Education Marketing in Broomley

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Education Sector Advertising in Broomley

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Broomley but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in NE43 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Loansdean Pegswood Widdrington Station South Charlton Charlton Greenhaugh Kirkharle Hepscott Park Newtown Powburn Longbyre Carham Harle Belford Capheaton Carrshield Lesbury Cresswell Cambois Simonburn Horsley Hartburn Etal Corbridge Boulmer Scots' Gap Ryal Thorngrafton East Learmouth Otterburn Alnham Thockrington Throphill Chollerford Low Alwinton Settlingstones Duddo Whitelea Dale Birling Great Whittington Carterway Heads Bywell Beaconhill Green Glanton Ulgham Guessburn Great Bavington Linbriggs Hepscott Thornley Gate Reedsford Coanwood North Middleton Steel Longframlington Tughall Catcleugh Mardon Milbourne Haltwhistle Seaton Delaval Stamfordham Beadnell Cramlington South Middleton West Thirston Biddlestone Holburn Earsdon Whittingham Oakwood Dye House Warden Old Swarland New Bingfield Burgham Hepple North Sunderland Edlingham Eland Green Greenhead Shotton Harbottle Broomley Painshawfield Eltringham Nether Warden High Warden Spindlestone Wark Whitelea Grange Stonelaw Grange Bebside Molesden Prestwick Hedley on the Hill Longwitton Hexham Bilton Eastfield Hall Byerhope Eshott Waren Mill Allendale Town West Flodden Stonelaw Dale Middleton Hall Ponteland Colwell West Chevington Kirknewton Callaly Lilburn Glebe Scrainwood Hepburn Stobhill West Wylam Newbrough Hawkhill Choppington Mickley Square Low Gate North Seaton West Fleetham Wark Common Clifton Ingram Riding Mill Church Side West Sleekburn Whitfield Hall Broomhaugh Cowpen Strothers Dale Lambley Howtel Causey Park Bridge Eachwick Abberwick New Ridley Cheswick Great Tosson Goswick Malvin's Close Sandhoe Hole Elwick Seaton Shilburn Longhoughton Redesmouth Hallington Whitfield Roddam Bridge End East Cramlington Parkside Grange Whalton West Horton South Broomhill Middleton Fallowfield Barrasford Falstone Cartington Thornton Shilvington Higham Dykes Saltwick Eastfield Chase Annitsford Southfield Green Colpitts Grange Anick Baybridge Doddington East Horton Beanley Meldon Halton Chesterhope Lucker Stocksfield Whittonstall Tranwell Tarset Newtown Allenheads Newton on the Moor Blenkinsopp Hall Leadgate Titlington Easington Rugley North Choppington Newham East Ord Newton Hall Alnmouth Littlehoughton Butteryhaugh Whiteside Bridge End Rennington South Newsham Scotland Gate Whitley Chapel Branton High Newton-by-the-Sea Maiden's Hall Broomhill Red Row Shilbottle Denwick Clennell Flotterton Bellshill Thrunton Ellington Middleton Klondyke Hipsburn Guyzance Ancroft Northmoor Woodhorn Demesne Kirkwhelpington Chathill Longhirst Southfield Lea Spittal Knocklaw Burnstones North Charlton Hall Close Chase Crookham North End North Togston Deadwater Collingwood Grange Brunton Scrogg Wood Stanton Snods Edge Ford Eastfield Green Harnham Wooley New Heaton Haggerston Low Buston Hall Close Glade Ridsdale Spartylea Newton Slaley High Pit Warkworth Bomarsund Rochester Riding Lea Hawkhope Hirst Alwinton Haugh Head Prior Park Healey Hall Dunstan Lanehead Netherton Shilbottle Grange Whitelea