Education Marketing in Putson

Get in touch

Education Sector Advertising in Putson

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Putson but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR2 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Putson (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Dormington Ashton Much Dewchurch Llandinabo Portfields Rotherwas Cabal The Moors Thruxton Lower Kinsham Lower Rabber Burrington Upper Buckenhill Brimfieldcross Shobdon Michaelchurch Cold Green Brockhampton Ruckhall Crizeley Woods Eaves Baysham Leys Hill Lingen Archenfield Turkey Tump Easthampton Bearwood Headbrook Hom Green Munderfield Stocks Upper Hamnish Comberton Bobblestock Parkway Aston Ingham Lower Hergest Buckton Lucton Wharton Arrow Green Broad Oak Dinedor Auberrow Yazor Wynn's Green Marden Moorfields Ledicot Lyne Down Lower Southfield Stagbatch Little Common Weobley Marsh How Caple Winforton Ballingham Hill Hyde Ash Swainshill Whitchurch Dorstone Hawkersland Cross Franklands Gate Stretford Kerry's Gate Haven Meadow Green Coughton Pikestye Merbach Blackmarstone Great Brampton Burcher Hampton Bishop Clehonger Eardisley Hendre Veldo Adley Moor Much Cowarne Venn's Green Norton Canon Amberley Cobnash Linton Stoke Lane Prior's Frome The Bage Upper Egleton Beavan's Hill Brinkley Hill Llanwarne Rodd Hurst Wood End Upper Marston Yarkhill Little Merthyr Catley Southfield Woonton Leominster Winnal Sellack Newtown Bredward Lower Bullingham Canon Bridge Upper Colwall Logaston Callow Howton Goodrich Cross Wormbridge Common Upper Maes-coed Ashperton Isle of Rhea Eardisland Newton The Cleaver Green Lane Lower Buckenhill Ryelands Whitton Brobury Hunderton Welsh Newton Aulden Orleton Leysters Pole Perton Stony Cross Tillington Common Wormbridge Moorcot Bradnor Green Mansel Lacy Rowland's Green Bleak Acre Pontshill Marsh Common Hill Cornett Kerne Bridge Grendon Bishop Beggars Ash Acton Beauchamp Ludstock Monkland Tretire Trumpet Newton Hill Hole Marston Stannett Marston Kingsfield Lawton Welsh Newton Common Ryeford Cobhall Common Holmer Woodbrook Twyford Common Hales Wood Birtley Welshman's Lane Bowley Upper Sapey Stretton Sugwas White Cross Dodmarsh Dorstone Westhope Wetmore Preston Wynne Upcott Wormelow Tump Lower Broxwood Wofferwood Common Shelwick Green King's Thorn Great Doward Grafton Hildersley Jug's Green Barrelhill Green Broad Green Withington Callowside Kinton Elton's Marsh Bailey Lane End Kimbolton Little Dewchurch Vowchurch Nokelane Head Sutton St Nicholas Linley Green New Street Lower Burton Red Rail Goose Pool Eyton Sallys Little Birch Bishon Common Llangarron Burley Gate Coddington Chance's Pitch Old Forge Phocle Green Brelston Green Byford Waterloo Lower Green Widemarsh Broadway Lands Yarpole Bacton Birley Titley Stoke Edith Brampton Abbotts Bartonsham Marlow Bowley Lane Letton Ross-on-Wye Bodenham Bank Llangrove Bridstow Clifford Rhydspence Blakemere Little Cowarne Colwall Stone The Knapp Kymin Breinton Common Wigmore Ongar Street Edwyn Ralph Coxall Gilfach Steen's Bridge Bridge Sollers Limebrook Elms Green Peterstow Lea Ledgemoor Weston Beggard Ruxton White Stone Lower Maes-coed Moorend Cross Wellington Marsh Little Doward Humber Cross Llyde Bredenbury Preston on Wye Coldharbour Upton Bishop Old Gore Symonds Yat Stretford Treaddow Hatfield Kynaston Garway Hill Barton Court Walker's Green Ballsgate Common Lower Bearwood Pembridge Llanrothal Bringsty Common Thornbury Broadmoor Common Whyle Bodenham Moor Stapleton Pudleston Longtown Sapey Bridge Pipe and Lyde Ballingham Lower Todding Rudhall Little Brampton Totnor Stretford Court Loxter Batchfields Stowe Stony Cross Perrystone Hill Pict's Cross Elmdale Sutton St Michael Newton Bush Bank Withington Marsh Hales Bank Knill Leintwardine Penguithal The Riddle Brimfield Pencoyd Middle Maes-coed Hole-in-the Wall Moorhampton Bishopstone Field's Place Lugwardine Hoarwithy Marstow / Llanmartin Bullinghope Abbey Dore Mathon Felton Brick End Hope Mansell Munderfield Row Middleton on the Hill Urdimarsh West Hill Eaton Cockyard Bellamore Pen-pwll-sond Foxley Upper Welson Hill of Eaton Eastwood Leinthall Earls Ruxton Green Harewood End Elton Pool Head Dulas Tudorville Bicton Baron's Cross Kivernoll Fromes Hill Sutton Lakes Pixley Dinedor Cross Tarrington The Weaven Wyson Winnal Common Moccas Credenhill Tyberton Urishay Common Haven Stowfield Orleton Common Howle Hill The Parks Pentre-Jack Upper Grove Common Hill Gate Michaelchurch Escley Fownhope Grendon Green