Education Marketing in Shotover Hill

Get in touch

Education Sector Advertising in Shotover Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Shotover Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX3 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Shotover Hill (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Rose Hill Filchampstead Wildmoor Stratton Audley Littleworth Newtown Steventon Enslow Swerford Baulking Russell's Water Taynton Maidensgrove Nettlebed Milton South Leigh Asthall Leigh Catslip Buscot Clattercote Over Kiddington Risinghurst Alkerton Cogges Westhall Hill Finmere Barford St John Nuney Green Ipsden Aston Tirrold Shillingford Northmoor Gozzard's Ford Britwell Salome Upton Hardwick Cottisford Mackney Charney Bassett Alvescot Chilson Park Corner Piddington Fencott Binfield Heath Headington Hill Little Minster Bould Somerton Ascott Earl Play Hatch Postcombe Eastend Signet Baldon Row Well Place Moreton Bourton Little Clanfield Blackbird Leys Hook Norton Blackditch Cassington Standlake Oddington Swinbrook Cowleaze Corner Barford St Michael Wootton Village Tadley Wolvercote Claydon Fewcott Upper Milton Boars Hill Water Eaton Longcot Bessels Leigh Enstone East Hagbourne Gagingwell Asthall Heathfield Village Buckland Bampton Wantage Mollington Hensington Milton Common New Botley Bladon Little Coxwell Shellingford Idbury Sibford Ferris Norham Manor Waterstock Denton Weston-on-the-Green Drayton Weald Pishill Bottom Hampton Poyle Binsey Southcombe West Adderbury Overy Ambrosden Kirtlington Draycot Chawley Duns Tew Stadhampton Chastleton Shilton Grafton Longworth Charlton Field Assarts Compton Beauchamp Hampton Gay Steeple Barton Bletchingdon Rousham Newnham Murren Bradwell East Lockinge Newton Purcell Langford Rotherfield Peppard Upperton Middleton Stoney Over Worton Bushey Ground Dean Milton-under-Wychwood Cleveley Tackley Dunsden Green Tiddington Williamscot Cholsey Hanwell Crocker End Little Haseley Leafield Cray's Pond Oxford Dunthrop Down End King's End Black Bourton Church Hanborough Charterville Allotments Ascott d' Oyley Middle Aston Upper Wolvercote Sutton Courtenay Brightwell-cum-Sotwell Harpsden Heights Drayton Little Rollright Calthorpe Hatford Milton Hill Stonesfield Sunningwell Mongewell Minster Lovell Winterbrook West Challow Waterperry Temple Cowley Wheatley Cumnor Hill Garsington Abingdon-on-Thames New Yatt Jericho Great Tew Marsh Baldon Stanton Harcourt Chipping Norton Old Chalford Merton Dean Court Shifford Charlton-on-Otmoor West Hendred East End Scotland End Meadside Stoke Lyne Ducklington Chimney-end Godington Christmas Common Golden Balls Checkendon Shrivenham Cold Harbour New Headington Bodicote Beckley Cumnor Bure Park Lyford Buckland Marsh Harpsden Warpsgrove Rack End Steeple Aston Old Woodstock Long Hanborough Barton Abbey Headington Quarry Albury East Hanney Sydenham Northcourt Radford Chilton Brize Norton Garden City The Green New Osney West Ginge Tubney Stonor Bucknell Hinton Waldrist Crowell Hill Woodfield Bicester Village Mount Skippett Cothill Radfordbridge Ramsden Hempton Wainhill Idstone Collins End Chazey Heath Sonning Common Upton Heythrop Sandford-on-Thames Moulsford Marcham Oakley Wood Shorthampton Henwood Cowley Newington Sarsden Kingwood Common Middle Barton Forest Hill Toot Baldon Burford Rowstock Lodge Hill Worsham Uffington Aston Rowant Lyneham East End Gainfield Botley East Ginge Brookend Sandhills Trench Green Shores Green Iffley Foscot Watchfield Greenwood Goring Heath Clanfield Didcot Peppard Hill Kencot Kingston Lisle Appleton Woodeaton Kidlington Bruern Abbey Ruscote Berinsfield Barnard Gate Wardington Fernham Cookley Green Long Wittenham East Adderbury Burdrop Carswell Marsh Exlade Street