Education Marketing in Birch Green

Get in touch

Education Sector Advertising in Birch Green

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Birch Green but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG14 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Birch Green (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Wilstone Green The Willows Hare Street Dassels Two Waters Wigginton Bottom London Colney Woodside Bulbourne Frogmore End Latchford Green End Braughing East End Green Bramfield Westbrook Hay Peartree Chorleywood Barwick Ford Shenley Harpenden Luffenhall Braughing Friars Townsend Church End Bulstrode The Node Whitwell Redbourn Blackmore End Cromer Hyde Newnham Leavesden Green Upper Dunsley Cupid Green Snailswell Tea Green Lemsford Welwyn Garden City Lea Valley Newhall Green Eastwick Clothall Presdales Temple End Great Munden Smith's End Tringford Breachwood Green Wallington Washall Green Bedwell Welwyn Sleapshyde North Watford Painter's Green Hertford Moor Park Peters Green Shootersway Nettleden South-end Elstree Cheshunt Rush Green Berkhamsted Hall Grove Lucas End Haultwick Turnford Jockey End Stanborough Gustard Wood Wildhill Poplars Little Berkhamsted Langley Marshmoor Tower Hill Watford Heath Cow Roast Shilley Green Sandridge Hay Street Wheathampstead Bourne End Waltham Cross Panshanger The Flints Slip End Walnuttree Green Brookmans Park Letchmore Heath Frogmore Gravesend Clothall Common Hockerill Southern Green Chapel Croft Bendish Harpenden Common South Mimms Bishop's Stortford Wandon End St Paul's Walden The Heath Fiddler's Hill Whempstead Tyttenhanger St Stephens Commonwood Woolmer Green Flamstead End Lower Woodside Hadham Cross Lower Green Aspenden Bell Bar Sherrardspark Shenleybury Church End Carpenders Park Albury End Patmore Heath Bassus Green Sarratt Astrope Thorley Wash Norton Bayford Weston Gilston Park Baker's End Wyddial High Cross Youngsbury Stocking Pelham Little Hadham Hertford Heath Stapleford Lincoln Hill Hatfield Garden Village Reed End Standon Bygrave Newtown Cooper's Green Hudnall South Oxhey Newsells Graveley Frithsden Bentley Heath Great Hormead Woodcock Hill Barleycroft End Ardeley Old Bricket Wood Green End Marshalswick Hammond Street Cold Christmas Venus Hill The Frythe Old Town Holwell Burn's Green Chaulden Grovehill Aldbury Bury Green Rosedale Redbournbury Markyate Harmer Green Highfield Holdbrook Water End Hitchin Hill Batchworth Heath Church End Levens Green Perry Green Hudnall Corner Ansells End Warren's Green Croxley Green How Wood Watford Cheapside Digswell Park Dane End Digswell Water Wakeley Potten End Fishers Green Brent Pelham Hunton Bridge Codicote Bottom Purwell Great Wymondley Damask Green Green End Broxbourne Little Almshoe Amwell Birch Green Handside Patient End Preston St Julians Mill Green Cheverell's Green Mardleybury Westmill Buckland Todd's Green Bovingdon Cherry Green Hunsdonbury Aston End Roestock Tewin Gosmore Charlton Hall's Green Darley Hall Well End Leasey Bridge North Mymms Tring Wharf Little Offley Sunnyside Hatfield Walkern Pin Green Spitalbrook Flaunden Waterdale Woollensbrook Colney Heath Great Gaddesden Monks Green The Folly Little Wymondley Woodhall St Ibbs Chipping Marshalls Heath Round Bush Borehamwood Wormley West End Wadesmill Sopwell Paradise Loudwater Wood End Batlers Green Much Hadham Ayot St Peter Sacombe Green Broadwater Ware Rickmansworth Ringshall Little Hormead Wellpond Green Nuthampstead Hastoe Ashwell End Chiswell Green Westmill Redhill Coleman Green