Education Marketing in Red Hill

Get in touch

Education Sector Advertising in Red Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Red Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR2 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Red Hill (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Venn's Green Tumpy Lakes Phocle Green Brilley Ashperton Leominster Bleak Acre Luntley Wynds Point Hill of Eaton Ullingswick Winforton Stretford Court Withington White Stone Bringewood Forge Lucton Lower Bearwood Horseway Head Marston Birtley Walford Munsley Green Eign Hill Mansel Lacy Kingstone The Parks Pikestye Canon Pyon Sutton Lakes Cock Gate Hill-field Howton Wellington Heath Nunnington Bromsash Cold Green The Leys Pentre-Jack Upper Egleton Uphampton Upper Wellington Moccas Hurstley Lulham Newton Lower Rabber Lower Kinsham Woolhope Cockshoot Weston Beggard Broadmoor Common Rushall Franklands Gate Auberrow Kinnersley Orcop Ashley Moor Peterstow Mordiford Tupsley Little Gorsley Ridgeway Cross Sapey Bridge Moreton Lugwardine Ryelands Westfield Stony Cross Stony Cross Brick End Grendon Bishop Rushock The Forge Michaelchurch Sandyway Moor Park Goodrich Cross Strangford Wynn's Green Tedstone Delamere Trereece Stoke Lacy Bartonsham Staunton on Arrow Knapton Green Old Wharf Sunset The Wymm Bobblestock Castle Frome Coldharbour Holywell Kerne Bridge Byton Hand Little Hill Logaston Grantsfield Stoneyard Green Hildersley Ashfield Linley Green Cophill Nutfield Evesbatch Sapey Common Fiddler's Green Eau Withington Goodrich Monkhide The Weaven The Riddle Pen-pwll-sond Middleton Goose Pool Lugg Green Bodenham Bank Brobury Letton Elton's Marsh Westmoor Llangarron Halmond's Frome Netherton Stocking Moorhampton Hope under Dinmore Ivington Westfields Pool Head Little London Bodenham Moor Hinton Upper Lye Hagley Broadway Lands Acton Beauchamp Lawton Little Common Biddlestone Upper Wootton Stoke Prior Sugwas Pool Calver Hill Totnor Thornbury Whitton Huntington Aston Hope Mansell Golder Field King's Caple Cockyard Sutton St Michael Kilpeck Upper Dormington Dulas Stony Cross Moreton Jeffries Brockhampton Cornett Brimfieldcross Hillhampton Leinthall Starkes Lea Green Lane Trelough Lower Bullingham Covender Clouds Larport Poolpardon Crow Hill Kinton Ledgemoor Portway Hardwicke Downton on the Rock King's Acre Brilley Mountain Ham Green Moorcot Wormsley Catley Southfield Lower Hergest Limebrook Burcher Stoke Edith Eardisley Ballsgate Common Greytree Newtown Dormington Crossway Grafton Tillington Common Ryeford Steen's Bridge Bagwyllydiart Weston under Penyard Lower Maes-coed Felton Waterloo Kingsfield Portway Great Doward Stanley Hill Hartleton St Weonards Tarrington Common Brelston Green Barton Court Kymin Combe Park Gate Dinedor Cross Fine Street Shelwick Green Brookfield Welshman's Lane Clifford Preston Wynne Preston Marsh Ruxton Welsh Newton Walford Wofferwood Common Abbey Dore Colwall Stone Bromyard Downs Little Doward Cholstrey Burrington Bosbury Allensmore Edwyn Ralph Kynaston Upper Colwall Enmore Field Greenhill Sutton St Nicholas Longtown Coxall Portway Stowfield Kingswood Wellington Stansbatch Marston Stannett Wood End Panks Bridge New Street Whitechurch Maund Howle Hill Aston Crews Hom Green Bowley Kerry's Gate Pontrilas Lower Burton Crowmoor Knill Leintwardine Portway Hill Hole Clencher's Mill Gorsley Common Holme Marsh Lower Breinton Orcop Hill Clock Mills Red Rail Blakemere Sollers Dilwyn Ruckhall Munderfield Stocks Wylde Bishopstone Humber Risbury Newton Ganarew Stretton Sugwas Parkway Ailscroft Munderfield Row Bolstone Yarpole Merrivale Sarnesfield Newlands Madley Credenhill Linton Hill Munstone Hegdon Hill Llanrothal The Moors Marlbrook Colwall Green Yazor Aulden Weobley Marsh Scotland Bank New Town Dukes Marstow / Llanmartin Grittlesend Much Birch Pencombe St Margarets Turkey Tump Bridstow Tarrington Elmdale Wellington Marsh Breinton Common Little Marcle Upper Kinsham Bull's Hill Westhope Orleton Craswall Walker's Green Cabal Marlas Upper Marston Tidnor Millhalf Sollers Hope College Hill Kington Woonton Upper Breinton Bacton Holme Lacy Green Crize Rodd Headland Perton Upper Hill Wormbridge Trolway Callowside Hampton Bishop Newton Garway The Heath Overross Yatton Comberton Donnington Rudhall Leysters Eastwood Little Merthyr Deerfold Holmer Kentchurch Bredenbury Wormbridge Common Llangrove Fromington Eaton Upper Hardwick Combe Moor Edvin Loach Westbrook Westhide Easthampton Michaelchurch Escley Monkland Upton Crews