Education Marketing in Peckham Bush

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Education Sector Advertising in Peckham Bush

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Peckham Bush but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in TN12 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Knave's Ash Buckland Great Stonar Ham Green Bax Erriottwood St Augustine's Wormshill Hook Green South Tankerton Detling Newtown Hythe Tubslake Palmstead Yewhedges Pye Corner East Studdal Fosten Green Otham Red Hill Lunsford East Stourmouth Bossingham North Elham Sandown Park Stocks Green Mountain Street Gill's Green Greenhithe Radfield Church Street Plaxtol Adisham Sly Corner Hildenborough Goose Green Mereworth West Malling Reading Street Great Buckland Hawkenbury Honey Hill Leaveland The Quarter Woodchurch Court-at-Street Hawkinge Stockbury Twitham Sheldwich Lees Skeete Stowting The Moor Heath Side Old Romney West Stourmouth Upper Eythorne Halling Eynsford Arpinge Timbold Hill Three Chimneys Darenth Snave Ringwould Chillenden Stone in Oxney Perry Temple Ewell Pembles Cross Bridge Broadstairs Way Botolph's Bridge Trottiscliffe Under the Wood Hadlow Stair Eastchurch Acol Wolverton Eastwood Mundy Bois Little Betteshanger Stick Hill Crouch Lower Green Clapper Hill Wildernesse Kenardington Felderland Chart Corner Wilsley Green Merryman's Hill Burlings Wingmore Minster Crabble Fleet-Downs Aldington Camer Great Pattenden Dunn Street Singlewell Rochester Milton Regis Kippington Frogholt Swanscombe Barrow Green Fig Street Green Hill Four Elms Broad Street Knowles Hill Fairseat Pipsden Park Wood Parker's Green Tong Green Swift's Green Wainscott Broomhill Loose Hill Brenzett Barfrestone Tovil Bramling Saint's Hill Tanden Loose Lower Higham Lilyvale Lydd Aylesham Wootton Hamlet of Shellness Borstal Richborough Port Hunton Tickham Challock Crockham Hill Studdal New Romney Drellingore Lower Hardres Deal Northdown Boughton Monchelsea Stonebridge Green Underriver Ho Weller's Town Studd Hill Beal's Green Cobham West Peckham Danaway Friningham Underling Green Hempstead Lidsing Linkhill Bilsington West Dumpton Poulders Gardens Greenhill Wingham Well Strood Little Chart Lower Goldstone Etchinghill Yelsted Minster Slutshole Oad Street Petteridge Plumtree Green Offham St Martin's Hearts Delight Brookland Westmarsh Watt's Cross Lamb's Cross Southfleet Lewson Street Goat Lees Cheeseman's Green Marden Thorn The Valley Maypole Palmarsh Radfall Littlestone-on-Sea Troy Town Fleeden Tudeley Hale Goathurst Common Sevenoaks Common Royal British Legion Village Lords Wood South Alkham Sutton Valence Conyer Kemsley Street Westerham Sholden Sibertswold East Peckham Sevenoaks Weald Dymchurch The Freehold Mile Oak Bowmans Potters Corner Meopham Station Woolpack Corner Bogden Egerton Forstal Kingsdown Elms Vale Borden Wanshurst Green Horselees Copton Bilting Starvecrow Teynham Ramsgate New Town Hernhill Wingham Green Dean Street Vigo Village Hill Street Appledore Heath Knowlton New Barn Liverton Street Congelow Preston Scrapsgate Garlinge Green Cooling Queen Street Ashford Curtisden Green Harbourland Broomhill Bank New Ash Green Henley Street Whatsole Street Upper Harbledown Sevington Stone Cross St John's Little Chart Forstal North Halling Tower Hamlets Peters Village South Street Stodmarsh Swingfield Street Postling Peckham Bush Bullockstone Tenterden West Hythe Shatterling Ridge Row Ruckinge Coombe Chilmington Green Morehall Brook Street Pineham Pullington Throwley Forstal Broadwater Down Kemsley Goddard's Green Broomfield Dunk's Green Cranbrook Common Romford Force Green Coxheath Church Hougham Hastingleigh Mersham Little Frith Eythorne Claygate Newchurch Cliftonville Bicknor