Education Marketing in Shenington

Get in touch

Education Sector Advertising in Shenington

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shenington but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX15 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shenington (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Gozzard's Ford Greenend Westhall Hill Oxford Spires Park Brookend Somerton Swinbrook Twyford Sydenham Checkendon Littleworth Thame Woodfield Hardwick Moulsford Ramsden Sutton Witheridge Hill Asthall Leigh Great Bourton Over Worton Oakley Bruern Abbey Ashbury Alvescot Stadhampton Finstock Radford Bunkers Hill Peppard Hill Netherton Pusey Long Hanborough Drayton Nuneham Courtenay Townsend Hopcroft's Holt Headington Quarry Towersey Longworth Sandford St Martin Waterperry Denton Hampton Poyle Shiplake Row Littleworth Greys Green Idstone Henley-on-Thames Cuxham Crowsley Gainfield Churchill Cold Harbour Murcott Bladon Botley Sandhills Sarsden Halt East Challow Little Bourton Shenington Townsend Southrop Broadwell Peachcroft Barnard Gate Little Wittenham Taston South Weston Highfield Sunnymead Mapledurham Ipsden Whitchurch Hill Grove Dunthrop Tadley Kidmore End Kingham Risinghurst Weston-on-the-Green Claydon West Lockinge North Leigh Headington Cray's Pond Westcot Fewcott Appleford-on-Thames Freeland Kencot Great Haseley Woodstock New Osney Rose Hill Cane End Marston Oakley Wood Hensington Harpsden Heights Brightwell Baldwin Lower Wolvercote Waterstock Northmoor Gosford Spelsbury Britwell Salome Swerford Dane Hill Little Tew Fernham Aston Rowant Ardington Yelford Greenwood Upper Heyford Bucknell Ruscote Wootton Ledwell North Hinksey Village Sibford Gower Wigginton Heath West Hendred Nettlebed Noke Watchfield Dean Court Shirburn Over Kiddington Charlton Blackditch Ascott Earl Baynard's Green Sibford Ferris Emmington West End Frilford Heath Field Assarts Stoke Row Chazey Heath Overy Buscot Cumnor Fencott Charlbury Culham Little Coxwell North Stoke Aston Tirrold Fringford Newton Purcell Catslip Stonesfield Tackley Westwell Greenfield Woodway Filkins Camp Corner Thrupp West Hanney Nuney Green Stonor Long Wittenham Great Coxwell Collins End Childrey North Newington King's End Berinsfield Signet Charterville Allotments Milton Hill Lower Wainhill Weald Abingdon-on-Thames Clifton Hampden The Green East End Nethercote Boars Hill Shrivenham Blackbird Leys Little Faringdon Souldern Chipping Norton West Hagbourne Dorchester Little Clanfield Wytham Great Milton Park Corner Sarsden Charlton-on-Otmoor Milton Norham Manor Caversfield Cuddesdon Uffington Headington Hill Didcot Adderbury Holton Cropredy Coleshill Langford Village Deddington East Hendred Chalgrove Whistlow Old Chalford Banbury Cornwell Rowstock Blewbury Tubney Curbridge Lyneham Brightwell-cum-Sotwell Over Norton Highmoor Cross Bould Trench Green Hill Bottom Combe Tokers Green Park Town Worton Epwell Beckley Chawley Bourton Kiddington North Moreton Upperton Longcot Nuffield Bushey Ground Kingston Lisle Rack End Oddington Binfield Heath Stoke Lyne Huntercombe End Wantage Rokemarsh Merton Stanton Harcourt Chimney-end Lower Bourton Florence Park Crawley Shillingford Campsfield Woodeaton Cogges Bodicote Horspath Harwell Lower Tadmarton Coscote Bessels Leigh Radfordbridge Forest Hill Cookley Green Warpsgrove Wildmoor Cumnor Hill Shores Green Bridge End Yarnton Warborough Steeple Barton Heath End Cutteslowe Golden Balls Upper Arncott Hempton Wainhill Kingston Stert Hanwell Toot Baldon Tiddington Filchampstead Bicester Eaton Hastings Neithrop Shorthampton Little Rollright Godington Garford New Marston Asthall Kingstone Winslow Lower Radley Harpsden Bottom Carterton Oakley Court Cleeve Hatford Baldon Row