Education Marketing in St Martin's Moor

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Education Sector Advertising in St Martin's Moor

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in St Martin's Moor but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in SY10 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Upper Dinchope Prees Wood Queen's Head Nefod Binweston Little Stretton Chesterton Lower Down Mitnell Ash Parva Lodgebank Coalbrookdale Hatton Hatton Grange Nills Hill Stockton Duddlewick Knockin Middleton Newnes Three Ashes Muckley Grimpo Leighton Ketley Bank Ludford Morville Heath Haughton Woodcote Stokesay High Ercall Brockton Broome Picklescott Exfords Green Hadley Preston Brockhurst Ploxgreen Fitz Mill Green Randlay Crickheath Aqueduct Nant-y-gollen Wistanswick Lyneal Wood Cardeston Pant Rorrington The Grove Meeson Rosehill Stoneacton Berrington Rushmoor Pulverbatch Old Woods Wootton Morton Mill The Waterwheel Meadowtown Maesbrook Stanbatch Edstaston Knowle Worfield Choulton Littlegain Bicton Gledrid Little Dawley Baveney Wood Quabbs Bilmarsh Newton Ash Magna Pentre-clawdd Henbarns Acton Burnell Corfton Bache Pontesford Withington Old Marton Little Wytheford Coton Hill Longslow Moors Bank Besford Bearstone Heathton Cressage Town Park Upper Aston Ratlinghope Stretton Westwood Cabin Colemore Green Haughton Walford Heath Alkington Higford Stanley Hordley Draycott Sytch Ho Green Porthill Crowgreaves Fenn Green Cleedownton Springfield Bradney Preston upon the Weald Moors Vron Gate Rosehill Betchcott Wall under Heywood Marchamley Wood Apley Forge Morton Sibdon Carwood Longville in the Dale Nant y Caws Harton Cheney Longville Ruewood Bayston Hill Chemistry Snedshill Hoptongate Kynnersley Cleestanton Priest Weston Ifton Heath Neen Savage Buntingsdale Estate Walcot Great Wytheford Ruckley Wollerton Sutton Peplow Beckbury Rodington Heath Pipe Gate Birdsgreen Sleap Brookrow Creamore Bank Treverward Eardington Preston Montford Dawley Polesgate Woolstaston Patton Lee Burley Howle Puleston Great Lyth Old Park Summerhill Nedge Hill Hindford Habberley Weston Edge Upton Cressett Hope Bowdler Mainstone Hifnal Longdon on Tern Stapleton Lostford Bicton Heath Emstrey Burwarton Whitchurch Eyton upon the Weald Moors Hinton Shawbirch Chelmick Plaish Muckley Cross Edgerley Astley Abbotts Whettleton Waters Upton Cockshutt Little Common Noneley Woundale Hope High Town Booley Dallicott Hillside Bagley Yeaton Leaton Weston Hopesay Corfton Nantmawr Neen Sollars Shrawardine Asterton Purlogue Osbaston Spurtree Walkmills Bache Mill Blists Hill Newtown Craven Arms Cobscot Oaks Hinstock Balmer Cefn Einion Whixall Hints Bromlow Benthall Pentre-newydd Shootrough Coalport Papermill Bank Quatford Stowe Linley Coundmoor Churchbank Broadoak Ensdon Webscott Hamperley Titterhill Onibury Betton Abbots Argoed Leaton Heath Nox Gatacre Park Ketley Wrentnall Melverley Newtown Heathgates Sheinton Lower Hordley Lady Halton Gosford Lower Hopton Stockton Hoptonheath Wollaston Eaton Constantine Newbridge Wroxeter Ollerton Lane Overdale Bagginswood Henlle Street Dinas Leigh Brooklands Eyton Snailbeach Balmer Heath Wyken Battlefield Halford Bagley Marsh Cherrington Lea Cross Crosslanes Chirk Bank Weston Heath Long Lane Woodseaves Yorton Little Worth Lipley Conquermoor Heath Wilcott Coppicegate Craig-llwyn