Education Marketing in Fasag

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Education Sector Advertising in Fasag

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Fasag but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in IV22 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Sgoir Beag Balmeanach / Baile Meadhanach Shiel Bridge Braes of Ullapool Luib Lair Craig Waterstein / Bhatairsteinn Badicaul Upper Diabaig Kinbeachie Lower Pitcalzean Arcan Muir Uiginish / Uiginis Achintee Duncanston Achmore Duntulm Balintraid Lochcarron Arnisdale Sand Achmore Lower Arboll Peinmore Craigdarroch Annishader Aultbea Bogallan Smithstown Earlish / Earlais Little Garve / Gairbh Beag Bornesketaig / Borgh na Sgiotaig Kirkton Greep Marybank Cuaig Kilbride / Cille Bhrìgnde Camustianavaig / Camas Tianabhaig Mount High Rhenetra Heribost Crepkill Talladale Kilmaluag Orbost / Orabost Ardelve Rosemarkie Merkadale Hilton of Cadboll Blarnalearoch Fettes Kildonan / Cill Donnain Ramasaig Redcastle Pool Crofts Balmacara Shieldaig / Sildeag Kildary Culnacraig Loans of Tullich Galtrigill / Galtraigeall Strathy Staffin / Stafainn Peinachorrain / Peighinn a' Chorrain Kilvaxter / Cille a' Bhacstair Kenmore Balintore Cuidrach Achnacloich Jamestown Polbain Newmore Strath Garve / Srath Gairbh Knockfarrel Fiskavaig / Fioscabhaig Ard-dhubh Greallainn North Tarrel Peinaha Bualintur Bishop Kinkell Ashaig / Aisig Blackpark / A' Phairce Dhubh An Leth-Pheighinn / Lephin Badluachrach / Badluarach Blackwood Inverarish Uig Nigg Ferry Reiskmore Applecross Mileabhaig Gedintailor / Gead an t-Sailleir Achintraid / Achantraid Leacanasigh Drinan Glasnakille Camas-luinie Linnie Killen Logie Hill Invershiel Milton Drumchork Plockton / Am Ploc Leidchruich Upper Milovaig Balgunloune Craigrory Muir of Fairburn Portnalong Altandhu Roskhill Knott / Cnot Clashnamuiach Mellon Charles Lower Milovaig Millnain Lower Tullich Kensaleyre / Ceann Sail Eighre Portneora Armadale / Armadail Inverasdale Croftnacriech Wester Lonvine Shillinghill Aird Nostie Peinlich South Erradale Glen Dale / Gleann Dail Crofts of Kingscauseway Letters Achduart / Achadh Dubhaird Totaig Invergordon Marishader / Maraiseader Achanalt Arrisa Windhill Uig Bay Ardvannie Muir of Ord Calligarry Skinnerton Broomhill Limepark / Pairc an Aoil Opinan Husabost Fasag Corry of Ardnagrask Clachan East Suisnish Letterewe Flashader / Flaiseader Cnoc Ruadh Glasphein / Glas-Pheighinn Strath Rusdale Balmeanach Firhill Balnapaling Avoch Conon Bridge Gearymore / An Gearraidh Mòr Ormiscaig Nigg Inver Kylerhea / Caol Reatha Garrafad Blair Lael Forest Brae Tighnafiline Lonmore Badcaul Lochslin Glackmore Dìurinis / Diùranais Morefield Bridgend Easter Kinkell Tote Northfield Balmeanach Kishorn Peiness Delny Breabost Upper Halistra Strathcanaird Dùn Colbost Maligar / Malagar Kirkton Londain Inveralivaig Saasaig / Sàsaig Stittenham Cove Lamington Dingwall Corntown Miltown Aultgrishan Ardheslaig Lower Pitkerrie Redpoint Morvich Mid Strome Glenbrittle Toscaig Inchina Munlochy Lower Breakish / Breacais Ìosal Culbo Newton Hamaraverin Bundalloch Kilmuir Artafallie Erbusaig Balmeanach / Am Baile Meadhanach Inverinate Knockbreck Lonbain Westford Swordale Kyleakin / Caol Acain Coul of Fairburn Halistra Knockbain Tomich Achandunie Tore Contin / Cunndainn Alness Tore Ardcharnich Second Coast Morangie Bindal Ardullie Ullapool Wester Alligin Rhives Reraig Tain Jemimaville Newton of Cromarty Ardaneaskan Geary Strome Ferry Oskaig / Osgaig Rha Ardnagoine Glen Heysdal Chaol Loch Aillse Dalnacroich Rootfield Newton of Kinkell Ollach / An t-Ollach Culbokie Dorrachan Glen Bernisdale Bottacks Port Henderson Allt a' Chruinn Achnagarron Achterneed Shieldaig Grudie Hungladder Balmacqueen Easter Lonvine Scotsburn Reiff Ardnagrask Portree / Port Rìgh Heribusta Coishletter Tokavaig / Tòcabhaig Glen Conon Rheindown Digg / An Dig Dornie Kilcoy Boath Park Bernisdale Drumuie / Druim-aoidh Balnacra Balnaguisich Rechullin Srath Carran Lusta Suledale Camusnagaul Loanreoch Garros / Gearros Vatten Ard Dorch / An Àird Dhorcha Ferindonald / Fearann Dhomhnaill Toravaig / Tòrabhaig Cadboll Rhynie Ord / An t-Òrd Torrin / Na Torrin Firemore / Fhaighear Mhòir Coulin