Education Marketing in Bendish

Get in touch

Education Sector Advertising in Bendish

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bendish but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG4 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Bendish (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Letchmore Heath Wormleybury Townsend Sergehill Thorley Hare Street Abbots Langley Roe Green Mill End Hinxworth New Greens East End Green Ayot St Peter Aldbury Blackmore End Highfield Westbrook Hay Hall Grove Batlers Green Cockernhoe Wigginton Bottom Hatfield Garden Village Letchworth Ashbrook Walsworth Frogmore Bentley Heath St Paul's Walden Barley Bourne End Childwick Green Tylers Causeway Painter's Green Hitchin Hill Flamstead End Woollensbrook Gravesend Commonwood Cromer Breachwood Green Woodcock Hill Meesden Old Hall Green Sacombe Green The Folly Hartham Green End Baker's End Babbs Green Moneyhill The Frythe West Watford Peters Green Great Offley South-end Hadham Ford Munden Monks Green Lilley Northaw Hook's Cross Wormley West End Little Hormead Rushden Eastwick Ganwick Corner Burn's Green Hadham Cross Walkern Widford Hailey Hebing End Staines Green Bell Bar Standon King's Walden St Julians Berkhamsted Reed Shootersway Broadoak End Friar's Wash Newtown South Hatfield Hertford Heath Baldock Little Gaddesden Micklefield Green Leverstock Green Waltham Cross Ayot Green North Mymms Driver's End Bucks Hill Bull's Green Barleycroft End Brickendon Upwick Green Newgate Street Venus Hill Little Heath Nether Street Chorleywood West Lower Green Letty Green Rush Green Pirton Westland Green Roe Green Bushey Oakfield Green Street The Heath Moor Green Codicote Bottom Chells Manor Tewin Wood Hare Street The Swillett Slip End Shenley Nash Mills Bury Green Allen's Green Deacons Hill Great Munden West Leith Gorhambury Digswell Braughing Friars Westwick Row Cold Christmas Leavesden Green Symonds Green Hitchin Borehamwood Wakeley Little Wymondley Church End Helham Green Graveley Bendish Clothall Common Nomansland Bassus Green Bengeo Trowley Bottom Appspond Stocking Pelham Lea Valley Latchford Hunsdonbury Chorleywood Bromley Tower Hill Purwell Swanley Bar Throcking Waterford Little Almshoe Porter's End Colliers End Maple Cross Meriden Daw's End Langleybury Bury Green Wigginton Haldens Dudswell Southern Green Trims Green Welham Green Cottered The Rookery Rickmansworth Coleman Green Cradle End High Wych Fields End Fiddler's Hill Warners End Hatching Green Cheshunt Hastoe Pottersheath Puttock's End Nasty Bushey Heath Ringshall Langley Bottom Chaulden Belsize Charlton Lower Green Tea Green Patchetts Green Church End Lemsford Batchworth Gilston Northaw Valley Sandon Hammond Street Grovehill Marshmoor Wadesmill Tewin Sunnyside Potters Bar Shilley Green Hall's Green Hickman's Hill Norcott Hill Titmore Green Tring Buntingford Shaw Green Adeyfield Gosmore Datchworth Green Water End Wilstone Green Chipperfield Wildhill Radlett Cole Green Wood End Frogmore End Sawbridgeworth Felden Cumberlow Green Napsbury Park Broad Colney Rye Park Bedwell Tyttenhanger Flaunden Whitwell Little Tring Langley End Wyddial North Watford Langley Tonwell Digswell Park Hatfield Hyde Standon Green End Brookmans Park Smallford Cromer Hyde Dassels Mill Green Ayres End Thundridge Hay Street Northchurch Harpenden Brook End Bernards Heath Smug Oak Ballingdon Bottom Green Street Cuffley Luffenhall Caldecote Hill Ware Aldenham Colney Heath Mackerye End Codicote High Leigh Hunton Bridge Snow End