Education Marketing in Frogshall

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Education Sector Advertising in Frogshall

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Frogshall but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in NR27 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Drayton Melton Constable High Green Lower Street Ingworth Mount Pleasant Baconsthorpe Hales Street Tilney Fen End Town Green Briggate Morley St Peter Hardingham Sparhamhill Gas Hill Coslany Brandon Bank New Hainford Dersingham Calthorpe Heydon Hindringham Mulbarton Fincham Greensgate Barningham Green Barroway Drove Ditchingham Dam Pott Row Lyngate Tumbler Hill Barnham Broom Fundenhall Kirby Row Morley St Botolph Trunch Great Cressingham Middleton Walpole St Peter Upgate Yaxham St John's Highway Irstead Street Holt Sparham Barney Lower Stow Bedon Barton Bendish Harling Road Panxworth Syderstone South Burlingham Thompson Mundham Fustyweed Buxton Short Green Fritton Thorpe Market Colkirk Briston Barmer Wolferd Green Sheringwood Flordon Martham Spa Common Gasthorpe Haddiscoe Deopham Green Hempton South End North Lynn Blackmoor Row Little Snoring Honing Pockthorpe Dowe Hill Welney Toft Monks West Winch Salters Lode Horsford West Head Salthouse Great Snoring Low Common Westgate Street Felmingham Geldeston Silver Green Barford High Common Wood Street Croxton Crowgate Street Wighton Woodbastwick Shereford Blickling New Rackheath Snettisham Frettenham Little Massingham Little Thornage Needham Themelthorpe Swanton Morley Thickthorn Hall Methwold Johnson Street Wretton Little Melton Stockton Frenze Upper Street North Green Fairstead Goose Green Gissing Rackheath Suspension Bridge Bushy Common Butcher's Common Horning Crane's Corner Banningham Hedenham Eaton Morton Tottington Bodney Wicklewood Old Lakenham Anmer Pockthorpe Rockland St Peter Wickhampton How Hill Sisland Lynford Piccadilly Corner Moulton St Mary Black Carr Upwell Hardley Street Fring Suton Street Gresham Thorpe Erpingham Walton Highway Pooley Street Bridgham Edingthorpe Hassingham Griston Crimplesham Clint Green Lundy Green Sandringham The Ling Barton Turf Mill Common Little London Great Plumstead Bagthorpe Wymondham Welborne Common Stacksford Brock's Watering Roydon Loddon Dam Green Southgate Bittering Irstead Pedham Cess New Costessey Castle Rising Northall Green Old Catton Foundry Corner Great Hockham Toftrees South Runcton Walpole Cross Keys Gayton Foulsham Hales Westgate Trowse Millgate Low Street Woodton Sutton Park Common Honingham East Tuddenham Northrepps Walpole Highway Larlingford Downham Market Earlham Rise Heggatt Street Stibbard Stanhoe Little Hautbois California Cringleford Billockby Felbrigg Runham Vauxhall Keswick Runcton Bottom Horsham St Faith Stanford Thorpe Row Broom Green Little Plumstead Ragmere Arlington Tunstall Tilney High End Hellington Corner Docking New Buckenham Three Holes Muckleton Newtown Danemoor Green Howe Crossdale Street Neatishead Bergh Apton Cantley Wickmere Hempnall Green Egmere Rockland St Mary Emorsgate Merton West Rudham Wolferton New Sprowston Temple Bar Scoulton Gateley Coltishall Southery Hunt's Corner Kelling West Barsham Shouldham Wormegay Thurgarton Gimingham Intwood Knapton Crostwight Denver Surlingham Saxthorpe Necton Browick Little Walsingham Westfield Babingley Stokesby Burgh Stubbs Boyland Common Roudham Tyby Brundall Brandiston East Wretham Great Green Stradsett Lakes End Warham Caudlesprings Bessingham