Kingston Blount Marston East Hendred Brightwell Baldwin Souldern North Newington Thrupp Woolstone Great Milton Hornton Radcot East Challow Culham New Hinksey Carterton Littlemore Belmont Freeland South Hinksey Cropredy Highmoor Cross Goring Satwell Cleeve North Moreton Wigginton Heath Woodway Broadwell Letcombe Bassett Littleworth Chadlington Campsfield Moreton Curbridge Swinford Southmoor Fordwells Fulwell Tetsworth Little Faringdon Sparsholt Shepherd's Green Gibralter Yelford Ascott-under-Wychwood Great Rollright Lew Whitchurch Hill Holton Newland Launton Ashbury Crowmarsh Gifford Woodgreen Wigginton North Leigh Neat Enstone New Marston Bainton Nethercote Fritwell Tusmore South Weston Highmoor Brookhampton Caldecott Towersey Clifton Hampden Chesterton Pishill Bank Greys Green Cane End Hook End Upper Arncott Dane Hill Wroxton Fawler Little Milton Letcombe Regis Emmington Bayworth Noke Great Holcombe Cote Hopcroft's Holt Kidmore End West Lockinge Rotherfield Greys Kennington Nuffield Shutford Hardwick Heath End Chiselhampton Frilford Epwell Bridge End Holwell Middle Assendon Cornwell Lower Heyford Over Norton Henley-on-Thames Fulbrook Slade End Neithrop Ledwell Clifton Clare Chalgrove Gosford Chinnor Eynsham Balscote Crowsley Lower Arncott Woodleys South Moreton Fawler Camp Corner Salford Little Heath Brighthampton West End Westend Whitchurch-on-Thames Garford West Hanney Coleshill Chimney Blackthorn Banbury Horton-cum-Studley Crawley Aston Broughton Whistlow Cuddesdon Cutteslowe Stoke Talmage Broughton Poggs Woodstock Elsfield Shotover Hill Goosey Wootton Hethe Dorchester Lower Radley Broadplat Sonning Eye Grimsbury Bix Fifield Peachcroft Eaton Gallowstree Common Path Hill Shipton-under-Wychwood Blenheim Frilford Heath Townsend Murcott Sarsden Halt Easington Stoke Row Bloxham Milton Heights Fyfield Witheridge Hill Hempton Knighton Fringford Wytham Little Chesterton Lower Assendon Whiteoak Green Harcourt Hill Newbridge Ardley Kingstone Winslow Henton Widford South Newington Oxford Spires Park Florence Park Finstock Worton Pyrton Rokemarsh Adderbury Crowell Hill Bottom Chalkhouse Green Lower Bourton Upper Heyford Upper Wardington Nuneham Courtenay Lower Wolvercote Benson Glympton Thame High Cogges Filkins Lower Shiplake Appleford-on-Thames Denchworth Shenington Caulcott Grove Mixbury North Stoke South Stoke Preston Crowmarsh Oakley Wallingford Huntercombe End Osney Sutton Bunkers Hill Southrop Radley High Meadow View Wootton Horspath Harwell West Hagbourne Tokers Green Dry Sandford Kingham Church Enstone Twyford Ardington Pusey Highfield Langford Village Tadmarton Churchill Kingston Bagpuize Lower Tadmarton Ardington Wick Summertown Buscot Wick Poffley End Bradwell Grove Greenfield Stanton St John Kelmscott Lower Wainhill Harpsden Bottom Horley Combe Kiddington Little Wittenham Witney Hailey Blewbury Mapledurham Ewelme Great Haseley Wendlebury Islip Berrick Salome Grandpont Shiplake Wilcote Taston Little Bourton Charlbury Begbroke Westcott Barton Sibford Gower Shipton-on-Cherwell Walton Manor Lewknor Coscote Sandford St Martin Milcombe Shirburn Baynard's Green Stanford in the Vale Farmoor Great Bourton Townsend East End Lidstone Great Coxwell Shiplake Bottom North Hinksey Village Watlington Lower Highmoor Aston Upthorpe Easington Drayton St Leonard Adwell Netherton Sunnymead Barton Cuxham Millend Kingston Stert Shiplake Row Bicester Shippon Little Tew Pishill Delly End Hardwick Woodcote Foxcombe Hill Littlestead Green Westcot Nether Worton Yarnton Westwell Juniper Hill Greenend Oakley Court Roke Spelsbury Hailey Milton Radley Park Swalcliffe Childrey North Aston Church End Warborough Eaton Hastings Howe Hill Park Town Burcot Headington Faringdon Caversfield Deddington