Education Marketing in Staunton on Wye

Get in touch

Education Sector Advertising in Staunton on Wye

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Staunton on Wye but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HR4 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Staunton on Wye (Herefordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Hegdon Hill Woonton Putson Winforton St Weonards Common Hill Pontshill Marsh Swainshill Sellack Boat How Caple Ballsgate Common Hill Hole Lucton Norton Wood Ladyridge Dancing Green Barrelhill Green Stoneyard Green Wood End Letton Old Forge Lyonshall Kingswood Birley Allensmore New Street Grafton Bishops Frome Old Wharf Beavan's Hill Kynaston Sutton Lakes Waterloo Marlow Wellington Heath King's Pyon Marlas Welsh Newton Common Little Dewchurch Llanrosser Hill Gate Lingen Clifford Putley Bacton Shawl Easthampton Stockingfield Lower Buckenhill Kymin Upper Dormington Howton Garway Headland Bowley Lane Pixley Dinedor Stanley Hill Bearwood Coxall Middleton Haven Pembridge Knill West Hill Pontrilas Checkley Millhalf Newton Wofferwood Common Breinton Common Shelwick Green Park Gate Lower Welson Great Brampton Fownhope Grittlesend Stoke Lacy Ullingswick Rushall West Lydiatt Bullinghope Leinthall Earls Castle Frome Nokelane Head Baysham Llancloudy Moorhampton Lower Grove Common Much Birch Red Hill Eign Hill Staplow Ruxton Green Horseway Head Much Cowarne Westfield Holme Lacy Auberrow Linton Hill Byford Brookfield Leinthall Starkes Perrystone Hill Ledicot Rhydspence Wilton Bagwyllydiart Byford Common Michaelchurch Escley Pen-allt Ivington Wigmore Meer Common Leys Hill Comberton Cusop King's Acre Little Hereford Trolway Batchfields Woodbrook Urishay Common Madley Leysters Pole Stoke Cross Rodd Hurst Bodenham Moor Moorend Cross Portway Westfields Ford Tillington Common Whyle Lyde Cross The Cleaver Brierley Munderfield Row Ganarew Docklow Arrow Green Luntley Little Brampton Risbury Lower Rabber Kington Upper Sapey Rowland's Green Lower Burton Bridstow Hildersley Todding The Heath Yazor Sallys Monkland Ledgemoor Old Gore Cabal Amberley Upper Marston Wormbridge Common Wormelow Tump Marlbrook Buckcastle Hill Vowchurch Hunderton Fawley Chapel Broad Green Flaggoners Green Grantsfield Much Marcle Walford Kinton Crow Hill Ewyas Harold Merrivale Upton Crews Chance's Pitch Shelwick Trumpet Clodock Newton Covender Pontshill Vowchurch Common Stony Cross Aulden Bartonsham Rushock Middleton on the Hill Ailscroft Tyberton Monkhide Pool Head Hoarwithy Almeley Preston on Wye Burcher Burley Gate Pikestye Shucknall Hurstley Tupsley Ocle Pychard Almeley Wootton Tedstone Delamere Walterstone Common Falcon Putley Green Storridge The Moors Dilwyn Aston Phocle Green Upper Town Crumpton Hill Orleton Common Brilley Mountain Wolferlow Archenfield Trereece Monmarsh Weston under Penyard Tarrington Common Kilpeck Kivernoll Hawkersland Cross Munderfield Stocks Stretford Clehonger Priory Wood Venn's Green Pen-y-Park Meadow Green Hales Bank Gorsley Common Upper Maes-coed Prior's Frome White Cross Wellington Marsh Fromington Brampton Bryan Preston Marsh Donnington Linton Ashley Moor Lyne Down Wharton Upper Wellington Blakemere Marden Little Marcle Mathon Eastwood Sellack Wootton Stoke Edith Bellamore Much Dewchurch Bredenbury Stony Cross Biddlestone Hope's Rough Penrhos Felton Wayend Street Leysters Aston Crews Woonton Ash Dukes Moorcot Moreton Jeffries Adforton Dinedor Cross White Rocks Parkway Canon Pyon Streamford Poolmill Sutton St Nicholas Brimfield Ludstock Rodd Elms Green Walker's Green The Parks Ruckhall Aymestrey Kerry's Gate Sarnesfield Stretton Sugwas Wetmore Hales Wood Moreton on Lugg Ashton Michaelchurch Stapleton Brilley Dorstone Crick's Green Barton Court Urdimarsh Upperton Coddington Holywell Crizeley Nupton Netherton Byton Little Garway Thornbury Cobnash Canon Bridge Eyton Colwall Coughton Upper Hardwick Baron's Cross Leintwardine The Leys Bromyard Downs Twyford Common Downton on the Rock Withington Marsh Whitton Totnor Pen-pwll-sond Whitechurch Maund Saffron's Cross Kimbolton Walford The Fording Cold Green Birchend Bradlow Brampton Abbotts Parkway Glewstone Cholstrey Bolstone Preston Wynne Hillhampton Treaddow Brinsop Common Crozen Lower Hergest Rudhall Three Crosses Norbridge Wyson Durlow Common Upper Lye The Knapp Goodrich Marston Stannett Aconbury Ryelands Bircher Maund Bryan Adley Moor Pentre-Jack Cobhall Common Woonton Holmer Welshman's Lane Eardisley Hampton Bishop Upper Breinton Lower Todding Little Gorsley