Education Marketing in Kingswood

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Education Sector Advertising in Kingswood

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Kingswood but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in WV7 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Oreton Broncroft Henley Little Soudley Hurst Hoptonheath Cleedownton Pedlar's Rest Homer Lawley Bank Brockton Frodesley Newton on the Hill Cleobury Mortimer Bedstone Dawley Bank Hortonwood Ruewood Westbury Plasau Craven Arms Shirlett Little Brockton Bings Heath Chetwynd Aston Lane End Bromdon Stanwardine in the Wood Linley Shawbirch Eaton upon Tern Pontesbury Twyford Monkhopton Lower Down Worthen Papermill Bank Bletchley Lightmoor Walcot Aldon Ensdon Shotatton Stanton Long Wootton Wattlesborough Heath Elson Walford Heath Ragdon Upper Aston Queen's Head Leighton Paddolgreen Loppington Bushmoor Kenstone Eyton on Severn Wooton Rednal Hinstock Mardu Donnington Wood Mondaytown Aston Square Bicton Preston Bryn Easthope Weston Norton Admaston Wern Burford Wrickton Elbridge Hallonsford Selattyn Bache The Hobbins Crowsnest Vennington Hinton Garden Village Stretton Heath Lower Allscott Stoneacton Morton Low Town Gosford Rowton Dudleston Wilcott Cockshutt Crickheath Wharf Llanyblodwel Woolstaston Corfton Cotwall Rhydycroesau Milson Llanfair Waterdine Meeson Higford Crackleybank Inwood Lower Hayton Upper Dinchope The Lye Woodside Little Dawley Churchmoor Rough Stanbatch Brookhampton Brynore Mill Green Little Plealey Ploxgreen Moreton Say Newton Soudley Ridgway Abcott Tong Wigmarsh Shorthill Frankwell Bulkeley Hall Titterhill Bryn-y-cochin Little Lyth Glynmorlas Waters Upton Gravels Marche Wistanswick Broadstone Petton Henbarns Oldbury Minsterley Preston upon the Weald Moors Kingswood Muckley Pentre-coed Tuckhill Sambrook Much Wenlock Hollywaste Haygate Dawley Haughton Upper College Crowgreaves Ponthen Eyton Pulley Snailbeach Tweedale The Grove Bentlawnt Glazeley Rodington Heath Bradney Coalbrookdale Betton Wrentnall The Humbers Longford Cardeston Anchor Stapleton Round Oak Linley Pontesbury Hill Cabin Cefn Einion Holdgate Shrewsbury Webscott Nantmawr Belle Vue Acton Pigott Sheinton Myddlewood Ford Heath Causewaywood Vauxhall Bourton Westwood Oakengates Duxmoor Overton Horton Shootrough Lower Faintree Broadoak Newington Maesbury Cleobury North Marchamley Wood Spring Gdns Stretton Westwood Buttonoak Newnes Beckbury Broome Hints Edstaston Overdale Broseley Meadowtown Eyton Church Preen Whittington Bicton Kynaston Walton Maesbury Marsh English Frankton Sheriffhales Shakeford Tankerville Vron Gate Cross Lanes Tong Forge Gwern y brenin Hungerford Tedsmore Besford Wood Blackoe Bagginswood Culmington Edgeley Little Wenlock Eardington Coundmoor Pool Bank Cound Weirbrook Walcot Sibdon Carwood Snittongate Hollyhurst Whitchurch Roden Derrington Hillside Ightfield Heath Moreton Corbet Asterley Newcastle Wernlas Whittingslow Chavel Calcott Batchcott Weston Heath Westhope Emstrey Hadley Hilton Alcaston Pentre Brandwood Rhiews Maesbrook Pickstock Old Coppice Lubberland Munslow Worfield Lydbury North Redwith Crossgreen Whitcot Crumpsbrook Stiperstones Lilleshall Stoney Stretton Rhewl Wroxeter Commonwood Wykey Lowe Purslow Wyken Stapeley Little Stretton Hartsgreen Buttonbridge Welshampton Berrington Hampton Bank Harton Shoot Hill Kinlet Rudge Heath Shipley Black Marsh Farden Dorrington Brookside Upper Battlefield Farley Marchamley Croesau Bach Dothill