Education Marketing in Wandsworth

Get in touch

Education Sector Advertising in Wandsworth

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Wandsworth but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SW18 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Wandsworth (London)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Wimbledon Common Hanwell Parliament Hill Primrose Hill Selsdon Bexleyheath West Ham Loxford Plaistow Walworth West Barnes Colyers Woodside Spitalfields Coalmakers Wharf Ponders End Upton Park Charing Cross Coldblow Clapham Junction Sidcup Heston Bostall Heath Camberwell Rushmore Hill Harrow Weald Sydenham Hill Harefield Grove Longlands Nine Elms Plaistow West Kensington Fairlawn Cottage Northumberland Heath Chiswick Hackney Marsh West Norwood Westcombe Park Lee Barnes Cray Carshalton Hayes East Wickham Denham Creekmouth Custom House Hadley Tooting Bec Oval New Addington Forest Hill Upper Walthamstow Hounslow Park Langley West Kilburn Bush Hill Park The Burroughs Repton Park Parsons Green Temple St George in the East Temple Fortune Festubert Place Botany Bay Motspur Park Petts Wood Colindale Hayes End Kensal Town Enfield Highway Harefield Horn Park Barking Wharf Square Beckton Lower Belvedere Clock House Unity Place Bellingham Wallend South Beddington Colney Hatch Stratford Stoke Newington Acton North Harrow Deptford Brentford End Somers Town Vale of Health Clayhall Lower Holloway Crayford Richmond Kew Hatton Swiss Cottage Strand Tottenham Green Hampstead Rosehill Harold Hill Eastcote Village Maryland Freezy Water Furzedown Blackheath Rotherhithe Golders Green Clapham Park Enfield Aldwych Grove Park Southfields Newyears Green Canons Park Gidea Park Dagenham Temple Mills Alexandra Park Woodford Bridge Finsbury St John's Wood Widmore South Harrow Pratt's Bottom East Sheen Brook Green Collier's Wood West Ealing Becontree Greenwich Tooting Bec Common Gants Hill Castle Green Romford Snaresbrook West Thamesmead Morden Park Staples Corner Elstree Park St Johns Bromley Park Ratcliff Colham Green Lisson Grove North Ockendon Nash Petersham Hitchin Square Selhurst Aldgate Wanstead Brondesbury Park Summerstown Brent Cross Abbey Wood Grahame Park Whitechapel Northwood Hills North Cheam Chelsfield Hampton Court Cubitt Town North Hyde Bandonhill Welling World's End North End Eltham Bostall Woods Lower Feltham Greenford Forest Gate Welsh Harp Keston Mark Cottenham Park Wood Green Bowes Park Catford South Wimbledon Dulwich Village Rainham Spring Park Brockwell Park Hatch End Upper Clapton Elm Park Derry Downs Westminster Childs Hill Highams Park Greenhill Lower Sydenham Ickenham Shepherd's Bush Hyde Park Corner West Green Harmondsworth Wimbledon Park Canonbury De Beauvoir Town Grove Park New Eltham Higham Hill Upper Belvedere St John's North End South Norwood Norwood Green Cricklewood King's Cross Blackwall Risley Close Woolwich Ruislip Trinity Buoy Wharf Wallington Square Gipsy Hill Broom Hill Tottenham Single Street East Ham Willesden Green St Luke's Surbiton Kingston upon Thames Hill End Bulls Cross Hazelwood Luxted Twickenham The Wrythe Fullwell Cross Oakwood Harold Wood Whitton Rowley Green Hayes Town Downham Edmonton North Feltham Dudden Hill Mill Meads Barnet Stockwell Old Coulsdon Ealing Aldersbrook Russell Hill Frank Whipple Estate Clapham Common Union Mews Enfield Town Albany Park Addiscombe Chelsea Stepney Winchmore Hill Mortlake New Barnet Neasden Blackfen Coldharbour St Paul's Cray Manor Park Victoria Lampton Southend East Bedfont Barnsbury Battersea Leytonstone Slade Green Walham Green Knight's Hill Pentonville Kensal Green Hillingdon Biggin Hill Hoxton Brentford Edgware Hornchurch Croydon Roundshaw Old Malden Noel Park Covent Garden Canary Wharf Bell Green Longford Lesnes Abbey Bow Barkingside Upper Sydenham Notting Hill North Kensington Crook Log Chislehurst Upminster Bridge East Acton Forestdale Lewisham Upper Norwood Peckham Highwood Hill Hayes Barnehurst North Cray South Street Alperton Poverest Ramsden Canning Town Newbury Park Wandsworth Common Harlington Monken Hadley Seven Kings Wandle Park Lower Clapton Bloomsbury Kenley Earlsfield Upper Elmers End Streatham Woodford Green Whetstone St Giles New Cross South Tottenham Monks Orchard Regent's Park Erith Putney Vale Coulsdon Arpley Square Anerley Southborough Hornsey Bethnal Green Islington Woodcote Green Upper Edmonton Mottingham Lower Place Chislehurst West Marks Gate Beckenham Goodmayes Friern Barnet Brockley Teddington Addington Chelsfield Putney Marylebone Maitland Park Upton Bushey Mead Blendon Denmark Hill Shadwell Church End Barnet Gate Brimsdown Strawberry Hill Berrylands Spring Grove Stratford Marsh Belmont West Ruislip Hackbridge Poynders Parade Riddlesdown Maida Vale Maze Hill Hackney Central