Education Marketing in Hutton

Get in touch

Education Sector Advertising in Hutton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hutton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in PR4 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Elmslack Belthorn Higher Penwortham Bashall Town Pincock Tewitfield Low Moor Pool Hey Stodday Carr Cross Rose Grove Common Edge New Hall Hey Blacksnape Foxhill Bank Birkacre Read White Lund Elston Goosnargh Frenchwood Chorley Mellor Osbaldeston Green Wheatley Lane Stock Newton Whitefield Tanterton Cow Hill Holme Slack Old Langho Inskip Sawley Constable Lee Lane Head Clayton Green Haskayne Ashurst Horrocksford Staining Bank Houses Myerscough Mereside Bay Gate Pimlico Bacup Sunnyhurst Cloughfold Snape Green Croston Bruna Hill Elswick Intack Balladen Meal Bank Laneside Chapels Burnley Wood Overton Sharneyford Ewood Bridge Appley Bridge Feniscliffe Wycoller Riley Green Southward Bottom Blackleach Four Lane Ends Butt Yeats Moss Edge Cote Holme West Bradford Leck Longridge Greenhalgh Clayton-le-Dale Lower House Bull Hill Salwick Witton Earnshaw Bridge Barnoldswick Raikes Downham Booth Fold Hardhorn Tarleton Stalmine Moss Side Freehold Gallows Hill Earcroft Standen Hall Waterbarn Duncombe Red Bridge Arkholme Harwood Bar Edge End Stanley Town's Moor Tunstead Easington Pheasant Wood Digmoor Coates Waterside Nethertown Eccleshill Heasandford Hampson Green Little Knowley Moor Side Whitebirk Little Singleton Dam Side Twiston Torrisholme Tottleworth Bowker's Green Green Lane Dunsop Bridge Kellamergh Hurstwood Claughton Whittingham Preesall Rawtenstall Heapey Ridge Woodsfold Bank Hey Marsden Height Hall Cross Pudding Pie Nook Ryal Fold Hollin Hall Knuzden Brook Staynall Woodnook Wood Top Scarth Hill Hest Bank Gisburn Cotes Helmshore Rake Head Newburgh Far Banks Newlands Newtown Brandwood Hesketh Moss Skelmersdale Mere Brow Rush Bed Quernmore Scarisbrick Kingsfold Nooklands Nun Hills Turner Green Bispham Five Lane Ends Whittle-le-Woods Chipping The Row Southfield Cuerden Heysham Out Rawcliffe Crossmoor Salesbury Cowan Bridge Bryning Hunger Hill Oakenshaw Little Town Holmes Carnforth Bowerham Riverside Docklands Jack's Mere Windy Harbour The Straits Longholme Pleasington Thornton Whittlestone Head Larkholme Entwistle Enfield Higher Hogshead Carry Bridge Melling Thursden Mawdesley Primet Bridge Edenfield Andertons Mill Penwortham Fold Head Lenches Heath Charnock Borwick Skitham Little Moor End Scale Hall Westby Withnell Ratten Row Warton Bank Whittlefield Preston The Greaves White Coppice Holden Vale Daisyfield Worston Knowle Green Ryelands Little Harwood Rivington Cliffe Much Hoole Cob Wall Nether Burrow Gregson Lane Goodshaw Chapel Whinny Edge Top o' th' Lane Worsthorne Pot House Wiswell Tatham Much Hoole Moss Houses Goodshaw Fold Lumb Wrightington Bar Slaidburn Little Marsden Parbold Flax Moss Stubbins Hoyle Bottom School Lane Lower Baxenden Cliviger Potters Brook Whalley Charnock Richard Strongstry Lower Heysham Stanah Elswick Leys Norbreck Newby Knotts Turton Bottoms Coppull Moor Silverdale Great Eccleston Farleton New Gate Wheelton Marsh Houses Burscough Halton Green Cherry Tree Stake Pool Haighton Top Hoohill Higham Waterslack Adlington Samlesbury Bleasdale Shireshead Moorlands Holme Chapel Radford Broadfield Walthew Green Eccleston Samlesbury Bottoms Clayton-le-Moors Brockhall Village Bretherton Whittington Mere Syke Sough Ribbleton Drummersdale Waverledge Billington Guide Hoghton Bottoms Ramsgreave Great Plumpton Worden Bowgreave