Education Marketing in South Hackney

Get in touch

Education Sector Advertising in South Hackney

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in South Hackney but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in E9 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover South Hackney (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Temple The Borough Barnet Gate Lambeth Brook Green Putney Vale Strand Plaistow Seven Kings Friern Barnet Isle of Dogs Lower Place Chadwell Heath Mottingham Hale End Woodcote Green Finchley Dartmouth Park Keston Mark Spitalfields Clapham Park Unity Place Rush Green Pratt's Bottom Nine Elms Gallows Corner Plumstead Common Blackheath Westbourne Green West Ham Old Malden East Bedfont Homerton Belvedere Fulwell Berry's Green Highlands Village Ilford Hayes Wembley Poynders Parade Stonebridge Acton Upper Shirley Blackwall Grahame Park Denmark Hill Avery Hill Aldgate Angel South Hackney Crofton Hither Green Craven Walk Willesden Green South Harefield Old Ford Friday Hill Little Woodcote Woodcote Farringdon Hackney Central Petts Wood Lessness Heath Oakleigh Park South Norwood Streatham Harold Hill Parsons Green Ickenham Lower Sydenham Frank Whipple Estate Lamorbey Bostall Heath Hornsey West Heath Brent Park Underhill North End South Street East Finchley Belsize Park Surbiton Horn Park Dagenham Hook Norwood Green St Giles Upper Sydenham Highgate Maryland Clayhall Covent Garden Stoke Newington Cranford Brondesbury Trinity Buoy Wharf Bandonhill Old Coulsdon Golders Green Tooting Bec Common Tokyngton Chiswick Goodmayes Marks Gate Forestdale East Acton Woodlands Kensal Town Longlands Luxted Pinner Green Norwood New Town Greenford Rowley Green Tower Hill St Johns West Acton North Woolwich Wennington Fullwell Cross Longford Tooting Bec Harlesden Kingston Hill New Eltham Morden Park Bexley Welsh Harp Hampton Court Colney Hatch Heston Wandle Park Bush Hill Park Woodford Bridge Oakwood Biggin Hill Green Street Green Coldharbour West Dulwich Belmont Harmondsworth Hanwell Aperfield Stratford New Town New Barnet Repton Park Walthamstow Forest Sudbury Plaistow Central Parade Coombe Dulwich Village Canonbury Manor Park Farnborough Tolworth Fairlop Wormwood Scrubs Gidea Park North Sheen Hornsey Vale Leamouth Wimbledon Stockwell Harefield Wanstead Colham Green West Hendon Maypole Tower Gardens Clock House New Malden London Rainham Downham Bromley Blackheath Park Mill Hill Northwood Hills Shoreditch Alperton Forty Hill Tufnell Park Ealing Kevingtown Tooting Graveney Hackney Wick Roxeth Soho New Southgate Marylebone Harringay Finsbury Park Neasden Cowley Peachey Welling Southborough North Southwark Northolt West Ealing Petersham Lewisham Southgate North Hillingdon Abbey Wood Feltham Barnsbury South Bromley Clapham Maida Vale King's Cross Elstree Park East Wickham Chelsea Southall West Ruislip Shacklewell Lower Belvedere West Wickham The Burroughs Harrow Morden Balham Chingford Camberwell South Lambeth New Charlton Sands End Enfield Town Paddington Battersea Gunnersbury Canary Wharf Beckenham New Cross Gate Woodford Green St George in the East Hounslow Heath East Sheen Pinnerwood Park College Park Southwark North Hyde Hitchin Square Locksbottom Gospel Oak Raynes Park Whitton West Barnes Kidbrooke Southbury Crossness Islington Worcester Park Norbiton Ducks Island Northwood Sutton Enfield Wash Foots Cray Stroud Green Hammersmith Newbury Park Greenhill Crofton Park Strand on the Green Upton Ratcliff Streatham Park West Brompton Upper Norwood Surrey Quays Rushmore Hill Chase Cross Aldwych Cole Park Castle Green Roehampton The Wrythe Hanworth Hillingdon Chislehurst North End The Hale Foxbury Ham Sydenham Hill Alderwood Terrace Bounds Green Enfield Lock Belgravia Lea Bridge Burnt Oak Globe Town Wallington Woodside Ponders End Chipping Barnet Carshalton on the Hill Mile End Honor Oak Park Crooked Billet Arpley Square Harrow Weald Tavern Quay Notting Hill Bell Green Aldborough Hatch New Addington St James's Coney Hall Kentish Town Walworth Motspur Park Barkingside Bexleyheath Sidcup Enfield Highway Wealdstone Hadley Woodside Park North Feltham Cranbrook South Beddington Docklands Uxbridge Upper Ruxley Wallend Hacton Willesden Holland Park Upper Tooting Sundridge Hill End New Cross Mitcham South Kensington Edgware Holborn Canning Town Blackfen Hayes St Luke's Poverest Croydon North Wembley Corbets Tey Eden Park South Harrow Alexandra Park Forest Hill Nunhead West Harrow Bostall Woods Cranham Streatham Vale Bloomsbury Holloway Brentford Finsbury Bickley Brimsdown Hillingdon Heath Bethnal Green Wanstead Flats Crews Hill Grange Park Custom House Bedford Park Upton Park Brondesbury Park Hallsville Quarter Freezy Water Pinner Mill Meads Cudham Elm Park Lisson Grove Single Street Loxford Hornchurch