Education Marketing in Shoreditch

Get in touch

Education Sector Advertising in Shoreditch

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shoreditch but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in EC2A 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shoreditch (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Walthamstow Village Palmers Green Hadley Wood Hanworth The Hyde Wandle Park Cranford Ilford Hillingdon Heath Mill Hill Bromley Common Repton Park Unity Place Southgate Gidea Park Longlands Chingford Green St Giles Alperton Stratford Marsh Queen's Park Harmondsworth Millwall Hazelwood New Barnet West Wickham Cowley Peachey Belgravia Marks Gate Hadley Coombe Colham Green South Kensington Sipson The Mews Aldgate Downe Petts Wood Plaistow North Finchley Catford College Park South Beddington Norbiton Brixton St John's Wood Central Parade Grahame Park Lea Bridge Lower Sydenham Castle Green New Addington West Acton Old Oak Common Woodford Woodford Green Wimbledon Common Eltham Hatch End Berry's Green Leytonstone Eastcote Village North Wembley South Ruislip Summerstown Bethnal Green Peckham Sydenham Hill Highbury Enfield Lock Bloomsbury Lambeth Merton Park Elmers End St Luke's Maida Vale Goodmayes Underhill Crystal Palace Cowley Peachy Enfield Wash Isle of Dogs Craven Walk Brunswick Park Shortlands Berrylands Holders Hill East Finchley Colyers Southall Wallington Little Stanmore South Harrow Stratford Pratt's Bottom Kensal Rise Upper Elmers End Old Ford Hook Bostall Woods Bullsmoor Crook Log Harlesden Camberwell Spring Park Walham Green Bandonhill Lower Edmonton Northolt Poplar Wormwood Scrubs Whitechapel Hornchurch Cann Hall Ruislip Gardens Fulham Russell Hill Hampton Court Aperfield Elstree Park Tulse Hill St Helier West Hampstead Norbury North Hillingdon Barnet Bermondsey Hallsville Quarter Soho Honor Oak Park Tooting Bec Common Bowes Park Sudbury Bankside Chadwell Heath Yeading East Barnet Brent Cross Rush Green South Acton Plashet Cole Park North End West Harrow Stepney Blackfen Walworth Earlsfield New Cross West Brompton Alderwood Terrace West Norwood Wandsworth Common Anerley The Wrythe Kidbrooke Maitland Park Clock House West Drayton Sutton Cranley Gardens Fullwell Cross Barnes Cray Strand on the Green Westbourne Green Earl's Court Shepherd's Bush Walthamstow Staples Corner Brockwell Park Bexley White City Barnet Gate Bromley Bow Common Dollis Hill West Ealing Widmore Finsbury Park Tottenham Hale Botany Bay Uxbridge Moor Beddington Corner Westminster Raynes Park Highams Park Kensal Town Crofton Park Upper Sydenham Hampstead Heath Marylebone Pinnerwood Park North Ockendon Harrow on the Hill South Bromley Wapping Shacklewell Woodford Bridge Streatham Vale Wembley Park Ardleigh Green Oval Gunnersbury West Ruislip Childs Hill South Hampstead East Dulwich Pentonville Richmond Kingston Vale Canning Town Willesden Northumberland Heath Enfield Town South Hornchurch Temple Mills Harlington Harold Hill Sydenham Acton Norwood Green West Barnes West Green Chessington Victoria Nine Elms Bulls Cross Fairlawn Cottage Furzedown Cyprus Leamouth Spitalfields Wallend Bell Green Mitcham Trinity Buoy Wharf South Woodford Penge Leaves Green Albany Park Fairlop Upper Shirley Oakwood Sands End Rainham St George in the East Headstone Edmonton New Southgate Hounslow Dudden Hill New Malden Wembley The Hale Upper Tooting Addiscombe Bow Bayswater Lesnes Abbey St Margarets Limehouse Camden Town Middle Park Osterley Arpley Square Kingsbury St John's Orpington Holland Park St Mary Cray South Lambeth Hounslow West Rotherhithe Cowley Slade Green Morden Park Ruislip Common Beckenham East Acton Hoxton Riddlesdown Plumstead Common Golders Green Lower Clapton The Borough Westcombe Park Clapham Harold Park Paddington Twickenham Horn Park Mile End Plaistow Holloway Festubert Place Hornsey South Croydon Avery Hill Seething Wells Bromley Leyton Marshes Wennington Colney Hatch Worcester Park Crouch End Higham Hill West Kensington Belmont Tooting Bec Barking Riverside Cockfosters Brentford Lisson Grove Upminster Bridge Chelsfield Bromley Park Church End Sanderstead Ham East Wickham Downham Eden Park Hampstead St Johns Tufnell Park South Wimbledon Collier Row Poverest Hackney Hainault Barking Wharf Square Bickley Brentford End Southbury Crofton Carshalton Beeches Brownswood Park Havering-atte-Bower Battersea North Southwark Wandsworth Newbury Park Ponders End North Hyde Harrow Upper Ruxley Motspur Park Barbican Yiewsley Hampton Hill Welsh Harp Upton Bellingham Hounslow Heath Muswell Hill Perivale West Heath Cranbrook Union Mews Charlton Greenwich North Harrow Farringdon Maryland Islington Upper Holloway Creekmouth Osidge Chislehurst West Dagenham Crews Hill Denmark Hill North End Monks Orchard Gospel Oak