Lodge Sròndubh Braeintra Drumsmittal Black Hill / Cnoc Dubh Knock Rash Balvaird Bracadale Killilan Eabost / Eubost Resolis Alcaig Eabost West Mial Ardroag Newfield Charlestown Ardmore Coillore Kirkibost Fearn Sanachan Saltburn / Alltan an t-Salainn Auchindrean Gairloch Hallin Dundonnell Galltair Sluggans Teangue / An Teanga Ratagan Lemlair Urray Clashandorran Lòndubh Achadh a'Choirce / Achachork Corran Totscore Inverchoran Breacais Aultvaich Trumpan Milton Caroy / An Cadha Ruadh Glenuachdarach Arcan Arrina / Arinacrinachd Garve / Gairbh North Fearns Kilbeg Laide Pollosgan Upper Edinbane / Braigh an Aodainn Bhain Brenachie Linicro / Lionacro Balgunearie Sgalamus / Skulamus Holmisdale / Holmasdal Pollo Attadale Solitote Big Sand Letterfearn Brogaig Hamaramore Arnish Dunans Prabost Obsdale Park Arabella Struan / An Sruthan Penifiler / Peighinn nam Fìdhleir Muir of Tarradale Sartle / Sartail Glaick Hilton Lower Diabaig Springfield Strathcarron Upper Tullich Kalnakill Badrallach Keppoch Borrodale Eynort Raddery Leacanashie / Leacanaisigh Horneval Colbost / Cealabost Pitmaduthy Camustiel Drumfearn / Druim Fhearna Ruigh'riabhach Achtalean Balblair Lower Tote Romesdal Ryefield Glenelg Achnasheen / Achadh na Sine Alnessferry Rhiroy Stenscholl / Steinnseall Strath Pitcalnie Maryburgh Glengrasco Fodderty Durnamuck Tarvie Carse of Bayfield Elgol / Ealaghol Dounie Ellishadder / Ealaiseadar Drummond Drynoch Quarryhill Roag Annat Cartbostbeg Uigshader Ardross Shulista Easter Ardross Coast Achlorachan Redburn Àird Glen More Sallachy Davidston Gorstan Fortrose Carn-gorm Craigton Ardintoul Tournaig Isleornsay / Eilean Iarmain Strathpeffer Torridon Coille Ghillidh Drumbuie Allt nan Sùgh Millcraig Struanmore Balachuirn Dunmore Sconser / Sgonnsair Fanks / Na Faingean Cromarty Ardmair Harrapool / Harrapul Poolewe Newmills Evanton / Baile-Eoghain Strollamus / Stròlamas Callakille Milnafua Sgeitheabost / Skeabost Barbaraville Leckmelm Croftown Stromemore Borreraig / Boraraig Carbostmore Clachamish Kingsburgh / Cinnseaborg Kinlochewe / Ceann Loch Iù Camas-longart Balnabruach Balblair Loandhu Dalmore Shandwick Broadford / An t-Àth Leathann Duisdalemore / DuisdeiI Mòr First Coast Kendram Cullicudden Corry Polglass Little Scatwell Achnandarach Lonemore Avernish South Cuil Alligin Shuas Loggie Upper Feorlig / Feolaig Ard Tarbat Mains North Kessock Culnamean Incheril Badbea Drynie Park Mountgerald Hartmount Tarskavaig / Tarscabhaig Inveralligin Ullinish / Uilbhinnis Kilmuir Conasta Conordan Valtos / Bhaltos Suisnish Boor Balleigh Kilmarie Ose / Os Coulags North Erradale Upper Tote Talisker Bernisdale / Bearnasdal Grealin Breckrey Garafad / An Garadh Fada Feorlaig Nonikiln Moll Skinidin / Sgianaidin Newhall Borve / Borbh Claigan Leachachan Sheader / Siadair Wester Arboll Upper Ollach Braefindon Arpafeelie Leacnasaide Mugeary Heaste / Heasta Toulvaddie Lochluichart Feriniquarrie / Fearann MhicGuaire Flodigarry Coulwood North Cuil Culnacnoc / Cul nan Cnoc Camascross / Camus Croise Portmahomack Fasach Ardtreck Knockbreck Anancaun Waterloo / Achadh a' Chùirn Peterburn Camusterrach Ussie Balgown Fearnbeg Eilanreach Brae of Achnahaird Mellon Udrigle Idrigill Acheninver Satran Burnside Ardarroch Naast Auchtercairn Ardessie Teandalloch Lower Ollach Newton of Ferintosh Clachan / An Clachan Heatherfield / An Torran Uaine Greshornish / Griseornais Point of Sleat Fernilea Achnashellach / Achadh na Seileach Aird / An Àird Eyre / Eighre Scoraig Fearnmore Fendom Keistle Rhue Badachro An Àrd Carbost Balnaknock / Baile nan cnoc Edderton Achgarve Balmacara Square Rockfield Glasphein / A' Glas Pheighinn Treaslane Edinbane / An t-Aodann Ban Badachonacher Charleston Bualnaluib Ardindrean Gillen Balnabruaich Dunvegan / Dùn Bheagan Kilbride / Cille Bhrìghde Auchtertyre Harlosh / Harlois Balmuchy Opinan Melvaig Achiltibuie Ardnarff Heights of Kinlochewe Duisdalebeg / Duisdeil Beag Garrachan Carbost Ferryton Mol-chlach Ardvasar / Àird a' Bhasair Rhicullen Badenscallie Coulnacraggan / Cul na Creagan Kilmore Achilty Tullich Muir Glenmore Totardor Blairninich The Dock Brochel Hill of Fearn An Lethallt Dunan / An Dùnan Stein Sùlaisiadar Mòr Carnach Broomhill Craig Culduie Lower Halistra