Education Marketing in Swalcliffe

Get in touch

Education Sector Advertising in Swalcliffe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Swalcliffe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in OX15 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Swalcliffe (Oxfordshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Carswell Marsh Kencot Crocker End Baynard's Green Broughton Woodleys Westend Kingston Bagpuize Easington Netherton Blackditch Black Bourton Moulsford Clattercote Little Haseley Ambrosden Newland Aston Shiplake Row Shotover Hill The Green Shirburn Postcombe Blewbury Cleeve Blackthorn Sarsden Halt Little Minster Barford St Michael Fritwell Balscote Nuffield North Aston Pishill Bottom Eaton Hastings Denchworth Freeland Highmoor Cross South Newington Watlington Wallingford Marcham North Stoke Northmoor Upperton Littleworth Wootton Fernham Standlake Shippon Ledwell Nuneham Courtenay Hampton Poyle West Hanney Lyford Eastend Shellingford Harpsden Bottom Little Wittenham Swinbrook Botley Cogges North Newington Goring Heath Maidensgrove Florence Park Ascott d' Oyley Gibralter Bradwell Grove Dry Sandford Stratton Audley Radfordbridge Kingston Stert Park Corner Fulwell Milton Sunnymead Woolstone Adwell Crowell Hill Kingstone Winslow Waterstock Great Holcombe Aston Rowant Faringdon Lower Highmoor Great Haseley Wigginton Heath Buscot Wick Coleshill Trench Green Leafield Witheridge Hill Bladon Whitchurch-on-Thames Broadwell Nettlebed Brookend Spelsbury Toot Baldon Cropredy Cookley Green Little Faringdon Dean Court Shiplake Ascott Earl Stanton St John Grafton Harcourt Hill Harpsden Heights East Hagbourne Forest Hill East Challow Woodway Slade End Clanfield Russell's Water Broughton Poggs Appleford-on-Thames South Moreton Kiddington Childrey East End Cote Kidlington Oakley Court Bloxham Ruscote Garden City Nuney Green Bampton Brightwell Baldwin Dorchester Church End Goring Aston Upthorpe Bure Park Filchampstead West Adderbury Westcot Rotherfield Peppard Heathfield Village Cumnor West Hagbourne Foxcombe Hill Chalgrove Cumnor Hill Swalcliffe Chalkhouse Green Heath End Langford Lewknor Cane End Shipton-on-Cherwell Asthall Wantage Old Woodstock Kingston Blount Great Milton Woodstock Kennington Christmas Common Chipping Norton Pishill Bank Deddington Nether Worton Milton Heights East Adderbury South Hinksey Benson Fulbrook Greys Green Church Enstone Chazey Heath Bourton Hornton Kelmscott Rowstock Adderbury Salford East End Thame Sandford St Martin Woodeaton Cold Harbour Southmoor Cuddesdon Bicester Village Easington Taynton Brookhampton Williamscot Hampton Gay Buscot Cray's Pond Catslip Marsh Baldon Grove Middle Aston Lower Assendon Ewelme Bayworth Greenend Hempton Wainhill Marston Iffley Radford Hatford Yelford Merton Golden Balls Stoke Talmage Oxford Spires Park Hethe Shrivenham Alvescot Hardwick Carterton Epwell Cholsey Lodge Hill Newton Purcell Bletchingdon Townsend Yarnton Foscot Great Bourton Dane Hill Over Kiddington Asthall Leigh North Hinksey Village Shores Green Chilton Caldecott Ipsden Duns Tew Tusmore Swerford Great Tew Kingham Towersey Steventon Hardwick Thrupp Neithrop Water Eaton Wilcote West Ginge Swinford Upper Heyford Farmoor Rousham Chilson Henley-on-Thames Kidmore End Moreton New Headington Ardington Hempton Fawler Stoke Lyne Neat Enstone Upper Wardington South Leigh Sparsholt Burdrop Osney East Hanney Wigginton Over Worton Coscote Elsfield Claydon Gallowstree Common Lower Tadmarton Little Milton Juniper Hill Longworth Camp Corner Fifield Charlbury Long Hanborough Uffington Fencott Curbridge Down End Sutton Idbury West Lockinge Little Clanfield Little Chesterton Tokers Green North Moreton Checkendon Bainton Path Hill Crowmarsh Gifford