Education Marketing in Church End

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Education Sector Advertising in Church End

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Church End but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in AL3 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Pimlico Wandon End South-end Patmore Heath Rableyheath Apsley Albury Old Bricket Wood Dancers Hill Bromley Brent Pelham Hailey Therfield Hebing End Burnham Green Hay Green High Wych Wymondley Bury Astrope Snow End Harpenden Monks Green Baldock Pouchen End Perry Green Thorley Houses Heronsgate Watton at Stone Oakfield Ayres End Rush Green Tewin Thorley Wash Sarratt Datchworth Norcott Hill Sacombe Green Tye Gorhambury Chipping Whippendell Bottom Datchworth Green The Heath Ayot St Lawrence Pirton Smug Oak Cromer Hyde Cromer Luffenhall The Folly Munden Kemprow Dane End Napsbury Park Latchford Marshalswick Paradise Bury Green Codicote Bottom Adeyfield Tea Green Barleycroft End Brickendon Brookmans Park Childwick Green Aston End Cheverell's Green Cherry Green Langley End Jersey Farm Winkwell Old Town Hickman's Hill Church End Leasey Bridge Roestock Weston Essendon Norton Walkern Little Hadham Hitchin Hill Upwick Green Hitchin Croxley Green Wigginton Clapgate Wormley West End Daw's End Eastbury Hatfield Garden Village Southern Green Nobland Green The Flints Aston Waterford Little Almshoe Birchwood Old Hall Green Labby Green Bozen Green Harmer Green Green Street High Cross St Ippolyts Codicote Allen's Green St Margarets Hunsdonbury Park Street Cupid Green Digswell Hay Street Warren's Green Lemsford St Ibbs Peters Green Brook End Leavesden Green Braughing Friars Hunsdon Gravesend Bushey South Mimms The Camp Hockerill St Paul's Walden The Node Potters Crouch Ickleford Watford Flamstead End Loudwater Bamville Wood Broadoak End Spellbrook Napsbury North Mymms Standon Green End Washall Green Stanstead Abbotts Highfield Frogmore King's Walden Friar's Wash Shenley Westland Green Reed St Albans Bedwell Fields End Bishop's Stortford Painter's Green Porter's End Hatfield Hyde Rosedale Cheshunt Long Marston Hammerfield Broken Green St Stephens Green End Hemel Hempstead Poplars Shootersway Tonwell Puttenham Wormley Little Offley Purwell Frogmore Kettle Green Kimpton Hatching Green Markyate Lea Valley Churchgate Cottered Bedmond Radlett Whempstead Mardleybury Poynders End Wildhill Tyttenhanger Cockernhoe Rooks Nest Chorleywood Spitalbrook Chells Damask Green Slip End Clothall Breachwood Green Hare Street Walsworth Shilley Green Piper's End Standon Cooper's Green Shephall Oxhey Danesbury Little Tring Patient End Church End The Frythe Woolmer Green Crabbs Green Whitwell St Julians Welwyn Smallford Chapel Croft Mill End Pine Hurst Hertford Hunton Bridge Trims Green North Watford Chandler's Cross Willian Venus Hill Rickmansworth Round Bush Westmill Belsize Furneux Pelham Rushden Colney Street Levens Green Little Hormead London Colney Gustard Wood Church End Tylers Causeway Ansells End The Rookery Bullen's Green Bricket Wood Lower Woodside Lower Green Hadham Cross Letty Green Waltham Cross West End Wormleybury Lilley Puckeridge East End Green Tringford Kinsbourne Green Colney Heath Roe Green Upper Dunsley Chells Manor New Town West Watford Bulbourne Aldenham Hook's Cross Frithsden Temple Dinsley New Greens Cradle End Lower Green Shenleybury Baker's End Frogmore End Reed End Little Berkhamsted Bell Bar Walnuttree Green Rush Green Nether Street Nup End Green Letchmore