cophill Woonton Lawton Vowchurch Common Huntington Letton Much Marcle Sunset Upper Buckenhill Monnington on Wye Auberrow Barrelhill Green Green Lane Kerry's Gate Hunderton Cold Green Wootton Penrhos Hendre Wellington Marsh Bridstow Newton Lugg Green Byford Common Birley Lower Lye New Town Cobhall Common Bredwardine Wynn's Green Lower Bullingham Glewstone Howton Sallys Eardisland Wyson Durlow Common Newman's Place Kinnersley New Street Sugwas Pool Wormsley Strangford Marston Richards Castle Bagwyllydiart Newton Luntley Dilwyn Orcop Ladyridge Parkway Parkway Clodock Weston Turnastone Lower Breinton Kerne Bridge Wynds Point Hagley Crow Hill Nash The Riddle Ashperton Ludstock Goodrich Sollers Hope Little Hereford Bicton Upton Bishop Adforton Storridge Newlands Upper Kinsham Putley Goodrich Cross Pen-allt Ryelands Yarpole Trolway Much Dewchurch Ebnall Archenfield Lower Wootton Craswall Whitton Sutton St Michael Upper Lyde Winnal Westhope Upper Marston Shawl Park Gate Little Common Brimfield Broad Oak Newtown Streamford High Lane Westfield Bodenham Upper Broxwood Bringewood Forge Staplow Flintsham Moreton on Lugg Kymin Birchend Bullinghope Pontshill Collington Marden Beggars Ash Crossway Trereece Sellack Boat King's Caple The Hundred Bridge Sollers Hamnish Clifford Ailscroft Checkley Ballsgate Common Luston Upper Sapey Howle Hill Lingen Upper Welson Crozen Trelough Grantsfield Bowley Lane The Heath Stoneyard Green Orleton Common Covender Mortimer's Cross Pontshill Marsh Colwall Stone Headbrook Eyton Todding Burrington Canon Frome Pikestye Hawkersland Cross Aylestone Hill Eardisley Burley Gate Grafton Sapey Common Brinsop Grendon Green Allensmore Stagbatch Shelwick Green Bishon Common Stony Cross The Parks Monmarsh Moreton Jeffries Llanrosser Clock Mills Fawley Chapel Newton Michaelchurch Escley Bellamore Linton Hill Little London Aulden Priory Wood Grendon Bishop Shenmore Yarkhill Symonds Yat Ryelands Hatfield Old Country Abbey Dore Waller's Green Woonton Ash Hill Hole Hope's Rough Pembridge Staunton on Wye Walterstone Llanrothal Urdimarsh Sellack Llangarron Aston Hope under Dinmore Bowley Town Brockmanton Hyde Ash Bush Bank Coldharbour Little Brampton St Owen's Cross King's Pyon White Cross Lower Town Ocle Pychard Hinton Bircher Ashfield Portfields Tarrington Common Little Doward Pentre-Jack Bobblestock Rhydspence Elmdale The Broad Crossway Weston under Penyard Middle Maes-coed Peterchurch Buckton Eastnor Upcott Fiddler's Green Shelwick Bredenbury Kingstone Shucknall Nokelane Head Whitney-on-Wye Almeley Wootton Tedstone Delamere Aconbury Longtown Greenhill Knill Little Merthyr Three Ashes Rowland's Green Cockyard Stockingfield Lyne Down Garway Preston Marsh Ham Green Aston Crews Elton Hardwicke Hoarwithy The Bage Limebrook Edwyn Ralph Munstone Dinedor Camp Ruckhall Moreton St Margarets Bringsty Common Hope Mansell Brampton Bryan Wharton Ballingham Hill Tretire Hill Gate Stockton The Moors Moorhampton Little Tarrington Kingswood Almeley Phocle Green Fromington Logaston College Hill Felton Willersley Moor Park Lea Line Little Gorsley Marlas Leinthall Earls Callowside Mansel Lacy Goose Pool Twyford Common Hill of Eaton Blakemere Dormington Mahollam The Knapp Old Wharf Great Brampton Tarrington Lower Burton Whitchurch Titley Withington Marsh Upper Hergest Wolferlow Broomy Hill West Hill King's Thorn Linton Kenchester Woodbrook Archenfield Portway Pipe Aston Biddlestone Dukes Walford Kingsfield Trewen Hill-field Fromes Hill Coxall Loxter Broadway Lands Aylton Penguithal Woonton Donnington Brilley Mountain Brinkley Hill Little Birch Upper Lye Canon Bridge Greytree Rushock Dulas Kingstone Wormbridge Common Lower Hardwick Risbury Pict's Cross Carey Birtley Portway Lower Southfield Rowlestone White Rocks The Weaven Lower Grove Common Stretton Sugwas Trumpet