Westmoor Crick's Green Symonds Yat West Mortimer's Cross King's Acre Netherton St Weonards Brierley Whitechurch Maund Newton Farm Kingstone Pontshill High Lane Shirl Heath Allensmore Luston Pipe Aston Falcon Three Crosses Tidnor Nutfield Three Ashes Little Gorsley Pencraig Much Birch Becknell Altbough St Owen's Cross Glewstone Clencher's Mill Middleton Mansell Gamage Hartleton Kenchester The Vauld Monnington on Wye Dinedor Camp Hillhampton Greenhill Hinton Ivington Letton Weobley Waller's Green Tillington Belmont Sarnesfield King's Pyon Ganarew Millhalf Nash Knapton Green Hardwicke Sutton Marsh Aston Saffron's Cross Staunton on Arrow Trelough Shucknall Burmarsh Portway Edvin Loach St Margarets Stony Cross Pen-y-Park Hope under Dinmore Wilson Portway Pen-allt Hagley Sunset Colwall Green Crossway College Hill Wylde Stanley Hill Wootton Hegdon Hill Broomy Hill Stoke Lacy Lower Town White Rocks Byton Brinsop Lower Wootton Dilwyn Brockmanton Bosbury Brinsop Common Little Marcle Bagwyllydiart Newlands Biddlestone Lulham Poolmill Newman's Place Dancing Green Stansbatch Tumpy Lakes Sandyway Brilley Little London Bishops Frome Hill-field Lyonshall Westhide Welsh Bicknor Llanrosser Ailscroft Moreton on Lugg Clouds Portway Wormsley Westfield Ridgeway Cross Lower Breinton Kingswood Brilley Mountain Whitbourne Mordiford Brookfield Aylestone Hill Norton Wood Newton Claytons Common Bach Woonton Ford Foy Clodock Upper Hill Byford Common Golder Field Wacton West Town Woolhope Cockshoot Stockingfield Upperton Crocker's Ash Chickward Much Marcle Bodenham Aconbury The Fording Canon Pyon Trewen Willersley Walterstone Flintsham The Broad Holme Marsh Portway Upper Dormington Streamford Walford Swinmore Common Docklow Rushock Bircher Wayend Street Monkhide Birchall Weston under Penyard Marlbrook Ullingswick Shutton Richards Castle Fiddler's Green Evendine Munsley Green King's Caple Callow Marsh Upper Wellington Aston Crews Crowmoor Putley Common Bowley Town Cholstrey Bredwardine Upper Lyde The Leys Munstone Walford Combe Nextend The Wymm Crumpton Hill Hurstley Woolhope Grantsfield Upper Town Wilton Ryelands The Heath Hereford Stanford Bishop Rushall Lower Harpton Deerfold Shelwick Ridge Hill Peterchurch Poolpardon Moor Park Sollers Dilwyn Trereece Cusop Kington Lewis Wych Dukes Cradley Pontrilas Westbrook Birchend Holme Lacy Aylton Evesbatch Storridge Tupsley Ladyridge Fawley Chapel Marlas Upper Hardwick Stockton Gorsley Common Rodd Garway Lugg Green Orcop Hill Mahollam Lower Egleton Bartestree Preston Marsh Upper Hergest Weirend Sugwas Pool Downton on the Rock Fine Street Stoneyard Green Castle Frome Netherton Pencombe Putley Green Almeley Wootton Ashfield Monmarsh Whitney-on-Wye Canon Frome Eaton Bishop Ebnall Strangford West Lydiatt Grittlesend Brampton Bryan Kingstone Kingsland Stoke Prior Archenfield Llanveynoe Shenmore New Town Goodrich Ledbury Newton Todding Green Crize The Marsh Little Hill Trolway Flaggoners Green Leysters Five Bridges Old Wharf Greytree Eign Hill Combe Moor Sellack Boat Eau Withington Merrivale Tarrington Common Bull's Hill Linton Hill Little Tarrington Stretton Grandison Almeley Overross Turnastone Colwall Luntley Shawl Maund Bryan Lower Lye Stocking Walterstone Common Lower Welson Meer Common Sollers Hope Bringewood Forge Little Hereford Upper Lye Vowchurch Common Bycross Upton Crews Bradlow Hungerstone Wellington Alder's End Nupton Enmore Field Putson Newtown Checkley Huntington Little Garway Durlow Common Bromyard Downs Pow Green Kilpeck Crow Hill Ocle Pychard Panks Bridge Huntington Acton Green Tedstone Delamere Kinnersley Clock Mills Burghill Larport Eastnor Moreton Jeffries Rowlestone Westfields The Hundred Lyde Cross Woonton Ash Ewyas Harold Halmond's Frome Covender Llancloudy Lower Hardwick Uphampton Upper Wootton Collington Aymestrey Staplow Sapey Common Ashley Moor Crossway Winter's Cross Donnington Stoke Cross Bolstone Hopley's Green Holywell Leinthall Starkes Park Gate Madley Orcop Priory Wood Headland Lower Grove Common Upper Breinton Risbury Ham Green Bromyard Bromsash Cophill Penrhos Kentchurch Upper Kinsham Cock Gate Scotland Bank Floodgates Weston Lea Line Craswall Byton Hand Yarsop Wynds Point Putley Buckcastle Hill Newtown Hope's Rough The Forge Adforton Norbridge Upper Broxwood Litmarsh Calver Hill Tedstone Wafer Parkway Munsley Nunnington Horseway Head Moreton Carey Wolferlow Didley Fromington Red Hill Hamnish Clifford Yatton Snodhill Staunton on Wye Even Pits Crozen Wellington Heath Old Country