Education Marketing in Roke

Get in touch

Education Sector Advertising in Roke

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Roke but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX10 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Roke (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Walton Manor Denton Mackney Little Bourton Barford St Michael Twyford Gibralter Warborough Westwell Ewelme Finstock Juniper Hill Lower Shiplake Kiddington Fulwell Eynsham Towersey Ipsden Buscot Wick Buscot Begbroke Chazey Heath Longworth Shores Green Cogges Burford Bushey Ground Barnard Gate Chawley Slade End Woodway Holton Great Tew Down End Woodstock Shillingford Little Milton Watchfield Little Haseley Tackley New Botley Pishill Bottom Winterbrook Milcombe Northcourt Moreton Oxford Bourton Oakley Baldon Row North Stoke Brightwell Baldwin Woolstone Bould East Lockinge Maidensgrove Summertown Ducklington Lower Wainhill Somerton Sunnymead Leafield Henley-on-Thames Ardley Deddington Northmoor West Hagbourne Hempton Wainhill Barton Abbey Little Chesterton East End Fulbrook Poffley End Milton-under-Wychwood Newbridge Upton Iffley Goring Heath Crowell Clifton Hampden Chadlington Albury Upper Wolvercote Kelmscott Bradwell South Weston Middle Assendon Littleworth The Green Sutton Courtenay Enslow Kingston Stert Yelford Sandford St Martin Glympton North Newington Hempton Littleworth Old Chalford Dean Marcham Caldecott Little Faringdon Campsfield Newington East Hendred Hardwick Kingham Milton Shorthampton Sibford Ferris Cowleaze Corner Marston Tusmore East Challow Ashbury Highmoor Cross Cuddesdon Filchampstead Carswell Marsh Hensington Great Haseley Warpsgrove Collins End West Ginge South Newington Radcot Great Bourton Postcombe Brize Norton Charlton-on-Otmoor Cookley Green Newnham Murren Catslip Cassington Park Town Upton Filkins Chalgrove Chipping Norton Radley Park Neithrop South Leigh Bruern Abbey Weston-on-the-Green Combe Salford Letcombe Bassett Fifield Wootton Gallowstree Common South Stoke Black Bourton Barton Path Hill Bletchingdon Headington Long Wittenham Rose Hill Ramsden Fawler Gainfield Forest Hill Sunningwell North Aston Church Hanborough Letcombe Regis Cleeve Bessels Leigh Satwell Fawler Watlington Dane Hill Hailey Cowley Longcot Steeple Aston East End Bampton Lyneham Christmas Common Wootton Aston Great Holcombe Cornwell Goosey Ledwell Wendlebury Golden Balls Mongewell Berinsfield Sarsden Halt Osney Hornton Wootton Village Rokemarsh Mollington Sydenham Ambrosden Wigginton Heath Marsh Baldon Cane End Greenwood Wheatley Fordwells Cumnor Cholsey Brightwell-cum-Sotwell Harwell Yarnton Weald Rotherfield Greys Thame Spelsbury Lodge Hill Foscot Whitchurch Hill Tadley Ardington Wick Lower Arncott Peppard Hill Waterstock Southrop Sonning Common Garford Shepherd's Green Charlton Appleton Toot Baldon Hampton Poyle Bure Park West Lockinge Binsey Farmoor Westcot Shilton Huntercombe End Upper Arncott Stratton Audley Over Worton Bloxham Bodicote Shrivenham Ascott-under-Wychwood Launton New Headington Exlade Street Nettlebed Woodleys Idbury Highmoor Harpsden Heights Shenington Wildmoor Blackthorn Garden City Caulcott Shipton-under-Wychwood Widford Long Hanborough Swinbrook Westcott Barton Chinnor Mixbury Norham Manor Bradwell Grove Bayworth Britwell Salome Roke Ascott d' Oyley Binfield Heath Childrey Hatford Taynton Worton Botley Buckland Enstone High Cogges Knighton Williamscot Play Hatch Standlake Neat Enstone Highfield Florence Park Lower Highmoor Brookend Caversfield Uffington New Yatt Upperton Hopcroft's Holt Scotland End Fencott Mapledurham Lower Radley Church End Little Tew Burcot Stonesfield Cothill West Hanney Drayton Hook Norton Bunkers Hill New