Education Marketing in Pen-allt

Get in touch

Education Sector Advertising in Pen-allt

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pen-allt but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR1 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pen-allt (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ham Green Colwall Stone Bowley Lane Llanveynoe Moorhampton Little Gorsley Holywell Kivernoll Almeley Wootton Cabal Orcop Hill Bishops Frome Pool Head Litmarsh Aconbury Greytree Tumpy Lakes Totnor Wigmore Lower Hardwick Bromsash Lower Lye Hopley's Green Netherton Woonton Brimfield Edwyn Ralph Walford Stowe Wormbridge Common Parkway Welsh Newton Snodhill Crocker's Ash Cold Green Risbury Sellack Boat Broad Oak Old Gore Tarrington Common Leysters Pole Kerne Bridge Sandyway Holme Lacy Dodmarsh Halmond's Frome Newton Birley Little Tarrington Llanwarne Preston on Wye Deerfold Llancloudy White Stone Foy Barton Court Ongar Street Llanrosser Urishay Common Bearwood Aulden Belmont St Owen's Cross Stretford Lower Rabber Lower Burton Huntington Stoneyard Green Upper Egleton Rowlestone Ladyridge Eaton Bishop Loxter Pixley Richards Castle Claytons Clock Mills Withington Baron's Cross The Knapp Upper Welson Munsley Green Ledgemoor Pen-allt Castle Frome Peterchurch Wellington Marsh Broadmoor Common Larport Lea Sarnesfield Bishon Common Tedstone Delamere Goodrich Cross Burrington Stockton Bolstone Whitney-on-Wye Monkland Kynaston Brilley Mountain Horseway Head Ashfield Upcott Lewis Wych Much Cowarne Biddlestone Huntington Checkley Bringsty Common Bowley Newton Sapey Common Treaddow Brinsop Common The Marsh Marden Kingstone Mansel Lacy Lucton Ashley Moor Cock Gate Pontshill Sallys Stanley Hill Little Hereford West Town Burghill Walker's Green Golder Field Shucknall Much Marcle Holmer Kingstone Swainshill Lower Town Llandinabo Staplow Scotland Bank Hill Gate Dukes Stony Cross Rhydspence Middle Maes-coed Putson Sutton St Michael Hendre Grafton Fownhope Bleak Acre Titley Yarpole Tudorville Pow Green Hinton Brilley Ewyas Harold Stoke Cross Middleton Limebrook Nupton Wilson Franklands Gate Grantsfield Crumpton Hill Dinedor Cross The Forge Lower Grove Common Munstone Hildersley Bodenham Luntley Upper Wellington The Wymm Clouds Eastnor Lower Maes-coed Walterstone Common Haven Cusop Phocle Green Canon Pyon Ballsgate Common Combe Moor Bodenham Bank Eau Withington Rodd Hurst Upper Dormington Garway Ledbury Craswall Newtown Sutton Lakes Cholstrey Pencoyd Field's Place Catley Southfield Bromyard Downs Wynn's Green Bromyard Dulas Holme Marsh Acton Beauchamp Newton Farm Lower Hergest Marstow / Llanmartin Five Bridges Whitchurch Weobley Netherton Bicton Rotherwas Putley Common Munderfield Row Brick End Cockyard Dilwyn Comberton Pontrilas The Leys Moor Park The Vauld Lawton Eign Hill Meadow Green Eardisley Knapton Green Crossway Humber Batchfields Bartonsham Strangford Hatfield Weston Acton Green Stowfield Newlands Kingsland Kentchurch Whitbourne Tyberton Todding Luston Coldharbour New Town Blakemere Cophill Shirl Heath Mathon Elton's Marsh Bailey Lane End Hope under Dinmore Mahollam Dinedor St Margarets White Cross Venn's Green Logaston Aylestone Hill Thruxton Ashton Hill Hole Elmdale Upton Crews Callow Lower Green Ashperton Eardisland Glewstone Kimbolton Auberrow Kingsfield Dormington Little Brampton Ballingham Hill Little London Kerry's Gate Upper Hergest Upper Hamnish Penrhos Kingswood Calver Hill Staunton on Arrow Much Birch Bellamore Withington Marsh Lower Welson Whitton Sutton Marsh Hales Bank Monmarsh Dorstone Norbridge Aston Crews Poolmill Rushall Elton Rudhall Ford Hurstley Nokelane Head The Fording Brinsop Aymestrey Pipe Aston Evendine Staunton on Wye Little Common Woolhope Cockshoot Tedstone Wafer Fawley Chapel White Rocks Clencher's Mill Lyonshall Kington Moreton Yarkhill Easthampton Stretton Sugwas The Broad Moreton on Lugg Portway Shobdon Whitechurch Maund Pen-y-Park Cobhall Common Ivington Perrystone Hill Collington Howle Hill Ludstock Hales Wood Orcop Falcon Old Country Colwall Green Hereford Lower Wootton Goose Pool Tretire Ryelands Hoarwithy Mordiford Ocle Pychard Stagbatch Garway Hill Pict's Cross Wacton Lower Harpton Buckton Shelwick Green Marlbrook Panks Bridge Wellington Fromington Turkey Tump Rodd Lower Todding Allensmore Knill Little Birch Welsh Newton Common Canon Frome Enmore Field College Hill Wilton Priory Wood Blackmarstone Newman's Place Aylton Crick's Green Westfield Archenfield Green Lane Hegdon Hill