Broadway Lands Wormsley Symonds Yat West Stretford Court Lower Bullingham Stretford Bringewood Forge Llangarron Stony Cross Byton Hand Welsh Bicknor Abbey Dore Humber Orcop Bromsash Nunnington Putley Common Upper Hamnish Nutfield Eau Withington Weston Newtown Linley Green The Forge Even Pits Lulham Bobblestock Dulas Llangrove Hamnish Clifford Little Hill Lower Bearwood Little Doward Little Common Common Bach Woolhope Cockshoot Hatfield Whitbourne Marston Dinedor Camp Little Birch Hyde Ash Bodenham Bank Lea Ongar Street Kerne Bridge Cophill Staunton on Wye Overross Three Ashes Pencoyd Gilfach Crossway Brick End College Hill Flintsham Bycross Westhide The Broad Tedstone Wafer Bishopstone Broomy Hill Sutton Marsh Winnal Golder Field Grendon Green Burmarsh Stoke Prior Hom Green Peterstow Ballingham Hill Weston Beggard Bowley Sunset Titley Uphampton Buckton Sollers Dilwyn Luston Foy Bosbury Weobley Brelston Green Deerfold The Weaven Stoke Lane Waller's Green Hopley's Green Enmore Field Penguithal Woods Eaves Blackmarstone Upper Hergest Ashfield Whitchurch Staunton on Arrow Edwyn Ralph Cornett Pudleston Hole-in-the Wall Sutton St Michael Weirend Hope Mansell Leominster Aylton St Owen's Cross Wacton Edvin Loach Cock Gate Newlands Wilson Pencombe Yarkhill Lower Green Altbough King's Thorn Howle Hill The Hundred Burghill Willersley Newton Crowmoor Beggars Ash Carey Huntington Colwall Green Cradley Goodrich Cross Shirl Heath Brinsop Clouds Wormbridge Richards Castle Sapey Bridge Llanveynoe Snodhill Lower Egleton Jug's Green Newton Farm Thruxton Withington Bredwardine Sapey Common King's Caple St Margarets Dormington Upper Broxwood Bringsty Common Ham Green Newton Wylde Upper Grove Common Mansel Lacy Bailey Lane End The Vauld Elton's Marsh Stagbatch Callow Stowe Green Lane The Marsh Munsley Green Weobley Marsh Canon Frome Moccas Red Rail Upper Hill Middle Maes-coed Winnal Common High Lane Catley Southfield Nextend Hagley Bowley Town Tudorville Yarpole Bredward Hungerstone Portfields Portway Panks Bridge Marstow / Llanmartin Kenchester Nash Fine Street Chickward Isle of Rhea Tarrington Kentchurch Garway Hill Lower Maes-coed Widemarsh Hendre Netherton Tretire Llanrothal Turkey Tump Lugwardine Rotherwas Eardisland Letton Acton Green Upper Welson Ridge Hill Pipe Aston Lugg Green Newman's Place Kingsfield Calver Hill Munstone Veldo Callow Marsh Little Merthyr Ryeford Pow Green Upcott Upper Colwall Belmont Lower Harpton Moreton Shenmore Clencher's Mill Litmarsh Hill of Eaton Birtley Hereford Headbrook Combe Moor Bodenham Crocker's Ash Knapton Green Collington Didley White Stone Rowlestone Fromes Hill Walterstone Portway Crossway Tillington Stocking Ebnall Callowside Lower Southfield Archenfield Peterchurch Brockmanton Strangford The Wymm Acton Beauchamp Upper Kinsham Yarsop Hartleton Stanford Bishop The Bage Portway Lower Kinsham Pict's Cross Pencraig Aston Ingham Lower Hardwick Cockyard New Town Broad Oak Cross Llyde Shobdon Great Doward Bush Bank Goose Pool Credenhill Steen's Bridge Evendine Lower Wootton Lower Lye Mahollam Monnington on Wye Lewis Wych Upper Wootton Woolhope Moor Park Mortimer's Cross Hardwicke Westbrook West Town Perton Brobury Sandyway Ross-on-Wye Greenhill Mordiford Kingsland Ashperton Newton Norton Canon Stockton Mansell Gamage Sollers Hope Green Crize Longtown Harewood End Wynn's Green Newtown Aylestone Hill Brockhampton Clock Mills Westhope Eaton Bishop Symonds Yat Bishon Common Birchall Welsh Newton Lower Breinton Bartestree Orcop Hill Trewen Scotland Bank Little Tarrington Five Bridges Tumpy Lakes Burrington Bleak Acre Lawton Shutton Franklands Gate Eastnor Ridgeway Cross Lower Town Lea Line Loxter Brimfieldcross Broadmoor Common Dorstone Little Cowarne Haven Sugwas Pool Claytons Trelough Ballingham Hope under Dinmore Pipe and Lyde Limebrook Stansbatch Stowfield Munsley Bull's Hill Grendon Bishop Hinton Brinkley Hill Turnastone Yatton Bradnor Green Combe Hill-field Bicton Field's Place Moorfields Lower Broxwood Evesbatch Becknell Greytree Craswall Merbach Elton Tidnor Ryelands The Riddle Elmdale Floodgates Poolpardon Coldharbour Upton Bishop Upper Buckenhill Halmond's Frome Stretton Grandison Winter's Cross Bridge Sollers Logaston Whitney-on-Wye Wellington Huntington Kingstone Little London Alder's End Newtown Colwall Stone Westmoor Llandinabo Bromyard Upper Egleton Kinnersley Eaton Old Country Foxley Llanwarne Swinmore Common Wynds Point Holme Marsh Upper Lyde Kingstone Dodmarsh Ledbury Ruxton Larport Fiddler's Green Orleton