Education Marketing in East End

Get in touch

Education Sector Advertising in East End

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in East End but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG9 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover East End (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
The Rookery Corner Hall Frogmore End Barkway Charlton Norcott Hill Ashwell Pottersheath The Camp Oxlease Digswell Chells Manor Smith's End Garston East End Caldecote Chapel Croft How Wood Broxbourne West Hyde Rush Green Hatfield Hyde Elstree Smug Oak High Cross Shephall Sunnyside Redbournbury Woolmer Green Potters Crouch Little Offley Ardeley Mill End Little Wymondley Brickendon Ganwick Corner Watton at Stone Hoddesdon Tring Titmore Green Kitts End Cow Roast Hebing End Digswell Water Braughing Friars Braughing Aston Barley St Ibbs Woodside Chorleywood Bottom Pimlico Nether Street Codicote Bottom Park Corner Wilstone Church End Anstey Gadebridge Chells Sherrardspark Wigginton Winkwell The Ryde Langleybury Burn's Green Townsend Staines Green Childwick Bury Nomansland Venus Hill Temple End Flamstead Hudnall Corner South Hatfield Rusling End Cumberlow Green Tea Green Redcoats Green Snailswell Old Knebworth Hadham Ford Breachwood Green Bushey Heath Porter's End Counters End Chipperfield Piper's End Clapgate High Leigh Hook's Cross Upper Dunsley Carpenders Park East End Green Weston Codicote Roe Green Shaftenhoe End Cromer Sarratt Broadwater Throcking Welwyn Garden City Meesden Hunsdonbury Rickmansworth Monks Green Walkern Thorley Sacombe South Mimms Aldbury Lemsford Chapmore End Waterdale Colney Street Harpenden Perry Green Woollensbrook Cottered Tylers Causeway Purwell Green End Sergehill Kemprow Shaw Green Kettle Green Boxmoor Church End Tring Wharf Tewin Wood Berkhamsted Ashbrook Oakfield Ansells End Potten End The Frythe Letchmore Heath Brook End Nash Mills Rush Green Croxley Green Belsize Langley End Chipping Letty Green Cockernhoe Nast Hyde Northaw Valley Wood End Batlers Green Luffenhall Widford Royston Hatfield West Watford Green End Meriden Thorley Houses Batchworth Heath Wormley West End Little Hormead Fleetville Reed Darley Hall Tringford Haultwick Lucas End Wallington Grovehill Sacombe Green Birchwood Maple Cross Dudswell Bulbourne Water End Fiddler's Hill Chorleywood Moor Green Tower Hill Chandler's Cross Temple Dinsley Puttock's End Bamville Wood Bullen's Green Damask Green Standon Green End Ringshall Bennetts End Little Hadham Haldens Coleman Green Trowley Bottom Ashwell End Napsbury Park Dassels Thundridge Green Street Ayot St Peter Ayot St Lawrence Fishers Green Dancers Hill Hay Green Waltham Cross Hitchin Sandridge Hastoe Newsells Hailey Broadgreen Wood Old Bricket Wood Bulstrode Babbs Green Todd's Green Northchurch Lincoln Hill Gosmore Piccotts End Wareside Smallford Holwell Church End Adeyfield Warners End Amwell Heronsgate Chaulden Tyttenhanger The Flints Bygrave Lower Green The Node Bragbury End Shenleybury Walsworth Clothall Common Oxhey Little Gaddesden Pine Hurst Wheathampstead Cradle End Frogmore Albury Bury End Bucks Hill Patmore Heath Lower Woodside Newgate Street Burnham Green Graveley Westbrook Hay Barleycroft End Shilley Green Whitwell Broken Green Whempstead The Heath Sleapshyde Roe Green Wildhill Cadwell Hemel Hempstead Aldenham Bramfield Langley Bottom Bassus Green High Wych Little Tring Ayot Green Marshalswick Little Heath Bell Bar Eastwick West End Hammond Street Wadesmill Highfield Symonds Green