Education Marketing in Shirburn

Get in touch

Education Sector Advertising in Shirburn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shirburn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX49 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shirburn (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Langford High Cogges Newland Jericho Waterstock Henley-on-Thames Brightwell-cum-Sotwell Tubney Westend Old Woodstock Mapledurham Blackthorn Ardington Wick Radley Barton Abbey Stanton Harcourt Black Bourton Rack End Langford Village Chilton Buscot Golden Balls Chipping Norton Lower Heyford Bradwell Grove Mixbury Tadmarton Cote Tackley North Stoke Asthall Leigh New Botley Shiplake Headington Quarry Fulbrook Northcourt Broughton Poggs Greys Green Newington North Newington Park Town Middle Barton Clifton Nuffield Stoke Talmage Enstone Fordwells Little Clanfield Charlbury Rotherfield Greys Townsend Chadlington Merton Ascott d' Oyley Emmington Checkendon Caldecott Newnham Murren Kennington Combe Buckland Littlestead Green South Stoke Cumnor Hill Deddington Grandpont Idbury Cottisford Steeple Aston Woodfield Little Bourton Norham Manor Waterperry New Hinksey Weston-on-the-Green Mackney Broadplat Camp Corner Culham Coleshill Cassington Horton-cum-Studley Newbridge Brookhampton Slade End Great Coxwell Mollington Woodeaton Southcombe Summertown Woodgreen Woodway Bessels Leigh Littlemore Park Corner Great Milton Ramsden Hampton Poyle Heythrop Dunthrop Dunsden Green Crowell Hill Eaton Wroxton Overy Clanfield Bradwell Banbury Ardington Stratton Audley Spelsbury Oddington Pishill Launton Bix King's End Bucknell Chalkhouse Green Boars Hill Oakley Wood Cleveley Osney Hardwick Burford Ashbury Upper Milton Whitchurch Hill Chilson Neat Enstone Bicester Village Sunningwell Coscote Oxford Bampton East Hanney Nuneham Courtenay Lodge Hill Wigginton Southmoor Greenwood Campsfield Burdrop Blackditch Barford St John Lidstone Bodicote Kencot Charney Bassett Freeland Hailey Bloxham Down End Milton Common Blenheim Stanton St John Winterbrook Aston Upthorpe Sibford Gower Lower Wainhill Nethercote Little Haseley Finmere Chesterton Marston Shifford Horley Shenington Hempton Wainhill Huntercombe End Wantage Shippon Warborough Farmoor Grove Lower Arncott Littleworth South Newington Brookend Enslow Hampton Gay Milton-under-Wychwood Uffington Well Place Goring Appleton Bould Yarnton Hensington Stoke Row Maidensgrove Thrupp Swinbrook Worton Shirburn North Leigh Swerford North Aston Chalgrove Great Bourton Cleeve Sandford-on-Thames Chinnor Marcham Brize Norton Headington Stanford in the Vale Old Chalford Westcot Didcot Blackbird Leys Horspath Sandford St Martin Middle Aston Charterville Allotments Sutton Moreton Newtown Blewbury East End West Hanney Wilcote Chiselhampton Harcourt Hill West Lockinge Lewknor Walton Manor Baynard's Green Henton Ascott-under-Wychwood Shipton-under-Wychwood Souldern Holton Shores Green Fulwell Woolstone Beckley Carterton Highmoor Witney Cropredy Minster Lovell Shrivenham Signet Wootton Woodleys Swalcliffe Long Wittenham Kingston Stert Lower Highmoor Iffley Greenend Fernham Garden City Tokers Green Wolvercote Hailey Glympton Chazey Heath Kingstone Winslow Ledwell Peppard Hill Berinsfield Appleford-on-Thames Scotland End Stadhampton Middleton Stoney Highmoor Cross Aston Rowant Grafton Risinghurst Townsend Whiteoak Green Hook End Great Tew Hardwick Kidmore End Russell's Water Upper Heyford Hinton Waldrist Field Assarts Marsh Baldon Islip Cray's Pond Noke Peachcroft Tadley Lyneham Tiddington Godington Gallowstree Common Radley Park Harpsden Bottom Sonning Common Woodstock Bunkers Hill Play Hatch Kingston Bagpuize Filkins Clare Bladon Williamscot Pusey Britwell