Education Marketing in Burradon

Get in touch

Education Sector Advertising in Burradon

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Burradon but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in NE65 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Burradon (Northumberland)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Warkworth Throphill Newbiggin-by-the-Sea Alnham West Fleetham Ovington Mickley Netherton Park Holy Island Chathill Ilderton East Hartford Ponteland Branxton Bebside Elsdon Newton North Charlton Mardon Ordley Healey Hall Longwitton Dye House Langley Brandon Waren Mill Heugh Bridge End Mindrum Capheaton Seahouses Town Centre Saltwick West Mickley West Flodden Ellington Hawkhope East Ord Carterway Heads Kellah New Hartley Burgham Ford Shilbottle Longhoughton Bywell Bareless East Lilburn Scotland Gate Stakeford Cartington Carrshield Halton Whittingham Newton Hall Whitton Church Side East Sleekburn Malvin's Close Slaggyford Choppington Collingwood Chase Higham Dykes Southfield Green Forestburn Gate Houghton Whitley Chapel Longhorsley Radcliffe East Woodburn Hall Close Chase Pegswood Fourstones Ingoe West Wylam Blyth Kimmerston Howtel Haggerston Sinderhope Milfield West Mains Titlington Stonehaugh Embleton Allendale Town Fair Moor Great Bavington Slaley Holywell Lilburn Glebe Hallington Ford Hill Lesbury Stonelaw Grange Cocklaw Wharmley Knocklaw Settlingstones Bolton High Angerton Acomb High Callerton Nether Warden Whitelea Glade Riding Mill South Broomhill Diptonmill Whittonstall Charlton The Lee North Seaton Colliery West Learmouth Sharperton Limestone Brae Ridsdale Peppermoor Hall Close Dale Brownieside Hall Close Green Catcleugh Eltringham New Heaton Hazon Hedley on the Hill Eglingham Molesden Falstone Juniper Seghill Seaton Delaval South Newsham Burnstones Harbottle Knowesgate Shilburn Abberwick Holystone Detchant Woodhorn Lilburn Grange Eland Green Freelands Great Swinburne Holburn Wooley North Sunderland Beaconhill Lea High Church Baybridge Beaconhill Green Red Row Great Whittington Scrogg Wood New Delaval Greenhead West Horton Cornhill on Tweed Painshawfield Edlingham Aydon Road Estate East Thirston Christon Bank Heigh Horsley Chesterwood Shilbottle Grange Bothal Loanend Shillmoor Amble Thornley Gate Low Hauxley Featherstone Rowfoot Kilham Yetlington Whalton Netherton Causey Park Bridge Glororum Eastfield Green Trygill Hepscott Parkside Glade Bearsbridge Birkshaw Little Swinburne Chillingham Humshaugh Belford West End Town Fenrother Matfen New Bingfield West Thirston Doddington Parkside Chase Wylam Berwick-upon-Tweed Rennington Beaconhill Grange Thrunton Newsham Newton on the Moor Rock Bomarsund Powburn North Choppington Boulmer Brunton Broomhaugh Newham Snitter Collingwood Grange Thornton Felton Klondyke Kirkharle Whiteside Ridley Stokoe Beauclerc Beanley Alnmouth Lanton Annitsford Old Swarland Kiln Pit Hill Melkington Rowfoot Roddam Low Buston South Middleton Wark Common Guessburn Newtown Wooperton Eachwick West Sleekburn Healey Scremerston Hirst Reedsford West Woodburn Scots' Gap Tweedmouth Cresswell Lynemouth Horsley Riding Lea Callaly Walwick Carham Melkridge Longframlington Hexham Morpeth Shawdon Hall Beadnell Healey Cote Flodden Snods Edge Wall Yeavering Broomley Seaton Hawkhill