Education Marketing in Collier's Wood

Get in touch

Education Sector Advertising in Collier's Wood

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Collier's Wood but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SW19 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Collier's Wood (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Walthamstow Village Downe Tottenham Chingford New Barnet Harold Wood Barnet Tokyngton Roxeth Harlington South Norwood Bush Hill Park Nine Elms Little Woodcote Edgware Holland Park Tottenham Green East Ham Penge Riddlesdown Ducks Island Benhilton Luxted Catford North Harrow South Hornchurch Gipsy Hill South Beddington Purley Snaresbrook Northwood Chiswick Putney Heath Clapham Junction Eden Park Harefield Roundshaw Tower Hill Leyton Motspur Park Upper Belvedere Barnet Gate Earl's Court West Ruislip Ardleigh Green Aldborough Hatch Newington St Giles North Woolwich Ickenham West Kensington Old Bexley Tooting Bec East Wickham Cowley Peachy Stratford New Town Hayes Town Dormer's Wells Kevingtown Chingford Green Brimsdown Merton Park Chelsfield Carshalton Feltham Kensal Green Sundridge Charlton Cricklewood Old Malden Carshalton Beeches Barking Wharf Square Ladywell Hale End St Pancras Upminster Blackheath Royal Standard Broom Hill Fitzrovia Elstree Park Canons Park Wanstead Well Hall Brockwell Park Tower Gardens St Luke's Clock House Bostall Heath Upper Edmonton Tottenham Hale Dollis Hill Kew Norbiton South Wimbledon North Sheen Kensington Forty Hill St Helier Friern Barnet Chessington Lisson Grove The Mews Harrow on the Hill Upper Tooting Colham Green Hampton Walthamstow Forest Dalston Stratford Marsh Honor Oak Queen's Park Hayes End Barking Sydenham Spring Grove Hither Green The Hyde East Dulwich Farringdon Manor Park Bushey Mead Underhill Fullwell Cross Woodford Kingston Vale Wealdstone Hillingdon Heath Surbiton Beckenham Southend Cockfosters Twickenham Balham Arpley Square Beckton The Wrythe New Charlton Little Venice Westminster Hackney Marsh Maitland Park Wood Green Greenhill Pinner Selhurst Holloway Belmont Carshalton on the Hill Woodlands Brixton Orpington Ruislip Common Hammersmith Tavern Quay Keston Clapham The Hale Hanwell Eastcote Gants Hill Bayswater Highams Park Kentish Town Barnsbury West Drayton Osterley Albany Park Plumstead Common Brentford Sands End Hampton Hill Fairlop Oval Hoxton Eltham Frank Whipple Estate Widmore Woodford Green Millbank Southbury New Eltham Monks Orchard Longlands Upper Norwood Kingsbury West Green Barkingside Lower Sydenham Freezy Water Hampstead Garden Suburb Plaistow Pinner Green West Wickham North Ockendon Castle Green Uxbridge Belvedere Hounslow Heath Herne Hill Hornsey Vale Harringay North Greenwich St Mary Cray Lee Crooked Billet Dulwich Village Upton South Bromley Temple Mills Charing Cross Biggin Hill Waddon South Kensington Union Mews Coalmakers Wharf Brunswick Park Canning Town Park Royal Earlsfield Alperton Wandsworth Common Blendon Little Stanmore Maze Hill Putney Vale Temple Fortune Bermondsey North Hillingdon Headstone Farthing Street Rosehill The Burroughs Highgate Wallington Soho Coldfall Blackwall Streatham Elm Park Foxbury North Kensington Bromley Common Central Parade Hitchin Square St John's Wood Cranbrook Morden Chingford Hatch Upper Ruxley Mill Hill Cheam Bromley Park North End West Hackney Poverest Lambeth Furzedown Notting Hill Lesnes Abbey Wembley South Woodford Acton Regent's Park Blackfen East Acton Knight's Hill South Acton Greenford Kidbrooke Acton Green Hatton Highlands Village Camden Town Bickley Neasden Chislehurst St Paul's Cray Berry's Green East Bedfont Coombe South Lambeth Arnos Grove Chase Village Church End South Croydon Brent Park Hampton Wick Leamouth Northolt Manor House Colindale Holborn Croydon Clapham Park Rayners Lane Harefield Grove Becontree New Southgate Cranham Harrow Highbury Southborough Aperfield Childs Hill Canary Wharf New Cross Gate Streatham Park Spring Park Parsons Green Elmstead Summerstown Bexley Clerkenwell North Cray Streatham Vale Queensbury Mayfair North Southwark Hounslow West Grove Park Fortis Green St James's Southall Ilford Woodcote Green Becontree Heath Lower Clapton East Sheen Chislehurst West Roehampton Cole Park Bromley Elephant and Castle Plumstead Festubert Place Tufnell Park Shacklewell Newyears Green Lower Belvedere Hacton Tulse Hill Falconwood Spitalfields Islington Gospel Oak Hill End Bowes Park Peckham Lampton North Hyde Archway North Wembley Petts Wood Stoke Newington Dartmouth Park Maida Vale Isleworth Woodside Derry Downs Berrylands Somers Town Sanderstead Upminster Bridge Hackney Kilburn Ratcliff Harrow Weald Abbey Wood Finsbury Shortlands Chipping Barnet Collier Row Teddington Cranford Rainham Eel Pie Island Craven Walk Uxbridge Moor Enfield