Coney Hall Bostall Heath Kew Selsdon Dalston Monken Hadley New Cross Gate Petersham Chelsea Hale End Nunhead Chinatown Friern Barnet Hampstead Garden Suburb Winchmore Hill Derry Downs Greenford Notting Hill Kenton New Charlton Highwood Hill Farnborough Park Royal Kingston Hill Upper Clapton Fitzrovia Clayhall De Beauvoir Town Hayes Arkley Noak Hill Maze Hill North Feltham Hammersmith Frognal Surbiton Lower Morden Ramsden Acton Green Dulwich Village Hendon Roehampton Finchley Hackney Wick Hatton Lewisham Forest Hill East Sheen Brondesbury Park Wimbledon Park Enfield Gipsy Hill Hockenden Broad Green Church End Kingston upon Thames Mottingham Hayes Isleworth Highlands Village Finsbury Coldblow Manor Park Turnpike Lane Southend Chelsfield Belmont Ruxley Brockley Elmstead Elm Park Little Woodcote Bush Hill Park Fulwell Deptford Hackney Central Aldborough Hatch Streatham Park Kilburn Blendon Clapham Common Bushey Mead Stroud Green Temple Fortune North Woolwich Tooting Brimsdown Leyton Loxford Denham Regent's Park Cubitt Town Queensbury South Street Sidcup Chipping Barnet Mill Meads Spring Grove Carshalton on the Hill Single Street Aldwych Barnsbury Preston Kentish Town South Norwood Stoke Newington Barnes Southborough Maypole Corbets Tey Wimbledon Chase Cross Colindale Strawberry Hill Forestdale Northwood Nash Coldharbour Putney Upton Park Thamesmead Whitton Strand Snaresbrook Ickenham Cranham North Acton Keston Grove Park Woodford Wells Romford Croydon Friday Hill Newyears Green Lee Chinbrook Tavern Quay Elephant and Castle Harringay Seven Kings Frank Whipple Estate Old Coulsdon Hackney Marsh Rosehill Whitehall Kingsland Shoreditch Brook Green Coldfall Lower Feltham Redbridge Putney Vale Royal Arsenal West St Paul's Cray Hither Green Risley Close Norwood New Town Kenley Shirley Custom House Greenhill Poynders Parade Fortis Green West Kilburn Hanwell Broom Hill Silvertown Chalk Farm Ratcliff Woodside Park Woolwich Falconwood Upminster Forest Gate Wanstead Biggin Hill Willesden Green Old Malden Lampton Totteridge Herne Hill Cudham Brondesbury Tooting Graveney Belsize Park Lessness Heath Hillingdon Globe Town Malden Rushett North Kensington Tower Hill Wallington Square Barkingside Old Bexley Woodcote Green Vale of Health Horns Green Wealdstone Primrose Hill Noel Park Eel Pie Island Blackheath Royal Standard Clapham Park Erith Parsons Green North Greenwich Hacton Eastcote Ruislip Manor Upper Edmonton Knightsbridge Stockwell North Cheam Keston Mark North Cray Merton Chingford Hatch Kevingtown Coulsdon Shooters Hill Stratford New Town Hyde Park Corner Rushmore Hill Southfields Docklands Longford Clerkenwell Copse Hill Enfield Island Village Gallows Corner South Tottenham Barking West Hackney Holborn West Hendon Surrey Quays Crossness Bopeep Beddington Tower Gardens Purley Hornsey Vale Forty Hill St James's West Thamesmead Little Heath Chase Village Newington Roundshaw Feltham Highgate Arnos Grove Beckton Luxted Swiss Cottage East Ham Addington Plumstead Hampton Castelnau Foxbury South Harefield Chiswick Chingford Neasden Burnt Oak Homerton Lamorbey Coalmakers Wharf Shadwell Harefield Grove Kensal Green Waddon Belvedere Pimlico Hampton Wick Bounds Green Bexleyheath Knight's Hill Millbank Rowley Green Canary Wharf Well Hall Roxeth Uxbridge Foots Cray Farthing Street Becontree Tottenham Green Edgware Woodcote Grove Park Hill End New Eltham Seven Sisters Whetstone Hackbridge Parliament Hill Carshalton Balham Gants Hill Becontree Heath East Bedfont World's End Chislehurst Rayners Lane South Hackney Tolworth Wanstead Flats Ruislip Kensington Pinner Stamford Hill Mayfair Enfield Highway The Burroughs Haggerston West Ham Lower Belvedere Little Ilford Upper Walthamstow Vauxhall Streatham Hill Heston Blackheath Park Goddington Hayes End Park Langley Blackfriars Northwood Hills Dulwich Green Street Green Mortlake Temple Clapham Junction London Thornton Heath Charing Cross New Beckenham Lower Holloway St Pancras Covent Garden Ducks Island Ladywell Honor Oak Tokyngton Putney Heath Benhilton Blackheath Selhurst Woodside Freezy Water Cottenham Park Walthamstow Forest Locksbottom Collier's Wood Lower Place Southwark King's Cross Clapton Park Manor House Hitchin Square Somers Town Upper Belvedere Hayes Town Canons Park Grange Park Harold Wood Rise Park Cambridge Heath Archway Dormer's Wells Bedford Park Blackwall Angel Canonbury Oakleigh Park Morden Stonebridge Streatham Cheam Ealing Harefield Sundridge Emerson Park Crayford Kennington Southborough Edgware Bury Stanmore Upper Norwood Cricklewood Teddington Woodlands West Dulwich Harrow Weald Abbey Wood Alexandra Park North Sheen Pinner Green Brent Park Crooked Billet Barnehurst Brompton Wood Green Tottenham Welling Aldersbrook Dartmouth Park Little Britain Little Venice