Birchend Bircher Amberley Swinmore Common Little Dewchurch Brampton Bryan Carey Meer Common Wyson Rowland's Green Cobhall Common The Knapp Elton Trewen Altbough Buckton Lea Line Peterchurch Much Marcle Maund Bryan Adforton Ford Brinsop Lyde Cross Broomy Hill Newman's Place Common Hill Withington Marsh Little Hereford Tillington Thruxton Five Bridges White Cross Broad Green How Caple King's Pyon Byford Hungerstone Stretton Grandison Priory Wood Shenmore Little Birch Bodenham White Rocks Vowchurch Common Belmont Hunderton Wilson King's Thorn Floodgates The Vauld Three Ashes Lower Broxwood Arrow Green Rotherwas Lewis Wych Litmarsh Lower Grove Common Welsh Newton Common Marden Claytons Brockmanton Llancloudy Stowe Moorfields Bredwardine Upper Hamnish Eardisland Leinthall Earls Eyton Upper Town Upper Hergest Bishon Common Lower Buckenhill Merbach Headbrook Stretford Dorstone Eastnor Coughton Bullinghope Hendre Callow Stockton Winter's Cross Dilwyn Turnastone Aylestone Hill Pipe Aston Llanveynoe Meadow Green Buckcastle Hill Penguithal Bellamore Letton Canon Frome Ewyas Harold Birchall Woodbrook Shelwick Bringsty Common Bishops Frome Crick's Green Stockingfield Lower Wootton Collington Ladyridge Pixley Pen-y-Park Hamnish Clifford Munsley Upper Sapey Dodmarsh Bowley Town Lyne Down Callow Marsh Storridge Canon Bridge Jug's Green Old Gore Lower Southfield The Bage Marlow Brierley Flaggoners Green Stanford Bishop Sellack Boat Norbridge Crossway Upcott Ocle Pychard Todding Saffron's Cross Woonton Ash Lyonshall Kingsland Woolhope Nash Symonds Yat Trumpet Streamford Moreton on Lugg Foxley Whitney-on-Wye West Lydiatt Upper Lyde Hales Bank Nupton Kenchester Mortimer's Cross Titley Pontshill Marsh Whitchurch Hoarwithy Upper Welson Baysham Welsh Bicknor Whitbourne Flintsham Baron's Cross Kingstone Ongar Street Cobnash Lower Lye Haven Chance's Pitch Bromyard The Fording Newtown Ross-on-Wye Shirl Heath Leysters Pole Putley Green Weston Ridge Hill Isle of Rhea Lower Town Cusop Bartestree Hereford Twyford Common Dancing Green Woods Eaves Bowley Lane Wilton Wigmore Veldo Elms Green Ledbury Coddington Pontshill Aylton Upper Buckenhill Poolmill Mansell Gamage Byton Llanrosser Monnington on Wye The Broad Bridge Sollers Bicton Beavan's Hill The Hundred Bradnor Green West Hill Shucknall Crocker's Ash Pipe and Lyde Newton Farm Rowlestone Kivernoll Lower Welson Common Bach Upper Grove Common Sellack Snodhill Llandinabo Linton Walterstone Common Barrelhill Green Norton Canon Wacton Almeley Netherton Stapleton Rhydspence Bredward Woonton Pembridge Llanwarne Haven Upper Maes-coed Loxter Harewood End Hawkersland Cross St Owen's Cross Nextend Clehonger Hyde Ash The Cleaver Brinsop Common Old Country Weobley Portfields Ryelands Upper Broxwood Gilfach Upton Bishop Acton Green Dinedor Camp Tedstone Wafer Leys Hill Ballingham Hill Nokelane Head Shutton Richards Castle Waller's Green Archenfield Beggars Ash Burmarsh Weirend Checkley Sallys Batchfields Becknell Foy Putson Preston on Wye Fownhope Monmarsh Much Cowarne Durlow Common Pict's Cross Mahollam Hales Wood Pow Green Archenfield Ledicot Walterstone Tyberton Moorend Cross Colwall Clodock Urdimarsh Byford Common Newton Dorstone Perrystone Hill Urishay Common Ashton Ludstock High Lane Cradley Brinkley Hill Prior's Frome Swainshill Symonds Yat West Bycross Sutton Marsh Alder's End Wootton Norton Wood Blackmarstone Hill Gate Widemarsh Broad Oak Birley Docklow Upperton Wolferlow Staplow Pudleston Whyle Hole-in-the Wall Lower Green Hatfield Putley Common Eaton Bishop Penrhos Middle Maes-coed Yarsop Hopley's Green Dinedor Shawl Stretford Wormelow Tump Wharton Wayend Street Stoke Lane Grendon Green Putley Crizeley The Marsh Burley Gate Lower Hardwick Glewstone Vowchurch Luston Burghill Orleton Common Ballingham Mathon Staunton on Wye Winnal Common Aymestrey Lower Todding Bradlow Bailey Lane End Great Brampton Pencraig West Town Falcon Field's Place Crumpton Hill Huntington Willersley Little Brampton Fromes Hill Hope's Rough Pen-allt Brampton Abbotts Bush Bank Chickward Wetmore Treaddow Yarkhill Almeley Wootton Kimbolton Adley Moor Lingen Red Hill Bearwood Middleton on the Hill Tretire Little Tarrington Parkway Stagbatch Brimfield Lower Egleton Ebnall Shobdon Didley Evendine Cross Llyde Newton Crozen Stoke Cross Little Garway Rodd Hurst Much Dewchurch Little Cowarne Lower Harpton Tudorville Aconbury Old Forge Aston Ingham Three Crosses Winnal Ruxton Green Fawley Chapel Garway Hill Newtown Pencoyd Even Pits