Goodnestone Paddock Windmill Hill Key Street Bapchild Ham Hill Acton Broadstone Lashenden Sturry South Street Southernden Lower Fant Gun Green Denny Bottom Swanley High Knocke Stalisfield Green Hosey Hill South Stour Broad Oak Luton Newington Doddington Shelvingford Higham Wood Burham Court Upper Hayesden Sharnal Street Whiteacre Satmar Manston Grafty Green Napchester St Radigund's Highsted Walter's Green Nackington Ansdore Aldington Frith Woodsden Upstreet Highgate Ringlestone South Ashford Brompton Sandling Loyterton Chestfield Swanton Street Sandhurst Cross Scarborough Broad Ford Bean Lynsore Bottom Donkey Street Gibraltar Ratling Bexon Kennington Lees Hassell Street Kings Hill Bluewater Barnsole Ivychurch Weddington Wallend Ware Street The Lees Anvil Green North Eastling Snodland Thanington St Margarets Densole Seed Tunbridge Hill Ham Hogben's Hill Caring Middle Stoke Sellindge Sheerness Sandgate Moon's Green Lett's Green Westenhanger Linton New Town Robhurst Gover Hill Haviker Street Swingfield Minnis Brandfold Rodmersham Green New House Elvington Upper Deal Lower Haysden Market Heath Allhallows Dartford Waterham Swanton Coldred Sherwood Park Womenswold Folkestone Wombwell Park Woodside Green Stone Corner Chatham Bromstone Horsmonden Hazel Street The Pound Millhall Buckland Valley Charing Heath Chipstead Knockholt Pound West Yoke Northfleet East Langdon Well Hill Nettlestead Pettings Allington Eddington Millbank Stanhope Breach Crit Hall Hall's Green St Leonard's Street Crouch Iden Green Molash Cold Harbour Benenden Four Oaks Exted Bliby Sevenscore Park Side Ightham Bidborough Hersden Farthingloe Flishinghurst Lynsted Breach Grain Kettle Corner Cliffs End Tuesnoad Ryarsh Orlestone Goose Green Seacox Heath Great Chart Herne West Street Boughton Corner South Darenth Leigh Green Gravesend Ileden Ashbank Blean East Hill Marlpit Hill St Dunstan's Smarden Bell Potten Street Wickhambreaux Maypole Tunstall Aylesford Crowdleham Dane Street Chalkwell Upper Fant Broad Oak Hawthorn Corner Chalksole Broad Tenterden Margate Swanley Village Hook Green Faversham Chevening Horseshoe Green Camden Hill Medhurst Row Harvel Grove Green Modest Corner Durlock Newington Boughton Green Summerfield Burham Rosherville Pratling Street Heronden Finberry Dunkirk Hubbard's Hill Kilndown Denton Swattenden Rough Common Shuttlesfield Mockbeggar Newland Green Well Street Bonnington Halfway Houses Lower Cox Street Sandway Benover Twydall Hartley Chislet Waltham Stone Cross Four Throws Stelling Minnis Curteis' Corner Great Mongeham Tylden Upper Upnor Penshurst Rowling Street 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Oldbury Sixmile Grigg Hadlow High Halden Troy Town Ford Long Reach West Kingsdown Shoreham Hicks Forstal Wye Nash Golford Littlebourne Bladbean Neames Forstal New Street Sepham Heath Brenzett Green Hulberry Lamberden Upper Bush Birchington Frittenden Livesey Street East Farleigh Denton Northfleet Green High Street Istead Rise Addington Cellarhill Foxendown Sole Street Hanging Bank Chainhurst Paddock Wood Palmer's Green North Street Horsalls Capel Cross Speldhurst Wateringbury Bekesbourne Hill Clarendon The Brents Herne Pound Barming Heath Little Mongeham East Barming Basted South Willesborough Headcorn Pennypot Folly Town Leysdown-on-Sea Chiddingstone Causeway Hunters Forstal Underriver Capstone Yalding Farthing Corner Bulleign Whetsted Westbrook Mowshurst Elmstone Kingston Lenham Forstal Bateman Corner West Minster Mockbeggar Willesborough Oversland Haine Twitton Rodmersham Monk's Hill Coursehorn Wilmington Sevenoaks Whitstable Seaton Ash Maltman's Hill Pootings Cheriton Branbridges Colliers' Green Parkgate Eastling Waterman Quarter Hucking Windmill Hill Mount Pleasant Hearnden