Ford Crowsnest Clungunford Culmington Newton on the Hill Burlington Hanwood Bank Woodlane Longford Poynton Tugford Obley Whittingslow Somerwood Hungerford Newton Bolas Heath Wootton Abbey Green Berwick Wharf Lushcott Acton Round Bratton Coalmoor High Hatton Seifton Willaston Marche Preeshenlle Redwith Walford Sutton Spring Gdns Little Wenlock Coundarbour Pentre Craignant Roden Newington Stableford Lower Hopstone Grinshill Winsley Linleygreen Chipnall Woodhill Priors Halton Little Soudley Pentre Cheswell Bicton Acton Reynald Ollerton Donnington Brockton Steel Heath Lawley Common Bourton Doddington Morton Common Aston Ashford Bowdler Paddolgreen The Humbers Minsterley Wagbeach Farley Cross Houses Wixhill Bromfield Shirlett Loppington Rowton Meole Brace Arscott Pool Bank Rockhill Vauxhall Brookhampton Whittytree Easthopewood Tilsop Allscott Rhewl Hoptonbank Ryebank Aston Dallicot Prees Madeleywood Woore Smythemoor Heath Bentlawnt Ellerdine Heath Haygate Edgton Crudgington Lilleshall Bulthy Little Bolas Reabrook Upper Longwood Upper Netchwood Cleobury Mortimer Perthy Prees Green Boraston Dale Brockton Lower Monkhall Shrewsbury Redhill Hope Bagot Lyneal Broomfields Tarts Hill Snittongate Moreton Corbet The Down Astley Pepperstreet Malinslee Park Hall Styche Hall Pont-Faen Town Centre Cockshutford Lynchgate Leaton Knolls Coleham Pontesbury Hill Breaden Heath Pickstock Charlton Whitcott Keysett Upper Affcot Shipton Hollinwood Haughton Llanfair Waterdine Westonwharf Beckjay Sheriffhales Little Worthen Oreton Hawgreen Ashbrook Broad Lanes Beambridge Adderley Heathcote Buttonbridge Eyton on Severn Brynore Gravelhill Grindle Cold Hatton Lilyhurst Colebatch Claverley Linley Brook Llwyn Wistanstow Maesbury Lynn Sundorne Ightfield Newton Homer Roughton Newdale Minton Daywall Middleton Scriven Edgebolton Arleston Elbridge The Wood Twitchen Bletchley Rodington Hill Houses Hampton Loade Red Lake Butlersbank Romsley Oteley Lower Ledwyche Knowlegate Bedstone Forton Heath Wood Lane Longford Turning Brownhills Brunslow Cleehill Morda Shelve Edgmond Broughton Lower Ridge Tasley Netherton Turleygreen Hurst Treflach Callaughton Poynton Green Westley Norton The Four Alls Rockgreen Burwood Old Shorthill Highley Shoot Hill Gadlas Prescott Stanwardine in the Wood Calverhall Much Wenlock Pen y Foel Stokegorse Acton Scott English Frankton Inwood Marchamley Frodesley Lane Shelderton Greenfields Turfmoor The Bog Aston Eyre Montford Beambridge Sugdon New Woodhouses Stanton Long Westbury The Yeld Wattlesborough Heath Lea Ditton Priors Batchcott Ebreywood Morville Crosslanes Whitton Nobold Sutton Maddock Stiperstones Swancote Wigwig Smethcott Hopstone Sutton Waterloo Llanyblodwel Pennerley Marton Lightmoor West Felton Aston Botterell Radbrook Sascott Betton Strange Bishop's Castle Copthorne Aston Pigott Edgeley Ackleton Kynaston Dudleston Grove Strefford Prees Heath Ponthen Upper College Rodway Pedlar's Rest Hemford Hortonlane Norbury Sleap Frankwell Yorton Heath Ellesmere Hinwood Mount Pleasant Lower Netchwood New Ifton Admaston Stapeley Rushbury Clun Tong Brompton Upper Cound Grindley Brook Haughton Silvington Radmoor Ellerton Monkmoor Bulkeley Hall Hanwood Meadowley Wrickton Prescott Farmcote Cold Hatton Heath Longden Crosemere Tyn-y-coed Kinton Madeley Stocktonwood Sandford Kingsnordley Marsh Green Edgmond Marsh