Cobnash Winnal Common Bull's Hill Portway Park Gate Red Hill King's Pyon Bircher Middleton on the Hill Lower Breinton Great Brampton Arrow Green King's Caple Upper Maes-coed Fiddler's Green Ryeford Hagley Brampton Bryan Shutton Stony Cross New Street Tupsley Broad Green Much Dewchurch Kymin Sellack Pencombe Wylde Madley Portfields King's Thorn Brookfield Lower Egleton Howton Sugwas Pool Longtown Sollers Hope Putley Preston Marsh Symonds Yat Shelwick Ruckhall Docklow Hom Green Prior's Frome Cross Llyde Michaelchurch Gilfach The Riddle Brobury Tillington Common Orleton Common Wayend Street Dancing Green Bredwardine Little Dewchurch Newtown St Weonards Michaelchurch Escley Hardwicke Bacton Wynds Point How Caple Hartleton Bodenham Moor Moorfields Alder's End Little Marcle Ruxton Green Tidnor Bullinghope Marlas Weston Beggard Stoke Lane Winnal Monnington on Wye Kinton Leintwardine Whyle Bowley Town Llangrove Cornett Crossway Lugwardine Burmarsh Buckcastle Hill Lulham Baysham Ridgeway Cross Greenhill Woonton Ash Streamford Bagwyllydiart Swinmore Common Even Pits Leinthall Earls Stony Cross Pikestye Trewen Eyton Burley Gate Floodgates Hyde Ash Letton Llangarron Nutfield Beggars Ash Norton Wood Ullingswick Lower Bearwood Wofferwood Common Marlow Overross Upper Breinton Brampton Abbotts Beavan's Hill Jug's Green Brierley Upper Sapey Lower Broxwood Bredenbury Stretford Wyson Lower Bullingham Pipe and Lyde Llanrothal Combe Byford Letton Old Wharf Waterloo Grendon Bishop Trumpet Stansbatch Westmoor Upper Lyde West Lydiatt Waller's Green Trelough Stoke Edith Pen-pwll-sond Linley Green Upper Town Pembridge Leinthall Starkes Marston Stannett Wormsley Hole-in-the Wall Walford Thornbury Aston Almeley Common Hill Merbach Hawkersland Cross Bredward Bartestree Dorstone Trolway Kilpeck Wood End Yazor Didley Upper Hardwick Hope Mansell Leysters Bishopstone Stanford Bishop Yarsop Marston Grittlesend Breinton Common Common Bach Storridge Lower Buckenhill Donnington Stoke Lacy Winter's Cross High Lane King's Acre Mansell Gamage Orleton Upper Colwall Upperton Goodrich Lea Line Three Crosses Merrivale Canon Bridge Burcher Foxley Upper Broxwood Tarrington Upper Grove Common Callowside Chickward Sollers Dilwyn The Bage Moreton Jeffries Moorcot Shawl Sutton St Nicholas Woolhope Clehonger Crow Hill Monkhide Adforton The Hundred Lower Southfield Shenmore Preston Wynne Felton Pencraig Eaton Colwall Widemarsh Wormbridge Byford Common Portway Three Ashes Headland Little Merthyr Norton Canon Callow Marsh Parkway Bridge Sollers Little Hill Stoke Prior Carey Woods Eaves Headbrook Wharton Linton Munsley Hungerstone Upper Buckenhill Lugg Green Ledicot Upper Hill Nash Ryelands Ruxton Archenfield Grendon Green Hamnish Clifford Rushock Pudleston Ailscroft Portway Birchend Stockingfield Barrelhill Green Uphampton Brimfieldcross Upper Kinsham Putley Green Evesbatch Ross-on-Wye Winforton Adley Moor Cradley Nunnington Fine Street The Parks Leys Hill The Weaven Fromes Hill Newton Stapleton Weirend Upper Marston Urdimarsh Haven Bycross Byton Broomy Hill Durlow Common Crowmoor Bush Bank Green Crize Birchall Kenchester Walterstone Wetmore Dinedor Camp The Moors Credenhill Harewood End Welsh Bicknor Hill of Eaton Isle of Rhea Willersley Woonton Tillington Lingen Stretton Grandison Westbrook Maund Bryan Upper Wootton Lyne Down Birtley Great Doward Linton Hill Sapey Bridge Symonds Yat West Downton on the Rock Millhalf Moccas Clifford Westfields Ballingham Nextend Leominster The Heath Bradnor Green Old Forge Brelston Green Vowchurch Common Westhope Perton Flintsham Turnastone Amberley Trereece Hope's Rough Eastwood Elms Green Pontshill Marsh Upper Lye Becknell Bosbury Byton Hand Saffron's Cross Crizeley Westhide Aston Ingham Clodock Bringewood Forge Gorsley Common Wellington Heath Wootton Woodbrook Peterstow Pentre-Jack Steen's Bridge Veldo Meer Common Welshman's Lane Brockhampton West Hill Newton Munderfield Stocks Bradlow Little Doward Red Rail Coxall Mortimer's Cross Hunderton Weobley Marsh The Cleaver Ganarew Newton Abbey Dore Coughton Flaggoners Green Poolpardon Ebnall Crozen Broadway Lands Covender Wolferlow Little Garway Bobblestock Brockmanton Stretford Court Moorend Cross Little Cowarne Wormelow Tump Brinkley Hill Stocking Yatton Hill-field Lyde Cross Sunset Kinnersley Lower Kinsham Edvin Loach Hillhampton Weston under Penyard Ridge Hill Coddington Altbough Vowchurch Penguithal Bridstow Chance's Pitch Rowland's Green Upton Bishop Newtown Hampton Bishop Twyford Common