Heath Sleapshyde Rossway Park Kingswood Great Amwell Great Hormead Langley Cuffley Chaulden Ashwell End Clothall Common Redbournbury Oxlease Meriden Helham Green Chipperfield Hogpits Bottom Ashwell Church End Lincoln Hill Knebworth Sherrardspark Langleybury Trowley Bottom Blackmore End Wyddial Moor Park The Swillett Broadgreen Wood Park Corner West Hyde Bury Green Water End Nomansland Newhall Green Digswell Park Bower Heath Tring Batlers Green Presdales Westbrook Hay Wheathampstead Roe End Potten End Gubblecote Ley Green Green Street Deacons Hill Charlton Water End Piccotts End Wadesmill Tower Hill Tring Wharf Wakeley Shaftenhoe End Todd's Green Letchworth Counters End Flaunden Hertingfordbury Little Heath Hexton Gosmore Radwell Stapleford New Ground Two Waters Great Gaddesden Darley Hall Bucks Hill Hall's Green Graveley Flamstead Sacombe Green Rye Park Puttock's End Sergehill Titmore Green Hastoe Haldens Preston Great Wymondley Wilstone Green Goff's Oak Anstey Harpenden Common Eastwick Batford Royston Barwick Elstree Patchetts Green Bulstrode Bovingdon Ridge Marshalls Heath Mill End Westmill Braughing Great Munden Burn's Green Bendish Wood End Sopwell Woodside Gadebridge Marshmoor Barley Bentley Heath Chorleywood West Oaklands Howe Green Felden Cadwell Nettleden Nash Mills Kings Langley Hare Street Widford Newtown Hudnall Corner The Willows Waterdale Youngsbury Ellenbrook Corner Hall Barkway Hudnall Tewin Wood Symonds Green Great Offley Childwick Bury Little Gaddesden Benington Bushey Heath Newnham Coleman Green Handside Bragbury End Kelshall Commonwood Wellpond Green Hammond Street Much Hadham Green End Sandon Babbs Green Barwick Ford Woodhall Lower Titmore Green Welwyn Garden City Bernards Heath Well End Sunnyside Buntingford Chapmore End Old Knebworth South Hatfield Hertford Heath Bennetts End Leverstock Green Bygrave Broad Colney Boxmoor Grovehill Cheapside Kitts End Wigginton Bottom Gilston Clay End Dassels Westwick Row Moneyhill Woodside Appspond Micklefield Green Potters Bar Bull's Green Watford Heath Easthall High Leigh Ware Maple Cross Bayford East End Swanley Bar Langley Bottom Peartree Woodcock Hill Sawbridgeworth Thundridge Throcking Sarratt Bottom Townsend Bassus Green Albury End Cow Roast Thorley Ardeley Turnford Jockey End Buckland Amwell Broadwater Mackerye End Green End Northaw Hatfield Abbots Langley Broxbourne Batchworth Heath Hoo End Redbourn Cokenach Ayot Green Bourne End Stanborough Smith's End Rucklers Lane Fiddler's Hill New Mill Hoddesdon Mangrove Green Thorley Street Sandridge Hinxworth Burge End Batchworth Woollensbrook Carpenders Park Hadham Ford Snailswell Staines Green Ayot St Peter Wareside Old Hatfield Lucas End Cole Green Borehamwood Nasty Black Green Ringshall Holdbrook Hall Grove Cold Christmas Temple End Meesden Birch Green Newgate Street Perry Green Hartham Ballingdon Bottom Nuthampstead Redcoats Green Fishers Green Northaw Valley Green End West Leith Digswell Water Pin Green Green End Little Wymondley Holwell Colliers End Chiswell Green Holywell Bengeo High Cross Mill Green Aspenden How Wood The Folly Moor Green Berkhamsted Chorleywood Bottom Cumberlow Green Garston Driver's End Bramfield The Ryde Newsells Wilstone Rusling End Caldecote Hill Pottersheath Warners End Nast Hyde Ganwick Corner Wallington Paynes End Aldbury Gilston Park Caldecote Haultwick Welham Green Ashbrook Stocking Pelham Stevenage Redhill Shaw Green Northchurch Epping Green Panshanger Fleetville Bury End Dudswell Tolmers Roe Green South Oxhey