Island Village West Thamesmead Dulwich Horn Park Totteridge Walham Green Westcombe Park Blackheath Bounds Green London Ham North Acton Crook Log Farnborough Docklands Forestdale Leytonstone Lamorbey Hillingdon Finsbury Park Beddington Corner Colyers Locksbottom Paddington Whitton Tolworth Sutton Bethnal Green Thornton Heath New Malden Stepney Brent Cross South Street Brockley Tooting St Margarets Bexleyheath Alexandra Park St Johns Chase Cross Yiewsley Leyton Marshes College Park Thamesmead Sydenham Hill Kingston Hill Harmondsworth Cranley Gardens Grange Park Gidea Park West Hendon Golders Green Globe Town Woodford Bridge Park Langley Rushmore Hill Stratford Nunhead Chelsea West Heath Wallend Chadwell Heath Raynes Park Mortlake Copse Hill New Beckenham Vauxhall Royal Arsenal West Hainault Mottingham Loxford North Feltham Lewisham Norbury Horns Green Camberwell Walthamstow Knightsbridge Aldersbrook Shepherd's Bush Wanstead Flats Brondesbury Higham Hill Bloomsbury Bow Common Wapping Cottenham Park Upper Sydenham Hampstead Friday Hill South Harefield Harold Park Colney Hatch Walworth Poplar Woodford Wells Hampstead Heath New Cross Malden Rushett Stamford Hill Strand Deptford Surrey Quays Kensal Rise Vale of Health Redbridge Brentford End Slade Green Gunnersbury Upton Park Putney Crossness Mile End Forest Gate Kingsland Harold Hill Goddington Chinatown Holders Hill Bostall Woods Marks Gate Crofton Park West Barnes Monken Hadley Lower Holloway Plashet Bandonhill Upper Holloway Barnehurst Corbets Tey West Ealing Bedford Park Creekmouth Woodcote Crouch End Hadley Wood Edmonton Barbican Tooting Graveney Forest Hill West Dulwich Welsh Harp Enfield Wash Noel Park Russell Hill Selsdon Muswell Hill Woodside Park Coldharbour West Kilburn Nash Silvertown Leaves Green Stonebridge Old Oak Common Rush Green Ruxley Sipson Whitechapel Southfields Alderwood Terrace Oakleigh Park Wimbledon Park Addiscombe Willesden Blackheath Park Dudden Hill Brondesbury Park North End Hackney Central Bellingham Brompton West Hampstead St George in the East Marylebone Ruislip Gardens Bankside World's End Elmers End Maryland Swiss Cottage Westbourne Green Southwark Seven Sisters West Brompton Preston Barking Riverside Avery Hill Norwood New Town Noak Hill Northumberland Heath Pinnerwood Park West Harrow Keston Mark Risley Close Bulls Cross Stanmore Chelsfield Lea Bridge Temple Seven Kings Belgravia Hallsville Quarter Kingston upon Thames Dagenham Cubitt Town St John's Addington Hayes Whitehall Rise Park Aldwych Hockenden White City Newbury Park Lower Morden Tooting Bec Common Aldgate Millwall Grahame Park Kenton Yeading Ruislip Castelnau Coney Hall Little Ilford North Cheam Wembley Park The Borough Pentonville Seething Wells South Hackney Norwood Green Belsize Park Erith Kensal Town Petersham Richmond Wormwood Scrubs Chalk Farm Willesden Green Bell Green North Finchley Rotherhithe Hadley Merton Canonbury Hackney Wick Collier's Wood Downham Wandsworth Crews Hill Bow Palmers Green Cambridge Heath Goodmayes Old Coulsdon Lower Edmonton Sidcup Crayford Lower Feltham New Addington Perivale Hornchurch Grove Park Rowley Green Cudham Broad Green West Acton Clapton Park Oakwood Bullsmoor Wennington Northwood Hills Harlesden Hendon Wimbledon Stroud Green Wimbledon Common Brook Green Denmark Hill Little Britain De Beauvoir Town Enfield Town Primrose Hill Upper Clapton Angel Shoreditch Kenley Enfield Highway Gallows Corner Ponders End South Tottenham Enfield Lock Stockwell Parliament Hill Honor Oak Park Frognal Little Heath Strand on the Green Hackbridge Streatham Hill Custom House Cyprus Denham Belmont King's Cross Hook Botany Bay Heston Hayes East Barnet Plaistow Green Street Green Turnpike Lane Church End Southborough East Finchley Cann Hall Whetstone Wallington Square Hazelwood Strawberry Hill Greenwich Arkley Old Ford Haggerston South Ruislip Maypole Highwood Hill Wandle Park Pimlico Morden Park Trinity Buoy Wharf Blackfriars Brownswood Park Lower Place Fairlawn Cottage Upper Shirley Romford West Norwood Limehouse Kennington Lessness Heath Shooters Hill Shirley Enfield Hampton Court Emerson Park Burnt Oak Coulsdon Upper Walthamstow Clapham Common Hanworth Worcester Park Edgware Bury Isle of Dogs Bromley Longford Pratt's Bottom Hornsey Single Street Winchmore Hill Staples Corner Fulham Homerton West Ham Anerley Hatch End Foots Cray South Harrow Finchley Hyde Park Corner Beddington Covent Garden Mill Meads Eastcote Village Coldblow Bopeep Fulwell Middle Park Ruislip Manor Osidge Repton Park Havering-atte-Bower Cowley Southgate Crofton Shadwell Battersea Clayhall Ealing Ramsden Chinbrook South Hampstead Crystal Palace Barnes Sudbury Welling Woolwich Mitcham Barnes Cray Victoria Upper Elmers End Unity Place Cowley Peachey Hounslow Poynders Parade