Education Marketing in Marlbrook

Get in touch

Education Sector Advertising in Marlbrook

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Marlbrook but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR6 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Marlbrook (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cobhall Common Bacton Crocker's Ash Little Common Staplow Broomy Hill Widemarsh Hill Gate Sapey Bridge Lyde Cross Elton Covender New Street Beavan's Hill Almeley Edvin Loach Leominster Loxter Cholstrey Wolferlow Old Wharf Hardwicke Fine Street Wilton Bringsty Common Wynn's Green Lower Wootton Bishops Frome Chance's Pitch Llangrove Yazor Sunset Upper Buckenhill Ruxton Eastnor Bush Bank Yarkhill The Marsh Falcon Bredwardine Hope Mansell Hegdon Hill Cockyard Uphampton Aston Crews Munsley Sapey Common Upper Wellington Little Merthyr Poolpardon Logaston Tumpy Lakes White Rocks Llandinabo Checkley Woolhope Cockshoot The Riddle Monmarsh Coddington Venn's Green Baysham Bleak Acre Ross-on-Wye Credenhill Halmond's Frome Birchend Winforton Preston on Wye Westfields Moreton on Lugg Crow Hill Archenfield Priory Wood Horseway Head Docklow Brimfieldcross Hurstley Much Dewchurch Munstone New Town Pool Head Pembridge Wormbridge Crick's Green Brampton Bryan The Heath Llanrothal Staunton on Arrow Merbach The Leys Kingstone Old Country Ridge Hill Walford Three Ashes Crossway Lower Harpton Flaggoners Green Ewyas Harold Coughton Hales Bank Dorstone Hole-in-the Wall Common Bach Clifford Overross Wellington Heath Jug's Green Orcop Hill Bromsash Newton Moccas Greytree Weston Beggard Canon Bridge Pencoyd Upper Dormington Adforton Rowlestone Panks Bridge How Caple Red Hill Wharton Clouds Hyde Ash Hillhampton Ballsgate Common Blakemere Aston Ingham The Knapp Hildersley Weirend Fiddler's Green Bartestree Madley Limebrook Bredenbury Putson Monkland Combe Mortimer's Cross Hendre Steen's Bridge Haven Kingstone Bishon Common Upperton Bircher Nextend Ledgemoor Brinkley Hill Perrystone Hill Walterstone Upper Sapey Cornett Brobury Shobdon Westhope Sollers Hope Newton Luston Garway Hill Lugwardine Withington Walford Turnastone Grafton Harewood End Upper Lyde Buckcastle Hill Nupton Upper Hergest Little Garway West Lydiatt The Forge Putley Common Crumpton Hill Little Gorsley Weobley Kentchurch Dinedor Cold Green Tidnor Whitechurch Maund Kinton Munderfield Stocks Cross Llyde King's Caple Fawley Chapel Bailey Lane End Hill of Eaton Blackmarstone Newlands Sellack Boat Lewis Wych Prior's Frome Portway Flintsham Moorcot Green Crize Stanford Bishop Ryelands Meadow Green Chickward Portway Fromington Bearwood Greenhill Kington Red Rail Mordiford Upper Colwall Ryeford Norton Wood Snodhill Strangford Crizeley Penguithal Pow Green Lingen Netherton Little Doward Brimfield Headbrook Newton Farm Lower Maes-coed Eau Withington Cophill Kingsfield Brilley Sutton St Nicholas Ashperton Kimbolton Sugwas Pool Burcher Bowley Lane Shawl Westfield Middle Maes-coed Hill-field Whitton Little Birch Norton Canon Perton Sarnesfield Upper Grove Common Lower Hardwick Lower Todding Trelough Scotland Bank Tillington Richards Castle Stocking Gilfach Ballingham Hill The Fording Kerne Bridge Vowchurch Vowchurch Common Lyonshall Hampton Bishop Kivernoll Upper Town Brierley Sallys Bullinghope Wellington Thornbury Becknell Great Doward Winnal Little Marcle Dorstone Treaddow Stoneyard Green Woolhope Collington Tyberton Stretton Grandison Pontrilas Ongar Street Pontshill Marsh Byton Stockton Eardisland Even Pits Eaton Lugg Green Upton Bishop Rudhall Stoke Cross Veldo Claytons Much Cowarne St Margarets Winnal Common Park Gate Ebnall Evendine Little Tarrington Whitney-on-Wye Sutton Lakes Litmarsh Stretford Court Gorsley Common Catley Southfield Headland Calver Hill Bolstone Little Brampton Whyle Upper Welson Rotherwas Little Dewchurch Whitchurch Trewen Stoke Prior Parkway Pencombe Pentre-Jack Sollers Dilwyn Marston Stannett Much Marcle Nunnington Woonton Urdimarsh Hungerstone Portway Yatton Waller's Green Stony Cross Withington Marsh Newton Linton Deerfold Bodenham Bank Norbridge Elmdale Birchall Brilley Mountain Maund Bryan Arrow Green Bycross Wyson Canon Pyon Shirl Heath Phocle Green Amberley Upper Lye Five Bridges Holmer Upper Hardwick Bodenham Bagwyllydiart Brinsop Common The Cleaver Carey Wofferwood Common King's Thorn Llangarron Elms Green Stockingfield Ryelands Little Hereford Howle Hill Lea Grittlesend Westmoor Lower Grove Common Lyne Down Marston St Owen's Cross Newton