Llanllwyd Hayton's Bent Middlehope Ridgway The Hobbins Betton Harley Lower Chorley Baschurch Bankshead Dudleston Glazeley Lower Dinchope Neenton Lighteach Wallhill Long Common Stanton Lacy Abcott Ightfield Heath Tilley Adeney Pen-y-bryn Black Marsh Spring Gardens Prees Lower Heath Brownheath Sheet Weston Heath Dobson's Bridge Catstree Iron Mills Lockleywood Anchor New Marton Wern Rhosygadfa Lydbury North Crickmery Gravelsbank Nesscliffe Greete Kinlet Weston Lullingfields Hughley Commonwood Vennington Hopton Ludlow Chetwynd Aston Newport Eyton Lubberland Calcott Hallon Shelton Little Plealey Dovaston Brockton Ford Heath Leaton Twyford Kingsland Rowley Rhos Lower Faintree Merrington Myddlewood Low Town Yockleton Nib Heath Bowbrook Pontesbury Bryn-y-cochin Cwm Gwern y brenin Moreton Say Boraston Aston on Clun Welshampton Cluddley Round Oak Oakengates Ditherington Ryton Jackfield Comley Stoney Stretton Lane End Eyton Weston Sidbury East Wall Broseley Hazler Alderton Birtley Ball Trench Lock Tilley Green Greenhill Bank Kenwick Trench Frodesley Ludstone Radlith New Works Blackoe Oswestry / Croesoswallt Lawley Bank Stottesdon Shifnal Hillend Cruckton Bitterley Charlcotte Little Brockton Dorrington Porth-y-waen Pentre-cefn Old Coppice Hartlebury Upper Farmcote Rindleford Duxmoor Shakeford Worldsend Wolverley Hilton Ireland's Cross Atterley Marton Cramer Gutter Coreley The Rock Soudley Middleton Coptiviney Llwyn-y-go Clee St Margaret Newstreet Lane Posenhall Nether Skyborry Dunnsheath Croesau Bach Petton Presthope Horderley Kingswood Lyneal Mill Broome Norton Defford Stoke Heath Hadnall Knockin Heath Great Bolas Little Minsterley Wellington Renshaw Wood Cardington Weston Sambrook Upper Millichope Bushmoor Aston Rogers Leebotwood Cleeton St Mary Henley Isombridge Colemere Kingslow Hungryhatton Marshbrook Ladyoak Buttonoak Burcote Rhoswiel High Heath Pinstones Stanton upon Hine Heath Sandford Pentre-coed Pave Lane Whittington Halfway House Underton Wentnor Gravenhunger Moss Hodnet Plasau Hopton Wafers Rowe Catherton Shackerley Bings Heath Bache Albrighton Maesbury Marsh Woolston Winnington Green Cunnery Cross Lea Dorrington Stockton Horsebridge Muckleton Eaton Mascott Ironbridge Old Woodhouses Cleemarsh Catteralslane Farden Felhampton Willstone The Lye Oldbury Cross Lane Head Monkhopton Hampton Meeson Heath Stirchley Soudley Leegomery Tong Norton Lower Beobridge Etsell Bucknell Middleton Baggot Sansaw Heath Besford Wood Redhill Montford Bridge Plowden Caynham Myddle Lower Forge Middleton Priors Church Aston Angelbank Milson Shorthill Munslow Hopesgate Eaton upon Tern Babbinswood Lowe Hilltop Mynd Bettws-y-Crwyn Haston Preesgweene Harmer Hill Ellerdine Pulley Uffington St Martin's Moor Walkmill Walton Overs Rudge Heath Rhiews Wern ddu Stretton Heath Ragdon Brockton Deuxhill Waymills Buildwas Acton Pigott Stanmore Lower Hayton More Alcaston Pitchford Lee Brockhurst Hortonwood Aldon Rhydycroesau Grindleforge Quatt The Wyke Skyborry Green Garmston Tweedale Upper Hayton Great Ryton Hope Park Church Stretton Purslow Lythbank Walcot Hampton Beech Aston Square Knowlesands Sutton Hall Handless Worthen Spring Village Kenley Causewaywood Hardwick The Groves Cherry Orchard Clunbury Lightwood Twmpath Vernolds Common Stoneylane The Hem Platt Lane Hadley Castle Battle Field Bryn Hampton Bank Llawnt Wrockwardine