Green Yardhurst Broad Street Chartham High Halstow Lower Hartlip Dunton Green Davington Higham Baker's Cross Royal Tunbridge Wells Ripper's Cross Potman's Heath Rusthall Cage Green Fletcher's Green Larkfield Shipbourne Rabbit's Cross Luddenham Fant Bullingstone Ewell Minnis Garlinge Foord Shepway Wilgate Green Dungeness Gadshill Marshside Newbarn Hever Chesley Noke Street Leeds Bybrook Marden Dartford Marshes Lyminge Leadingcross Green Paddlesworth Scotland Hills Holborough Clapham Hill Boyden Gate Labour-in-vain Matfield Lower Herne Lydden Dumpton Timberden Bottom Little Conghurst Barden Park Crundale Stone Hill The Crook Barming Yew Tree Green Bayley's Hill Farningham Warmlake Monkton Frith Twenties Rhode Common Joyden's Wood Hook Green Perrywood Great Cheveney Bogle Rooks Hill Mill Hill Gore Nash Street Wingham Tilmanstone Clement Street Beltinge Old Tree Murston Barrowhill Dover Buckhurst Singleton Chequertree Pean Hill Lymbridge Green West Cross Thurston Park Bredgar Upton Bloodden Kipping's Cross Tonbridge Frindsbury Pluckley Woodchurch Highstead Norton Ash High Brooms Wigmore Smeeth Three Tees Newenden Peening Quarter Appledore Leigh North Street Round Green Kit's Coty Stonewood Charing Hill Broadoak Bitchet Green Boxley Hodsoll Street Finglesham The Bridge Silver Street French Street Nelson Park How Green Chattenden Hillborough Northwood Noah's Ark Stansted Golden Green Walmer Bockhanger East Malling Heath Pizien Well Great Bower Crockenhill Knox Bridge Upper Goldstone Sinkhurst Green Kingswood Yopps Green Worth Sandhurst Fordcombe St Mary's Bay Stocker's Head Martin Mill Broom Street Hartlip Dene Park Chestnut Street Burmarsh Kent Street Paramour Street Deerton Street Nethercourt Wissenden Snoadhill Brasted Chart Castle Hill East Malling Henhurst Kemsing Staplestreet Halfway Street Otterden Place Hoo St Werburgh Woodnesborough Fenn Street Frogham Thurnham Romney Street Riverhead Barrow Hill Out Elmstead Iwade Claygate Cross Durrant Green Kempe's Corner Warden Riseden Maplescombe Crockhurst Street Cold Harbour Blacketts Preston Naccolt Denstroude Borden Hill Lower Halstow Upper Postern Strood Hinxhill Moor Street New Hythe Collier Street Kings Farm Coppins Corner Ightham Common New Town Fostall Chitty Cowden Staplehurst Godden Green Lower Eythorne Tower Hill Hazel Street Upper Rodmersham Hampton Temple Hill Mystole Lower Luddesdown New Pound Nettlestead Green Edenbridge Uplees Hale West Langdon West Cliffe Penenden Heath Ulcombe Ashurst London Beach Cranbrook Stede Quarter Meopham Green Ram Lane Chiddingstone Hoath Northgate Betteshanger Graveney Plumford Addlestead Whitfield Hawley Burrswood Meresborough Hareplain Moorstock Isle of Wight Ridgeway Whitehall Standen Westwell Leacon Gravel Castle St James Westwood Shorne West Hextable Cooling Street Hartley Knockholt Cooper's Corner St Ann's Green Painter's Forstal Oare Potter's Forstal Culmers Boughton under Blean Westfield Sole Five Oak Green Winterbourne Longfield Hill Lamberhurst Quarter Yewtree Cross Goodley Stock Powder Mills Harrietsham Harbledown Longford Goudhurst Old Wives Lees Smart's Hill Godmersham Fordwich Buttsole Well Head Cuxton Wouldham Hacklinge Ash Lower Bush Church Street Selson Platt Otham Hole Stone Roughway Bedmonton Hilden Park Round Street Hook Green Broomfield Barnes Street St Michaels Hollybushes Shirkoak Northbourne Knockhall West End Sole Street Kingsnorth Herne Common Lower Upnor Ramslye Marden Beech Hartley Hill Herne Bay Lenham Heath Seal Mile Town Iden Green Meopham Seasalter Rainham Maxton Brook Bay View Woolage Green Rhodes Minnis Newnham The Leacon Milton Knatts Valley Farthing Green Gillingham Dargate Upper Hardres Court Barham Worms Hill Grubb Street Brook Street