Education Marketing in Launton

Get in touch

Education Sector Advertising in Launton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Launton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX26 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Launton (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Fawler Walton Manor Kelmscott Ascott d' Oyley Berinsfield New Botley Grimsbury Burcot Abingdon-on-Thames Bayworth Lower Highmoor Headington Quarry Chazey Heath Clifton Hampden Stoke Lyne Temple Cowley Milton East Lockinge Langford Village Ipsden Hempton Wainhill Westhall Hill Chimney-end East End Littlestead Green Chimney Ramsden Whitchurch-on-Thames Hampton Poyle Waterperry Exlade Street Witney Ascott Earl Launton Chilton Twyford Holton Combe Moulsford Fewcott Buscot Chinnor Mapledurham Dorchester Little Haseley Milton-under-Wychwood Williamscot King's End Postcombe Broughton Poggs Chalkhouse Green Milton Heights Chilson Lower Wainhill Taston Netherton Lower Bourton Oxford Spires Park Adderbury Newnham Murren Clattercote Hensington Woodcote Blackthorn Florence Park Blackbird Leys Hailey Upperton Wigginton Heath Bucknell Sarsden Russell's Water South Stoke Appleford-on-Thames Cleeve Church Enstone Little Milton Campsfield Woodway Sandford St Martin Little Bourton Greenwood Glympton Goring Charlton-on-Otmoor Ambrosden Barnard Gate Ducklington Long Hanborough East Ginge Camp Corner Chalgrove Easington Appleton East Hagbourne Buscot Wick Pishill Rowstock Leafield Shrivenham Newton Purcell Swerford Norham Manor Nuffield Brize Norton Over Norton Freeland Marston Oddington Easington Lower Assendon Juniper Hill Horspath South Hinksey Cane End Chipping Norton Warborough Stadhampton Overy Brighthampton Calthorpe North Hinksey Village Water Eaton Great Rollright Marsh Baldon Steeple Barton East Hendred Hailey Headington Hill West Hagbourne Lidstone Bessels Leigh North Moreton Ascott-under-Wychwood Horley Islip Fritwell Mackney Sunningwell Carterton Little Faringdon Cumnor Hill Weston-on-the-Green Charterville Allotments Highmoor North Aston Cumnor Fordwells Stonesfield Pusey Dunsden Green Rotherfield Greys Blenheim Cothill Stanford in the Vale Banbury Radley Park Henley-on-Thames Dean Lyneham Moreton Great Bourton Lower Wolvercote Sutton Courtenay Wolvercote Gainfield Cholsey Upper Heyford Pyrton Radcot Shellingford Coleshill Roke Greenend Drayton Knighton Woodleys Pishill Bank Baynard's Green Aston Beckley Stanton Harcourt Boars Hill Lower Arncott Bure Park Heathfield Village Meadside Marcham Farmoor Sutton North Leigh Stonor Ewelme Preston Crowmarsh Emmington Begbroke Shenington Crowsley Broadplat Fulwell Lewknor Cuddesdon Southcombe Newbridge Broughton Little Tew Kingston Bagpuize Ruscote Neithrop Woodfield Drayton St Leonard Bridge End Bould Filkins Oxford East Hanney Maidensgrove Southmoor Osney Whiteoak Green Checkendon Middleton Stoney Littleworth Catslip Eynsham Adwell Langford Bix Middle Aston Brightwell-cum-Sotwell Fawler Filchampstead Tadley Lower Tadmarton Upper Milton Clifton Shotover Hill West End Burford Longcot Charlton Middle Assendon Sparsholt Millend Hatford Swalcliffe Newtown Radley Kingston Blount Sunnymead Upper Wardington Crowell Shiplake Row Black Bourton Longworth Benson Denton Bruern Abbey Littleworth Crocker End Park Corner North Stoke Hardwick Cassington Barford St Michael Tackley New Yatt West Lockinge Cote Kennington Hardwick Frilford Heath Dane Hill Townsend Curbridge Great Haseley Ardington Old Woodstock Grove Steeple Aston Foscot Childrey Tusmore Lew Golden Balls Rotherfield Peppard East Adderbury Baulking Over Kiddington Cutteslowe Wantage Henwood Play Hatch Woodgreen Taynton Didcot Souldern Milton Hill Grandpont Crawley