Education Marketing in Hammond Street

Get in touch

Education Sector Advertising in Hammond Street

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hammond Street but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in EN7 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hammond Street (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Green End Mardleybury Ayot Green Pouchen End Preston Bovingdon Buntingford Frogmore Epping Green Ickleford Burn's Green The Camp Symonds Green Hatfield Shootersway Lincoln Hill Church End Gilston Park Redbourn Westbrook Hay South Oxhey Water End Crabbs Green Thundridge Bennetts End Chells Carpenders Park Levens Green Peters Green Nobland Green Nomansland Nash Mills Welham Green Snow End Hoo End Mill End The Rookery Berkhamsted Shaw Green Kettle Green Micklefield Green Highfield Park Corner Southern Green Graveley Rusling End The Folly Hatching Green St Stephens South Mimms Chiswell Green Flamstead End Redhill Rossway Park Aldenham Hammond Street Townsend Abbots Langley Todd's Green Patient End Bishop's Stortford Ashwell Wheathampstead Shenleybury Easthall Goff's Oak Little Gaddesden Chorleywood West New Mill High Wych London Colney Paynes End Newhall Green Widford Sleapshyde Tring Wharf Commonwood Bell Bar Norcott Hill Watford Lucas End Reed Cumberlow Green Weston Hunsdonbury Hertford Heath Lea Valley Pine Hurst Nether Street Hertford Pimlico Smallford Langley Rooks Nest Gadebridge Gustard Wood Potters Crouch Bull's Green Barwick Broken Green New Ground Ballingdon Bottom Langley End Ridge Wormleybury Blackmore End Bullen's Green Chandler's Cross Frogmore Apsley Little Heath Little Hormead Shephall Bayford Walnuttree Green Poynders End Clapgate Burge End Broadwater Tower Hill Watton at Stone Clay End Harmer Green Tylers Causeway Bourne End Braughing Ganwick Corner Wandon End Sarratt Bottom Bengeo Newtown Holwell Smith's End Two Waters Bromley The Willows Little Berkhamsted Newnham Washall Green Howe Green Digswell Park Northchurch Langley Bottom Cole Green Boxmoor Croxley Green Mill End Wood End Caldecote Elstree Chaulden Damask Green Hertingfordbury Sawbridgeworth Thorley Street Pin Green Tring Driver's End Paradise Fishers Green Kemprow Welwyn Garden City Great Offley Aston Old Town West Watford Ashbrook Westmill Bedwell Babbs Green Great Hormead Aspenden Jockey End Upper Dunsley Wormley West End Pottersheath Bulstrode Woodhall Little Tring Lemsford Mangrove Green Upwick Green Wellpond Green Rosedale Corner Hall The Node Childwick Bury Monks Green South-end Watford Heath Thorley Wash Brent Pelham St Ibbs Perry Green Flaunden The Ryde Puckeridge Thorley Houses Handside Fiddler's Hill Knebworth Fleetville Winkwell Borehamwood Bushey Cheverell's Green Rye Park Temple End Essendon Wadesmill Dudswell Helham Green Woolmer Green Shilley Green Barley Meriden Wilstone Nast Hyde Sacombe Green Caldecote Hill North Watford Gilston Nuthampstead Little Offley Reed End Bury End Oakfield Danesbury Appspond Hadham Ford Willian Hare Street Flamstead Holdbrook Sandon Tyttenhanger Hemel Hempstead Maple Cross Long Marston Bernards Heath Broxbourne Wigginton Ley Green Stapleford Bramfield Cromer Little Wymondley Whitwell Lower Woodside Green Street North Mymms West End Wallington Colliers End Hartham Luffenhall Kings Langley Ellenbrook Rushden Kelshall Harpenden Coleman Green Batchworth Heath Standon Clothall Dassels Welwyn The Swillett Kingswood Newgate Street Gorhambury Barleycroft End Redcoats Green Brookmans Park Stanborough Rickmansworth