Pencoyd Stocking Common Hill Winter's Cross St Weonards Upper Town Bleak Acre Pen-y-Park Wacton Bodenham Moor Millhalf Headland Clehonger Old Forge Whitbourne Colwall Green Buckcastle Hill Wormbridge Lyonshall Catley Southfield Holywell Little Hill Byford Stretford Court Mathon Waterloo Upper Hamnish Evesbatch Brimfieldcross Cusop Wellington Heath Marlow Field's Place Bosbury Rudhall Monkhide Putson Norton Canon Marlbrook Isle of Rhea Woods Eaves White Stone Burcher Arrow Green Staunton on Arrow Nupton Baysham Moorcot Letton Dorstone The Leys Cabal Bartestree Netherton Ross-on-Wye Leinthall Starkes Bromyard Tupsley Great Doward Lower Hergest The Cleaver Poolmill Upper Egleton Westmoor Pencraig Bailey Lane End Comberton Netherton Hom Green Brookfield Leominster Madley Uphampton Meer Common Kinton Claytons Winnal Common Swainshill Wilton Becknell Swinmore Common Vowchurch Bolstone Green Crize Lower Maes-coed Sandyway The Wymm The Marsh Rushall West Lydiatt Altbough Much Cowarne Panks Bridge Bredward Yazor Hales Bank Ballingham Beavan's Hill Stony Cross Downton on the Rock Perrystone Hill Upperton Ruxton Crick's Green Thornbury Perton Ridge Hill Newton Lower Bearwood Foy Breinton Common Didley Upper Grove Common Symonds Yat West Pool Head Maund Bryan Stoke Prior Leintwardine Overross Much Birch Dancing Green Kington Norton Wood Newton Farm Franklands Gate Elms Green Tillington Hereford Little Garway Stony Cross Walterstone Common Combe Little Dewchurch Shobdon Aymestrey Batchfields Tillington Common Broad Green Portway Lower Green Stretford Hurstley Holme Marsh Pen-pwll-sond Eign Hill Bromsash Lower Buckenhill Red Hill How Caple Hillhampton Shirl Heath Marstow / Llanmartin Gorsley Common Nunnington Meadow Green Bishopstone Grittlesend Lea Westhide Cradley Moorend Cross Holmer Wayend Street Deerfold Nextend Combe Moor Ganarew Eau Withington Norbridge Crowmoor Stanley Hill Whitechurch Maund Fine Street Bradnor Green Adley Moor Tumpy Lakes Barton Court Lewis Wych Kivernoll Crizeley Hopley's Green Kingsland Ullingswick Yatton Enmore Field Walker's Green Urishay Common Ashton Ruxton Green Calver Hill Dinedor Upper Wellington Hales Wood Stoke Edith Chance's Pitch Clifford Llanveynoe Kimbolton Brilley Eastwood Leysters Ewyas Harold Dorstone Turkey Tump Wilson Horseway Head Edvin Loach Monkland Burghill Upper Dormington Belmont Upper Colwall Withington Brierley Winforton Old Gore Scotland Bank Garway Hill Tyberton Nutfield Wigmore Lyde Cross Dinedor Cross Stowfield Upper Hardwick Welsh Bicknor Cornett Sapey Bridge Hungerstone Lower Broxwood Rotherwas Eaton Crocker's Ash Jug's Green Callow Marsh Munsley Lulham Walford Shutton Eaton Bishop Colwall Lower Welson Sutton St Nicholas Stapleton Prior's Frome Credenhill Little Marcle Evendine Pipe and Lyde Cobnash Veldo Canon Pyon Munderfield Row Broadmoor Common Byton Hartleton Common Bach Cholstrey Stoke Lacy Welshman's Lane Sollers Dilwyn Steen's Bridge Wetmore Clencher's Mill Pixley Bromyard Downs Lower Rabber Bearwood Llandinabo Orleton Foxley Portway Humber Ledicot Ryeford Ridgeway Cross Brobury Docklow Whyle Widemarsh Red Rail Larport Middleton on the Hill Golder Field Ongar Street Welsh Newton Brinsop Common Peterstow Wylde Clouds Ivington Gilfach King's Acre Huntington Bycross Tedstone Wafer Mansell Gamage Bishops Frome Stanford Bishop Floodgates Kentchurch Chickward Rodd Upper Hill Putley Common Wellington Callow Blackmarstone Moorfields Welsh Newton Common Sarnesfield Knapton Green Ford Fownhope Wormelow Tump Brampton Abbotts Lucton Birchall Stretford Tidnor Halmond's Frome Woolhope Hegdon Hill Upper Maes-coed Weobley Cross Llyde Newtown Coughton Bradlow Mordiford Leysters Pole Llanwarne Holme Lacy Kynaston Weston Beggard Baron's Cross Totnor The Fording Weobley Marsh Merbach Upton Crews Pontrilas Stowe