Broughton Poggs Down End Chesterton Rousham New Botley Crowell Hill Nether Worton Juniper Hill Brighthampton Bainton Jericho Wootton Milton Common Heythrop New Hinksey Dunsden Green Henton Newnham Murren Draycot Elsfield Hethe Old Woodstock Broadplat East End Bradwell Grove Shipton-under-Wychwood Chilton Stratton Audley Sunningwell Upton Albury Steventon Fritwell Holwell Enslow Alkerton Cassington Preston Crowmarsh Middle Aston Wendlebury Gagingwell South Moreton Dean Widford Blackthorn Minster Lovell Southcombe Pishill Osney Little Heath South Newington Milton Heights Crocker End Watlington Lower Shiplake Hardwick Roke Play Hatch Great Rollright Shellingford Lower Arncott Cottisford Wolvercote Upper Milton Northcourt Shilton Glympton Goring New Headington Goring Heath Carswell Marsh Eastend Marsh Baldon Launton Barford St John Marcham Stanton St John Lidstone Hailey Tusmore Buscot Wick Belmont Caulcott Shutford East End Grafton Barton Fifield Calthorpe Lower Assendon West Challow Swinford Woodcote Kingston Blount Rotherfield Greys Pishill Bottom Radcot Mongewell Aston Upthorpe Chalkhouse Green Exlade Street Fawler Chadlington Satwell West Adderbury Ardington Wick Bloxham Christmas Common Howe Hill Burdrop Whitchurch-on-Thames South Leigh Ambrosden Hinton Waldrist Wroxton Baulking Maidensgrove Well Place Milton-under-Wychwood Rotherfield Peppard Mixbury Middleton Stoney Radley Park Newington Hardwick Little Haseley Ascott d' Oyley Hook End Little Milton Adwell Harpsden Barton Abbey Cothill Crowmarsh Gifford Southmoor East Ginge Fordwells Pyrton Bradwell Shiplake Newtown Lew Chiselhampton Little Chesterton Appleton Ardley Cowleaze Corner Water Eaton Begbroke Mackney Mollington Ewelme Clattercote Witney Church Enstone Littlemore Sandford-on-Thames Westend Stanford in the Vale Broughton Little Minster Slade End Highmoor Farmoor Cholsey Brookhampton Goosey Burcot Moreton Shifford Radley Garden City Milcombe West Ginge Kirtlington Standlake Woolstone Shipton-on-Cherwell Brize Norton Walton Manor Newbridge Shippon Sonning Common Black Bourton Sutton Courtenay Gallowstree Common Winterbrook Gibralter Wheatley Drayton Buckland Summertown Benson Shepherd's Green Woodleys Clanfield Burford Foscot Hook Norton Garsington Charney Bassett High Meadow View Path Hill Chastleton Ducklington Kidlington Idbury Berrick Salome Westcott Barton Horley Steeple Aston Mount Skippett Clare Shiplake Bottom Heathfield Village Bix Pishill Bank Taynton Postcombe Middle Barton Blenheim Fyfield South Hinksey Aston Harcourt Hill Chilson Easington Church Hanborough East Hanney Eaton Millend Knighton New Yatt Drayton St Leonard Wallingford Grimsbury Cleveley Iffley Letcombe Regis Chinnor Salford Balscote Russell's Water Compton Beauchamp Letcombe Bassett Crowell Kingston Bagpuize Lodge Hill South Stoke Littlestead Green North Aston Dry Sandford Newland Wootton Village Lower Highmoor Fulbrook Upton Scotland End Tadmarton Temple Cowley Whiteoak Green Sparsholt Poffley End Fulwell Shotover Hill Easington Cowley Kelmscott High Cogges Swalcliffe Duns Tew Wardington Foxcombe Hill Buckland Marsh Bicester Village Ascott-under-Wychwood Middle Assendon Frilford Moreton Oxford Caldecott Faringdon Sonning Eye Church End Great Tew Neat Enstone Piddington Great Holcombe Tetsworth Lewknor Kennington Lyford Wigginton Bure Park Finmere Horton-cum-Studley East Lockinge Meadside Islip East Adderbury Eynsham Hampton Gay Grandpont Cote Barford St Michael Stoke Talmage Milton Clifton Bletchingdon Hornton Woodgreen Enstone Chimney Binsey Langford Upper Wolvercote Wilcote Fawler Leafield Bayworth Delly End Bampton Hempton Henwood Hailey East Hagbourne Williamscot Lower Heyford Worsham Upper Wardington Kingwood Common Denchworth