Education Marketing in Codicote

Get in touch

Education Sector Advertising in Codicote

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Codicote but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG4 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Codicote (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Green Tye Standon Green End Great Gaddesden The Swillett Great Wymondley Puttenham Watton at Stone Ashwell End Frogmore Cromer Hyde Gosmore Latchford Purwell Pin Green Northaw Valley Waterdale Tower Hill Bury Green Mill End Puckeridge Trowley Bottom Baker's End Baldock Burge End Shenleybury Driver's End Stanstead Abbotts Shenley Therfield The Node King's Walden Moor Park Meriden Rucklers Lane How Wood Ellenbrook Kemprow Frogmore Southern Green South Mimms Tonwell Shephall Wymondley Bury Rossway Park Panshanger Cadwell Ballingdon Bottom Bedwell London Colney Whitwell Danesbury Sarratt Bottom Wakeley Flaunden Temple Dinsley Digswell Water Hammerfield Church End Westmill The Rookery Rushden Gorhambury Bennetts End Chells Cumberlow Green Swanley Bar Hitchin St Albans Mill Green Batlers Green Fiddler's Hill Great Munden Hook's Cross Sandon Welwyn Goff's Oak Lower Woodside Ashwell Tring Wharf Westwick Row Hadham Cross Langley Wyddial Sacombe Green Waterford Green End Chaulden Little Hadham Bramfield Hatfield Hyde Lower Green Fleetville Nasty Lemsford Hatching Green Much Hadham Symonds Green Hogpits Bottom Stapleford Woollensbrook Heronsgate Jockey End Poplars Little Heath Sherrardspark Roe End Woolmer Green Kinsbourne Green Batford Sandridge Round Bush New Greens Winkwell The Frythe Painter's Green Fields End Old Knebworth Slip End Cole Green Hudnall Hexton Bamville Wood Clothall Walkern Ringshall Dancers Hill Woodcock Hill Woodside Frogmore End Piper's End Harmer Green Broad Colney Washall Green Redbournbury Old Town Chorleywood West Gravesend Letty Green Peters Green Chorleywood Bull's Green Rush Green Todd's Green Wilstone Green Amwell Green End Old Hatfield Markyate Belsize Green Street Watford Heath Roe Green The Ryde Redhill Aston End Aldbury Batchworth Heath Helham Green Broadoak End Park Street Corner Hall Venus Hill Pimlico Great Offley Bury End Aldenham High Cross Epping Green Ayres End Snow End Chapmore End Ware Commonwood Buntingford Breachwood Green Woodside Carpenders Park Churchgate Hay Street Cherry Green The Willows Hoo End Reed Cheapside Little Tring Smug Oak Hailey Codicote Bottom Mackerye End Hunton Bridge Widford Weston Burnham Green Wareside Water End Upwick Green Peartree Potten End Dassels Bury Green Long Marston Albury End Welham Green Ansells End Little Almshoe Bulbourne Bovingdon Wigginton Frithsden South Oxhey Mill End Clapgate Chandler's Cross Ayot St Lawrence Broadwater Gilston Wandon End Black Green Patmore Heath Thundridge Caldecote Hill Batchworth Redbourn Ayot Green Leverstock Green St Paul's Walden Sleapshyde Little Berkhamsted North Watford Digswell Church End Gustard Wood High Leigh Wadesmill Babbs Green Patient End Preston Childwick Green Barley Chorleywood Bottom Shaw Green Childwick Bury Grovehill Hemel Hempstead Wormley Thorley Houses Langley Bottom The Folly Ardeley Kimpton Little Hormead Walnuttree Green Harpenden Wormleybury Ley Green Wheathampstead St Julians West Watford Harpenden Common Brickendon Bishop's Stortford St Ippolyts Hatfield Garden Village Marshalswick Moneyhill Newgate Street Loudwater Lincoln Hill Counters End Great Hormead Cromer Northaw Letchworth Radlett Jersey Farm Clothall