Charing Cross Malden Rushett Bromley Park Westcombe Park West Norwood Yeading Highams Park Roundshaw Hounslow West Enfield Island Village Little Stanmore Chalk Farm Upper Belvedere Hayes Town Hampton Wick Earl's Court Hampstead Collier Row Shirley Church End De Beauvoir Town Old Bexley Temple Fortune Cowley South Tottenham Highbury Victoria Redbridge Denham North Cheam Somers Town Silvertown Kilburn Blendon Arkley West Drayton South Woodford Brent Cross Hockenden Lampton Noak Hill Hainault Chelsfield Snaresbrook Holders Hill Barnes Beckton Swiss Cottage Upminster Elmstead Tooting Newyears Green Creekmouth Selhurst Grove Park Bermondsey Spring Grove Haggerston Festubert Place Eastcote Emerson Park Sanderstead North Greenwich Dormer's Wells Russell Hill Wallington Square Colyers St Paul's Cray Broad Green Dulwich Thamesmead Broom Hill Noel Park Camden Town Downe Barnet Park Royal Walthamstow Village Stratford Acton Green Crystal Palace Arnos Grove Kensal Green Little Ilford Peckham Nash Putney Knight's Hill East Dulwich Bayswater Cowley Peachy Kenton Osterley Uxbridge Moor Upminster Bridge The Mews Barking Temple Mills Kingston Vale Northumberland Heath Chislehurst West Harrow on the Hill Havering-atte-Bower Lower Holloway Harold Wood Catford Barnes Cray Hounslow Horns Green Clapton Park Archway Vauxhall Eel Pie Island Bullsmoor Cubitt Town Rayners Lane Cann Hall Upper Clapton Barking Riverside Park Langley Hazelwood Hampstead Garden Suburb St John's Eastcote Village Gants Hill Canons Park Widmore Richmond Wandsworth Albany Park South Hampstead Hoxton Blackfriars Hampton Kennington Eltham Fairlawn Cottage West Kensington Beddington Corner North Ockendon Seething Wells Maze Hill Well Hall South Ruislip Lower Edmonton Queen's Park Tottenham Tulse Hill Castelnau Barnehurst Spring Park Royal Arsenal West Ardleigh Green Waddon Bopeep Cricklewood Brentford End Whitechapel Knightsbridge Hatton Poplar Coulsdon North Kensington Becontree Heath Bromley Perivale West Green Wimbledon Common Upper Walthamstow West Hampstead Carshalton Beeches Penge Cockfosters Clerkenwell Erith Little Venice Southfields Clapham Common Bow Common Streatham Hill Brompton East Ham Hampstead Heath Brunswick Park Primrose Hill Selsdon Monks Orchard South Croydon Lower Feltham Orpington Hackbridge Carshalton Bowes Park North Cray Queensbury Anerley Upper Holloway Collier's Wood St Helier Shadwell Hadley Wood Lesnes Abbey Westminster Addington West Kilburn Upper Edmonton Regent's Park Pimlico Shooters Hill Dollis Hill Derry Downs Wapping Purley Crayford Headstone Kensington Putney Heath Osidge Romford Riddlesdown Stepney Kingsbury New Beckenham Pentonville Forest Gate Millwall St John's Wood Norbury Merton Walthamstow Mayfair Stamford Hill Elephant and Castle Brockwell Park Wood Green Tottenham Green Ruislip Chase Village Southend Frognal Church End Turnpike Lane Rotherhithe Sydenham Deptford Hampton Hill Upper Elmers End Copse Hill Monken Hadley Fitzrovia Cottenham Park Shortlands White City Bellingham West Thamesmead Chinbrook Winchmore Hill Enfield Kingston upon Thames Rosehill World's End Hyde Park Corner Edgware Bury Slade Green Edmonton Teddington Grove Park Chingford Hatch Coldfall Oval Barbican Thornton Heath West Hackney Little Heath Wandsworth Common Clapham Junction Stanmore Goddington Furzedown Hendon Bankside Woodford Bushey Mead Ruislip Common St Margarets Maitland Park Ruxley Sipson Staples Corner Rise Park Seven Sisters Little Britain Tottenham Hale Millbank Hackney Limehouse Greenwich Coalmakers Wharf Merton Park Becontree Isleworth Crouch End Wembley Park Union Mews Dalston Cambridge Heath South Wimbledon Crook Log Lee Cranley Gardens Brownswood Park Leaves Green East Barnet Lower Clapton Twickenham Aldersbrook Palmers Green Dudden Hill Ruislip Gardens Woolwich Whetstone Walham Green Plashet Brockley Fulham Hackney Marsh Vale of Health Cyprus Honor Oak Farthing Street Chelsfield Fortis Green Kenley Highwood Hill Belmont Cheam Woodford Wells Bromley Common Harlington Strawberry Hill Chingford Green Chinatown Muswell Hill The Hyde Chessington Newington Manor House Leyton Earlsfield Herne Hill Blackheath Royal Standard Leytonstone Yiewsley Botany Bay Whitehall Berrylands Ruislip Manor Benhilton Childs Hill Harefield Grove Plumstead St Mary Cray South Hornchurch Leyton Marshes Falconwood North Finchley Shepherd's Bush St Pancras Totteridge Bow Hayes End Beddington Charlton Hatch End Preston Elmers End Bulls Cross Ladywell Barking Wharf Square Mortlake South Acton North Acton Parliament Hill Old Oak Common Colindale Keston Risley Close Addiscombe Lower Morden Kingsland Kensal Rise Gipsy Hill Kew Harold Park Ramsden Stratford Marsh Wimbledon Park North Harrow Middle Park Brixton Summerstown Coldblow Southborough Higham Hill