Education Marketing in Plasiolyn

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Education Sector Advertising in Plasiolyn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Plasiolyn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in SY21 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Llangyniew Llanwrthwl Erwood / Erwyd Weston Madoc Llanddewi'r Cwm Gwernafon Norton Burlingjobb Pen-isa'r-waen Craig-y-nos Pennant Melangell Cefn Cantref Nant-glas Fishpool Penrhos Tredomen Glynhafren Belan Glascoed Brynllywarch Pentre Rhayader / Rhaeadr Gwy Burgess Lands Llanwnog Tregoyd Pont ar Hydfer Ffridd The Marsh Plas Dinam Llangynidr Pengenffordd Pandy-rhiw-Saeson Llandysilio Glanmule Llangattock / Llangatwg Mochdre Llawr-y-glyn Penwyllt Llanbister Road Dolau Fron Ffynnon Gynydd Gravel Groesffordd Esgairgeiliog Sarnau Winllan Maesmynis Penegoes Tal-y-Wern Llanfaes Llangurig Bwlch-y-Plain Pedair-ffordd Heartsease Cefn Rhos-y-brithdir Boughrood Brest / Brest Bochrwyd Panpunton Pencommin Dolfor Frochas Defynnog Pentre'r beirdd Dutlas Adfa Penarron Abermule / Aber-miwl Partrishow Pilleth Cwm Bishop's Moat Cefn Mawr Pentre Cilcwm Staylittle / Penffordd-Lâs Cae'r-Lan Llanfihangel-yng-Ngwynfa Yardro Llanfrynach Dolcorsllwyn Beulah Aberyscir Pontrobert Pont-faen Trelydan Ynyswen Brecon / Aberhonddu Glasbury / Y Clas-ar-Wy Llanfihangel Rhydithon Aithnen Penygelli Heol Senni Hodley Fron Leighton / Tre'r llai Cradoc Garthbrengy Pontwilym Tretower / Tretŵr Llaethdy Llansanffraid-ym-Mechain Abergwesyn Caersws The Green Warden Llandefaelog-tre'r-graig Llanymynech Waen Moelfre Bettws Cedewain Milebrook Pontithel Garth Cwmwysg Pentre Howey / Hawy Slough Old Radnor Sennybridge / Pontsenni Bleddfa Builth Road Pwllgloyw New Radnor / Maesyfed Geuffordd Waen Ferley Commins Sarnau Llanbrynmair Clyro / Cleirwy Gregynog Melin-y-ddôl Bwlch-y-ffridd Garthmyl Cwmdu Varchoel Haughton Llanfaredd Cwmbach Llechrhyd Derwenlas Dol-y-cannau Cyffredyn Bwlchyddar Llanhamlach Moel y Garth The Colony Gaer Llanelwedd Berriew / Aberriw Cwmbelan New Wells Plâs Llwyngwern Aber Llanbedr Felindre Llangammarch Wells Pontneddfechan Womaston Llandrindod Wells / Llandrindod Caeralem Penstrowed Pencelli Old Church Stoke Llanfihangel Nant Bran Montgomery / Trefaldwyn Glan-Frogan Hill / Bryngwyn Llanyre / Llanllyr Cross Oak Gwerneirin Tynyrwtra Welshpool / Y Trallwng Beguildy / Bugeildy Bronydd Cwmgiedd Soar Four Crosses Presteigne / Llanandras Llanstephan Upper Chapel / Capel Uchaf Rhos-goch Manafon Pont Felin-y-ffrîdd Groespluan Crossgates / Y Groes Llansantffraed-in-Elwel Llandegley Llanbadarn-y-garreg Llanarmon Mynydd-mawr Trallong Danygrug Cae'r-bont Llandeilo Graban Pant-glas Llangadfan Heyope Aber Rhaeadr Llechfaen Hengoed Tregoyd Mill Bwlch y Garreg Llandyssil Pen-y-bont Llanerch Emrys Hay-on-Wye / Y Gelli Gandryll Meifod Evenjobb / Einsiob Llandefaelog Clatter Coed-y-wlad Little London Llanbister Hyssington Pont-y-bryn-hurt Great Cellws Snead Abertridwr Bryn Tanat Pant Mawr Nantoer Llanllugan Llanrhaeadr-ym-Mochnant Bwlch-y-sarnau Dwyrhiw Legar Brunant Heartsease Stepaside Dolanog Ynys-isaf Tre-derwen Alltmawr Maesypandy Pont-y-wal Penygelli Aberhosan Stanner Lower Chapel Old Neuadd Pennorth Camnant Llanllwchaiarn Gilwern Colva Foel Hirnant Criggion Llwynderw Ffynnonau Forden / Ffordun Hope Uplands Cwm-Llinau Llugwy Pontdolgoch Pant-y-ffridd Llanfechain Llangunllo Doldowlod Churchstoke Trefecca Fenni-fach Brooks Gungrog Pont Rhydgaled Hundred House Dolyronnen Clydach Terrace Haimwood Llandinam Crowther's