Wood Chavel Cleobury North Lower Frankton Cross Lanes The Corner Tankerville Atcham Dawley Bank Moretonwood Malehurst Chetton Hodnetheath Aston Oldington Trefonen Bluebell Telford Cound Hallonsford Clive Little Mosterley Wykey Little Lyth Leamoor Common Upper Treverward Wyke Long Oak Bronygarth Aston Munslow Coed y Go Preston Greenfields Stafford Park Burlton Stoke on Tern Tetchill Peaton Child's Ercall Little Ryton Dhustone Palms Hill Crossgreen Broadstone Eudon Burnell Eaton Diddlebury All Stretton Plealey Ashford Carbonell Wettles Bryn Rowton Wilcott Marsh Rhyn Westoncommon Hopton Castle Cwm Head Garden Village Shawbury Lydham Newcastle Myndtown Abdon Dudleston Heath Hollyhurst Pentre Hodre Norton in Hales Hartsgreen Burford The Coalpits Rushton Halesfield Sytch Lane Wall Bank Norton Ternhill Booleybank Bromley Hobarris Tibberton Mose Gravel Hole Shipley Kinnerley Felton Butler Glynmorlas Broughall Gilberries Cotonwood Osbaston Blackmore Donnington Stanford Tong Forge Tilstock Loughton Great Ness Fauls Upper Astley Stoke St Milborough Mickley Hook-a-gate Annscroft Milford Bouldon Uckington Crumpsbrook Criftins Weirbrook Barrow Wrockwardine Broncroft Chapel Lawn Ale Oak Shotatton Cotwall Asterley Albrighton Medlicott Preston Gubbals Upper Wigginton Butlane Head Sodylt Bank Holdgate Nash St George's Woolston Brandhill Prees Higher Heath Cruckmeole Farley Linley Pentiken Little Drayton Alberbury Cantlop Nordley Whitehaven Heathbrook Saltershill Dothill Bridgnorth Whatmore Llynclys New Invention Dryton Overley Pant-glas Lawley Argoed Cheswardine Cornbrook Stanwardine in the Fields Folley Higher Ridge Ashfields Broad Oak Wotherton Gronwen Belle Vue Totterton Farlow Overton Spunhill Eudon George Eardiston Lyde Horton Bourton Westwood Gobowen Northwood Bromdon Chelmarsh Chadwell Selattyn Rednal Willey Upton Magna Barkers Green Market Drayton Ruthall Wem Swan Hill Middleton Acton Danesford Eaton Upper Forge Upper Hengoed Donnington Wood Church Pulverbatch Kempton Quina Brook Churchmoor Rough Sutton Oldfield Castle Hill Barnsley Hopshort Billingsley The Leath Derrington Wernlas Churchtown Little Brampton Heath Hill Lawley Mytton Elson Pentirvin Longnor Park Kemberton Allscott Upper Ludstone Long Meadowend Welsh End Church Preen Doseley Hinkshay Gretton Woodside Whiston Cross Longden Common Sutton Hill Cross Houses Tuckhill Goldstone Foxwood Mardu Crickheath Wharf Welsh Frankton Hillwicket Harnage St Martins Longford Longnor Steeraway Snitton Uppington Harlescott Heathlane Mondaytown Pentreheyling Underdale Clunton Hopton Cangeford Lower Allscott Muxton Upper Battlefield Wheathall Bomere Heath Castle Fields Badger Chatford Kenstone Westhope Spoonley Woodside Roman Bank Hollywaste Peatonstrand Wombridge Whitcot Crackleybank Chetwynd Darliston Brandwood Boreton Condover Little Ness Weston The Sydnall Horton Hengoed Enchmarsh Sleapford The Grove Alveley Ridgwardine Melverley Green Knowbury Bridges Kenwick Park Hollinswood Shawbank Heath Lanes Moston Rhyd-y-cwm Stitt Easthope Horsehay Priorslee Wooton Weston Rhyn Wollerton Wood Grafton Honnington Pen-y-Coed Coundlane Basford Ticklerton Valeswood Tedsmore Ruyton-XI-Towns Spoonleygate Newton Gravels Gorsey Bank Brookside Stanley Green Beobridge Charlton Hill Woofferton Wigmarsh Pentre Forton Walton Boningale Chirbury Standford Bridge Wootton