Education Marketing in Oxlease

Get in touch

Education Sector Advertising in Oxlease

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Oxlease but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in AL10 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Oxlease (Hertfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Woollensbrook Winkwell Snailswell Little Gaddesden Well End Bennetts End Brookmans Park Cromer Gilston Park Hartham Bragbury End Smallford Turnford Tewin Hare Street The Rookery Luffenhall Lower Green Sawbridgeworth Thundridge Watford Heath Ayot St Peter Labby Green Chapmore End Hammerfield Codicote Bottom Pirton Caldecote Kettle Green Pin Green New Mill Old Knebworth Breachwood Green Ayres End Bourne End Cottered Pouchen End Lower Green Waterford Temple End Bernards Heath Spellbrook Hay Street Rableyheath Clothall Batchworth Gubblecote Oaklands Munden Two Waters Hertford Slip End Birch Green Ridge St Julians Lemsford Shilley Green Green End The Heath Walnuttree Green Temple Dinsley Northaw Valley Smug Oak Round Bush Redbournbury Bull's Green Nast Hyde Brook End Coleman Green Charlton Highfield Meesden Preston Great Gaddesden Bury Green The Willows Spitalbrook Paradise Aston Weston Swanley Bar Hare Street Wellpond Green Shephall Todd's Green North Watford Wadesmill Gosmore Church End Old Hatfield Water End Goff's Oak Aspenden The Ryde Hudnall Green End Warren's Green Babbs Green Aston End Stanborough Woodcock Hill Bromley Poynders End Hudnall Corner Ansells End Ringshall Leasey Bridge Easthall Caldecote Hill Hadham Ford Gustard Wood Sacombe How Wood Whempstead Radlett Frogmore End Westbrook Hay Northaw Ashwell End Langley End Hockerill Furneux Pelham Wakeley Ardeley Birchwood West Hyde Bovingdon The Folly Wildhill Bayford Newtown Broadoak End Titmore Green Hogpits Bottom Rosedale Newsells Little Heath Great Amwell Marshmoor Shaw Green Broadwater Townsend Pine Hurst Green End Croxley Green Boxmoor Frogmore Knebworth Barleycroft End Shenley Bedmond Brickendon Wilstone Green Brent Pelham Ballingdon Bottom Danesbury Hook's Cross Epping Green Whippendell Bottom Bury End Batchworth Heath Maple Cross Digswell Water Batford Kings Langley Broadgreen Wood Therfield Nuthampstead Stanstead Abbotts Braughing Friars Porter's End Norcott Hill Hitchin Rusling End Langley Cherry Green Felden Trowley Bottom Church End Sunnyside Cokenach Nobland Green Hexton Tonwell Shaftenhoe End Chapel Croft Borehamwood Tylers Causeway Great Wymondley Rushden Aldbury New Greens Wandon End Deacons Hill Bozen Green Hatfield Hyde Pottersheath Fleetville Bullen's Green Bushey Friar's Wash Puttock's End Markyate Abbots Langley Puckeridge Driver's End Hebing End Wormley West End Grovehill Harpenden Common Garston Lucas End Gravesend Wareside Patchetts Green Marshalswick Hemel Hempstead Cradle End Dancers Hill Burnham Green Rush Green Hatfield Garden Village Bury Green Staines Green New Town Washall Green Barkway Rickmansworth Chorleywood St Paul's Walden Newgate Street Bulstrode Hunsdon Pimlico Wyddial Westland Green Chiswell Green Anstey Rye Park Piper's End Hall Grove High Wych Waltham Cross Thorley Westwick Row Bygrave Kitts End Hatching Green Barwick Ford Upper Dunsley West Leith Chaulden Sleapshyde Astrope Warners End Nomansland Hall's Green Mill End Ellenbrook Tringford Holdbrook Sergehill King's Walden Flaunden Kingswood Gadebridge Amwell Venus Hill Southern Green Nether Street The Camp Benington Ware Widford Dane End Damask Green Chells Tyttenhanger Barley Redhill