Pool Gwystre Scethrog Gaufron Tai'r Bull White Grit Guilsfield / Cegidfa Cefn Côch Newtown Newbridge-on-Wye / Y Bontnewydd-ar-Wy Crai Pant-y-rhiw Hopton Uchaf Discoed Merthyr Cynog Waen-fâch Abercegir Pont Rhyd-y-berry Rhulen Llanigon Cefn Coch Penygloddfa Gladestry Pentre Plasnewydd Wern Refail Llowes Geseilfa Castle Caereinion / Castell Caereinion Trefeitha Cathedine Llansilin Y Wig Llanwrtyd Newbridge Crossway Llanafan-fawr Pennant Rhos-y-meirch Libanus Llaneglwys Talybont-on-Usk Felin-Crai Trefeglwys Alport Pentre-llwyn-llwyd Llanspyddid Ponde Garn Darren Brynderwen Thorn Ffordd-las Cregrina Llanfechan Cwmcrawnon Kinnerton Capel-y-ffin Llanfihangel-Nant-Melan Boughrood / Bochrwyd Aberedw Tregynon Cwmrhos Heniarth Glyntawe Lloyney Knucklas / Cnwclas Rhiwlas St Harmon Llanfihangel-helygen Crickhowell / Crughywel Pentre'r-felin Pentre Llansantffraed Cilcewydd Abercrave / Abercraf Broad Heath Garth Owen Dylife Pentre Dolau Honddu Plas-rhiw-Saeson Aberbran Tycrwyn Glaspwll Bacheldre Llansantffraed-Cwmdeuddwr Bont Dolgadfan Ffawyddog Trewern Llanbedr Pen-common Penybontfawr Cwm-twrch Uchaf Plas Meredydd Coedway Machynlleth Llanbadarn Fynydd New Mills Green Lane Ynys-uchaf Coed-yr-ynys Bwlch-y-cibau Milford Llaithddu Darowen Talerddig Ystradfellte Felindre Braichyfedw Bronllys Caehopkin Tylwch Llanidloes Cwm-twrch Isaf Llanwrtyd Wells Llandeilo'r-Fan Appletree Tan Hinon Felinfach Ciltwrch Llansantffraidd-ym-Mechain Llanerchydol Bwlch Cascob Wig Groes-lwyd Hendomen Cloddiau Broneirion Trelystan Cilmery / Cilmeri Downton Llanifyny Tyddyn Wern Three Cocks / Aberllynfi Glyn Sarn Llanddew Burgedin Painscastle / Castell-paen Moity Nantmel Llangors Llangenny / Llangenau Main Nantserth The Stubb Middletown Arddleen / Arddlin Glascwm Trewythen Commins Coch Hurdley Heol-y-gaer Dolley Green Nantgwyn New Well Four Crosses Carnedd Bryngwyn Ddôl Cownwy Hopton Isaf Llandefalle Glanhanog Trawscoed Glanrhyd Llangasty-talyllyn Pentrefelin Nant-ddu Y Gribyn Pendre Pentyrch Llanelieu Maesyrhandir Llanwddyn Llywel Felindre Cil Pen-y-cae Penthryn Abbeycwmhir / Abaty Cwm-hir Troedrhiwdalar Trwstllewelyn Coelbren Milton Rhos Common Sarn-y-bryn-caled Crossways Tirabad Domgay Priddbwll Caerhowel Llanwrin Talachddu Newchurch / Llannewydd Battle Ceri / Kerry Dôl-forwyn Y Fan Llwynygog Deuddwr Llanerfyl Glynbrochan New Mills / Felin Newydd Dolymelinau Newtown / Y Drenewydd Michaelchurch-on-Arrow Rhyd Llangynog Ceinws Llanwyddelan Dolhelfa Aber Village Llangadwaladr Melinbyrhedyn Cefn Canol Llyswen Treberfydd Gurnos / Y Gurnos Tafolwern Cwm-bach Builth Wells / Llanfair-ym-Muallt Penrhos Cwm Irfon Moel Ddolwen Llancowrid Frank's Bridge Plasiolyn Llanddewi Ystradenni Knighton / Tref-y-Clawdd Crickadarn Aberbechan Cemmaes Fron Glan-y-nant Llanerchemrys Frochas Llanfair Caereinion Walton Dol-fâch Warle Monaughty Bryn-penarth Fishpools Cemmaes Road / Glantwymyn Felindre Ystrad Uchaf Llanfilo Weythel Pool Quay David's Well Tredustan / Tredwstan Crug-y-byddar Trefnanney Dolyhir Llanfihangel Tal-y-llyn Llan Cefn-gorwydd Gwenddwr Penisha Rhos Talgarth Pant-y-dŵr Gleiniant Scrwgan Forge Harpton Llanmerewig Rhos Glangrwyney Crewgreen Dardy Felindre Llanfyllin Pencraig Buttington Barland Trefnant Cwm-y-gaist Tirymynach Gore Penygarnedd Cwmbach Pont Llogel Walton Green Penybont Pentre-llymry Coldbrook Efail-rhyd Aberhafesp Disserth Llandrinio Pentre Llifior Llangedwyn Elan Village / Pentre Elan Ystradgynlais Glan-rhyd Trehafren Gorof Henllan Llanywern Llananno Carno Trecastle / Trecastell Pentre-bach Waun Fach