Isle of Rhea Poolmill Welsh Newton Stony Cross Willersley Aulden Goodrich Marlbrook Lower Bearwood Sutton St Michael Symonds Yat Orleton Common Bowley Putley Burghill West Town Staunton on Wye Brick End Enmore Field Fownhope Bartonsham Allensmore Titley Leys Hill Trumpet Stretford Bredward Eardisley Nash Ashton Hamnish Clifford Leysters Pole Ocle Pychard White Stone Easthampton Kymin Linton Hill Rushall Rushock Letton Green Lane Moorend Cross Woods Eaves Lower Town Marden Trolway Stowfield Saffron's Cross Pencraig Longtown Stoke Lane Brelston Green Trereece Cobnash Ladyridge Burmarsh Kingswood Goose Pool Garway Wootton Hom Green Putley Green Stretton Sugwas Lower Bullingham Upcott Marstow / Llanmartin Letton Woonton Ash Lower Rabber Pipe Aston Whitbourne Westhide Canon Frome Beggars Ash College Hill Much Birch Preston Marsh Holywell Almeley Wootton Upper Maes-coed West Hill Franklands Gate Wynds Point Weston under Penyard Upper Marston The Parks Three Crosses Twyford Common Clodock The Bage Nokelane Head Auberrow Cradley Clock Mills Stony Cross Old Gore Thruxton Kinnersley Huntington Barton Court Lower Lye Kilpeck Tupsley Pict's Cross Llanwarne Pixley Burley Gate Ridgeway Cross Brockmanton Didley Dinedor Cross Mansell Gamage Birtley Merrivale King's Acre Downton on the Rock Hope's Rough Mathon Kynaston Ford Cabal Wylde Wacton Birley Lower Broxwood Evesbatch Sellack Orcop Brockhampton Llancloudy Upper Breinton Shutton The Vauld Aylestone Hill Shucknall Foxley The Broad Little Hill Holme Lacy Lower Hergest Dodmarsh Colwall Stone Bull's Hill Dinedor Camp Knill Rowland's Green Yarsop Munsley Green Tarrington Common Byford Common Bringewood Forge Biddlestone Eaton Bishop Hereford Upper Hamnish Bishopstone Wellington Marsh Rodd Hurst Clencher's Mill Lower Green Eyton Archenfield Munderfield Row Ruxton Green Lower Buckenhill Colwall Green Upper Hill Wilson Upton Crews Penrhos Pen-pwll-sond Preston Wynne Upper Wootton Foy Eastwood Streamford Ledicot Elton's Marsh Weston Walterstone Common Kingsland Pikestye King's Pyon Batchfields Risbury Abbey Dore Sutton Marsh Aston Crozen Stretford Bodenham Moor Lower Welson Bosbury Coxall Belmont Wetmore Dukes Common Hill Welsh Newton Common Ledbury Lower Burton Byton Hand Barrelhill Green Callow Marsh Hill Hole Pipe and Lyde Durlow Common Breinton Common Cock Gate Middleton Newman's Place Storridge Shelwick Grendon Green Michaelchurch Tedstone Delamere Woonton Ham Green Clehonger Leinthall Starkes Aylton Pudleston Ruckhall Moreton Jeffries Stagbatch Wood End Rodd Woodbrook Tedstone Wafer Broadway Lands Stoke Lacy Craswall Stoke Edith Newtown Hopley's Green Bridstow Huntington Orleton Totnor Brampton Abbotts Dulas Moor Park Westbrook Great Brampton St Weonards Brinsop Fromes Hill Ballingham Crowmoor Turkey Tump Goodrich Cross Hunderton Tretire Leysters Aconbury Dilwyn Netherton Rhydspence Marlas Dancing Green Lower Breinton Lea Line Nutfield Wayend Street Middleton on the Hill Alder's End Lawton High Lane Altbough The Wymm Wormbridge Common Baron's Cross Dormington Mansel Lacy Linley Green Llanrosser Coldharbour Shelwick Green Broad Green Wormsley Newton Ashfield Howton Tarrington Little London Aymestrey Bridge Sollers Parkway Leintwardine Upper Kinsham Todding Peterstow Winter's Cross Ludstock Ganarew Swinmore Common Grendon Bishop Adley Moor Bromyard Symonds Yat West Mahollam Floodgates Humber Wormelow Tump Pontshill Pen-y-Park Golder Field Eign Hill Acton Beauchamp Holme Marsh Grantsfield Little Cowarne Welshman's Lane Broad Oak Broadmoor Common Crossway Ailscroft Tillington Common Weobley Marsh Hales Wood Bellamore Cusop Combe Moor The Hundred Moorfields Moorhampton Monnington on Wye Larport Wigmore Haven Field's Place Hagley Moreton Kerry's Gate Bromyard Downs Michaelchurch Escley Lower Kinsham Ivington Ullingswick Urishay Common Lulham Monkhide Tudorville Callowside Hartleton Callow Knapton Green Kenchester Portfields Newtown Millhalf Hope under Dinmore Hinton Colwall Bradnor Green Bobblestock Stanley Hill Pen-allt Stowe Swainshill Burrington Castle Frome Walker's Green White Cross Upper Egleton Brookfield The Moors Newtown The Weaven Peterchurch Acton Green Donnington Stansbatch Comberton Glewstone Yarpole Ashley Moor Felton Bowley Town Bradlow Meer Common Bicton Leinthall Earls Lower Egleton Stapleton Welsh Bicknor Llanveynoe Old Forge Lucton Hatfield Hoarwithy Buckton Edwyn Ralph Marlow Luntley Byford Waterloo Upper Broxwood Portway Shenmore Sandyway Hawkersland Cross Lower Southfield