Bushey Heath Ley Green Redbourn Moneyhill New Ground The Node St Stephens Newhall Green Bricket Wood Cow Roast Bell Bar Counters End Bendish Colney Street Lincoln Hill Sarratt Bottom Purwell Hatfield Standon Green End Langley Bottom Tring Wharf Bentley Heath Old Bricket Wood Waterdale Micklefield Green Peters Green Old Hall Green Chells Manor Graveley Water End Chandler's Cross Sarratt Clothall Common West End Fields End Corner Hall Buckland Nettleden Hoddesdon Chipping Royston Woolmer Green Napsbury Shenleybury Broken Green Much Hadham Panshanger Leavesden Green Hunsdonbury Colliers End Cold Christmas Puttenham Oakfield St Ippolyts Codicote Sopwell Harmer Green Watton at Stone Church End Hoo End Haultwick Howe Green Painter's Green Lilley Rucklers Lane Green Tye Appspond Piccotts End Belsize Mangrove Green St Margarets Westmill Patient End Moor Park Lea Valley Batlers Green Reed Gilston Church End Jersey Farm Symonds Green Ashwell Essendon Harpenden Lower Woodside Welwyn Green End Letchmore Heath Great Munden Leverstock Green Handside Mardleybury Mill End Ashbrook Roe End Reed End Cockernhoe Sacombe Green Colney Heath Baker's End Bedwell Cadwell Holwell St Albans Woodside Newnham Bassus Green Daw's End Datchworth Green Flamstead End Kimpton Hailey Ayot St Lawrence Cupid Green Perry Green Burn's Green Walkern Black Green Chorleywood West Helham Green Hunton Bridge East End Green Fiddler's Hill Little Hormead Youngsbury Frogmore Commonwood The Swillett Digswell Park Gorhambury Broxbourne Snow End Little Berkhamsted Napsbury Park Kelshall Cheverell's Green Bucks Hill Presdales Perry Green South Oxhey Fishers Green The Flints Eastbury Berkhamsted Shootersway Trims Green Green End Hammond Street Potters Bar Loudwater Ickleford Sandon High Leigh Hadham Cross Allen's Green Wigginton Bottom Rooks Nest Cuffley Digswell Stevenage Aldenham Roe Green Burge End West Watford Sandridge Frithsden Latchford Ganwick Corner Upwick Green Churchgate Hickman's Hill Langleybury Broad Colney Park Street Meriden East End Chorleywood Bottom Wilstone Old Town Great Hormead Little Offley Tea Green Adeyfield Childwick Bury Eastwick Buntingford Woodside Standon Ayot Green Apsley Bengeo Chipperfield Wormleybury Radwell Carpenders Park Roe Green Smith's End Park Corner Welwyn Garden City Oxlease Hitchin Hill Wallington Watford Thorley Houses Hertford Heath Kemprow Oxhey Northchurch Clapgate Childwick Green Roestock Wigginton High Cross Braughing Barwick Heronsgate Little Hadham Bamville Wood Moor Green Nash Mills Tower Hill Stocking Pelham Baldock Cromer Hyde Little Tring Great Offley South-end Woodhall South Mimms South Hatfield Little Almshoe Bishop's Stortford Whitwell Wood End Norton Monks Green Albury Poplars Rush Green Thorley Street Blackmore End Hastoe Sherrardspark Willian Little Wymondley Mill Green Long Marston Wheathampstead Marshalls Heath Haldens Green Street Tewin Wood Bulbourne Levens Green Datchworth Wormley Peartree London Colney Clay End Potters Crouch Thorley Wash Hinxworth Jockey End Holywell High Cross North Mymms The Folly Mackerye End Cheshunt Lower Titmore Green Elstree Potten End Walsworth Tring Stapleford Cooper's Green Tolmers Throcking Redcoats Green Nasty Dassels Paynes End Welham Green Darley Hall Rossway Park Green Street Patmore Heath Hertingfordbury Letty Green Dudswell Cheapside St Ibbs Bramfield The Frythe Kinsbourne Green Cole Green Hay Green Flamstead Letchworth Nup End Green Crabbs Green Bower Heath Cumberlow Green Albury End Westmill Wymondley Bury