Education Marketing in Rowlestone

Get in touch

Education Sector Advertising in Rowlestone

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Rowlestone but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR2 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Rowlestone (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Burghill Ivington Bodenham Brelston Green Portfields Llanwarne Mortimer's Cross Headbrook White Stone Ham Green Gorsley Common Whitbourne Netherton Moorcot Trolway Even Pits Much Cowarne Goodrich Sutton Lakes Lower Lye Foxley Norbridge Hendre Kinnersley Ryeford Foy Crocker's Ash Leysters Pole Westbrook Ashton Stony Cross Bartestree Winnal Ballsgate Common Ullingswick Middleton on the Hill Cornett Broomy Hill Trewen Bradlow Phocle Green Tillington Common Harewood End Clouds Newton Rushock Vowchurch Common Hildersley Deerfold Holme Lacy Bosbury Bridstow Cusop Snodhill Ledgemoor Ewyas Harold Lea Line Baron's Cross Wolferlow Bromyard Franklands Gate Brilley Mountain Moreton Moreton on Lugg Little Birch Stapleton Stretton Grandison Llanrosser Little Common Weobley Marsh Newtown Dorstone Woodbrook Wetmore Winter's Cross Whitton Maund Bryan Woolhope Cockshoot Fine Street Field's Place Newlands Totnor Limebrook Hill Hole Bearwood Ryelands Elms Green Lugwardine Preston Marsh Ashperton Haven Strangford Clodock Stocking Old Wharf Eau Withington Grittlesend Chance's Pitch Pixley Bartonsham Lower Bullingham Tedstone Delamere Weobley Withington Bowley Newton Rushall Fiddler's Green Cholstrey Leintwardine Pembridge Ongar Street Collington Hungerstone Old Gore Red Hill Panks Bridge Welsh Newton Durlow Common Westhide Tyberton Common Hill Ford Swainshill Moor Park Crumpton Hill Upper Hamnish Ashley Moor Overross Sutton Marsh Lower Southfield Upper Wellington Shirl Heath Canon Pyon Lower Rabber Rowland's Green Whyle Brick End Holywell Byton Hand Kinton Sollers Dilwyn Five Bridges Rudhall Hom Green Halmond's Frome Lugg Green Greytree Huntington Hereford Stanley Hill Acton Beauchamp Byford Common Old Forge Dormington Pen-y-Park Wood End Newman's Place Lucton Stretton Sugwas Colwall Catley Southfield Belmont Wellington Heath Orleton Common Cock Gate Credenhill Shobdon Putley Green Stanford Bishop Leinthall Starkes Hillhampton Pool Head Donnington Ashfield Falcon Birley The Moors Urdimarsh Fromington Crozen Ebnall Mahollam Leys Hill Upper Lyde Holmer Cold Green Symonds Yat Lower Maes-coed Cockyard Barrelhill Green Pudleston Lyne Down Wharton Stockton Eaton Lower Grove Common Pikestye Almeley Great Doward Batchfields Hampton Bishop Llangrove The Wymm Lower Green Park Gate Moorend Cross Penrhos Shelwick Cabal Crizeley Lower Todding Kerne Bridge Wormsley Sutton St Nicholas Callow Marsh Michaelchurch Bleak Acre Woolhope Rodd Hurst Little Hereford Burley Gate Fromes Hill Monkhide Green Crize Brockmanton Weston under Penyard Mansel Lacy Wilton Whitchurch Thornbury Michaelchurch Escley Aston Crews Luntley Nextend The Riddle Waller's Green Mathon Bodenham Bank Mordiford The Heath Broad Green Stagbatch Sandyway Kington Stockingfield Linton Birchend Ailscroft Sapey Common Cross Llyde Staunton on Wye Comberton Ridgeway Cross Scotland Bank Moorfields Stoke Cross Hunderton Cradley Little Gorsley Tarrington Canon Frome Stoneyard Green Ganarew Stansbatch Combe Moor Orcop Hill Dorstone Isle of Rhea Nupton Tedstone Wafer Upper Grove Common Ruxton Green Trelough Bredenbury Great Brampton Hill Gate The Bage Orcop Hopley's Green Tupsley Upper Town Pen-allt Leysters Pencombe Hartleton Withington Marsh Floodgates Much Marcle Norton Canon Turkey Tump Ledicot Merrivale Shutton Abbey Dore Marlbrook Upper Hergest Sellack Boat Little London Broadmoor Common Tidnor Staplow Hope under Dinmore Newton Chickward West Town Stretford Court Lingen Howton Weston Middleton Pentre-Jack Downton on the Rock Stowe Lower Burton Sugwas Pool Upper Colwall Symonds Yat West Wormbridge Whitney-on-Wye Llangarron Hope Mansell Tarrington Common Netherton Upton Crews Meer Common Rotherwas Wofferwood Common Ryelands Burrington Biddlestone Bagwyllydiart Westmoor Tillington Bircher Hoarwithy Brinsop Winnal Common Wayend Street Upper Buckenhill Craswall Red Rail Marlas Wootton Munsley Green Barton Court Coldharbour Little Hill Stoke Lacy Bowley Lane King's Thorn Bacton Auberrow White Cross Knill Covender Hamnish Clifford Burmarsh Perton Moreton Jeffries Tumpy Lakes Easthampton Upper Maes-coed Aconbury Larport Upper Wootton Whitechurch Maund Altbough Claytons Lower Hardwick