Maiden's Hall Harnham Gunnerton Stobhillgate Linhope Ayle Flotterton Loansdean Longhirst Newton Underwood Bolam West Houses Rothley Wingates High Newton-by-the-Sea Nesbit Hadston Berrington Little Bavington Ingram Earsdon Low Newton-by-the-Sea Ashington Fenwick Blanchland Chatton South Charlton Nunnykirk High Buston Humbleton Tarset Keenley Chollerford Ryal Apperley Dene Guide Post West Chevington North Middleton Rugley Beal Ulgham Warenford Ellingham Ancroft Shoreswood Stannington Warenton Tow House Kirkheaton Newbiggin North Seaton Byerhope Colpitts Grange Chesterhope New Ridley Berwick Hill Dirt Pot Glanton Tranwell Warden Bardon Mill Preston Etal Longbyre Plenmeller Haltwhistle Ridley Togston Newtown Belsay East Kyloe Linton Clennell Eslington Park Dalton Broxfield Spittal Stamford Ovingham Dunstan Crookham Hepscott Park Cambois Lanehead Fenwick New Bewick Bamburgh Linbriggs Bingfield Mount View Terrace Redburn Redesmouth Middleton Bridge End Cramlington Village Hall Close Grange Bedlington Station Pigdon Barrasford Spindlestone Butteryhaugh Seaton Terrace Alwinton Hartburn Elrington Hall Close Glade Black Heddon Sandhoe Strothers Dale North Togston Wallington High Pit Newbrough Old Bewick Seaton Sluice Beltingham Hepple Lambley Whygate The Riding Wark Kirknewton Dalton Kirkwhelpington Sheepwash Wark Rothbury Coanwood Howick Cheswick Buildings Low Prudhoe Shotton Kielder Thorngrafton Easington Woodhorn Demesne Stonelaw Dale Clifton Cheswick Prestwick Halton Shields Oakwood Nedderton Collingwood Ninebanks Cowpen Low Brunton Broomhill Harle Colwell Edgewell Middleton Hall Low Angerton Tranwell Woods North End Nelson Village East Horton Pressen Mickley Square Thockrington High Hauxley Harwood Widdrington Birling Widdrington Station Chollerton Stamfordham Bellingham Cramlington The Butts Coalcleugh Weldon Henshaw Bolam Bellshill Eastfield Chase Littlehoughton Shilvington Doxford East Learmouth Low Humbleton Birtley Haughton Dilston Lilburn Tower High Warden Catton Otterburn Camp Rochester Swarland Pawston Guyzance Eastfield Hall Hampeth Eshott Great Tosson Branch End West Allerdean Haugh Head Norham Denwick Greenhaugh Hebron Prior Park Wooler Goswick Bates Cottages Welton Anick Whitfield Hall Beaconhill Glade Raylees Netherwitton Rawgreen Branton Newlands Grindon Simonburn Stobhill Felkington Spartylea Milbourne Glantlees Knarsdale Meldon Craster Parkside Dale Norham West Mains Leadgate Ford Forge Thropton Burton Mitford Shotleyfield Stobswood Tughall Haydon Bridge Wallridge Allenheads Corbridge Marshall Meadows Whitelea Chase Black Heddon Ancroft Northmoor Tritlington Lucker Low Gate Prudhoe Burradon Bilton Greendykes Middleton Westnewton Stocksfield Stanton Steel Fallowfield Eastfield Dale North Blyth Deadwater Heddon-on-the-Wall Harlow Hill Akeld Greystead Wooley Blenkinsopp Hall Bygate Crofts Bedlington Darras Hall High Mickley Barrow Burn Scrainwood Park Village Southfield Lea Hole Elwick Eals Hipsburn Donkleywood Ogle Stannersburn Low Alwinton Alnwick Lowick Aydon Medburn Whitelea Dale Horncliffe Acklington Shoresdean East Cramlington Byrness Parkside Grange Stokoe Otterburn Swinhoe Bowsden Duddo Ross Whitelea Grange Cambo Biddlestone Ouston Halton Lea Gate Hepburn Mayfield Grange Mayfield Glade Whitfield Mayfield Dale