Glade Holystone Norham West Mains Beaconhill Glade Chollerton Howick Bedlington Station Bothal Linton Dalton New Bewick Bingfield Healey Cote Branxton Tow House Ross Alnwick Togston Horsley Acklington Beaconhill Grange Newlands High Callerton Diptonmill Ninebanks Haughton Thropton Eslington Park Wylam Akeld Tritlington High Hauxley Lowick Shawdon Hall Featherstone Rowfoot Wooley Wark Mayfield Glade Trygill Peppermoor Whitton Mickley Nesbit Ancroft Melkington Bardon Mill Stakeford Stamford Shotleyfield Little Bavington Barrow Burn Apperley Dene Low Prudhoe Fenwick East Hartford Wooperton Christon Bank The Butts North Blyth Donkleywood Pressen Forestburn Gate Blyth Darras Hall Stonehaugh West Mickley Old Bewick Kilham Bareless Netherwitton New Delaval Mindrum Ogle Detchant Newton Underwood Wallington Norham Matfen Cocklaw Burradon Weldon High Church Chillingham Henshaw Otterburn Camp Brownieside Heigh Whitelea Chase Birtley Plenmeller Newsham Radcliffe Ovington Seaton Terrace Walwick High Buston Mount View Terrace Greystead Greendykes Hall Close Green Pigdon Mayfield Grange Medburn Langley Healey Newbiggin Broxfield West Allerdean Haydon Bridge Eastfield Dale Beauclerc Cheswick Buildings Parkside Dale Swinhoe Gunnerton Swarland Ovingham Mayfield Dale Cornhill on Tweed Felton Blanchland Lilburn Tower Nunnykirk Wharmley Fair Moor Berrington Keenley Black Heddon Ayle Longhorsley Wallridge Bellingham Rothbury Humbleton Tranwell Woods Stobhillgate Glororum Great Swinburne Welton Seahouses Harlow Hill Fourstones Knarsdale Catton Low Hauxley Bearsbridge Warenford Ridley Netherton Park Ford Hill Bolam West Houses Park Village Bamburgh Houghton Cambo Heddon-on-the-Wall Byrness Woodhorn Ingoe East Thirston Hall Close Dale Warenton Nedderton Wooler Kimmerston Rawgreen The Riding West Learmouth Collingwood Nelson Village North Seaton Colliery Wingates Slaggyford Halton Lea Gate Eals Wall Widdrington Brandon Preston Sinderhope Humshaugh Embleton Amble Marshall Meadows Belsay High Mickley Bedlington East Kyloe Seaton Sluice Sheepwash Seghill Bowsden Prudhoe Scremerston Shillmoor Freelands Grindon Fenrother Acomb Berwick-upon-Tweed Horncliffe Beltingham Kellah Flodden Ilderton Hebron Parkside Chase Newbiggin-by-the-Sea Morpeth Limestone Brae Elsdon East Woodburn Low Newton-by-the-Sea Chesterwood Branch End Burton Pawston Low Angerton Raylees Melkridge Holy Island Heugh Holywell Cramlington Village Kirkheaton Bygate Crofts Parkside Glade Lilburn Grange Felkington Lanton Lynemouth Rowfoot Dilston Stannersburn Juniper Beaconhill Lea Shoreswood Tweedmouth Halton Shields Stobswood New Hartley Bolam Knowesgate Ordley The Lee Yeavering Hampeth Chatton High Angerton Aydon Road Estate Glantlees East Lilburn Kiln Pit Hill Stokoe Yetlington Birkshaw Ouston West Woodburn Eglingham Black Heddon Craster Ridley Stokoe Harwood Hadston Bolton Rock Ashington Edgewell Beal Hazon Low Humbleton Aydon Collingwood Chase Shoresdean Whygate Dalton East Sleekburn Sharperton Coalcleugh Linhope Snitter Redburn West End Town Doxford Town Centre Ellingham West Mains Dirt Pot Berwick Hill Milfield Guide Post Mitford Rothley Elrington Low Brunton Westnewton Bates Cottages Hall Close Grange Fenwick Ford Forge Little Swinburne Stannington Kielder Loanend