Barton Larches Dunnyshop Alleytroyds Ashton Bank Normoss Pike Hill Millgate Deepdale Penwortham Lane Haighton Green St Anne's Edgeside Barnfield Barrow Laund Brindle Bickerstaffe Hale Nook Capernwray East Gillibrands Miller Fold Royal Oak Wapping Towngate Sand Side Breedy Butts Pippin Street Mill Hill Yealand Redmayne Clayton-le-Woods Salterforth Street Dalton Dolphinholme Little Hoole Moss Houses Nether Kellet Hollin Bank Newsholme Hardhorn Village Whitehall Knowley Harrop Fold Glasson Farington Love Clough Shawforth Tockholes Brinscall Scronkey Whitewell Weld Bank Priest Hutton Cantsfield Grange Lane Side Shaw Clough Wesham Moorgate Higher Walton Blackpool Cottam Over Burrow Lea Town Moss Side Westhead Cabus Longton Foulridge Higherford Churchtown Hall Green Stalmine Piercy Over Kellet Farington Dinckley Fairhaven Huttock Top Morecambe Osbaldeston Livesey Fold Eskrigge Huncoat Moor Side Spring Side Ashton-on-Ribble Glen Top Higher Change Baxenden Nar Whin Lane End Accrington Jack Green Tarnbrook Clitheroe Peel Hill Mellor Brook Acre East Pimbo Church Clough Balderstone Winewall The Wrangling Carr Hall Bank Top Esprick Lower Fold Hall Carr Pendleton Higher Broadhalgh Kirkham Scout Ring o' Bells Rishton Walker's Hill Four Lane Ends Hala Whitewell Bottom Clow Bridge Wallbank Sunderland Wray Hollins Lane Mythop Lower Darwen New Longton Grimshaw Park Smith Green Brunshaw Cuddy Hill Coup Green Green Haworth Syke Side Fairview Little Plumpton Grimeford Village Whitworth Crag Foot Howgill Abbeystead Warton Rake Foot Coppull Park Place Higher Copthurst Lomeshaye Smallwood Hey Tanhouse Silverdale Green Hothersall Beverley Haggate Roe Lee Bare West Pimbo Wrea Green Burn Naze Hawes Side Spring Hill Cuerden Green Holland Lees Singleton Hey Head Newbridge Queenstown Lane Bottom Mereclough Little Carleton Larbreck Avenham Blackburn Lane Ends Waterloo Bolton Houses Wilpshire Cow Ark Little Thornton Sharoe Green Myerscough Smithy Chatburn Downholland Cross Marsh Side Farm Brook Hud Hey Wade Hall Woodplumpton Facit Sherwood Stubbins Nook Hawkshaw Holmeswood Chorley Moor Bulk Revidge Little Layton Barrowford Ribby Dunnockshaw Aughton Robin Hood Highfurlong Long Ing Lower Thurnham Cribden Side Hey Houses Moor End Stanley Gate Botton Head Bolton Town End Sherfin Brookhouse Ollerton Fold Ribchester Rufford Brownhill Great Marton Darwen Pickup Bank Higher Constable Dill Hall Caton Green Cowling Halsall Brierfield Goose Green Seed Lee Height End Pilling Runshaw Moor Anchorsholme Wymott Thorpe Green Much Hoole Town Barley Abraham Heights Cockerham Wennington White Moss Great Mitton Holland Slack Wrayton Holt Green Golgotha Lower Lee Middleforth Green Hoddlesden Spring Vale Tarleton Moss Newton Saltcotes Peel Bank Barrow Nook Moss Side Poulton-le-Fylde Bilsborrow Stacksteads Simonstone Halton Sowerbutt's Green Wharles Sollom Green End Limbrick Walker Fold Norden Fern Gore Hare Appletree Ewood Church Shadsworth Swarthdale Yealand Conyers Belgrave Lane Heads Lytham St Anne's Lower Ballam Bolton-le-Sands Hoghton Skippool Wensley Fold Garstang Brookfield Scotforth Skerton Hollins Over Town Lower Copthurst Crawford Lammack Crossgill Red Bank Forest Holme Cadshaw Sykes Tardy Gate Thistleton Winmarleigh Tunstall Clifton Tarlscough Waterfoot Hutton Cocker Bar Dowbridge Eagland Hill Hole House Bracewell Shorey Bank Townsend Fold Croft Bolton Green Hambleton Moss Side Roach Bridge Nova Scotia Carleton Lower Penwortham Slyne Whalleys Seven Stars Red Scar Moss Bridge Mowbreck Scaitcliffe Elmers Green Hill Dale