Digswell Water Chiswell Green Chapel Croft Benington Colney Street Redbourn Heronsgate Church End Westmill Oaklands Whempstead Thorley Street Harmer Green St Stephens Sarratt Ley Green Sandridge Poynders End Watford Heath Thorley Houses Sleapshyde Elstree Gilston Park Knebworth The Willows Paradise Ansells End West End Mardleybury Washall Green Datchworth Wareside Perry Green Welwyn Garden City Todd's Green Smith's End Woodside Roestock Counters End Goff's Oak Puckeridge West Hyde Welwyn Pin Green Cokenach Woodside Holwell Poplars Bovingdon Hudnall Corner Snailswell Watton at Stone Aspenden Boxmoor Park Street Fishers Green Kimpton Great Amwell Cheverell's Green Spitalbrook Wandon End Old Hatfield Green Tye Hockerill Bramfield Cheapside Burnham Green Little Berkhamsted Rucklers Lane Hunsdon Hatfield New Ground Labby Green Broadwater Pimlico Howe Green Paynes End Bullen's Green Oxhey Lucas End New Town Jockey End Astrope Frogmore Nobland Green Broken Green Bulbourne Tolmers Two Waters Royston Hoo End Puttenham Barwick St Ippolyts Roe End Barwick Ford Green End Stapleford Ickleford Amwell Potten End Woolmer Green Ridge Cupid Green Winkwell Bragbury End Norton Handside Great Hormead Redbournbury Carpenders Park Bower Heath Kingswood Sacombe Watford Holywell Kitts End Rableyheath Broadgreen Wood Turnford Brent Pelham Pine Hurst Great Gaddesden South Oxhey Harpenden Common Newsells Green End Moor Park Patmore Heath Hay Green Hammerfield The Node Rooks Nest New Mill Walnuttree Green Epping Green Rush Green Shephall Ashwell End Barkway Marshalls Heath Old Knebworth Jersey Farm Bennetts End Sopwell How Wood Stanborough Holdbrook Buckland Bury End Clothall St Margarets Well End Weston Clapgate Chipping Garston Aston Levens Green Hudnall Old Town Kemprow Wilstone Wellpond Green Woodhall The Folly Ardeley Newnham Hoddesdon East End Chapmore End Redcoats Green Piccotts End Anstey Oxlease Piper's End Great Wymondley Stevenage Bricket Wood Willian Clay End Youngsbury Nast Hyde Rosedale Stanstead Abbotts Batford Chorleywood Bottom Rusling End Green End Crabbs Green High Cross Broxbourne Wallington Gustard Wood Albury Bamville Wood Nuthampstead Wymondley Bury St Albans The Ryde South Mimms Bayford Loudwater Furneux Pelham Round Bush Much Hadham Wheathampstead Cooper's Green Easthall Park Corner Rossway Park Preston Hemel Hempstead Westmill Tring Wharf Birch Green Lower Woodside Temple End Shenleybury Markyate Darley Hall Caldecote Bozen Green Perry Green Therfield Fleetville Presdales Lower Titmore Green Potters Crouch Upper Dunsley Water End Hertingfordbury High Cross Shaftenhoe End Pouchen End Redhill The Flints Albury End Marshalswick Warren's Green Mill End Chandler's Cross Sherrardspark Cow Roast Ayot St Lawrence The Camp Birchwood Newhall Green Essendon Apsley Lincoln Hill Old Bricket Wood Kelshall Gadebridge Eastbury Little Hadham Long Marston Spellbrook Hertford London Colney Kinsbourne Green Radwell Reed End Mangrove Green Napsbury Bishop's Stortford Peartree Patient End Nettleden Little Offley Panshanger Burge End Church End Churchgate Nup End Green Croxley Green Thorley Wash Flamstead Corner Hall Childwick Bury Kettle Green Ellenbrook Cadwell Batchworth Heath Aston End Black Green Kings Langley Ashwell Danesbury Gubblecote Bulstrode Temple Dinsley Bedmond Cherry Green Bygrave Green End Whippendell Bottom Sarratt Bottom Damask Green Wormley Dane End Dancers Hill St Ibbs Chells Tringford Haultwick Hogpits Bottom Braughing Waterdale Frithsden Leasey Bridge Hexton