Education Marketing in Plashet

Get in touch

Education Sector Advertising in Plashet

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Plashet but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in E6 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Plashet (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stepney Gospel Oak New Addington North Kensington East Finchley Somers Town Notting Hill Nash West Dulwich Upton Fortis Green Wallington Square Fairlawn Cottage Carshalton Beeches South Lambeth South Beddington Gants Hill Bromley North Cheam Richmond Sands End Little Ilford Tottenham Lower Feltham St Margarets Preston Sydenham Hill Clapton Park Blackfriars Maryland South Hackney Harrow Lower Clapton Little Britain Walham Green New Southgate West Heath De Beauvoir Town Kensington Central Parade Southgate Bexleyheath Coney Hall Croydon Bayswater Rowley Green Leyton Marshes Widmore Romford Enfield Highway Temple Mills South Hampstead Hackney Central Heston Cudham Bostall Heath Bermondsey Harmondsworth Havering-atte-Bower Northumberland Heath Bromley South Ruislip Aldersbrook South Street Bellingham Castle Green Cambridge Heath Limehouse Cole Park Upper Belvedere Hampstead College Park Temple West Ealing Woodlands Canonbury Monks Orchard Snaresbrook Uxbridge Moor Chingford Green Broad Green Wealdstone Ardleigh Green Tooting Bec King's Cross Holloway Seething Wells Old Coulsdon Luxted Malden Rushett Plaistow West Harrow Noak Hill Knightsbridge Wallington Welling Queen's Park Cowley Peachy Brondesbury Park World's End Lower Belvedere Aldwych Lower Place Finsbury Southbury West Brompton Clayhall Kenley Brentford End Benhilton Beckenham Elmers End Chalk Farm Coulsdon The Hyde South Tottenham Carshalton on the Hill Lamorbey Foots Cray Grange Park Enfield Island Village Staples Corner Bromley Park North Ockendon Woodford Redbridge West Hampstead Little Venice East Wickham London South Harefield Botany Bay Gidea Park Festubert Place Docklands Becontree Heath Mill Hill Forest Gate Eden Park Sydenham Pimlico Longlands Brent Cross Noel Park Tokyngton Walthamstow Village Hatch End Kingsbury Bulls Cross Oval Chinatown Cranbrook Blackfen Belgravia Harefield Kensal Rise Bowes Park White City Hoxton Eltham Wembley St Pancras Hounslow West St John's Wood Dormer's Wells Dudden Hill Earlsfield Blackheath Royal Standard Lower Morden Bedford Park East Sheen Ruxley Highams Park Earl's Court Ratcliff Upper Holloway Crofton Park Perivale Deptford Cockfosters Brownswood Park Fulham Lampton Cranley Gardens Winchmore Hill West Ham Manor House Crouch End Addiscombe Surrey Quays Whitechapel Harlington Streatham Hill Catford Purley Arpley Square Northwood Hills Barking Soho South Wimbledon Stanmore Canary Wharf Harringay Northwood The Borough Primrose Hill Greenford Berry's Green Bromley Common West Kensington Wapping Bankside Bow Common Eastcote Strand Craven Walk Whitehall Hornsey Vale Ramsden South Acton Yiewsley Chingford Hackney Wick Cowley North Cray Elmstead Shacklewell Worcester Park Enfield Wash Turnpike Lane Yeading Rayners Lane Keston Mark Palmers Green Petersham Beddington Corner Bushey Mead Cubitt Town Gunnersbury Single Street Hook Streatham Canning Town Gallows Corner Carshalton Hither Green Lessness Heath Woodcote Green Hampton Court Maypole Hendon Highlands Village Millwall Isle of Dogs Eastcote Village Dulwich Village West Drayton Forestdale Finchley Streatham Park Hatton Upton Park Seven Kings Old Malden Bell Green Silvertown Fullwell Cross St John's Homerton New Eltham Sanderstead South Bromley Brentford Kingston Hill Highwood Hill Clapham Park Forty Hill Fairlop Maida Vale Hayes Hacton Bickley Charing Cross Mottingham Charlton Belmont North End Westbourne Green Ducks Island Brook Green Battersea North Hillingdon Newington Wimbledon Becontree Enfield Hillingdon Heath West Acton Poynders Parade Southall Stratford Ickenham Clapham Common West Ruislip East Barnet Honor Oak Edgware Regent's Park West Green Custom House Cricklewood Edgware Bury Southfields Loxford Crossness Harrow on the Hill Hyde Park Corner Farnborough Frank Whipple Estate Victoria Oakleigh Park East Acton Brondesbury Orpington Muswell Hill Colham Green Kennington Kentish Town Willesden Green Wanstead Flats Horn Park Harold Wood South Norwood Strawberry Hill Maitland Park Tooting Bec Common Barkingside Repton Park Downe Rush Green Ruislip Common Hainault Chislehurst Spring Park North Greenwich Strand on the Green New Cross Gate Barnes Cray Ham Leaves Green North Sheen Bounds Green Selhurst Nine Elms Waddon Tolworth Lisson Grove Chadwell Heath Lee Sidcup Motspur Park Farthing Street Temple Fortune Broom Hill Harefield Grove Stroud Green Bostall Woods Acton Pinner Putney Globe Town Crofton Copse Hill Old Oak Common