Steeple Barton Hailey Newbridge Dunthrop Lower Wolvercote Lower Shiplake Mollington Little Rollright Hanwell Milton Hill Mongewell Ascott-under-Wychwood Wildmoor Chastleton Walton Manor Radcot Brightwell-cum-Sotwell Fordwells Binfield Heath Over Norton Longcot Brighthampton Roke Greenfield Calthorpe Bix Sonning Common Clifton Twyford Stadhampton Barford St John Fawler Caulcott Highmoor Bodicote Rose Hill Barton Abbey Huntercombe End Chesterton Radley Park Aston Tirrold Well Place Tadmarton Shutford Sibford Gower Heythrop Charlton-on-Otmoor Letcombe Regis Broadplat Berrick Salome Beckley Temple Cowley Newington Headington Hill Alkerton Launton Poffley End West Hendred Exlade Street Enslow Highfield New Hinksey Play Hatch Wroxton Milton Hardwick Barton Worsham Rotherfield Greys Greenwood Blenheim Woodfield Park Town Harwell Drayton St Leonard New Marston Radley Stonor Middle Barton Charlton Bradwell Little Tew South Stoke Scotland End East Hendred Compton Beauchamp Ardington Wick Chimney Binsey Combe Cutteslowe Mackney Bucknell Littlestead Green Somerton Gagingwell Preston Crowmarsh Little Bourton Woodcote Southcombe Burcot Culham Grimsbury Whiteoak Green Sydenham Shorthampton Sibford Ferris Eaton King's End Cowleaze Corner Overy High Cogges Chadlington North Leigh Peachcroft Nethercote Cuxham Caversfield South Weston Shenington Townsend Frilford Goosey Worton Upper Milton Buckland Milton-under-Wychwood Bessels Leigh Bicester Churchill Hinton Waldrist Gainfield Meadside Widford Hopcroft's Holt Berinsfield Cothill Middle Assendon Godington Finstock Littleworth Weston-on-the-Green Cassington Witney Draycot Filkins Mapledurham Oakley Wood East Lockinge Field Assarts Hailey Pyrton Church Hanborough Garford Baldon Row Sonning Eye Begbroke Shilton Whitchurch Hill Wootton Village Warborough Howe Hill Shiplake Bottom Henwood Northcourt Sunningwell Shifford Buckland Marsh Blackbird Leys Little Heath Rack End Tiddington Campsfield Crowell Cottisford Clifton Hampden Holwell Newnham Murren Pishill Wheatley Westcott Barton Henton Peppard Hill Finmere Idstone Abingdon-on-Thames Noke Barnard Gate Harpsden Upper Arncott Signet Bushey Ground Eynsham Tubney Wendlebury Southrop Lower Wainhill Horspath Oakley Knighton Long Wittenham Bridge End Dunsden Green Delly End Lew Sarsden Shillingford Lower Bourton West Challow Hill Bottom Whistlow Tetsworth Ardley Albury Minster Lovell Burford Piddington Appleton Fyfield Oddington Enstone Hook End Wytham East Ginge Wardington Collins End Chinnor Summertown Islip Hook Norton Ducklington Great Rollright Chiselhampton Sandford-on-Thames Boars Hill Banbury Upper Wolvercote Brize Norton Crawley Charterville Allotments Risinghurst High Meadow View Stanford in the Vale Garsington Bruern Abbey Great Coxwell Kingwood Common Oxford Dean Langford Village Gosford Didcot Horley Waterperry Kirtlington Norham Manor Britwell Salome Lidstone Belmont Millend Tadley Ramsden Charney Bassett Murcott Warpsgrove Upton East End West End Lower Heyford Bunkers Hill Kingston Lisle Headington New Osney Pusey Drayton Stoke Row Little Coxwell Bould Clare Baulking Stonesfield Chimney-end Sutton Courtenay Milton Common Sandhills Shepherd's Green Old Chalford Wolvercote Littlemore Cleveley Lower Arncott Stanton Harcourt Middleton Stoney Holton Milcombe Crowsley Ashbury Woodgreen Souldern Cowley Gozzard's Ford Weald Upton Westwell Chawley Tackley Westhall Hill New Yatt Satwell Shipton-under-Wychwood Letcombe Bassett Grandpont Mixbury Headington Quarry Emmington Moreton Lyneham Taston Lower Radley Jericho Cornwell Fewcott Hensington Frilford Heath Wootton New Botley Drayton Steeple Aston Glympton Newtown Horton-cum-Studley Mount Skippett Fringford Rokemarsh Watchfield Winterbrook Denton