Common Upper Dunsley Digswell Park Barwick Hertingfordbury Highfield Burn's Green Cold Christmas Tylers Causeway Bullen's Green Throcking Westland Green Poynders End Brent Pelham Thorley Brook End Albury Pottersheath Titmore Green Deacons Hill Wood End Lower Green Aston Hunsdon Haultwick Water End Bell Bar Elstree Bernards Heath Nether Street West End Damask Green Datchworth Lea Valley Park Corner Hare Street Datchworth Green Green End Little Offley Colliers End Caldecote Tea Green Kelshall Potters Crouch Chells Manor Tring Leasey Bridge Flamstead Barleycroft End Hall Grove Sarratt Church End Bushey Oxhey The Flints Bozen Green Langley End High Wych Tringford Spellbrook Radwell Great Amwell Dane End South-end Hinxworth Hare Street Langleybury Hadham Ford Nash Mills Newhall Green Green Street Perry Green Green End Smith's End Thorley Street East End Friar's Wash Blackmore End Mangrove Green Chipping Birchwood Hammond Street St Stephens Sergehill Eastwick Chiswell Green Cockernhoe Bygrave Well End Benington The Folly Cow Roast Bedmond Staines Green Marshmoor Walsworth Allen's Green Codicote Fishers Green Coleman Green New Ground Tewin Wood Brookmans Park Shaftenhoe End Bentley Heath Thorley Wash Hebing End Hertford Bushey Heath Barwick Ford Spitalbrook South Hatfield Handside High Cross Whempstead Hickman's Hill Garston Welwyn Garden City Oakfield Adeyfield Munden Stanborough Kingswood New Town Old Hall Green Hertford Heath Ayot St Peter Newnham Ickleford Cokenach Stevenage Trims Green Colney Heath The Camp Warren's Green Shilley Green Howe Green Paynes End Moor Green Eastbury Bricket Wood Old Bricket Wood Potters Bar Rosedale Crabbs Green Darley Hall Apsley Aspenden Roe Green Appspond Westmill Rye Park Cradle End Nomansland Kettle Green Norcott Hill Gadebridge Royston Borehamwood The Heath Flamstead End Warners End East End Green Watford Broxbourne Paradise Bendish Nup End Green Bucks Hill Woodhall Chipperfield Reed End Tolmers Cupid Green Two Waters Stocking Pelham Sawbridgeworth Labby Green Nast Hyde Newsells Sunnyside Pouchen End Turnford Perry Green Nuthampstead Meesden Wigginton Bottom Felden Mardleybury West Hyde Roestock Piccotts End Buckland Croxley Green Napsbury Monks Green Holywell Newtown Barkway Bulstrode Charlton St Margarets Wallington Temple End Northchurch Birch Green Tewin Levens Green Hudnall Corner Rooks Nest Smallford Astrope Cooper's Green Marshalls Heath Patchetts Green Hitchin Hill Hartham Snailswell Gilston Park Rickmansworth Waltham Cross Cottered Kings Langley Wildhill Cheverell's Green Clay End Little Gaddesden Sacombe Bassus Green Graveley New Mill Ashbrook Colney Street Chapel Croft Furneux Pelham Youngsbury Lucas End Holdbrook Wormley West End Berkhamsted Sopwell Rableyheath Knebworth Kitts End Holwell Shootersway West Leith Haldens Braughing Bromley St Ibbs Westbrook Hay Cuffley Rusling End Maple Cross Hockerill Boxmoor Micklefield Green Bourne End Gubblecote Willian Lower Titmore Green Rush Green Essendon Hall's Green Leavesden Green Oaklands Lilley Hastoe Abbots Langley Anstey Nobland Green Ridge Presdales Bragbury End Church End Hay Green Hunsdonbury Cheshunt Oxlease Townsend Tyttenhanger Easthall Ganwick Corner Pirton North Mymms Dudswell Bengeo Pine Hurst Porter's End Hoddesdon Norton Hatfield Nettleden Broadgreen Wood Letchmore Heath Redcoats Green Wellpond Green Bower Heath Puttock's End Bayford Napsbury Park Luffenhall Green End Braughing Friars Broken Green Wilstone Daw's End Little Wymondley Standon Whippendell Bottom