Leyland Ormskirk Sandham's Green Hollins Grove Claughton Waddington Squires Gate Maudlands Trawden Hare Runs Up Holland Lancaster Ford Green Green Bank Anchor Harle Syke Ortner Medlar Higher Heysham Crawshawbooth Trunnah Johnson's Hillock Millhead Stanhill Hundred End Bastwell Mossy Lea Clayton Brook Mere Side Caton St Michael's on Wyre Spring Green Roughlee Roseacre Hapton Bescar Catterall Habergham North Shore Roby Mill Brock Marton Fold Town Head Ribbleton Hall Rossall Beach Broughton Turn Hambleton Matshead Copp Little Poulton Lostock Hall Lightfoot Green Bailrigg Cowpe Catforth Heaton Weir Lowgill Knott End-on-Sea Whitechapel Royshaw Hill Crow Trees Edgworth Moor Cotton Tree Forest Becks Broadgate Langho Siss Clough Shaw Green Little Marton Warton Waterside Fisher's Row Beardwood Colne Edge Booth Bridge Well Bank Ansdell Weeton Farringdon Park Pilling Lane Higher Baxenden Lower Audley Wrightington Hillock Vale Lumb Bank Top Sower Carr Withnell Fold Moss Side Hurst Green Longshoot Feniscowles Higher Cloughfold Nab's Head Turpin Green Cadley Great Harwood Overtown Becconsall Ingol Hindle Fold Belmont Lower Green Bank Ellel Chatterton Higher Croft Monkroyd Adlington Park Milnshaw Bangor's Green Banks Newton Fulledge Bashall Eaves Walton-le-Dale Anderton Sabden Hornby New Lane Queen's Park Willacy Lane End Hugh Mill Longshaw Within Grove Gisburn Abbey Village Fleetwood Earby Stydd Brighouse Green Layton Conder Green Ulnes Walton Haslingden White Stake Newchurch in Pendle Broad Clough Thorney Holme Bradley Midge Hall Horton Lower Bartle Nog Tow Sandylands Grimshaw Green Freckleton Sough Blackamoor Bunkers Hill Inskip Moss Side Whiteholme Padiham Chapeltown West Gillibrands Winmarleigh Moss Peel Chapel House Aughton Park Ireby Kelbrook Lower Fold Blacko Bottom of Hutton Great Marton Moss Fulwood Gressingham Oswaldtwistle Fosters Green Nateby Hartwood Holden High Moor Calder Vale Lucas Green Lowerford Over Leck Paythorne Park Close Stopper Lane Fence New Town Little Bispham Grimsargh Lewth Blaguegate Brookhouse Cleveleys Bispham Green Bonds Pinfold Cockden Fishwick Grindleton Grimshaw Burnley Marsh Waterfoot Hurlston Green Scorton Aughton Sunny Bower Lower Cloughfold Hesketh Bank Little Marton Moss Side Great Altcar Norcross Reeds Holme York Hurlston Swillbrook Bank Fold Smithy Lane Ends Ward Green Cross Whalley Banks Hareholme Oakenclough Fulwood Row Waterloo Colne Farington Moss Tosside Rising Bridge Pennylands Bolton-by-Bowland Middleton West End Rockliffe Cold Row West End Pleckgate South Shore Primrose Adelphi Crag Bank Astley Village Trough Gate Heskin Green Green Preesall Park Rimington Newchurch Aldcliffe Brown Edge Inglewhite Higher Bartle Higher Broad Clough Upper Thurnham Walmer Bridge Walton Summit Higher Wheelton Brownside Edge Fold Howick Cross Burnley Lane Rose Hill Altham Heaton's Bridge Forton Cumeragh Village North Holme Charnock Green Town Centre Newsham Little Eccleston Broadfield Birch Hall Nelson Town Green Galgate Edgworth Water Barton Lea Staghills Waterside Marton Moss Side Hesketh Lane Barber's Moor Newton Helmcroft Golden Hill Great Knowley Copster Green Boarsgreave Catlow Hyndburn Bridge Reedley Lytham Stoneyholme Bay Horse Shirdley Hill Higher Ballam Whinny Heights Oakenhead Wood Greenfield High Cross Laneshaw Bridge Black Pole Newton Higher Audley Newton-with-Scales Revoe Primrose Irwell Vale Treales Euxton Marshaw Hoscar Haverbreaks Spen Brook Greave Bamber Bridge Burscough Bridge Hey Lathom Grunsagill Warbreck Corner Row Yealand Storrs Goodshaw