Bower Heath Northaw Ringshall Shenley St Julians Barwick Ford Hebing End Church End South Hatfield Hastoe Deacons Hill Cheshunt Westland Green Hoddesdon Cokenach Green End Great Wymondley Sacombe Latchford St Ippolyts Hook's Cross Oxhey Hatfield Hyde Hunton Bridge Royston Porter's End Amwell Bricket Wood Ware Sopwell Black Green Slip End Aston End Painter's Green Hall's Green Bendish Darley Hall Hudnall Corner Cockernhoe Dancers Hill Much Hadham Furneux Pelham Letchworth The Heath Letty Green Old Hatfield Hitchin Hill Childwick Green Marshalls Heath Kimpton Staines Green Bushey Heath Cooper's Green Benington Tea Green West Leith King's Walden Harpenden Common Warren's Green Swanley Bar Waterdale Park Street Patchetts Green Round Bush Mill Green Allen's Green Anstey Bulbourne Hogpits Bottom Sunnyside Clothall Common Breachwood Green Hailey Loudwater Cuffley Meesden Great Amwell Sherrardspark Water End Purwell Green End Norton Tringford Kinsbourne Green Oxlease Temple Dinsley Whempstead Moneyhill Adeyfield Garston Snailswell Bragbury End Wigginton Bottom Albury End Hinxworth Great Gaddesden Broadoak End Hockerill Chorleywood Bottom St Albans Buckland Broadgreen Wood Kitts End Shaftenhoe End Old Bricket Wood Brook End Great Munden Tonwell Whippendell Bottom Cadwell Napsbury Park Bentley Heath Frithsden Green End Nasty Bygrave Smug Oak Munden Venus Hill Baldock Datchworth Woodcock Hill Hay Street Fields End Potten End High Leigh Hitchin Gubblecote Little Almshoe Jersey Farm Cherry Green Felden Chipperfield Albury Haultwick Walsworth Roe Green Sergehill Letchmore Heath Wilstone Green Spitalbrook Birchwood Green Street Rush Green Hickman's Hill Well End Colney Street Chapel Croft Baker's End Stevenage Astrope Lower Green Cradle End Leverstock Green Radlett Mackerye End Redbournbury Batlers Green Napsbury Ashwell End Hammerfield Counters End Grovehill Bury Green Digswell How Wood Pirton Haldens Friar's Wash Hunsdon New Town Oaklands Woodside East End The Frythe Panshanger Ayot St Peter Ardeley Church End Gravesend Cheapside Hadham Cross Bury Green Bedmond Youngsbury Stanstead Abbotts Birch Green Nettleden Waterford Belsize Rucklers Lane Newsells Langleybury Dane End Moor Green Barkway Tewin Wood Batchworth Green End Colney Heath Rush Green High Cross Westmill The Flints Throcking Thorley Batford Wakeley Perry Green Frogmore End Church End Ansells End Roestock Roe End Standon Green End Sandridge Codicote Bottom Lower Green Broad Colney Nup End Green Chipping Warners End Potters Bar Labby Green Bassus Green Radwell Wildhill Braughing Friars Lilley Charlton Woodside Marshmoor Cow Roast Wormley Waltham Cross Titmore Green Bamville Wood St Margarets Heronsgate Piccotts End Wareside Hare Street Trowley Bottom Bozen Green Codicote East End Green Daw's End Old Hall Green Bucks Hill Marshalswick Gosmore Brickendon Patmore Heath High Cross Cromer Hyde The Folly Hexton New Greens Piper's End Little Hadham Stocking Pelham Rableyheath Markyate Ayres End Trims Green Leasey Bridge Presdales Hatfield Garden Village Burnham Green Northaw Valley Churchgate Wymondley Bury Cottered Sarratt Cupid Green Cold Christmas Poplars Peartree Puttenham Hay Green Hall Grove Hudnall Holywell Leavesden Green West Hyde Puttock's End Eastwick Wyddial Ayot St Lawrence Eastbury St Paul's Walden Turnford Spellbrook Walkern Tewin Chells Manor Old Knebworth Datchworth Green Roe Green Moor Park Lower Titmore Green Chorleywood Woollensbrook Aldbury Westwick Row Chapmore End Green Tye Tolmers Digswell Water Therfield