Adforton Marstow / Llanmartin Pict's Cross King's Pyon Eyton Grantsfield Evendine Linton Hill College Hill Yatton King's Acre Poolpardon Hill-field Lower Breinton Humber Wormelow Tump Becknell Bishops Frome Litmarsh Wynn's Green Welsh Newton Common Letton Pow Green Westhope Coughton Glewstone Upper Egleton Crossway Buckton Portway Bodenham Moor Welsh Bicknor Clencher's Mill Hope's Rough Merbach Nutfield Colwall Stone Portway Meadow Green Green Lane Yarpole Pontshill Brilley Pipe Aston Steen's Bridge Brierley Lyonshall Nash Adley Moor Munsley Llancloudy Trereece Lower Bearwood Byton Beavan's Hill The Hundred Marlow Preston Wynne Bringsty Common Little Marcle The Cleaver Hyde Ash Burcher Pencraig Lea Bobblestock Dinedor Cross Munstone Three Crosses Ladyridge Upper Hill Winforton Nokelane Head Todding Newton Hales Bank Brimfieldcross Dilwyn Bromsash Uphampton Westfields Stoke Lane Horseway Head Richards Castle Lawton West Lydiatt Stretford Bromyard Downs Brampton Bryan Coddington Llanrothal Monnington on Wye Woonton The Parks Bradnor Green Shucknall Breinton Common Haven Bull's Hill Llandinabo Acton Green Cobnash Ruckhall Blakemere Bishon Common Ridge Hill Stoke Prior Yarsop Portway Lower Kinsham Evesbatch Archenfield Common Bach Old Country Lower Harpton Yazor Weirend Grendon Green Lewis Wych Colwall Green Rowlestone Letton Bycross Hatfield Stretford Wellington Marsh Wynds Point Hegdon Hill Ocle Pychard Wyson Orleton Eastnor New Town Grendon Bishop Dodmarsh Kingstone Sapey Bridge Sunset Walford Tudorville Ledbury Ross-on-Wye Pen-pwll-sond Sarnesfield Upper Sapey Crossway Aulden Middle Maes-coed Monmarsh Kingsland The Forge Widemarsh Bringewood Forge Leinthall Earls Eardisland Arrow Green Sellack The Fording Penguithal Docklow Marston Little Merthyr Clifford Much Dewchurch Greenhill The Weaven Holme Marsh Edwyn Ralph Crowmoor Bredwardine King's Caple Bishopstone Loxter Lower Welson Flaggoners Green Yarkhill Staunton on Arrow Three Ashes The Leys Fownhope Dulas Weston Beggard Lower Hergest Lower Egleton Venn's Green Dinedor Marston Stannett Linley Green Grafton Archenfield Ballingham Hill Fawley Chapel Golder Field Little Tarrington The Vauld The Broad Birchall Huntington Brinsop Common Nunnington Treaddow Pencoyd Bolstone Lower Buckenhill Headland Crow Hill Dinedor Camp Kilpeck Coxall Shelwick Green Upper Breinton Tretire Upcott Storridge Welshman's Lane St Margarets New Street Woonton Wormbridge Common Upper Dormington Didley Lower Wootton Bellamore Sutton St Michael Broadway Lands Logaston Aylton Llanveynoe Garway Hill Newton Brimfield Luston Putson Longtown Norton Wood Brookfield Wigmore Mansell Gamage Pontshill Marsh Hawkersland Cross Upper Hardwick Stony Cross Munderfield Row Munderfield Stocks Hinton Eaton Bishop Sollers Hope Parkway Woods Eaves Risbury Goose Pool Streamford Dukes Rhydspence Bush Bank Priory Wood Combe Crick's Green Putley Common Eign Hill Little Garway Upper Welson Wacton Upper Kinsham Kingstone Turnastone St Weonards Walford Stony Cross Much Birch Amberley Upper Marston Hill of Eaton Newtown Perrystone Hill Bicton Enmore Field Knapton Green Kynaston Wellington Byford Little Cowarne Callow Thruxton Portway Brinkley Hill Allensmore Moorhampton Bailey Lane End St Owen's Cross Canon Bridge Vowchurch Clock Mills Kentchurch Howle Hill Elton Hurstley Poolmill Kymin Bullinghope Eastwood Ballingham Upper Lye Brobury Lower Broxwood Dancing Green Felton Saffron's Cross Kingswood Walker's Green Almeley Wootton Beggars Ash Moccas Willersley Peterchurch Waterloo Elton's Marsh Little Brampton Birtley Pipe and Lyde Upperton The Marsh Little Dewchurch Aston Ingham The Knapp Hole-in-the Wall White Rocks Kivernoll Shenmore Little Doward Bowley Town Brampton Abbotts Shawl Aston Edvin Loach Stoke Edith Flintsham Veldo Prior's Frome Elmdale Eardisley Wylde Cophill Ruxton Carey Lower Town Lyde Cross Monkland Putley Twyford Common Kerry's Gate Stowfield Parkway Urishay Common Lulham How Caple Bridge Sollers Rodd Peterstow High Lane Buckcastle Hill Upper Broxwood Woonton Ash Blackmarstone Westfield Trumpet Calver Hill Kimbolton Aymestrey Swinmore Common Bredward Kingsfield Aylestone Hill Titley Checkley Marden Garway Walterstone Common Cobhall Common Alder's End Callowside Gilfach Kenchester Ludstock Upton Bishop Brockhampton Goodrich Cross Hardwicke Wilson Preston on Wye Sallys Walterstone Madley Newtown Broad Oak Pontrilas Baysham Leominster Castle Frome Hagley Clehonger Jug's Green Hales Wood Millhalf West Hill Newton Farm