Earsham West Poringland Horsey Ingoldisthorpe Bengate Swainsthorpe Hainford Kettlestone Upper Hellesdon Upgate Street Old Hunstanton Drury Square Lower East Carleton The Common Mount Pleasant The Green Shotesham Bunwell Colton Ketteringham West Walton Worstead South Raynham Foundry Hill Cordwell Beckett End Wereham Dilham Tattersett Beighton Badersfield Queen's Hills New Holkham Saxlingham Nethergate Hilgay Marshland St James Baconsthorpe Mundford Shelton Paston Flitcham Buckenham Fakenham Tacolneston Burlingham Green Wimbotsham Sidestrand Great Fransham Sharp Street North Runcton Wood Norton Brandon Creek Cat's Corner Boughton Shimpling Marham Hapton Castle Acre Carbrooke Sedgeford Horningtoft Bawburgh Plumstead Burgh St Peter Ellingham Ivy Todd Illington Baynard's Green Church Field Witton Shipdham Cranworth Shouldham Thorpe North Elmham Brinton Rockland All Saints Thuxton Mill Hill Oxborough Sea Palling Blofield Corner Southwood Hickling Frans Green Houghton St Giles Fiddlers' Green Norton Subcourse Beeston St Lawrence Cobbler's Green Bush Green Pristow Green Beeston Regis South Pickenham Salhouse Thurne Ringstead Old Buckenham Weasenham All Saints Houghton Upton Green Scarning Bow Street Mundham Common Whimpwell Green Drymere Wiveton East Rudham Burnham Westgate South Denes Swanton Hill Redcastle Furze Starston Tasburgh Grimston Great Ellingham St John's Fen End Strumpshaw Gillingham Brakefield Green Croxton Reedham Fritton Terrington St John Ashwellthorpe Primrose Green Stody Pennygate Cobholm Island Colby Corner Suffield Park Witton Penny's Green Horsey Corner Skeyton Keswick Woodgate Corpusty Moorgate Crostwick Hemsby Neaton Three Cocked Hat Attleborough Lyng Easthaugh Florence Walk Swanton Novers Cargate Common Hempnall Sloley Cawston Plumstead Green Titchwell Newport Lessingham Matlaske Cantley Corner Fair Green Lower Gresham Plaw Field Runhall Alby Wramplingham Runcton Holme Guilt Cross Postwick Coxford Woodrising West End Fulmodeston Little London Southrepps Potter Heigham Haveringland Deopham Stalland Old Beetley Acle Bird's Corner Highoak Aylsham South Wootton Harris' Green Silvergate South Walsham Ormesby St Margaret Attlebridge Denton Bellmount Salle Low Common Hunstanton Saham Waite Brancaster Staithe Hethel Smallburgh Tuckswood Little London Fritton Sco Ruston Broadflash Litcham Wilby Colegate End Alby Hill The Banks Easthaugh Great Green Bacton Ingleborough Burgh Castle Billingford Ashill Sculthorpe Forncett End Burgh St Margaret Heckingham Garlic Street Eau Brink Highgate Walpole Marsh Broomhill Ridlington Street Tunstead West Newton Kirby Bedon Waterloo Blackwater East Walton Belaugh Damgate Sheringham Breckles Burgh Common Chedgrave Newtown Mautby The Lings South Lynn Colby Edgefield Kirstead Green Thetford Carleton St Peter Marsham Road Green North Lopham Saxlingham Threehammer Common Tower End Hardwick Longham Diss Swannington Eccles Road Mundesley Flaxlands Brandon Parva Little Hale Lyng Holly End Suton Whissonsett Bustard's Green Dunburgh Bracon Ash Bunwell Bottom Topcroft Ditchingham Blakeney Kenninghall Heath Great Dunham Wicken Green Village Upper Sheringham Thorpe Hamlet Bedingham Corner Wendling Swaffham Itteringham Common Sneath Common Framingham Pigot North Denes Rougham RAF Coltishall East Bilney Jordan Green Skeyton Corner Scottow Oby Kidd's Moor Damgate Guestwick Tivetshall St Margaret North Creake Lingwood Old Brigg Happisburgh Common Blackborough End Little London The