Clunbury Hopshort Ridgwardine Nordley Birtley Little Ryton Felton Butler Middleton Baggot Bucknell Heathgates Weston Lullingfields Oldington Hook-a-gate Ball Radbrook Hampton Myddle Duddlewick Middlehope Marton Pentre-cefn Bayston Hill Upper Netchwood Lea Lower Frankton Woofferton Clunton Clee St Margaret Crickheath Broughall Booley Edgton Higher Ridge Whatmore Morville Long Oak Pipe Gate Whitton Eaton Constantine Seifton Lawley Nobold Spunhill Little Worth Dallicott Ashford Bowdler Purlogue Stoke St Milborough Hoptonbank Stanwardine in the Fields Sandford Netherton Swancote Creamore Bank Yorton Heath Mytton Boningale Highley Knowbury Alveley Silvington Gledrid Reabrook Northwood Cunnery Beckjay Coundlane Allscott Harley Pentre-newydd Cobscot Knockin Heath Colemere Little Wytheford Hanwood Bank Little Mosterley Wagbeach Ightfield Caynham Bridges Barrow Bromlow Upper Longwood Newstreet Lane Tibberton Ellesmere Astley Ashfields Choulton Cherry Orchard Quabbs Kemberton Sleap Hope Sutton Maddock Sutton Hall Rorrington Brownhills Butlersbank Madeley Prescott Middleton Priors Red Lake Rodington Rushbury Ale Oak Churchtown Gravelhill Minton Prees Linleygreen Dobson's Bridge Perthy Randlay Sytch Ho Green Priorslee Diddlebury Lodgebank Malinslee Ketley Leaton Heath Peaton Hardwick Llynclys Peplow Underdale Upper Ludstone Newport Kenwick Child's Ercall Brownheath Wall under Heywood Lawley Hemford Nesscliffe Longford Lynn Trefonen Lower Ridge Greenfields Ticklerton Pentre-clawdd Oaks Garmston Brockton Edgebolton Muxton Badger Oswestry / Croesoswallt Plaish Grinshill Strefford Tasley Aston East Wall New Ifton Ebreywood Wrockwardine Wood Lyneal Wood Hadnall Hopton Castle The Hem Nedge Hill Ruckley Edgmond Marsh Weston Clungunford Bomere Heath Hillwicket Hordley Haughton Haughton Ash Magna 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Saltershill Blists Hill Lydham Crickmery Heathbrook Charlton Farmcote Lushcott Redhill Lilyhurst Shawbury Pennerley Cruckton Noneley Wellington Folley Coed y Go Eaton Mascott Longford Turning Woolston Edgmond Cleehill Sidbury Heathton Longden Long Meadowend Criftins Moors Bank Battle Field Grindleforge Heathcote Little Bolas High Heath Dudleston Grove Neen Savage Leebotwood Tarts Hill Poynton Pinstones Henlle Kempton Leigh Farley Willstone Cockshutford Kinton Newdale Hilltop Winsley Baveney Wood Draycott Littlegain Ackleton Billingsley The Grove Lea Spoonleygate Etsell Bulthy Lower Netchwood Woore Crosslanes Underton New Woodhouses Radmoor Stanley Bronygarth Hayton's Bent Brunslow Cluddley Great Ryton Brooklands Withington Clun Kynnersley Berwick Wharf Boraston Porthill Argoed Iron Mills Callaughton Kingsland Rodway Gravel Hole Burlington Lower Hopstone Halford Lower Beobridge Haughton Church Pulverbatch Weston Puleston Meeson Heath The Groves Gobowen Acton Burnell Roughton Great 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The Corner Upper Treverward Priors Halton Albrighton Bowbrook Gatacre Park Westley High Town Rhyn Montford Dudleston Heath Shelve Cross Lane Head Preston Montford Little Minsterley Hillend Lower Ledwyche Woodside Lipley Condover Cotonwood Gretton Norton in Hales Stanley Green Long Common Wheathall New Works Longden Common Pulverbatch Snitton Palms Hill Cwm Head Buntingsdale Estate Frodesley Lane Hinkshay Turleygreen Llwyn Barkers Green Hanwood Morton Common Heath Uffington Cross Cantlop Ketley Bank Rindleford Betchcott Fenn Green Danesford Neen Sollars Sutton Bitterley