Little Wittenham Radford Heath End Bunkers Hill Risinghurst Barton New Osney Kencot Hinton Waldrist Garford Shores Green Peachcroft Highmoor Cross Howe Hill Blewbury Rousham Bicester Baldon Row Bladon Clanfield Eaton Hastings New Headington Piddington Chastleton Eaton Shiplake Clare Gosford Charney Bassett Wallingford Lower Radley Mixbury Fyfield Cornwell Shipton-under-Wychwood West Hanney Over Worton Tiddington Oakley Court Mongewell Chadlington Kingston Stert Path Hill Finmere Enslow Bloxham Carswell Marsh Moreton Radfordbridge Newington Albury Wildmoor Fernham Long Wittenham Heythrop Whistlow Shorthampton Rose Hill Draycot Northcourt Sandford-on-Thames Great Tew Binsey Wilcote Warpsgrove Well Place Bourton Salford Nettlebed Greenfield Kiddington Caulcott Townsend Old Chalford Lower Shiplake Signet Wootton Village Neat Enstone Little Clanfield Harpsden Field Assarts Thrupp Church Hanborough Coscote Widford Waterstock Rack End North Newington Horton-cum-Studley Stoke Talmage West Hendred Shifford Little Minster Caldecott Mount Skippett Great Holcombe New Hinksey Bushey Ground Idstone Upper Wolvercote Barford St John Shirburn Little Rollright Upper Arncott Culham Wheatley Wardington Milton Common Bletchingdon Tadmarton Winterbrook Huntercombe End Kirtlington Stanton St John Gozzard's Ford Ardington Wick East Challow Weald Blackditch Ledwell Belmont Kingwood Common Little Heath Woolstone Churchill Nuneham Courtenay Burdrop Spelsbury Kingham West Ginge Headington Balscote Faringdon Wootton Grafton Poffley End Botley Buckland Marsh Milcombe Shutford Fringford Sibford Gower Middle Barton Cookley Green Littlemore Kingston Lisle Shipton-on-Cherwell Foxcombe Hill Trench Green Chesterton Westcot Shepherd's Green Bodicote Highfield Swinbrook Wroxton Somerton Kidlington Tubney Alkerton Duns Tew Idbury Harpsden Bottom Cropredy Woodeaton Crowmarsh Gifford Steventon Hampton Gay Westend Aston Upthorpe South Weston Harwell Henton Finstock Park Town Stratton Audley Cray's Pond Kidmore End Hardwick Hopcroft's Holt Hornton Oakley Wood Chiselhampton Godington Collins End Westcott Barton Gagingwell Buckland East End South Moreton Crowell Hill Harpsden Heights Tetsworth Letcombe Bassett Frilford Epwell Hill Bottom Peppard Hill Nuney Green Asthall Leigh Wytham Holwell Nethercote Great Milton Northmoor Bradwell Grove Sonning Common Forest Hill Dry Sandford The Green Great Coxwell Mollington Towersey Brookhampton Milton Thame Fifield Binfield Heath Cold Harbour Merton Denchworth Berrick Salome Sarsden Halt Cowley Garden City Pishill Bottom Bampton Alvescot East End Lower Heyford South Newington Dunthrop Britwell Salome Hook End Westwell Caversfield High Meadow View Hook Norton Bicester Village Shilton Rokemarsh Yarnton Upton Claydon Noke Greys Green High Cogges Sydenham Harcourt Hill Garsington Murcott Goosey Enstone Summertown Watlington Sandhills Slade End Asthall Worton West Challow Ashbury Satwell Tokers Green Bradwell Chawley Toot Baldon Aston Tirrold Lodge Hill Fencott Charlbury Gallowstree Common Cottisford Cowleaze Corner Newland Dean Court Wootton Southrop Stoke Row Wendlebury Delly End Shillingford Worsham Bainton Cleveley Aston Rowant West Adderbury Minster Lovell Eastend Deddington Upton Christmas Common Whitchurch Hill Brookend Cuxham Down End Sibford Ferris Gibralter Uffington Letcombe Regis Elsfield Standlake Jericho Nether Worton Kingstone Winslow Broadwell Compton Beauchamp Hempton Shippon Barton Abbey Yelford New Marston South Leigh Iffley Hethe Cogges Sonning Eye Goring Heath Wigginton Woodstock Watchfield Oakley Fulbrook Shiplake Bottom Brightwell Baldwin Witheridge Hill Church End Ardley Lyford Little Chesterton Drayton Scotland End Swinford Hanwell Little Coxwell