Grove George Hill Thursford Green Watlington Garboldisham Outwell Hillington Aldeby Holkham North Wootton Wood Dalling Ranworth Cley next the Sea Tibenham Wacton Common Calthorpe Street Upton Roydon Walton Warren Fordham Lower Street St Olaves Blo' Norton Stoke Ferry Kerdiston Thrigby Repps Walcott Green Bridge Green Low Common Chequers Corner West Lynn Westbrook Green Hockering Heath Dickleburgh Filby Heath Bastwick Gressenhall Anchor Corner Pilson Green Hall Green Great Bircham Eastmoor Helhoughton Leziate Swanton Abbott Kirby Green Cromer Cangate Weybourne Narrowgate Corner Cucumber Corner Ovington Fiddler's Green Caistor St Edmund Waterloo Frankfort Gooderstone Hardwick Furze Green Saddle Bow Langmere Stoke Holy Cross Bexfield Seething Great Barwick Thurton Waterloo Wacton Southtown Bunwell Hill Godwick Mustard Hyrn Grub Street East Raynham St James' End Pound Corner Ashwicken Shammer Chapelfield Grove Westwick Thurlton Links Kirby Cane Snetterton Heath Oulton Street Hevingham Long Row Pudding Norton Toftwood Thornham Great Moulton Hickling Green Stanfield Little London Stratton Strawless Meeting House Hill Little Barningham Wheatacre Brisley Great Melton Darrow Green Sidestock Alburgh Brundish Forncett St Mary Catfield Snetterton Brockdish Colney The Drove Pollard Street Saxlingham Thorpe Workhouse Common Heigham Grove Metton Scratby Haverscroft Street Little Ellingham North Barsham Workhouse Common Cat's Common Threxton Hill Bull's Green North End Kenninghall Broomholm Snow Street Guist Great Walsingham Catton Grove Upper Stoke Swardeston Waxham Shepherd's Port Topcroft Street Tuttington Framingham Earl Weston Green Ingham Corner Trimingham Hargate Hoveton Hilborough Lower Easton Norton Corner Bradenham Crownthorpe Wiggenhall St Peter Northacre Upper Street East Carleton Rushford Balsam Field Northwold Didlington Burnham Norton Feltwell Norton Hill Dickleburgh Moor Dockeney Frost Row Beetley Emneth Hungate South Lopham Silfield Nogdam End Thursford Hockwold cum Wilton West Dereham Bintree Garvestone Ten Mile Bank Carleton Rode Briningham Besthorpe Limpenhoe Downham Walpole St Andrew Terrington St Clement Hockering North Burlingham White Horse Common Stalham Green Copy's Green Marlingford Dunston Pettywell Broome South Green High Kelling Emneth Heacham West End Lyngate Nordelph Corner Tottenhill Row Nethergate West Runton Letton Green Alderford Newton Flotman Norwich Watton Kimberley Belton Thorpe Marriott Heartsease Billingford Congham Hoe Shepherds' Gate Lushbush Rush Green Hemblington Holme next the Sea Hyltons Crossways Wortwell Runham Limpenhoe Hill Coston Antingham Hengrave Worthing Upper Street Wash Dyke Costessey Park Hindolveston Tivetshall St Mary Wiggenhall St Mary the Virgin Pottergate Street Itteringham Little Barwick Daffy Green North End Little Fransham Fen Street Browston Green East Winch Wiggenhall St Germans Low Common Saham Hills West Beckham East Harling Roughton Upgate Street Halvergate Booton Little Green Hopton on Sea Whittington Burnham Deepdale Langham Little Ryburgh Fodderstone Gap Eastgate The Heath Ashmanhaugh Winfarthing Ringland Spixworth Withergate Toprow Hanworth The Street Forncett St Peter The Arms West Lexham Yelverton Bawdeswell Old Hall Street Happisburgh East Barsham Burnham Overy Town Orange Row Eaton Rise Sustead Dunton Patch Poringland Tyegate Green Pentney West Earlham Tharston Mattishall Burgh Sharrington Clippings Green Thunder Hill West End Thorpe Marriot Burnham