Hatching Green Patient End Mackerye End Handside Kimpton Sopwell Markyate Daw's End Blackmore End Levens Green Cold Christmas Harpenden Common Bayford Deacons Hill Hare Street Bishop's Stortford Norton Bromley Lea Valley Brent Pelham Westmill Great Offley Childwick Green Howe Green Driver's End Poplars Hitchin Hill Watford Heath Stanstead Abbotts Poynders End Hockerill Ballingdon Bottom Frithsden Chorleywood West Gilston Park Welwyn Kingswood Nuthampstead Allen's Green Westmill Redhill Mangrove Green Harmer Green Waterford Hertford Great Amwell Cole Green Munden Jockey End Hertingfordbury Hall Grove Wandon End Epping Green Bovingdon Holywell Tolmers Aston End Nasty Woodhall Snow End Knebworth Rosedale Ridge Old Hatfield Benington High Cross The Swillett Roestock Park Street Cooper's Green Stevenage Two Waters Black Green The Willows Wormley Puttenham Letchworth Paynes End Hammerfield Green End Aspenden St Albans Oaklands Shenley Batford Great Munden Bedmond Bury Green Stapleford Therfield Borehamwood Digswell Park Hickman's Hill Astrope Paradise Newhall Green Hertford Heath Leverstock Green Hudnall Flamstead End Patchetts Green St Ippolyts South-end Commonwood Northaw Great Wymondley Bull's Green Much Hadham Bedwell Pin Green Birch Green Kings Langley Spitalbrook Rooks Nest Ayres End Clay End Bernards Heath South Oxhey Preston Standon Trims Green Labby Green Bourne End Apsley Woodside Panshanger Washall Green Danesbury Langley Ickleford Stanborough Cheverell's Green Redbourn Churchgate Perry Green Hunsdon Essendon Swanley Bar Tewin Upwick Green St Paul's Walden Shootersway Hinxworth Nettleden Spellbrook Dane End Thorley Street Cupid Green Holdbrook Rableyheath New Town Wigginton Bottom Brookmans Park Potters Bar Warren's Green Hartham Cromer Hyde Baldock Baker's End Long Marston Barwick Ford New Mill Ley Green Cherry Green Hoo End Marshalls Heath Micklefield Green Mill Green Green End Bushey Bower Heath Hogpits Bottom Hadham Cross Datchworth Easthall Pirton Youngsbury Gorhambury Napsbury Barwick Round Bush Appspond New Greens Nup End Green Church End Cheshunt Peartree Buntingford Tonwell New Ground The Folly Welham Green Ware Reed End Abbots Langley Wormleybury Chiswell Green Radlett Wellpond Green Southern Green Bozen Green Hay Street Colney Heath Westland Green Furneux Pelham Roe End Radwell Watford Bricket Wood Green Tye Bentley Heath Westwick Row Flaunden Cheapside Presdales St Stephens Sandon Broadoak End Well End Fields End Caldecote Hill Puckeridge Walnuttree Green Leasey Bridge Loudwater Hexton Hall's Green Hunton Bridge Great Hormead Little Berkhamsted Friar's Wash Bengeo Goff's Oak Nobland Green Mardleybury Willian Ellenbrook Albury End Clothall Wilstone Green Thorley Wash Felden North Watford Buckland Peters Green King's Walden Lower Titmore Green Great Gaddesden Moneyhill Marshmoor Rossway Park Sarratt Bottom Pouchen End Turnford Moor Park Wakeley Gilston Green End Woodcock Hill Batchworth Rye Park Latchford Crabbs Green Slip End Bendish Old Hall Green Wymondley Bury Stocking Pelham Newnham Bury Green Kinsbourne Green Helham Green Jersey Farm Whippendell Bottom The Folly Lilley Gustard Wood Leavesden Green Painter's Green Wyddial Gravesend Cokenach Colliers End Rucklers Lane Newtown Old Town Burge End Gubblecote Green Street Broad Colney Hatfield Garden Village Datchworth Green St Margarets Cuffley Kelshall Hare Street St Julians Rushden Eastbury Little Almshoe Lower Green Water End West Leith Frogmore London Colney North Mymms Sawbridgeworth Mill End