Salome Eynsham Ruscote Weald Oakley Barnard Gate Crawley Calthorpe Sparsholt Wheatley Caulcott Kingham Radford Barton Taynton Shellingford Shiplake Row Buckland Marsh Aston Tirrold Little Faringdon Holwell North Hinksey Village Collins End Standlake New Headington Little Wittenham Lower Tadmarton Middle Assendon Netherton Aston Heathfield Village Radcot Ascott Earl Tusmore Alkerton Water Eaton Shilton Florence Park Yelford Brightwell Baldwin Over Worton Binsey Faringdon Wardington Easington Sonning Eye Kidlington Harpsden Thame Rose Hill Mongewell Brighthampton Oxford Spires Park Swinford Stonesfield Highfield Twyford Neithrop Stonor Westwell Somerton Great Rollright Drayton Eastend Ambrosden Southrop Catslip Cookley Green Cholsey South Moreton Chimney Sunnymead Hethe Rousham Cuddesdon Church Hanborough Fyfield West Challow Botley Epwell Cowleaze Corner Albury Bourton Easington Westhall Hill Crowsley Upton Little Minster Delly End Sarsden Gainfield Sibford Ferris Hook Norton Lower Bourton West Ginge Harpsden Heights Buscot Wick Balscote Garford Roke Letcombe Bassett Dean Court Chawley Barford St Michael Ardley Toot Baldon Shotover Hill Upper Arncott Rowstock South Hinksey Kirtlington Crowell Cothill Cowley Newton Purcell Milton Milton Hill Bruern Abbey Longcot Berrick Salome Long Hanborough Piddington Cutteslowe Church End Milton Heights Greenfield Temple Cowley Lower Assendon Ducklington Bayworth Dean New Yatt Lower Wolvercote Draycot Baulking Filchampstead Kelmscott Grimsbury Wildmoor Widford Drayton St Leonard Lyford Watlington Upper Wolvercote East Hagbourne Caversfield Upperton Cane End Fawler Sandhills Kingston Lisle Salford Burcot Ipsden Elsfield Fewcott East End Church Enstone Duns Tew Nettlebed Cold Harbour Great Holcombe Bicester Drayton Broadwell Goring Heath Whistlow Howe Hill Crocker End Shiplake Bottom West End Bridge End Idstone Bainton Little Heath Juniper Hill Fencott Ewelme Denchworth Little Coxwell Worsham Foxcombe Hill Dry Sandford Harwell Claydon South Weston Kingston Blount Kingwood Common Little Tew Hempton Kiddington Rotherfield Peppard North Moreton Stoke Lyne East Ginge Lower Shiplake Benson Fawler Begbroke Lower Radley Leafield Churchill Abingdon-on-Thames Wootton Westcott Barton Curbridge Headington Hill Littleworth Whitchurch-on-Thames Shepherd's Green Milcombe Chimney-end Bletchingdon Clifton Hampden High Meadow View Pishill Bottom Murcott Crowmarsh Gifford Millend Forest Hill Preston Crowmarsh Hornton Witheridge Hill Hopcroft's Holt Nuney Green Adwell New Marston Wootton Village Belmont Wallingford Shipton-on-Cherwell Binfield Heath Great Haseley Clattercote Alvescot Cogges South Leigh Lew Over Norton Gosford Dorchester Adderbury Charlton Eaton Hastings Watchfield Steeple Barton Foscot Milton Satwell Hardwick Gibralter Poffley End East Challow Finstock Trench Green Nether Worton Steventon Shillingford Woodcote Pishill Bank West Hendred Sutton Courtenay Postcombe Gagingwell Longworth Over Kiddington Goosey West Adderbury Christmas Common Little Chesterton Rokemarsh Pyrton Warpsgrove East Adderbury West Hagbourne Broughton Cumnor Radfordbridge Carswell Marsh Little Rollright Denton Hatford Tetsworth Chastleton East Hendred Northmoor Oakley Court Henwood Upton Taston Hill Bottom Asthall Dane Hill Path Hill Frilford Sarsden Halt Wendlebury Exlade Street Shorthampton Letcombe Regis Garsington Heath End East End Sydenham Shutford Charlton-on-Otmoor Wytham Frilford Heath Mount Skippett Hanwell Little Milton Upper Wardington Meadside Baldon Row Fringford Compton Beauchamp Bure Park Gozzard's Ford The Green East Lockinge New Osney Moulsford Cornwell Childrey Cuxham Bushey Ground Knighton Moreton Fritwell Fifield Wigginton Heath Towersey