Market Southburgh Brampton Gorleston-on-Sea Glandford Felthorpe Hellington Weasenham St Peter Bradfield Little Marsh Whitwell Street Runham Beeston Methwold Hythe Loddon Ingloss Oxwick Middle Harling Guestwick Green Tottenhill Waterheath Mill Street Horstead Waterden Mattishall Peaseland Green Winterton-on-Sea Bowthorpe Little Cressingham Harleston Bircham Newton Freethorpe Whitwell Lakenham Thorpe End Mile Cross Little Dunham Redenhall Morston Stow Bridge West Raynham Oulton Fen Street Thorpland West Somerton West Acre Ormesby St Michael Pockthorpe Banham Bale West End Caston Pulham St Mary Cockley Cley Great Massingham East Somerton Taverham North Barningham Craymere Beck Lyon's Green Harper's Green Primrose Corner Stalham Spooner Row Fersfield Common Ashby St Mary Overstrand South Green Aslacton Holme Hale Upper Brandon Parva Bexwell Broomsthorpe Clippesby Thorpe Abbotts Twyford Ridlington Weston Longville Walcott Dereham St James Potthorpe Rushall Alburgh Street Fersfield Beachamwell Easton Shingham Broome Street Binham Brookville Wattlefield Bedingham Green Brewers Green Weeting Bressingham West Harling Brooke Bush Estate Wreningham Thurlton Tungate West Caister Pockthorpe Narborough Crabgate Paradise Newton St Faith Shadwell Suffield Beckhithe Tatterford North Pickenham Wellingham Lot's Bridge Upgate Newton Stratton St Michael Scole Common Newgate Hunworth Foulden Thorpe St Andrew Walcot Green Wroxham Stiffkey Gayton Thorpe Sporle Clenchwarton Brumstead Hellesdon Ickburgh Arminghall Low Street Earlham King's Lynn Witton Bridge Thelveton Shernborne Bressingham Common Great Ryburgh South Creake Filby Foxley Hemblington Corner Thwaite St Mary Tilney All Saints Lamas Whinburgh Dumpling Green Reymerston Blofield Heath Edgefield Street Stonebridge Lower Bodham Trowse Newton Mileham Brettenham North Walsham Richmond Hill Lower Street Bawsey Blofield Hawes' Green The Close Drabblegate Lower Tasburgh Shropham Setchey Stow Bedon Wilney Green Ingham Shelfanger Saham Toney Burnham Thorpe Edingthorpe Green Rollesby Reepham Hempstead Dam Brigg Cranwich Blackwater Boyces Bridge Stow Bardolph Stalland Common Pulham Market Elsing Alpington Newgate Corner Low Tharston Fundenhall Street Aylmerton Wereham Row Paston Green Tittleshall Wells-next-the-Sea Thurning South Acre Fengate Bradwell Nordelph Cliftonville Bawburgh Hill Saxlingham Green Puddledock West Tofts Welborne Lordsbridge Caister-on-Sea Burnham Overy Staithe Bodham Long Stratton South Green Tilney cum Islington Thornage West Bilney Gaywood Mill Green Misery Corner Hingham Brancaster Watton Green Wolterton Foxhole East Beckham Swafield Upper Guist Anchor Street Costessey Red Pits Etling Green Oxnead Smallworth Collett's Br Manson Green Whitlingham Langley Street Hungry Hill New Catton Deopham Sparrow Green Bircham Tofts Freeland Corner Dunton Sprowston Frogshall Eccles on Sea Aldborough Burgh next Aylsham Carleton Forehoe North Earlham North Tuddenham Hempstead East Ruston Southgate Morningthorpe Claxton Gaultree Bramerton East Lexham Hethersett Hickling Heath High Street Letheringsett Cake Street Harpley Little Witchingham Wiggenhall St Mary Magdalen Larling Field Dalling Broadmoor Great Witchingham Scole Burston Gunthorpe Raveningham Cockthorpe Lower Thurlton Ludham Great Hautbois Hamrow Stubbs Green Lenwade Quidenham Little London Great Yarmouth Podmore Maypole Green Pockthorpe North Green Long John's Hill King Row Hackford Tilney St Lawrence Crowshill East Runton