Boxmoor Redcoats Green Kitts End Thorley Street New Town Chorleywood West Hickman's Hill Nasty Hitchin Bury End Sandon Smallford Old Hall Green Great Offley Benington Moneyhill Hailey Whippendell Bottom Clapgate Micklefield Green Walsworth Little Gaddesden Kimpton Garston Cadwell Bower Heath Northaw South Hatfield Maple Cross Warners End Tolmers Thundridge Church End Green Street Symonds Green Broadoak End Tonwell Bullen's Green Brickendon Langley End New Ground Rusling End Hemel Hempstead Patchetts Green Bury Green Swanley Bar Pirton Holywell Puttock's End Sawbridgeworth Apsley Piper's End Ridge Westland Green Childwick Bury Anstey New Greens Napsbury Fleetville Furneux Pelham Meriden Chapmore End Radlett Langleybury Essendon Green Tye Gorhambury Cuffley Bushey Heath Kingswood Frogmore Aston Friar's Wash Sacombe Pottersheath Bengeo Therfield Counters End Widford Ickleford Staines Green Royston Roe End Letchworth Hadham Ford Perry Green Hebing End Lower Titmore Green Cockernhoe Dudswell Ganwick Corner Churchgate Willian Little Heath Tylers Causeway Letty Green Throcking Sarratt Bottom New Mill Lower Green Temple Dinsley Codicote Wormley Winkwell Northaw Valley Piccotts End Watton at Stone Rableyheath Kings Langley Kelshall Kettle Green Birchwood Tring Broken Green Norcott Hill St Margarets Northchurch Abbots Langley Old Hatfield Wormleybury Bricket Wood West Hyde Nobland Green Helham Green Moor Green Burnham Green Batford Dancers Hill Potters Crouch Upwick Green Danesbury Long Marston Puckeridge Bragbury End Hay Green High Wych West Watford Hammerfield Roe Green Chorleywood Bottom Roe Green King's Walden Ashbrook Burge End Green Street Hinxworth Ashwell Snow End Clay End Childwick Green Puttenham Haldens Bull's Green Babbs Green Driver's End Rucklers Lane St Ippolyts Bernards Heath Thorley Houses Little Tring Thorley The Swillett Trims Green Bedmond Corner Hall Heronsgate Belsize Chandler's Cross East End Gilston Broad Colney Caldecote Hill Bennetts End Broadgreen Wood Datchworth Mangrove Green Mackerye End Leverstock Green Colliers End Wilstone Newgate Street Hogpits Bottom Oxlease Wymondley Bury Wareside Adeyfield Green End St Albans Langley Bottom Stanstead Abbotts Meesden Hartham Mill End Chells Digswell Titmore Green Brook End Park Street Gubblecote Barley Howe Green West Leith Easthall Ayres End Nup End Green Tewin Wood Ayot St Lawrence Bozen Green Bucks Hill Datchworth Green Stevenage Park Corner Hexton Spellbrook Allen's Green Westwick Row Goff's Oak Rye Park Ley Green Smug Oak Flamstead Kinsbourne Green Hoddesdon Nast Hyde Appspond Ellenbrook Hare Street Crabbs Green Pine Hurst Waterford Old Knebworth Rushden Woodside Caldecote Mill End Gadebridge Cole Green Daw's End Cokenach Welham Green Oakfield Trowley Bottom Rossway Park Hunsdon Knebworth Deacons Hill Ayot Green Colney Street Rooks Nest Cradle End Bushey Standon Green End Hertingfordbury Black Green Albury Hook's Cross The Ryde Nether Street Baldock Hoo End The Camp Chipperfield Eastbury Kemprow Water End Nash Mills Paynes End Sergehill Napsbury Park Barkway High Leigh Reed Oxhey High Cross Ballingdon Bottom Nomansland The Rookery Porter's End West End Cromer Bamville Wood Potters Bar Shaftenhoe End Labby Green Radwell Chells Manor Aldenham Pouchen End Buntingford Lilley Bromley Pimlico Shephall Hatching Green Wigginton Cumberlow Green Cottered Barwick Hatfield Hyde Shaw Green The Folly Green End Rush Green Epping Green Oaklands Fields End Great Amwell Poynders End Felden Munden Batchworth Jersey Farm