Snargate Marley Tyler Hill Lydden Tonge Corner Elmsted Wrotham Heath Pegwell Forstal Pittswood Boughton Aluph Leybourne Dryhill St John's Ickham Sheldwich Wichling Ware Hungershall Park Frinsted Stiff Street Otford Hawkenbury Colt's Hill Bishopstone Devil's Den Winchet Hill St Mary in the Marsh Flete Worten Keycol Each End Lower Island Middle Quarter The Quarter Chegworth Whitehill Birling Bagham Hammill Wrotham Faversham Lakes Smallbridge Stubb's Cross Chilham Wilsley Pound Pedlinge Townland Green Biddenden Green Throwley Hill Hoath Boughton Lees Froghole Langton Green Sandwich Bottom Pond The Quarter Rolvenden Layne Boughton Street Blue Town Styants Bottom Cliffe Woods Badlesmere Newington Standen Street Sutton Oakhurst Borough Green Ide Hill Cherry Orchard Southborough Great Job's Cross Roseacre Lodge Lees Selgrove West End Willington Parrock Farm Wetham Green Eastwell Park Lamberhurst Langley Heath Bossington Greatstone-on-Sea North Lyminge Hawkhurst Ebbsfleet Valley Camden Park David Street Gore Street Gain Hill Lade Payden Street Chart Sutton East End Bough Beech Reculver Bircholt Forstal West Hougham St George's Square Crossways The Harbour Pluckley Thorne Ashley Canterbury Glassenbury Whitehill Hartlip Hill White Oak Heaverham Martin Sissinghurst Slade Platt's Heath Kingsgate Shorncliffe Camp Dargate Common Charcott St Nicholas at Wade Western Heights Five Wents Horns Cross West Farleigh Gold Street Upper Hardres Hothfield Patrixbourne Cock Street Dingleden Stoke Coomb Hill Willesborough Lees Tankerton Kearsney Shelvin Upper Ifield Chillmill Shorne Ridgeway Nonington Troy Town Small Hythe Sandwich Bay Estate Upper Walmer Old Cryals Brookfield Bobbing Aycliff Lower Green Acrise Maxted Street Chalksole Green Lower Heppington Thong Brissenden Green Hamstreet Woolage Village Mabledon Shorne Ivy Hatch Fawkham Green Middle Deal Hales Place Carter's Hill Kennington Eastry Priestwood Hollow Street Markbeech West Street Laddingford Shottenden Ridley Staple Brasted Statenborough Lower Walmer Boughton Malherbe Lenham Orchard Valley Walderslade Comp Green Street Green Rooting Street Fir Toll Culverstone Green Guilton Shadoxhurst Cliffe Westwood The Pinnock Milstead Hollingbourne Mud Row The Stocks Ottinge Hockley Luddesdown Bessels Green Chiddingstone Selling Burmarsh Wayfield Key's Green Sutton at Hone Hickmans Green Whitley Row Saltwood Warehorne South Green Bedgebury Cross River Tutt Hill Rowling Westbere Mill Street Brabourne Bluetown Four Wents West Court Church Whitfield Swalecliffe Stowting Court Hoo Blue Bell Hill Rolvenden Selsted Westwell Haffenden Quarter Priestwood Green Stonecrouch Dunn Street Clap Hill Grange Goodnestone Deans Bottom Bekesbourne Grove Bearsted Stonehill Green Bredhurst Flemings Marsh Green Perry Street Lower Twydall Fairbourne Heath Marley Kingsnorth Teston Lullingstone Stanford Beaver Broad Street Further Quarter Teynham Street Longfield Hoppers Corner Toy's Hill Biddenden St Stephen's Brooklands Ospringe Snipeshill Chalk Wierton Cooper Street Cross-at-Hand Chislet Forstal Eccles Chartway Street Scragged Oak The Forstal Harman's Corner Ditton Otterham Quay Street End Tickenhurst Grove Park Darland Pembury Upchurch Seabrook Brabourne Lees Wyebanks Childsbridge Henwood Green Charing South Street Sarre Bromley Green Elvington Withersdane Stonestreet Green Pested Stockland Green Lympne Woodlands Hocker Edge Sherwood Hamptons Coldharbour Stone Cross Darenth Valley Winkhurst Green Brenchley Calcott Cranbrooke Common West Street Shalmsford Street Hemsted Lower Stoke Warren Street Milebush Smarden East End Hoath Corner Hoaden Westgate-on-Sea Petham Hoath Field Green Wittersham Capel Upper Halling Eyhorne Street Printstile Alkham Lower Rainham