Montford Bridge Wilcott Marsh Lower Forge Upper Hengoed Three Ashes Norton Wolverley Little Brampton Sutton Bicton Heath Pen-y-bryn Catstree Prees Lower Heath Shifnal Newtown The Wood Upper Farmcote Wixhill Onibury Burley Halesfield Roman Bank Skyborry Green Atterley Totterton Bilmarsh The Down Knowlesands Lostford Sheet Argoed St George's Newtown Marton Rowe Quatt Abdon Chadwell Coundarbour Ellerdine Heath Broome Kingsnordley All Stretton Oldfield Treflach Atcham Ashbrook Welsh Frankton Presthope Sugdon Rhyd-y-cwm Stokesay Exfords Green Upton Cressett Brompton Ellerdine Binweston Handless Chipnall Tetchill Upper Wigginton Milford Cleestanton Doseley Bromfield Sutton Moston Telford Ditherington St Martins Leamoor Common Nash Walton Tilstock Claverley Stowe Forton Heath Pont-Faen Ironbridge Ireland's Cross Prees Heath Newbridge Wombridge Shelton Stanmore Great Ness Comley Beambridge Angelbank Peatonstrand Brookrow Hughley Woodcote Snedshill Acton Reynald Sodylt Bank Eaton Whettleton Clive Pentiken Craig-llwyn Bagley Little Common Westoncommon Stirchley Newton Nib Heath Grindley Brook Town Centre Little Worthen Edgerley New Marton Uppington Aston Rogers Broughton Tugford Posenhall Old Shorthill Charlton Hill Shrawardine Heath Lanes Pen-y-Coed Yorton Waymills Turfmoor Hopton Cangeford Woodseaves Forton Burcote Town Park Betton Strange Lightwood Norton Nant y Caws Wootton Kinnerley Dunnsheath Ludstone Rhosygadfa Lyneal Mill Darliston Dovaston Moretonwood Upper Millichope Chirbury Wigwig Coleham Twmpath Hindford Quina Brook Vernolds Common Marsh Green Coalmoor Whittytree Nant-y-gollen Great Bolas Eyton upon the Weald Moors Harlescott Nether Skyborry Craignant Wentnor Burlton Hollinswood Lee Brockhurst High Hatton Cheswell Knowlegate Heathlane Stockton Halfway House Middleton Pepperstreet Apley Forge Upper Cound Cross Houses Ryton Rockhill Goldstone Stanton Lacy Muckleton Dallicot Valeswood Mount Pleasant Woodlane Sleapford Aston on Clun Cleemarsh Morville Heath Abbey Green Chetwynd Bolas Heath Acton Scott Longdon on Tern Edge Cross Houses Burwood Aston Botterell Bache Mill Muckley Cross Platt Lane Wrockwardine Melverley Green Copthorne Doddington Lower Hopton Ludford Hobarris Treverward Harmer Hill Rowton Prees Wood Medlicott Tilley Ludlow Lawley Common Sleap Romsley Eudon George Overs Stokegorse Birdsgreen Stableford Cwm Walford Hatton Grange Sandford Adeney Cramer Gutter Donnington Old Park Kingslow Whiston Cross Alderton Hope Bagot Preston Brockhurst Pentre Hodre Aston Eyre Hopesgate Ladyoak Weston Heath Market Drayton Walkmills Plowden The Rock Old Marton Ollerton Lane The Coalpits Aston Munslow Bromley Rosehill Aston Smythemoor Conquermoor Heath Coptiviney Eudon Burnell Shipton Eaton Colemore Green Cruckmeole Bettws-y-Crwyn Ditton Priors Nills Hill Hodnetheath Quatford Leaton Knolls Leaton Crosslanes Wollaston Soudley Whitehaven Prees Higher Heath Spring Village Monkmoor Chemistry Fitz Upper Affcot Cleeton St Mary Street Dinas Prescott Greenfields Enchmarsh Kenley Middleton Scriven Cornbrook Melverley Spring Gardens Arleston Hollinwood Hifnal Gravenhunger Moss Ford Cheswardine Howle Ryebank Stafford Park Little Drayton Weston Buildwas Summerhill Grimpo Lower Chorley Breaden Heath Mynd Neenton Pen y Foel Renshaw Wood Castle Fields Coreley Ollerton Pentre Longnor Park Wistanstow Upper Astley Crudgington Blackmore Wyke Coalport Chirk Bank Asterton Norbury Charlcotte Llawnt Stocktonwood Lower Dinchope Chesterton Steel Heath Meadowley