Shoreditch North Woolwich Friday Hill Highbury Avery Hill Crystal Palace North Finchley Risley Close Shepherd's Bush Camden Town Clock House Chessington Roehampton Totteridge Hadley Wood Lambeth Welsh Harp Hockenden Holders Hill Hornsey Feltham Hounslow Hanworth Canons Park Coombe Wembley Park Chelsea Church End Woodside Park Sipson St Luke's Downham St George in the East Westcombe Park Dartmouth Park Roundshaw Sutton Upminster Bridge Tottenham Green Golders Green Southwark Elm Park Upminster Isleworth Covent Garden Putney Vale Belvedere Stratford Marsh Dollis Hill Merton Grove Park Kevingtown Rotherhithe Bloomsbury St Mary Cray Beckton Hayes South Kensington Harold Hill Monken Hadley Middle Park Parliament Hill Norbury Spitalfields Colyers Chase Village Brixton Abbey Wood Mill Meads Creekmouth Kingston Vale Bush Hill Park Paddington Blackheath Upper Walthamstow Plaistow Erith Wimbledon Common Arkley Clerkenwell Rushmore Hill Hampstead Heath Denham Upper Shirley Belmont New Barnet Grove Park Putney Heath Russell Hill Morden Park Chislehurst West Colney Hatch Pinnerwood Park Old Bexley Emerson Park Arnos Grove South Croydon Osidge Holborn Hampton Wanstead Friern Barnet Stratford New Town Frognal Roxeth Tavern Quay Barnet Uxbridge Enfield Lock Pentonville North Hyde Bexley Harold Park New Cross Kilburn Tottenham Hale Norbiton Upper Edmonton Pratt's Bottom Vale of Health Enfield Town Chingford Hatch Tufnell Park Mayfair Dagenham Cranham Ruislip Gardens Finsbury Park Kidbrooke Southend Ealing Merton Park Archway Leytonstone The Hale Cheam Cranford Mortlake East Ham Norwood Green Bullsmoor Keston Church End Little Stanmore Burnt Oak Acton Green Tower Gardens Biggin Hill Barking Wharf Square The Wrythe Lower Holloway Balham Chiswick Brent Park Clapham Plumstead North Feltham South Woodford Sudbury Woodford Wells West Hackney Whetstone Crayford St Giles Brockwell Park Well Hall Stockwell East Bedfont Upper Norwood Green Street Green Hitchin Square Walthamstow Forest South Harrow Bethnal Green Foxbury Nunhead Falconwood Stonebridge The Burroughs Ilford Hackney Marsh Tooting Kensal Green Union Mews North Wembley Anerley Chelsfield Maze Hill Aperfield Castelnau Newyears Green Stamford Hill Albany Park West Wickham Blackwall Greenwich Peckham Crooked Billet Elephant and Castle Bow Ponders End Unity Place Hillingdon Rainham Goodmayes Holland Park Lea Bridge Upper Ruxley Cottenham Park Harlesden Old Ford Chase Cross West Kilburn Wormwood Scrubs Hayes End North Harrow Slade Green Childs Hill Rosehill Upper Sydenham Marks Gate Poverest Coalmakers Wharf Walthamstow Tower Hill Stoke Newington Hill End Sundridge Hampton Hill Islington Barnet Gate Highgate Hackbridge Cyprus Lewisham Beddington Hampstead Garden Suburb Millbank Upper Clapton Morden Trinity Buoy Wharf Derry Downs Woolwich Chinbrook Whitton Park Langley Hallsville Quarter Brunswick Park Poplar Northolt Hazelwood Hanwell Blackheath Park Haggerston Norwood New Town Cowley Peachey East Dulwich Brockley Wimbledon Park Ladywell Denmark Hill Plashet St Helier Gipsy Hill Edmonton Pinner Green Osterley Herne Hill Collier's Wood Woodcote Neasden Hampton Wick Collier Row Riddlesdown Shooters Hill Raynes Park Fitzrovia Elstree Park Barbican Petts Wood Cann Hall Hale End Crews Hill The Mews Upper Elmers End Eel Pie Island Knight's Hill Wood Green Alderwood Terrace Little Heath Spring Grove Lower Edmonton New Malden Grahame Park Westminster Corbets Tey Thornton Heath Tulse Hill Addington Alexandra Park Barking Riverside Alperton Furzedown St Johns Aldborough Hatch Wallend Ruislip Bandonhill Woodford Green Seven Sisters Southborough Kew Vauxhall Shirley Belsize Park Hackney Tooting Graveney Leyton Chipping Barnet Colindale Barnes Hornchurch Ruislip Manor Woodford Bridge Horns Green Shadwell Harrow Weald West Hendon Higham Hill North Southwark Wandsworth Common Parsons Green Hammersmith Thamesmead Dalston Honor Oak Park Streatham Vale New Charlton Berrylands Mile End Manor Park Little Woodcote West Barnes Clapham Junction Greenhill Walworth Surbiton Mitcham Forest Hill Crook Log Brimsdown Willesden Hadley Underhill Kingston upon Thames Chelsfield Aldgate South Hornchurch Leamouth Wandle Park Barnsbury Kensal Town Kingsland Coldblow Farringdon Wandsworth Lesnes Abbey Headstone Selsdon Freezy Water Longford Royal Arsenal West Blendon New Beckenham North Acton Newbury Park Bopeep Plumstead Common St James's Marylebone Hounslow Heath Queensbury North End Lower Sydenham Summerstown Penge Coldfall Woodside Twickenham Angel Camberwell Swiss Cottage Upper Tooting Oakwood Barnehurst Fulwell Locksbottom West Thamesmead West Norwood Brompton Park Royal Shortlands St Paul's Cray Kenton Southborough Rise Park Teddington Wennington Coldharbour Goddington Dulwich Hayes Town