Bickley New Beckenham Little Britain Little Stanmore Honor Oak Park Highbury Woodford Wells Purley Hither Green Farthing Street Osidge Woodford Poplar Mile End Sydenham Balham New Cross Gate Roxeth Kenton Clerkenwell Kilburn Hampstead Heath South Hampstead New Malden Arkley Walthamstow Forest Osterley Preston Aperfield New Charlton Wembley Ilford Wallington Surrey Quays Ruxley Chadwell Heath Upminster West Drayton Tufnell Park Clapham Craven Walk Cudham Mill Hill Keston Plumstead Common Cranbrook Norbury South Woodford Stanmore Royal Arsenal West Kingsbury Barbican Elmers End Carshalton on the Hill Eel Pie Island West Dulwich Maypole Hook Cowley Turnpike Lane West Brompton North Greenwich Beddington Corner Chingford Green Brent Park Headstone Emerson Park Kevingtown Castelnau Ruislip Manor North Acton Wimbledon Little Ilford Isleworth Barking Riverside Belsize Park Kensington Farnborough Copse Hill Holloway The Borough North Woolwich Hampstead Garden Suburb Elmstead South Hackney Green Street Green Brunswick Park The Mews West Wickham Corbets Tey Brixton Roehampton Hounslow Heath Fulwell Thamesmead Honor Oak Harrow Leaves Green Streatham Hill The Hale Kensal Rise Hadley Wood Tower Gardens Fortis Green Brondesbury Oakleigh Park Blackfriars Well Hall Tower Hill Eastcote Upper Tooting Alderwood Terrace Dulwich Barnes Camden Town Stonebridge Downe Crouch End Norwood New Town Park Royal Raynes Park Cole Park Chingford Bopeep Bankside Brompton Old Bexley Wealdstone Kentish Town Broad Green Perivale Ducks Island Becontree Heath Central Parade Enfield Lock Aldborough Hatch Sanderstead Old Ford South Bromley Redbridge Highgate Bow Common Cyprus Shacklewell Edgware Bury Merton Enfield Wash Seething Wells Little Venice Fitzrovia Coldfall Finchley Lower Edmonton Holland Park Holborn Archway Leamouth Bayswater East Barnet Falconwood Lessness Heath Noak Hill Wormwood Scrubs Sudbury Streatham Vale Penge Eden Park Beddington Gospel Oak Hale End South Hornchurch Kennington Tooting Strand on the Green Tavern Quay Harringay West Hendon Southall Upper Holloway Hammersmith Bedford Park Clapton Park Burnt Oak Bounds Green Bullsmoor Cowley Peachey Hampton Wick Norbiton Pinnerwood Park Chalk Farm St James's West Acton Dollis Hill Sands End Chase Cross Crofton South Harefield Cheam North Southwark Carshalton Beeches Upper Shirley Hampton Sutton Thornton Heath Putney Heath Woodlands Avery Hill Kingsland Stroud Green Manor House Shortlands West Hackney Lambeth Locksbottom Berry's Green East Finchley Kingston Vale Ruislip Common Dartmouth Park Coney Hall West Hampstead Tooting Graveney Hackney Coombe Mayfair Friday Hill Upper Ruxley Chessington Hallsville Quarter Arnos Grove Southborough Chase Village St Helier Goddington Bromley Common Whitehall Uxbridge Yeading Hackney Wick Millbank Little Heath Tokyngton Old Oak Common Ham Worcester Park Chipping Barnet Hanworth Malden Rushett Southgate South Acton Leyton Cockfosters Paddington Pimlico Tolworth St Mary Cray Isle of Dogs West Harrow Foxbury Hockenden Tulse Hill Hounslow West Crofton Park Totteridge Hornsey Vale Northwood West Heath Queensbury East Dulwich College Park Finsbury Park Sipson South Ruislip Elephant and Castle Limehouse South Croydon Underhill Farringdon Rayners Lane Bermondsey Barking Hillingdon Heath South Lambeth St Pancras Tottenham Hale Gunnersbury Mitcham Dalston Frognal Crystal Palace Bexley Cranley Gardens Stamford Hill Newington Pinner Green Pinner Woodside Park Wapping Earl's Court Walthamstow Waddon Homerton Silvertown Hampton Hill Highlands Village Wennington Foots Cray Chinbrook Woodcote North Sheen Wembley Park Morden Middle Park White City Crews Hill Brownswood Park Blackheath Park The Hyde Hacton Cann Hall Southwark Docklands Northolt Muswell Hill Harlesden Wanstead Flats Chingford Hatch Uxbridge Moor North Finchley Belgravia Plumstead Walthamstow Village Palmers Green Yiewsley Kingston Hill Feltham Cranford Streatham Park Ardleigh Green Wandsworth Church End Horns Green Hainault Bromley North Hillingdon Cranham Shoreditch Lamorbey Westbourne Green Knightsbridge London Chinatown Gallows Corner Globe Town Benhilton Hendon Bromley New Southgate Belvedere Rise Park Collier Row Soho St Margarets Lea Bridge Forty Hill Cowley Peachy Vauxhall Shirley Cambridge Heath Holders Hill Rush Green Nunhead Harold Park Shooters Hill Queen's Park Crossness Angel Haggerston Ladywell Leyton Marshes Little Woodcote Acton Green Havering-atte-Bower Millwall Fairlop Charlton Herne Hill Dormer's Wells Willesden Lower Morden Southbury Stratford New Town Seven Sisters Ruislip Gardens Fulham Crooked Billet Grange Park Harrow on the Hill Kidbrooke Merton Park Orpington Enfield Island Village Sundridge Blackheath Royal Standard North Wembley Plashet South Kensington Belmont