Osney Crocker End Balscote Easington Upper Wardington Waterperry Oakley Wood Little Wittenham Boars Hill New Marston Swinford Howe Hill Cottisford Belmont Southcombe Finmere Tetsworth Hethe Kingston Blount Clare South Moreton Church Enstone Sonning Eye Oakley Court Heathfield Village North Leigh Eaton Hastings North Hinksey Village Claydon Great Coxwell Lower Bourton Upper Heyford Nuneham Courtenay Middleton Stoney Dry Sandford West Hendred Kirtlington Shellingford Tadmarton Grove Benson Compton Beauchamp Little Coxwell Moulsford Little Clanfield Harpsden Bottom East Hanney East Hagbourne Aston Upthorpe Middle Barton Bix Adwell Frilford Heath Kingston Bagpuize East End Moreton Lewknor Hailey Langford Buckland Marsh Goring Wolvercote Bladon Heythrop Chilson Radley Peachcroft Garsington Bicester Village Lower Wolvercote Tubney Lower Tadmarton West End Radfordbridge Stanford in the Vale Lower Heyford Tokers Green Pishill Bank Fernham Souldern Upper Milton Kencot Brookhampton Shifford Littlemore Greenfield Wardington Littlestead Green Langford Village Cote Wroxton Jericho Risinghurst Duns Tew Hampton Gay Milton Common Henton Calthorpe Shirburn Nether Worton Hardwick Bucknell Swalcliffe Aston Tirrold Woodgreen Hill Bottom Thrupp Appleford-on-Thames Whistlow Preston Crowmarsh Field Assarts New Hinksey Shutford Denchworth Drayton Asthall Gozzard's Ford Millend Kidmore End Lew Sutton Mount Skippett Brighthampton Henwood Pishill Gagingwell Broadplat Murcott Chalkhouse Green Witney Fewcott Harcourt Hill Signet Rack End Over Norton Abingdon-on-Thames Freeland Nethercote Fringford Lower Assendon Wallingford Rousham Over Kiddington Chilton Steeple Barton Whiteoak Green Horspath Chastleton Water Eaton Cleveley Woodeaton Islip Russell's Water Kidlington Horton-cum-Studley Frilford Fyfield Greys Green Godington Emmington Churchill Whitchurch-on-Thames Stanton Harcourt Broughton South Hinksey Little Minster Pusey Grimsbury Milton Heights Cuxham Cumnor Hill Sarsden Great Rollright Townsend Dorchester Temple Cowley Baynard's Green Shotover Hill Kennington East Ginge Dunsden Green Wantage Delly End Chiselhampton Middle Aston Pyrton Kingwood Common Newland Bridge End Rowstock Blackbird Leys Cold Harbour Shiplake Hinton Waldrist Gosford Newtown Steventon Blenheim King's End Grandpont Baulking Shipton-on-Cherwell Camp Corner Stoke Talmage Holwell Curbridge Ruscote Blackditch Milton Blewbury Lyford Oxford Spires Park Harpsden Clattercote Taston Chimney Southmoor Sandhills Radford Berrick Salome Sibford Gower Cutteslowe Little Heath West Challow Wytham Overy Crowell Hill Fritwell Newton Purcell Stoke Lyne Shiplake Bottom Asthall Leigh Hardwick Well Place Beckley Cray's Pond Clifton Idstone Heath End Alkerton Epwell Wilcote Stoke Row Milton Hill Swerford Worsham Elsfield Chesterton Charterville Allotments Faringdon Dunthrop Bicester North Moreton Meadside Shiplake Row Ardington Charney Bassett Charlbury Stadhampton Broughton Poggs Easington Shippon Crowmarsh Gifford Little Rollright Coscote Aston Rowant Woodcote Dean Court Stanton St John Broadwell Drayton St Leonard Wigginton Kingstone Winslow Coleshill Tiddington Cropredy Draycot Great Milton Headington Quarry Oddington Park Corner Headington Hill Crawley Adderbury Ascott Earl Sparsholt Didcot Rotherfield Peppard Horley Old Woodstock Foxcombe Hill West Adderbury Nuney Green Carterton Piddington Greenend Minster Lovell Lidstone Nuffield High Meadow View Clanfield Westhall Hill Merton Eastend Eaton Townsend Netherton Burdrop Bainton Grafton Hanwell Stonor Sandford-on-Thames Banbury Noke Culham East Adderbury Woodfield Crowsley Kingston Lisle Barford St John Westend Witheridge Hill Alvescot Chimney-end Trench Green Checkendon Hook End